In this episode we are taking a look at the 'little everyday luxuries' quietly taking over the UK retail aisle with Siddhi, founder of Rhythm 108.
Siddhi started her career far away from the food industry, working as an investment analyst in Mumbai. But a relocation to Switzerland inspired a massive career pivot. Embracing the slower, Alpine pace of life, she fell in love with the historic Swiss culture of craftsmanship and patisserie - and noticed a glaring gap in the market. Traditional chocolate was legendary, but it wasn't built for a modern generation demanding clean ingredients, organic sourcing, and full transparency.
The result was Rhythm 108, a challenger brand making vegan, gluten-free, and palm-oil-free chocolate crafted by Swiss chocolatiers.
Now stocked in Sainsbury's, Asda, Waitrose, Whole Foods, and Planet Organic, Rhythm 108 is rapidly expanding beyond the chocolate bar into spreads and biscuits.
In this episode, we talk about navigating the global cocoa crisis, where premium indulgence is shifting, and how to maintain 'slow living' principles while scaling a high-growth business.
Unwrap and enjoy.
