From humble beginnings, John & Donna grew up in the Midwest with Loving & Caring parents; who taught them Love and Good values. Their concept was simple, they did the "Cause Marketing" between businesses and consumers, and when a consumer purchased a product or service a Donation would go to a Charitable cause. This was in essence the beginning of the Charitable Giving Foundation. Over the years, they continued to develop, improve and perfect their concept. They worked in various capacities with Charitable organizations to help them generate donations and endowments to continue their important work. They expanded their program and discovered new ways for people to give to their favorite causes. This allowed people to contribute from their regular household purchases even if they did not have extra funds available to make a separate donation. They pioneered the concept of the “paid volunteer”(Certified Associate) so that these CA`s could be compensated to help Charitable causes to continue their good work.