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Project 2025 and J.D. Vance have brought fringe policies to the presidential campaign. Democrats are using both to label the Republican ticket "weird." Shelby Talcott of Semafor and Eli Stokols from Politico explain how this messaging strikes voters. This episode was produced by Victoria Chamberlin, edited by Amina Al-Sadi, fact-checked by Matt Collette and Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members Learn more about your ad choices. Visit podcastchoices.com/adchoices

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