Hello and welcome to the ZimmCast. I'm Chuck Zimmerman.
In this episode I'm sharing my preview interview for the AgGateway Mid-Year Meeting with President/CEO, Brent Kemp. Additionally I've got a few comments regarding AI, or Artificial Intelligence, for those of you who haven't heard of it. But really, AI, is moving fast and besides it is a topic for the AgGateway meeting.
I'm slow in producing a ZimmCast episode for several reasons. One is that I haven't been traveling for work. But additionally, I've done a little research about how AI has affected things like agricultural marketing and communications.
Additionally, I did a post on AgWired titled "Safeguard the Human Person in Time of AI." I hope you enjoy it and feel free to comment. I focused on the encyclical letter published by Pope Leo. It's not just about AI but really is about people.
With some AI research, as in ChatGPT, I looked in to the changes in using news releases. This is very important to ZimmComm since we have the oldest completely ag news release service, AgNewsWire. The information I found relates to all industries. Basically, we're seeing a change in how important news releases are with various other channels to reach customers. One point is the cost to send news releases which can be from $800 to $1,200 or more. Again, with AgNewsWire, we have a very clean list of contacts to send news releases and we still only charge $525. Additionally, we post the release on the AgNewsWire website, onto our AgWired website, social media channels and also our bi-weekly e-newsletters. Our open rate is significant and very high by industries standards.
If you have any questions and comments or just want to chat, I'm always open and appreciate it.
So, that's the ZimmCast for now. I hope you enjoy it and thank you for listening.
