00:00 — Introduction
00:35 — The Grudge
01:58 — The Movie Is the Ad
03:20 — Why This Matters Beyond Hollywood
04:22 — Wrap Up
Sources:
- NBCUniversal Media - DreamWorks' Shrek Celebrates 25 Years of Iconic Legacy: https://www.nbcuniversal.com/article/dreamworks-shrek-celebrates-25-years-iconic-legacy-and-lasting-cultural-impact
- Medium - The $250 Million Mistake That Gave Rise to Disney's Greatest Rival: https://medium.com/@celestineriza/the-250-million-mistake-that-gave-rise-to-disneys-greatest-rival-8d7af4003881
- AV Club - Shrek 2 Turned One Executive's Petty Grievances Into a Box Office Fairy Tale: https://www.avclub.com/shrek-2-turned-one-executive-s-petty-grievances-into-a-1846164022
- Cultura Colectiva - How Disney Accidentally Created Its Enemy DreamWorks: https://culturacolectiva.com/en/entertainment/movies/disney-created-dreamworks/
- The Free Library - Taking the Mickey: Feud That Packed Shrek with Jokes About Disney: https://www.thefreelibrary.com/Taking+the+Mickey;+FEUD+THAT+PACKED+SHREK+WITH+JOKES+ABOUT+DISNEY.-a076312694
- IndieWire - The 10 Most Lucrative Movie Merchandise Franchises: https://www.indiewire.com/gallery/movies-that-sold-the-most-merchandise-star-wars-frozen-batman/
- MickeyBlog - Which Disney Franchises Have Made the Most Money?: https://mickeyblog.com/2023/09/14/which-disney-franchises-have-made-the-most-money/
- Wikipedia - Shrek Franchise: https://en.wikipedia.org/wiki/Shrek_(franchise)
- Wikipedia - List of Highest-Grossing Animated Films: https://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films
- Far Out Magazine - 10 Movies That Made More Money Through Merchandising Than at the Box Office: https://faroutmagazine.co.uk/10-movies-that-made-more-money-through-merchandising-than-the-box-office/
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