Did you know that you and your brand have the potential to build a proprietary audience?
If you’ve ever talked to fan on your Facebook page, or even sent out an email campaign, your taking steps to activate them. But how do you grow the audience? And what’s more, how do you measure the value of each member?
My guest this week has spent the last 3 years working with his company to research these audiences, how they form, behave and eventually take action. He’s also the author of a brand new book on the topic, entitled Audience: Marketing in the Age of Subscribers, Fans and Followers.
In episode #018 of the Social Restaurant Podcast, I talk with Jeffrey K. Rohrs, Vice president of Marketing Insights for ExactTarget, a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions.
I’m ecstatic that Jeff wrote this book. In the age of mobile, social and all shapes of digital communications, the ideas contained in Audience on how to grow, activate and measure your proprietary audience is a message that all marketers need to hear.
Go ahead, turn up the speakers, click play and listening to episode #018 of the Social Restaurant Podcast.
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