We can only automate so much of our business’ marketing that the time will come where our audience and consumers will look for something authentic. In this day and age, being an authentic business has become very important because people are starting to crave more of that emotional connection. Admittedly, this can be a great challenge for some, especially those who rely on Facebook ads. For today’s conversation, Khaled Elmasri invites Nicole Spencer, a former fitness studio owner turned Authentic Marketing Coach for Fit Pros. Nicole successfully started, ran, and sold her boot camp for a six-figure profit in just three years and ran an online weight loss coaching business. Her specialty now is building businesses from $0 to over $10k/month in less than six months in both the online and brick + mortar space. Here, she shares some of that great wisdom with us, particularly about becoming more authentic so you can thrive this 2020. Nicole then imparts more advice about finding that authentic voice, getting a mentor, nurturing old and new clients, posting content, and more. As the industry gets more crowded, separating yourself will take a lot of effort. Building an authentic brand that people will feel connected to and want to be a part of will be your game-changer.
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