Talking about your business shouldn't feel harder than running it.This trailer introduces Brand As Story, a podcast for business owners tired of sounding salesy or scripted. Host Ben Fisher helps you create a brand message you actually want to say out loud. When your message fits, you stop performing, stop pushing, and stop second-guessing. You'll learn to talk about your work with clarity and confidence, without feeling like you're selling your soul.Press play and start telling the story only you can tell.Keywords: branding, storytelling, confidence, business, marketing, messagingThis episode is sponsored by Helen Tudor and EXPERT....EXPERT is a programme for established business owners who are ready to stop second-guessing and start being known for what they do. It focuses on expert identity, visibility and authority, without the pressure to be online all the time. You can find Helen and EXPERT at helentudor.online