#240: In this episode, I sit down with fitness business coach Vince Gabriele, a seasoned expert in the industry with over 20 years of experience. We cover crucial aspects of owning a fitness business, from effective marketing strategies to the importance of being "obsessed" with your customers.
Key Topics Discussed:
- Knowing Your Customers: Vince shares why being genuinely invested in your clients is a game changer for business success. He explains how to do so with his "spotting" technique.
- Revenue Diversification: We explore the right timing for diversifying revenue streams and how it can affect long-term stability and growth.
- From Consumption to Production: Discover Vince's perspective on not just consuming content but using it to create something unique for your business.
- Living in Reality: Vince emphasizes that successful owners must maintain a grounded view of their business situation to avoid common pitfalls.
- The Psychology of Ownership: We discuss how the mindset of an owner can sometimes create obstacles, referred to as "chokeholds," and how to overcome these mental blocks.
- Marketing Case Study: We also share some fun moments discussing Vince's experiences with Brazilian Jiu-Jitsu (BJJ) and how he would market himself, given his experience.
Tune in for a blend of practical advice and engaging stories that can help you take your fitness business to the next level!
Important links:
Download Vince's book here
Book a Q&A with Billy here
