Mastering iGaming affiliate partnerships requires strategic alignment beyond commission rates. Successful operators leverage tiered performance structures, compliance-focused contracts, and advanced tracking systems to optimize ROI. Key insights include balancing affiliate autonomy with brand guidelines, preventing cookie-stuffing fraud through verification protocols, and implementing retention-focused bonus structures. The framework addresses payment timing negotiations, geo-targeting adjustments, and converting top affiliates into exclusive brand ambassadors through customized incentives.
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