Description

A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates!

We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads:

1. Woo them in the audition
2. Identify your brand in a natural way
3. Involve your audience with the different elements
4. Next steps - what’s the CTA?

The Dior ads we mention in this episode are linked below. We encourage you to watch them using the WIIN framework as a reference.

• Miss Dior ad v1 
• Miss Dior ad v2 

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What are you waiting for?! Dive on in to the episode and let us know what you think!

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