Your business revolves around managing relationships with your customers. Whether it’s developing a franchise network or simply keeping tabs on the people that walk up to your counter everyday, customer relationship management is a corner stone of keeping your customers happy and coming back.
But how much do you know about CRM? Have the strategies, processes and tools found their way into your corporate office?
My guest this week has spent his entire career helping businesses of all shapes and sizes to embrace the challenge of CRM, head on.
In episode #020 of the Social Restaurant Podcast, I talk with Jon Ferrara, Founder and CEO of Nimble, a new take on CRM that leverages intelligence aggregated directly from the user’s social graph to surface relationship building opportunities that over time, lead to transactions.
Jon has been a leading thinker and CRM pioneer since co-founding Goldmine back in 1989. That company was recognized as a national "Fast 500" company, sweeping the computer industry by receiving multiple back to back PC Magazine's "Editor's Choice" awards from 1993 to1997.
You need to manage your customer relationships more efficiently, and Jon’s ideas will show you how to do it, right now.
Go ahead, turn up the speakers, click play and listening to episode #020 of the Social Restaurant Podcast.
And as always, please support our show sponsors:
SHIFTNOTE
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ON SCENE PRODUCTIONS
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