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The Business & Marketing ScoopThe Business & Marketing ScoopThe Story of Dec’s Pets an Irish Ecommerce Pet Supplies Retailer With Declan O’Keeffe - Digital Director at Dec’s Pets.This is the fantastic story of how the brand Dec's Pets got started and how Declan O'Keeffe returned from Australia to help bring the business online. Not only is it a great story of taking a traditional family brick-and-mortar business and turning it into a modern online storefront but also a great story of turning negatives into positives. From covid to brexit Dec's Pets embraced the challenge and is now a growing online retailer in the Pet supplies marketing in Ireland.Check them out at: https://decspets.ie/Connect with Mark Flavin on...2024-04-1137 minThe Business & Marketing ScoopThe Business & Marketing ScoopTalking Startups, Venture Capital and a Career In Marketing With DC Cahalane - Venture Partner at Sure Valley VenturesDC Cahalane has decades of marketing experience, is the Co-Founder of Republic Of Work in Cork & is now a Venture Partner at Sure Valley Ventures. In this episode of The Business & Marketing Scoop I chat to DC all about his career, and how he got started, we chat all about startups and venture capital and of course his love of Cork! I hope you enjoy it.Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/Check out 3B1 at: https://3B1.ieBook a meeting with Mark F...2024-03-2857 minThe Business & Marketing ScoopThe Business & Marketing ScoopTalking Career, Networking, Personal Brand & So Much More with Sian HornGet ready for an episode of The Business & Marketing Scoop you won't want to miss! Today, we're chatting with Sian Horn, who is not only a Business Coach, MC, and DJ but also the woman behind The Club, Elite Pilates, multiple podcasts and much much more! Sian's going to spill some secrets on personal branding, walk us through her career milestones, and chat about why networking is a game-changer. The Club, her brainchild, is this awesome space where female solopreneurs, SMEs, and entrepreneurs get to support each other and we discuss that platform and its growth over...2024-03-1441 minThe Business & Marketing ScoopThe Business & Marketing ScoopThe Entrepreneurial Journey Of Sean Brett - The Founder & CEO of Steeltech ShedsThis week on The Business & Marketing Scoop we’re joined by Sean Brett the founder and CEO of Steeltech Sheds. Sean was no doubt destined to be a salesman and entrepreneur,  from his first foray into entrepreneurship at 7 years old to where Steeltech Sheds is today is an amazing story with lessons we can all learn a lot from.This is a fantastic episode with so many learnings for people in business and marketing.I hope you enjoy it.Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/ Chec...2024-02-2953 minThe Business & Marketing ScoopThe Business & Marketing ScoopDiscussing Cork’s Future & The VQ With Shane Clarke Director of Operations at the VQThis week on the Business & Marketing Scoop I sit down with the head of operations at the VQ Shane Clarke to discuss Shane's Career, Cork City, Cork's future and the amazing transformation of the VQ (Victorian Quarter Cork)Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/ Check out 3B1 at: https://3B1.ie Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-markAnd if you enjoy this episode make sure to subscribe!!2024-02-1540 minThe Business & Marketing ScoopThe Business & Marketing ScoopBuilding Ireland's Fastest Growing Drinks Delivery Service - Clinks. With founder Andrew ScannellIn this week's episode of The Business and Marketing Scoop, we sit down with Andrew Scannell, the founder of Clinks, a drink delivery platform making waves in the Irish market. Clinks is transforming the way consumers enjoy their favourite beverages, bringing the store right to their doorstep with remarkable ease and efficiency. Andrew takes us through the journey of Clinks, sharing the spark of inspiration that led to its inception and the various challenges and milestones achieved along the way.Whether you're a budding entrepreneur, a tech enthusiast, or simply intrigued by the evolution of the beverage...2024-02-0134 minThe Business & Marketing ScoopThe Business & Marketing ScoopBuilding Ireland's Largest Padel Tennis Facility With Mark WhiteMark White is the Managing Director of Padel Tennis Ireland, Ireland's largest Padel Tennis Facility located in Cork. Listen to Mark's story of how he discovered the sport and learn from the successes, failures and challenges he encountered when building the largest purpose-built Padel Tennis Facility in the country.  Follow Mark Flavin on LinkedIn at: https://www.linkedin.com/in/markflavin/Check out 3B1 at: https://3B1.ie Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-markAnd if you enjoy this episode make sure to subscribe!!2024-01-1857 minThe Business & Marketing ScoopThe Business & Marketing ScoopFrom Local Retailer To Leading E-commerce Brand: The Story of Greg Marah and DFG.ieThis week I am delighted to welcome Greg Marah to the podcast. Greg has been a client of my agency 3B1 for over a decade and in that time has scaled an amazing business; Douglas Forest & Garden, from a local shop servicing a few kilometres around it to one of Ireland's leading e-commerce brands in the Tree Surgery and Garden Equipment space.I can't wait for you to hear Greg's story and learn from his years of experience.Check out Douglas Forest & Garden at: https://DFG.ie Follow me on LinkedIn at: https://w...2023-12-2139 minThe Business & Marketing ScoopThe Business & Marketing ScoopThe Business & Marketing Scoop Starts Next WeekThe Business & Marketing Scoop with Mark Flavin of 3B1 brings you interviews with entrepreneurs, marketers, founders and leaders. Discover actionable insights and learnings that you can take back to your business. Check out 3B1 at https://3B1.ie2023-11-1600 minThe Business & Marketing ScoopThe Business & Marketing Scoop3 Tips To Increase Your Ecommerce Websites SalesOn this week's episode of The Digital Marketing Scoop, Mark is giving tips on how to increase your Ecommerce website sales.3B1 is an agile, digital first, full service marketing agency that creates multi-channel campaigns for growing and established businesses. At our agency, every ad counts.Looking for a Marketing Agency? Looking to grow your brand & increase sales? Book a free discovery call with Mark to see if 3B1 Agency are a good fit for you: https://3b1.ie/book-a-meeting/ Follow 3B1 on:Facebookhttps://www.facebook.com/3B1a...2022-02-1704 minThe Business & Marketing ScoopThe Business & Marketing ScoopThe 3 T's Of Increasing Leads And Sales For Your BusinessOn this week’s episode of The Digital Marketing Scoop, we’re talking about the 3 T’s of increasing leads and sales for your business.3B1 is an agile, digital first, full service marketing agency that creates multi-channel campaigns for growing and established businesses. At our agency, every ad counts.Looking for a Marketing Agency? Looking to grow your brand & increase sales? Book a free discovery call with Mark to see if 3B1 Agency are a good fit for you: https://3b1.ie/book-a-meeting/ Follow 3B1 on:Facebookhtt...2021-06-1710 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 89 - Video Marketing in 2021 with Jack GaisfordThis week on the Digital Marketing Scoop we chat to Jack Gaisford from V Twenty One about how video marketing has shifted this past year. 🎥From platforms, to content, to frequency - this episode is JAM PACKED with info and ideas. You can connect with Jack on LinkedIn here: https://www.linkedin.com/in/jackgaisford/or visit his website https://www.vtwentyone.co.uk/This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or...2021-01-1430 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 88 - The Ultimate Guide For Your Brand Awareness CampaignsThis week on The Digital Marketing Scoop we thought it would be best to kick start the new year with a guide to building a brand awareness campaign. Currently, Ireland is back in Level 5 lockdown so a lot of businesses are once again closed. This episode will help those businesses in building that awareness for your brand and creating relationships with customers for when you are able to reopen.In a previous episode with Virginia Foley, we discussed brand strategy and how to establish your business’s purpose. We recommend you check that episode out whi...2021-01-0718 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 87 - 2020's Digital Marketing Round-UpThis week on The Digital Marketing Scoop, we have a look at 2020 and what exciting things were happening in digital marketing over the months. The year 2020 saw a year of innovation and adaptation from companies and technologies. What a year to remember! We wish you all a happy New Year. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-12-3116 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 86 - Our Digital Marketing Predictions for 2021This week on The Digital Marketing Scoop we discuss last year's marketing predictions and make our predictions for 2021!This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-12-2419 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 85 - How Influencers & Brands Can Work Together to Get The Best Results with guest Rachael Victoria from Creators.ieThis week on the Digital Marketing Scoop we talk to Rachael Victoria from Creators.ieWe discuss the steps brands should take to hire a content creator. Rachael talks us through what brands need to take into consideration when choosing a content creator. On the opposite side, Rachael gives advice to content creators on how to get started and how to apply to be with Creators.ie Find our more about Creators.ie here:https://creators.ie/https://www.instagram.com/creators.ie/Connect with Rachael here:https://www.instagram.com/r...2020-12-1747 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 84 - Creative & Quirky Campaigns for Restaurants & Photography Ideas with James JeffreyThis week on The Digital Marketing Scoop we're talking with James Jeffrey Digital Marketing Manager & Photographer at the Emporium Group.  We talk to James all about the creative and quirky campaigns he has come up with for the restaurants and bars within the Emporium Group and how he manages the different personas of each location. You can connect with James here:https://www.instagram.com/jamesjmedia/The emporium group consists of:https://www.tradehousecentral.com/https://www.thecastleglanmire.ie/https://www.thehuntedhog.ie/https://www.jjcoppingers.ie/This ep...2020-12-1018 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 83 - Brand Storytelling and Strategy with Virginia FoleyThis week on The Digital Marketing Scoop we interview branding expert Virginia Foley. Diving into brand colours, a brands mission and vision, brand storytelling, brand strategy and much more. Virginia Foley is the creator and founder of Up She Rises. Virginia is driven to help other women to gain the confidence they might be lacking to succeed and to help them grow brands from the heart.Virginia has worked with a range of businesses and brands over the years and spent the earlier part of her career in America, where she was a partner in...2020-12-0339 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 82 - Top Tips for Facebook & Instagram Ads and a First Look at Instagram GuidesThis week on The Digital Marketing Scoop Mark and Pamela go through each stage of setting up a campaign in Facebook Ads Manager and their top tips on things you should look out for and utilise. We also talk about the newest Instagram Feature - Guides and how they could be used for different brands and pages. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-11-2612 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 81 - Grow Your Instagram Following & The Instagram Algorithm Explained with guest Ciara LynchThis week on The Digital Marketing Scoop we talk to Ciara Lynch from Socially Ciara all about the Instagram Algorithm. Tune in to get top tips on how to grow your following on Instagram and learn more creating an Instagram strategy. We discuss the importance of aesthetics vs valuable content and much more, all on this weeks episode. To connect with Ciara you can find her on:Instagram: @sociallyciarahttps://sociallyciara.com/Or check out her podcast The Socially Ciara PodcastThis episode of the Digital Marketing Scoop is brought...2020-11-1929 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 80 - The Insider Scoop with Group Marketing Manager at LinkedIn, Gearoid BuckleyThis week on The Digital Marketing Scoop we speak to Gearoid Buckley, Group Marketing Manager at LinkedIn. We discuss everything from organic reach to LinkedIn ads as well as the evolution of LinkedIn's strategy over the years. Some great insights from Gearoid on how we should be using LinkedIn ads for businesses and much more!You can find Gearoid at: https://www.linkedin.com/in/gearoidbuckley/Remix your campaign e-book: https://business.linkedin.com/marketing-solutions/cx/19/08/remix-this-campaignIf you listened to the full episode you can claim Gearoid's generous gift here: http://lnkd...2020-11-1226 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 79 - How To Build A Digital Marketing Strategy For Your BrandThis week on The Digital Marketing Scoop Mark & Pamela go through how to build a digital marketing strategy for your brand. For consumer & market research our top sites are linked below as mentioned in this episode.https://www.facebook.com/ads/audience-insights/peoplehttps://trends.google.com/trendshttps://www.thinkwithgoogle.com/This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-11-0516 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 78 - Google Shopping - How It Can Increase Your E-commerce SalesThis week on The Digital Marketing Scoop Mark & Pamela discuss how to set up Google Shopping and use it to increase your e-commerce sales. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-10-2907 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 77 - The After Chat with Neal SchafferWe kept the cameras and audio rolling after finishing up the podcast last week with guest expert Neal Schaffer & it ended up being such an interesting chat we just had to share it with you all. You can connect with Neal on his website https://nealschaffer.com/ or socials;Twitter; @NealSchafferLinkedIn; Neal 🎙 SchafferInstagram; @nealschafferThis episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-10-2215 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 76 - The Age of Influence with Guest Expert Neal SchafferThis week on The Digital Marketing Scoop Mark & Pamela are joined by Neal Schaffer. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.You...2020-10-1531 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 75 - Should Your Brand Start a Podcast?This week on The Digital Marketing Scoop we discuss if your brand should start a podcast. Mark & Pamela discuss the benefits of having one and how it's helped Cliq's business. A great discussion this week & the announcement of our next guest. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-10-0808 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 74 - Video Confidence with Guest Expert Niamh MacAuleyThis week on the Digital Marketing Scoop we're joined by video expert, mentor and trainer Niamh MacAuley to talk all about video confidence & promotional videos. Niamh gives her advice on appearing on camera, video storyboarding and video tips and tricks.You can find Niamh at https://www.linkedin.com/in/niamhmacauley/ or visit https://www.purpledot.co.uk/This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-10-0130 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 73 - Using YouTube to Build Your BrandThis week on the Digital Marketing Scoop Mark & Pamela give you the benefits of having a YouTube channel for your business. Listen out for content ideas and channel must-haves in this episode. This episode also covers the benefits of having a YouTube channel in order to be found on Google search as well as that we cover YouTube advertising and how you can target your videos to get in front of the right audiences. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow...2020-09-2410 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 72 - Improve Your LinkedIn Presence with guest expert David PetherickThis week on The Digital Marketing Scoop we welcome David Petherick of The Doctor is In to the podcast. David is an expert in writing LinkedIn profiles, working with both individuals and organizations worldwide to make them more visible, legible and credible. David is renowned for performing surgeries on LinkedIn profiles, and has been doing so since 2006. You can find some of David's useful resources below:1. The LinkedIn 5-a-Day Diet - https://mzs.es/five2. Ten Top Tips for a better Profile - https://mzs.es/ten3. Website https://doc.scot2020-09-1728 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 71 - 7 Tools EVERY Digital Marketer NeedsThis week on The Digital Marketing Scoop, Mark & Pamela discuss 7 tools that are useful for every Digital Marketers day to day. The tools are linked below.1. https://business.facebook.com/creatorstudio/2. https://elements.envato.com/ & https://placeit.net/3. https://unbounce.com/4. https://tagmanager.google.com5. https://www.teamviewer.com/en/6. https://www.facebook.com/ads/tools/text_overlay7. https://app.opteo.comThis episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie...2020-09-1009 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 70 - 3 Tips to Improve your Google Ad ResultsThis week on the Digital Marketing Scoop Mark & Pamela share 3 simple yet astronomically effective tips on how to improve your Google Ads Results. 1. Match Types & Keywords2. Keywords matching your Ad Headlines3. Landing PagesThis episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 2020-09-0307 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 69 - Instagram Reels. Can Instagram Stop TikTok?This week on the Digital Marketing Scoop we discuss the launch of Instagram Reels and how they match up to TikTok. Can Instagram take on TikTok? Listen to hear our thoughts and views. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 2020-08-2706 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 68 - Google Shop Loop. What is it?This week on the #DigitalMarketingScoop Mark and Pamela are talking about #GoogleShopLoopWhat is it? Why Google is doing it and how it can help your business.If you are in the beauty industry this episode will be of particular interest to you!!If you want to know more about Google Shop Loop check out https://blog.google/technology/area-120/shoploop/This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 2020-08-2005 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 67 - Why Your Business Needs ContentThis week on the Digital Marketing Scoop Mark & Pamela talk about why businesses need to be creating content and the value that it holds. Discussing the latest trends in content, types of content that you can start to create for your own brand, and examples of pieces of content that can drive conversions. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 2020-08-1312 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 66 - How to Use Influencers in 2020This week on the Digital Marketing Scoop we go through the different types of influencers, partnerships and all about content creation. We discuss how to choose the right influencer for your brand and creative direction. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. The website we referred to in this episode is:https://www.tanke.fr/en/instagram-engagement-rate-calculator-2/Which can help you determine engagement rate of Instagram accounts and much more.This episode of the Digital Marketing Scoop is brought to you by...2020-08-0609 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 65 - Facebook Ads for E-Commerce WebsitesThis week on the Digital Marketing Scoop we answer our followers questions on Facebook ads for e-commerce websites. Mark & Pamela discuss Facebook Catalogues and how to target the right customers with the right products. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 2020-07-3007 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 64 - Facebook Ads Q&AThis week on the Digital Marketing Scoop we asked our Instagram followers what questions had they for Facebook ads. Some great questions came in such as:- What advice would you have for a company that is seasonal for example heating or oil?- When making audiences should you go for a big broad audience or a small narrow audience?- What is your advice on graphics for ads, this person’s logo is too text-heavy?- I don’t have a website or landing pages what campaigns can I run?and more, tune in t...2020-07-2311 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 63 - Interrogate the NewbieThis week on the Digital Marketing Scoop we welcome Pamela Kiely to the Cliq team and as our new co-host on the podcast. We talk to Pamela about her previous experience and what she will bring to the Cliq team. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing2020-07-1606 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 62 - Jen's Last ScoopThis week on The Digital Marketing Scoop we say goodbye to Jen and wish her the best of luck in the next step of her career. 2020-07-0913 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 61 - Building and Growing Your Personal Brand With Guest Expert Alice Ter HaarThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest Alice Ter Haar all about building, executing and growing your personal brand.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & MarketingFind out more about Alice Ter Haar:Aliceterhaar.comLinkedIn: https://www.linkedin.com/in/alice-ter-haar-94881133/2020-07-0221 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 60 - Should Your Business Be Using Tik-Tok? With Guest Expert Robert TatoiThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest Robert Tatoi all about marketing your business on Tik-Tok.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing2020-06-2520 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 59 - Leveraging Digital For The Tourism and Hospitality Industry with Guest Expert John DooleyThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest John Dooley to discuss how to grow online in the hospitality sector.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing2020-06-1823 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 58 - Building Relationships To Grow Online With guest Expert Annelise WornThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest Annelise Worn to discuss how to grow your business online.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.If you'd like to find out more about Annelise visit:https://www.linkedin.com/in/anneliseworn/ or  custombuildmarketing.com 2020-06-1113 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 57 - Leveraging Video Marketing With Guest Expert Sam ListerThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sam Lister all about how to get started and leverage video content in your marketing strategy.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.2020-06-0417 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 56 - The Hospitality Sector and Marketing During Covid -19 with Guest Expert Sandra HennessyThis week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sandra Hennessy from BeDynamic all about marketing during the Covid-19 crisis. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. About BeDynamic and Sandra HennessyBe Dynamic was set up in August 2010 and Sandra has worked in digital marketing since 2002.  The business has gone from strength to strength and she works with a large portfolio of clients including LEO’s, Irish Times Training and The Irish Internet Association, Fái...2020-05-2815 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 55 - Marketing The Business From Start Up To Scale Up With Guests Clióna Moynihan and Riona Hegarty From Over-CThis week on the Digital Marketing Scoop Mark and Jen are chatting with guests Clióna Moynihan and Riona Hegarty from Over-C all about marketing from star-up to scale-up.This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. About Over-COver-C provide a digital platform to high-footfall, high-risk and high-production venues and facilities giving them full transparency, confidence and control of frontline operations. Our platform enables real-time decision making in the areas of cost control, compliance and the customer experience. All...2020-05-2125 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 54 - SEO Misconceptions & How To Avoid Them with Guest Expert Thomas MarriottThis week on the Digital Marketing Scoop Mark and Jen are chatting with Thomas Marriot all about common SEO misconceptions and how to avoid them.This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 2020-05-1426 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 53 - What Is Affiliate Marketing & How To Get Started With Guest Expert Jordan RolbandThis week on the Digital Marketing Scoop Mark and Jen are chatting with Jordan Rolband all about Affiliate Marketing.This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 2020-05-0715 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 52 - How To Get Started Writing Content With Guest Expert Neil O'Brien (Quantum)This week on the Digital Marketing Scoop Mark and Jen are chatting with Neil O'Brien all about your written content, how to get started and how to get it right. This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 2020-04-3033 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 51 - What Makes A Successful Podcast? The Conversation After With Shane McCarthy (CMO - Sandboxx)When we finished recording episode 50, Mark and Jen continued to chat to Shane McCarthy with the cameras rolling. What ensued was a great conversation all about podcasting and content. This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 2020-04-2316 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 50 - Scaling Your Marketing with Guest Expert Shane McCarthy (CMO- Sandboxx)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Shane McCarthy, CMO of Sandboxx all about scaling your marketing.Connect with Shane on LinkedIn here: https://www.linkedin.com/in/mccarthyshane/2020-04-1623 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 49 - Building A Personal Brand in the Influencer Space With Guest Expert Shauna DoyleIn this episode of The Digital Marketing Scoop Mark and Jen are chatting with influencer Shauna Doyle all about building your brand and influencer marketing.Thie episode is brought to you by the team in Cliq Media & Marketing.2020-04-0926 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 48 - Pivoting Your Marketing To Adapt To How Covid-19 Has Changed The Business WorldThis week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting about marketing and the current Covid-19 pandemic. We chat about how to pivot your marketing, mistakes we're seeing and great things we're seeing. If any of our listeners need marketing information or help during this time, feel free to contact us. This podcast is brought to you by the team at Cliq Media & Marketing.2020-04-0212 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 47 - Can You Measure Brand Awareness? With Guest Expert Josh Braaten (Brandish Insights)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Josh Braaten from Brandish Insights all about how to measure brand effectively.Thie episode is brought to you by the team in Cliq Media & Marketing.If you would like to get in touch with Josh:https://www.brandishinsights.com/  https://www.linkedin.com/in/jlbraaten/  https://twitter.com/jlbraaten 2020-03-2628 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 46 - Why Should You Have An Audio Strategy? With Guests Kees Hendrickx & Josh O’Farrell-Hurley (Spearline)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kees Hendrickx & Josh O’Farrell-Hurley from Spearline all about audio strategies and podcasting.Thie episode is brought to you by the team in Cliq Media & Marketing.To Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-o-farrell-hurley/To check out the Spearline podcast: https://www.spearline.com/the-spearline-podcastTo connect with Josh on Instagram: https://www.instagram.com/j_ofarrellhurley/?hl=en2020-03-1934 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 45 - How To Nail An Advertising Campaign on LinkedIn With Guest Expert Naira Perez (Springhill Digital)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Naira Perez from Springhill Digital all about LinkedIn Advertising.Thie episode is brought to you by the team in Cliq Media & Marketing.To get in touch with Naira or connect with her:Springhill Digital:https://www.linkedin.com/company/springhilldigital/?Naira’ Profile:https://www.linkedin.com/in/nairaperez/Springhill Digital Facebook Profile:https://www.facebook.com/springhilldigital/2020-03-1216 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 44 - Building The Foundations Of Your Next Marketing Strategy With Guest Expert Kim O’MahonyIn this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kim O'Mahony from This Is Ethos all about the groundwork you need to be doing to hit the ground running with your business, messaging and marketing.Thie episode is brought to you by the team in Cliq Media & Marketing.To get in touch with Kim: Email: kim.p.bolger@gmail.comLinkedIn: https://www.linkedin.com/in/kim-bolgermarketing/Instagram: @kim_o_mahony2020-03-0531 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 43 - Building a Dynamic Personal Brand With Guest Expert Sian Horn (Entrepreneur)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Sian Horn all about building a dynamic personal brand that you can leverage for your business ventures.Thie episode is brought to you by the team in Cliq Media & Marketing.2020-02-2746 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 42 - What's The Story With Featured Snippets? With Guest Expert Darren McManusIn this episode of The Digital Marketing Scoop Mark and Jen are chatting with Darren McManus all about featured snippets, what they are, the recent changes and the pros and cons of them.Thie episode is brought to you by the team in Cliq Media & Marketing.If you'd like to connect with Darren on LinkedIn you can do so here: https://www.linkedin.com/in/darrenmcmanus/ He also has a great newsletter which you can sign up for here:  https://www.google-analytics.ie/newsletter/2020-02-2030 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 41 - Building Your Brand On LinkedIn With Guest Expert Jack Gaisford (V21)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Jack Gaisford Founder of V21 all about building a brand on LinkedIn.Thie episode is brought to you by the team in Cliq Media & Marketing.2020-02-1323 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 40 - The Art Of Meaningful Copywriting With Guest Expert Hillary Weiss (Founder of Statement Piece Studio)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Hillary Weiss Founder of Statement Piece Studio all about impactful copywriting.Thie episode is brought to you by the team in Cliq Media & Marketing.2020-02-0622 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 39 - How To Create Demand For Your Product or ServiceThis week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create demand for your product or service through marketing.This podcast is brought to you by the team at Cliq Media & Marketing.2020-01-3008 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 38 - The Role of Brand in SEOThis week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about the role of brand for search engine optimisation.This podcast is brought to you by the team at Cliq Media & Marketing.2020-01-2307 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 37 - How To Create A Successful BlogThis week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create and maintain a successful blog.This podcast is brought to you by the team at Cliq Media & Marketing.2020-01-1611 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 36 - Marketing For SaaS - With Guest Expert Raymond Coppinger (Head of Marketing at Teamwork)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Raymond Coppinger from Teamwork all about marketing in the SaaS industry.Thie episode is brought to you by the team in Cliq Media & Marketing.2020-01-0920 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 35 - The TikTok Lowdown With Guest Expert Jayde Vincent (TikTok Influencer with 1.2m followers)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with TikTok influencer Jayde Vincent to get the lowdown on the platform.Thie episode is brought to you by the team in Cliq Media & Marketing. 2020-01-0211 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 34 - Our Digital Marketing Predictions for 2020In this episode of The Digital Marketing Scoop Mark and Jen reveal their 2020 digital predictions!This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-12-2514 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 33 - How We Helped Sigma Homes Take Turnover From €300,000 to €12,000,000 Through The Power of Marketing - With Guest Expert Patrick O’Brien (Sigma Homes)Thie episode is brought to you by the team in Cliq Media & Marketing. In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Patrick O'Brien on how marketing scaled his luxury brand to new heights.Thie episode is brought to you by the team in Cliq Media & Marketing. 2019-12-1931 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 32 - Connecting Your Community Online and Offline With Guest Expert Bo Browne (Cork Chamber of Commerce)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Bo Browne all about how to leverage your online presence to help connect your community online and offline.Thie episode is brought to you by the team in Cliq Media & Marketing. 2019-12-1222 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 31 - The Lowdown on Video and Social Media with Guest Expert Fraser Cottrell (Fraggell Productions)In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Fraser Cottrell all about video and social media.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-12-0526 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 30 - How To Build A High Performing Landing PageIn this episode of The Digital Marketing Scoop Mark and Jen take you through how to build a high performing landing page.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-11-2808 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 29 - Getting Started With Account Based Marketing With Guest Expert Carman Pirie (Kula Partners)In this episode of The Digital Marketing Scoop Mark and Jen chat with guest expert Carman Pirie about how you can get started with account based marketing.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-11-2118 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 28 - The Power of Storytelling for Branding with Guest Stephen Ryan (24 Stories)In this episode of The Digital Marketing Scoop Mark and Jen discuss the power of storytelling for branding with guest expert Stephen Ryan.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-11-1422 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 27 - Using Human Biology to Create Powerful Content - With Guest Fergus RyanIn this episode of The Digital Marketing Scoop Mark and Jen discuss how biology can impact content creation with guest expert Fergus Ryan.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-11-0735 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 26 - How To Nail A Product LaunchIn this episode of The Digital Marketing Scoop Mark and Jen take you through how to nail the marketing for your next product launch.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.2019-10-3111 minThe Business & Marketing ScoopThe Business & Marketing ScoopEp 25 - Is Google Analytics Lying to you? With Guest Zahid Aslam (Digital Marketing Lecturer in Cork Institute of Technology)In this episode of The Digital Marketing Scoop Mark and Jen discuss all things Google Analytics with guest Zahid Aslam.This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.More information on the course discussed:For the Cert: https://www.cit.ie/digitalmarketingFor the Masters: https://www.cit.ie/mscdigmarketingConnect with Zahid Aslam on Linkedin here: https://www.linkedin.com/in/zahidaslam/Connect with Zahid Aslam on Twitter here: https://twitter.com/z_aslam2019-10-2424 min