You, Your Company, & Social Media: A Tricky Ménage à Trois. There is no doubt that social media has power. As a marketing and distribution tool it is only growing in power. However, most have misunderstood the nuances of social media and fail to leverage it properly. Many have also misunderstood that personal social media does not play well with professional social media marketing. Yet, your personal and professional social media are NOT mutually exclusive. This discussion delves into understanding how to be thoughtful about leveraging social media to create value for your company without your personal media unknowingly thwarting your efforts.
