Tune in to this special episode of the Suite Spot to hear from two very special guests of the International Luxury Hotel Association. First off, President of the ILHA, Barak Hirschowitz, and Co-Founder of the association, Jonathan Edelheit, join the podcast to preview the upcoming INSPIRE USA conference taking place on December 10-11, in Las Vegas, Nevada.
These two luxury hospitality experts discuss several important topics in this episode, including the humble origin of the ILHA, how the luxury hotel market is leading the industry in innovation, what attendees can look forward to from INSPIRE USA 2025, and much more.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of the Suite Spot, episode 185, and from the title we are previewing another hospitality event. One of my favorite things to do look at, and this one, it's a first timer for me, not certainly for our guests. I'm gonna bring them and we're gonna talk all about it. The Inspire USA event hosted by ILHA, the International Luxury Hotel Association. My two guests with me today, Barak Hirschowitz, President of the ILHA, and Jonathan Edelheit, co-founder of the ILHA, Barak, Jon, thank you so much for taking the time and checking into the Suite Spot with me.
Barak Hirschowitz:
Well, thank you. It's wonderful to be here and great to meet you.
Ryan Embree:
And we're excited about it, excited about the event, but before we get into that, I wanna just start with a little bit of hospitality background. We always love to kind of start there. Hospitality's such a funky industry. People come from different brands, they come from different backgrounds. Sometimes they fall into it, sometimes they fall into the industry with a summer job, sometimes they're born into the industry. So I figured let's go ahead and give our Suite Spot audience a little bit of background into your hospitality journey and what led you to the ILHA Barak. We'll start with you and then go to Jon.
Barak Hirschowitz:
Yeah, thanks. So I started in the industry in the late, late eighties, early nineties. I went to Johnson Wales. I started as a, I started in culinary, as many people do in the hotel industry. And those were interesting times because back then there were really only a couple of places you get a degree in culinary arts. So it led me to, you know, travel abroad, which was great. I started, just before I went overseas, I did an internship at the Grand Floridian, which believe it or not, was still a fairly new hotel back then. And then started working abroad internationally, moved eventually to more the hotel side of the business. I worked in South Africa for some very well-known hotel brands. Sun International. Sun International is Saul K's original brand that he had when he was still based in South Africa. So that, you know, today we know him for Atlantis and we know him for one, um, one and only hotels. But, um, back then he had Sun International, so I worked with him. I worked for a company called Halian Hotels, which had, uh, luxury hotels in, in South Africa, and actually a few up Africa as well. And, um, I had an opportunity, I guess my sort of real push, first push into luxury was in the late nineties. I got to help open a hotel called Bushman's Klu in South Africa, which is a luxury safari lodge. The year, within a year of opening, we, um, we became a member of Relay and Chateau, which was a pretty prestigious, uh, pretty prestigious organization. And after I left a couple of years later, the hotel went on to win Best Hotel in the world, um, travel and Leisure. So, you know, that was a, it was really a, a great opportunity to see the best of the best in the world. I still to this day think it's probably the most luxurious property I've ever stayed in, and still the best service, uh, that I've ever seen in any hotel.
