A few weeks back, I interviewed Joe Pullizzi, author of EPIC content marketing. A lot of marketers will point to Joe as the father of the current content marketing boom.
But when the rubber meets the road, how does it work? How and why should I build a content marketing department on my organization?
My guest this week brings first hand experience, as well as a blueprint you can use to do exactly that.
In episode #013 of the Social Restaurant Podcast, I talk with Kevin Cain, Director of Content Strategy and Marketing at OpenView Venture Partners. OpenView is an expansion-stage venture capital firm focused on providing technology companies with deep operational support through its consulting arm, OpenView Labs – a group that Kevin has built from the ground up.
Kevin is an internationally recognized content marketing and corporate communications professional with more than 10 years of experience working in the financial services, venture capital, and consulting industries. He’s left a wake of proven success, setting strategies and leading marketing programs that focus on thought leadership, brand enhancement, and demand generation.
If your concept is in growth mode, looking for franchisees and new customers in new markets, content marketing might just be the lethal arrow yet to be pulled from your quiver.
Go ahead, turn up the speakers, click play and listening to episode #014 of the Social Restaurant Podcast.
And as always, please support our show sponsors:
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ON SCENE PRODUCTIONS
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