Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.
📌 We cover:
- The gap in the market that inspired Pretty Boy
- How they launched and scaled their business
- The power of a simple but effective product offering
- Their biggest lessons in subscription growth and retention
Whether you’re in the skincare space or just love hearing DTC brand success stories, this one’s for you.
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