Description

In 2015 when Periscope was the hottest and newest social media platform, I shared how podcasters and entrepreneurs could use the platform to better serve their audience.

A number of social media platforms now support live video so I thought I’d revisit this list to provide a refresher that can be used broadly, rather than specifically for one platform.

Not all of these points will apply to every podcast but I hope that you get some value from this list and try incorporating live video into your podcast outreach.

7 Ways to Serve Your Audience with Live

1. Offer training and tutorials.
2. Hold a question and answer session.
3. Announce new or exclusive content or products.
4. Give your audience a behind-the-scenes view of what you do.
5. Ask for feedback.
6. Offer bite-sized content that’s easier to consume than long-form articles or videos.
7. Re-purpose previous content for new audience members.

Here’s the original video that was streamed live on Periscope.

https://youtu.be/_u0f93Aatrw

Chime in! What other ways can we use live video to serve our audience?

Share your thoughts with me on Twitter using the hashtag #str4p.

Subscribe to the podcast in Apple Podcasts, Google Podcasts or on your favorite platform.