The Coaching Table: The ROI of Pricing |Charging What You’re Worth with AI
What if the biggest obstacle to your growth isn’t your marketing or the competition, but your own fear of raising prices? In this episode of The Coaching Table, the team at Noomii.com tackles the "Pricing Paradox." We dive into why 2026 is the year to stop undervaluing your expertise and how to use tools like Google’s Gemini to take the guesswork out of your rate increases.Learn how to shift from "billing for hours" to an outcome-based model that reflects the true transformation you facilitate.
We discuss how to calculate 10x ROI for corporate clients, how to restructure your coaching tiers to make upgrades feel like gifts, and the specific AI prompts you can use to handle price objections with total confidence.
Chapter Sections
- 00:00 – Introduction: The Fear of Charging What You’re Worth
- 01:15 – The Imposter Loop: Why Coaches Undervalue Their Transformation
- 02:30 – Quantifying Impact: Moving Beyond Vague Promises to Concrete ROI
- 03:45 – AI Competitive Analysis: Using Gemini to Research Premium Market Rates
- 05:00 – The ROI Framework: Converting Retention and Productivity into Dollar Values
- 06:15 – Communicating the Change: Emphasizing Value Expansion Over Cost Increases
- 07:30 – Managing Transitions: Grandfather Clauses and Loyalty Discounts for Current Clients
- 08:45 – Strategic Packaging: Designing Foundation, Growth, and Transformation Tiers
- 10:00 – Reframing Objections: Turning "Too Expensive" into a Value Conversation
- 11:15 – Data-Driven Growth: Why Your Pricing is a Reflection of Client Success
- 12:30 – Closing: Scaling Your Practice at Noomii.com
Key Episode Highlights- The 10x ROI Rule: Don’t just pick a number. We explain how to use Gemini to build a business case that shows how a $15,000 engagement can save a company $150,000 in turnover costs.
- Outcome-Based Pricing: Learn the difference between being an expense and being an investment. If you improve team retention by 30%, your fee should reflect that bottom-line impact.
- Tiered Value Tiers: Discover how the "Growth Tier" often becomes a client favorite by balancing cost and comprehensive support, while the "Transformation Tier" sets your authority in the market.
- Handling Pushback: We provide tactical responses for common budget objections, helping you remain firm on your value by focusing on measurable results and decision velocity.
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