Have you heard the term Content Marketing being thrown around online and in marketing departments lately?
Content marketing is the new darling trend in marketing and communications and is defined as a business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving customer action.
Sounds pretty clear, right? Except that tons of restaurant brands struggle with getting their heads around this new marketing mindset and exactly how it fits into their more traditional marketing departments.
In episode #011 of the Social Restaurant Podcast, I talk with Joe Pullizzi, author of the brand new book, EPIC Content Marketing – How to Tell a Different Story, Break Through the Clutter and Win More Customers by Marketing Less.
In my mind, Joe is the Godfather of content marketing. He’s a strategist, professional speaker, author of multiple books and publications on the topic and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
If content isn’t on your mind as a major shift for the restaurant business, you may be missing serious opportunities to win and delight more customers who are craving the bigger story around your brand. In this episode, Joe shares insights and ideas on how you can make content work for you, straight the pages of his brand new book!
Go ahead, turn up the speakers, click play and listening to episode #011 of the Social Restaurant Podcast.
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