Vice President of Brand & Marketing at Fairmont Hotels & Resorts, Loay Nour, joins the Suite Spot podcast to discuss the launch of Fairmont’s global campaign - “Make Special Happen”.
Tune in now to learn more about the brand and the campaign only on the Suite Spot.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. We have a very special episode for you today. Gonna tell you in a minute why that is so telling. But first, I'm gonna go ahead and introduce a first time guest with me today, Fairmont Hotel and Resorts, vice President of Brand and Marketing, Loay Nour. Thank you so much for joining me here on The Suite Spot.
Loay Nour:
Thank you for having me, Ryan. Looking forward to our conversation.
Ryan Embree:
It's gonna be a great conversation. We're gonna talk a lot about some exciting things on Fairmont Hotel and Resorts, things you and your team have been working on over there. But before we do that, since you are a first time guest, I always love to just hear everyone's hospitality background, unique journeys to where they got there and for you at Fairmont Hotel and Resorts.
Loay Nour:
Absolutely. So my name is Loay Nour, and I've been in the hospitality industry for more than 18 years actually now. My background goes specifically in luxury hospitality brand. It's a passion that started for me, although I haven't done hospitality school. But I ended up in the hospitality by passion, not by education. My background is actually goes very much into guest experience, brand and marketing, loyalty marketing, partnerships marketing. So I've got around like a 360 degree on marketing. And today, myself and my team we're in charge of the Fairmont brand globally, proudly managing a portfolio of 95 hotels worldwide, and a very strong pipeline of around 28 hotels coming up in the next few years. And today, really looking forward to tell you about the chapter of that. We have just recently launched with a new campaign of Fairmont Presents Make Special happen.
Ryan Embree:
Yeah, it's a massive global campaign. We're gonna jump all into it. But before, let's give our sweet spot audience maybe a little bit of a history lesson. We've had some iconic brands on this Sweet Spot podcast. This might be the most iconic. It's got a rich legacy of timeless hospitality as it's described. Share with our sweet spot audience, a little bit about the origin story behind this incredible storied luxury brand.
Loay Nour:
It's actually one of the brands that has a great legacy and history since 1907 with the first property that opened in San Francisco. Fairmont took its name actually from the vision of the foundries, the two first sisters which was the first half of the name. And then the mont was actually because the San Francisco was built on a mountain, and that was the first property that was open for us. Since then, we actually, our hotels has been social epicenters in the different destinations where they operate. And we were able to actually host a lot of key defining history moments like the black and white ball, like the bed in peace with the John Legend and Yoko and Fairmont Queen Elizabeth in Montreal. So we've always been a place where if we always like to say if it happens in a city or it happens in a destination, it happens at a Fairmont. And until today, we actually continue to host those great moments. We became a truly international brand back in 2002 when our first property outside the America opened in Dubai. And since then, our portfolio has accelerated. Today, we're a proud member of a core group that manages more than 42 brands globally. And we are one of the very well known and very well beloved, luxury brands globally.
Ryan Embree:
It's incredible growth and we're gonna talk about that a little bit later in the ep...
