On this episode we visit Myhotelshop in Leipzig, Germany and talk with Founder and CEO, Ullrich (Ulli) Kastner. MAIN TOPICS: 1:02 - Who is Myhotelshop? 4:48 - Challenges faced by hoteliers today 7:38 - Consumer booking habits 11:07 - Options for hotels 13:28 - Increasing Direct Bookings through smart Meta Campaigns 15:05 - Understand the hotel distribution landscape 16:22 - Don't fear the unknown 18:07 - Who moved my cheese? 19:21 - Be one to new options 20:18 - Direct business still a major factor - If you prefer watching the video version of this episode find it here. Related techtalk.travel editorials To all techtalk.travel editorials