Shows
What's Your Angle?Lead Conversion + Secret Shopping w/ Brett McCrackenIn this conversation, Eric Bramlett and Max Leaman interview Brett McCracken, an expert in lead conversion and customer experience. They discuss the importance of building relationships with clients, the role of technology in the mortgage industry, and the impact of interest rates on consumer behavior. They also explore the challenges faced by loan officers in a competitive market and the value of providing exceptional service. Overall, the conversation highlights the need for loan officers to prioritize human connection and personalized experiences to stand out in the industry. During the conversation, Brett McCracken discusses the lack of financial advice provided...2024-04-141h 08What's Your Angle?NAR Settlement Rundown w/ Max & EricEric Bramlett and Max Leaman discuss the potential impact of the proposed changes in the real estate industry. They start by reflecting on Max's experience with the Dodd-Frank Act in 2010, which brought significant changes to mortgage lending. They then introduce the concept of possible, plausible, and probable predictions and emphasize the importance of labeling predictions accurately. The conversation moves on to discuss the actual process changes, including the requirement for buyer's agents to have compensation discussions with their clients. They also address the fear and concerns surrounding these changes and highlight the value that good agents provide to buyers...2024-03-291h 16What's Your Angle?Emerson Smith of PushnamiEmerson Smith started Pushnami at his kitchen table in 2016 and bootstrapped it to become one of the fastest growing companies in the Texas region. Pushnami delivers 1 billion push notification messages per day and is tracking to $100M+ in revenue in 2024. Emerson discusses the critical roles that machine learning and AI play in Pushnami's success. He discusses company culture and the challenges to building company culture in today's remote work environment.2024-02-2652 minWhat's Your Angle?Lucas Calhoun: Convey Authenticity & Connect w/ Your Audience in VideoLucas, Max, and Eric explore the impact of technology on communication, specifically focusing on the importance of visual presentation and video in various contexts. Luc shares his background and transition to video, emphasizing the significance of eye contact and authenticity in virtual interactions. The discussion also delves into the role of video in social media and the challenges of building authenticity in personal branding. The conversation covers the challenges of creating content, podcast statistics and the tendency for podcasts to fizzle, the importance of niche communities, the use of log lines in communication, the benefits of standing during presentations...2024-02-081h 08What's Your Angle?2023 Market Recap + 2024 Predictions: What's Your AngleEric Bramlett and Max Leaman discuss the 2023 real estate and mortgage market and provide insights into the 2024 market predictions. They recap the decline in the real estate market in 2022 due to mortgage rates and the subsequent impact on the mortgage market in 2023. They explain the relationship between the 10-year Treasury and mortgage rates and discuss the factors that influence mortgage rates. They also analyze the impact of jobs, mortgage rates, and pent-up demand on the real estate market. The conversation highlights the challenges faced by industry professionals and the opportunities for growth in the market. They express cautious optimism...2024-01-241h 12What's Your Angle?Creating Superfans w/ Author Brittany HodakIn this episode, Max Leaman and Eric Bramlett interview Brittany Hodak, author of 'Creating Super Fans.' They discuss Brittany's background in the music industry and her journey of starting her own business. They also explore the concept of customer experience (CX) and the importance of thoughtful gifting. Brittany shares her experience on Shark Tank and the decision to transition from business owner to author and speaker. They delve into the idea of creating super fans and the concept of radical generosity. The conversation concludes with a discussion on the commission lawsuits and the need to communicate value effectively...2023-11-271h 07What's Your Angle?NAR Lawsuit: Financing Implications of Changing LandscapeMax and Eric discuss the bombshell NAR Sitzer/Burnett case that recently awarded the plaintiffs $1.8B from Keller Williams and NAR.2023-11-2348 minWhat's Your Angle?Russell Shaw on Mindset, Longevity, and MoreRussell Shaw has been a top-producing team leader in the Phoenix Metro area for 44 years. What's the secret to his longevity? Mindset. Before Russell discusses mindset, Russell discusses:
The importance of masterfully pricing properties.
Why price/sf is a terrible metric.
The goal of earning enough money.
The correct definition of a properly priced listing.
The #1 complaint against real estate agents (that's easy to fix).
Why live communication with customers is critical in a down market.
The difference between a traditional recession and today's market.
What Russell finds funny about many economists.
Why mindset is THE important thing.
...2023-10-211h 11What's Your Angle?What's Your Angle? Inaugural PodcastMax and Eric discuss the new podcast and what's to come. We discuss the broader real estate and mortgage markets and why we focus on market leading indicators (rather than lagging indicators). We go over leading vs lagging indicators in market analyses and in business.2023-09-1656 min