Episode Five: George Lucas' use of Joseph Campbell's Hero's Journey Star Wars is just one example of an archetypal back story that gives power to a message. It is the story behind your story. Your message should have an invisible structure on which the content of the story is hung - similar to how flesh and muscles are hung on a skeleton - that may not be visible to the casual observer, reader, or content consumer. There are 3 main types of back-story you can use to add power to your thought leadership.
The episode page with the special offers mentioned is at https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-a-Back-Story
To take these ideas further in your own work, explore these free resources:
Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide.
Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.
