Shelley started her business recently and she had a burning question, how to get potential clients through cold email?
As an entrepreneur, you know that it's important to constantly have cash flow in your business.
Without any consistent income, your business is just an expensive hobby.
The one skill every entrepreneur needs to master is getting sales or clients into their business.
Shelley was keenly aware of this which is why she needed to find a way to master this skill.
Here are three things to consider when you decide to use cold emails as your way of generating leads.
You'll need a fresh list of people to email every week
Sending out emails that get responses is crucial
Doing this 100% manually can be a daunting task
Nobody likes to be sold to but everyone likes to buy
If only there was a way for Shelley to get proven strategies and resources that work every single time.
In this resource, you'll discover a number of key elements and insider secrets that you can use to get the results that you need.
Email Marketing Statistics
So, you're probably wondering why Shelley decided to use cold email as her lead generation strategy.
Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years.
Another surprising statistic from the same source reveals that over 3 billion emails are sent every day.
To put that into perspective, there are 2 billion active users of Facebook daily.
In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails.
81% of business owners continue to use email as their source of customer acquisition.
Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%.
Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly?
Based on what you know now about email marketing do you think that Shelley has made a good decision?
List of Potential Clients
One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients.
Have you ever wondered where people find a list of ideal clients?
If you have no idea who your potential client or buyer persona is then it will be more difficult to find them.
So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list.
One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily.
When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses.
A number of places where you can find them could include:
Business website
3rd Party Publications
Let's look at ways in which you can develop a solid list of prospects.
How to Get a List of Email Addresses
Broadly speaking there are two ways to generate a list of email addresses.
These two ways are called inbound and outbound.
Inbound involves you leaving a link for people to access a free resource and they'll need to enter their email address to get it.
Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond.
Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have.
However, if you are like Shelley and you're starting from scratch there are a few ways to get this started.
1. Social Media Hand Raiser
The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM.
If the thought of getting your prospective clients to send you a cold direct message gives you butterfl...
