Cate Stillman reaches out to Tad Hargrave Marketing for Hippies in launching CLUB THRIVE. Tad coaches Cate on marketing that spreads to the people who need to hear your message most.
What you’ll get out of tuning in:
If you're a wellness professional, this episode is for you. Tad will be discussing various marketing strategies that can help you build a successful practice. He'll be talking about the importance of timing, awareness, and the fit when it comes to marketing. He'll also share his thoughts on why clubs work, the three rules of marketing, and how to create remarkable content that people will want to share.
Highlights:
The importance of timing and awareness when it comes to showing up in your prospects' lives.
The fit: what your clients need to do if they want to work with you.
How to send a signal based on filters.
Why clubs work and how they can benefit your business.
The one way to kill your business: trying to be everything to everyone.
The three rules of marketing: getting people's attention, filtering, and lowering the risk of people taking the first step.
The basics of Hub Marketing and how to make something remarkable.
The importance of making your offering easy to remember and worth spreading the word.
Content marketing tips and how to create something so useful that people will want to share it.
Why wrong clients can create drama and why filtering is important.
How to use a proviso as a filter.
Quotes:
"The perfect moment to show up in your prospects' lives is when they are ready for what you offer."
"If you are going to work with us, you are going to need to do x, y, z."
"Filters are a way to send a signal to your prospects about what they need to do to work with you."
"Clubs work because they create a sense of community and belonging."
"The one way to kill your business is to try to be everything to everyone."
"The three rules of marketing are getting people's attention, filtering, and lowering the risk of people taking the first step."
"Hub Marketing is about creating something remarkable that people will want to share."
"Content marketing is about creating something so useful that people will want to share it."
"Wrong clients can create drama and take up too much of your time and energy."
"Using a proviso as a filter can help you attract the right clients and repel the wrong ones."
Thank you for tuning in to this episode of our podcast. We hope you found it informative and helpful. Be sure to check out our other episodes and stay tuned for more exciting guests and topics.
