The media landscape has fragmented in a big way. And because of this, what used to be a clear process for creating PR ad media relations outreach campaigns has also shifted. What is your brand to do in when the public now has so many media sources where they can find information?
My guest this week lives and breathes this challenge every single day. She and her innovative firm have also helped brands like Chic-Fil-A, Panara Bread and others to combat this challenging landscape head on and get their messages out to the masses of customers who now consume media more frequently than ever before, often times from the smartphone they carry in their pants.
In episode #027 of the Social Restaurant Podcast, I talk with Kate Finley, CEO of Belle Communications, a Columbus Ohio-based public relations firm that operates on a virtual agency model.
Kate and I discuss everything from agency business models, this past week’s Super Bowl marketing campaigns to Chipotle’s approach in releasing their original, Hulu-syndicated series, ‘Farmed & Dangerous’.
Go ahead, turn up the speakers, click play and listening to episode #027 of the Social Restaurant Podcast.
And as always, please support our show sponsors:
ON SCENE PRODUCTIONS
Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene
NETBASE SOLUTIONS
Shouldn’t your brand understand what your customers are saying about you on social media? Netbase provides actionable social media intelligence and insights to multi-unit restaurant brands like Taco Bell, Arby’s and a variety of others through their easy to use, web-based monitoring system. Learn >> http://bit.ly/NetBase-srp
