Is social media is adding value to your venture? Megalomaniac CEO's overuse their platforms so their addicted egos can garner the continuous adulation they need from many manufactured ‘fans.’ Studies show this sinks the value of the company they are supposed to lead. Others are so private that their scarce presence on social media makes consumers dubious. In times of crisis, these leaders are ineffective because they lack credibility. Is your social media helping or hurting your venture?
