Shows
42courses PodcastRichard Shotton: Marketing Secrets from "Hacking the Human Mind"Why does a vacuum cleaner need a transparent case? Why do Pringles need to crunch loudly to taste fresh? And why are we willing to pay a locksmith more if they take longer to open the door?In this episode, we sit down with the legendary Richard Shotton to discuss his brand new book, Hacking the Human Mind. Unlike his previous bestsellers, Richard flips the script this time, analysing 17 of the world’s most successful brands to reverse-engineer the behavioural science behind their dominance.We discuss:- The "Labour Illusion": Why Dyson proudly advertises their 5,127 failures.- The Curse of...
2026-01-1935 min42courses PodcastTay Guan Hin - Why AI Can’t Replace Human FlawsWhat do a NASA engineer, a knuckle duster, and a trip to Uzbekistan have in common?We sat down with creative legend Tay Guan Hin to find out. In this episode, recorded fresh from the historic Silk Road, Tay reveals why playing it safe is officially boring.His new book, Collide, argues that the best ideas don’t come from peace and quiet; they come from smashing things together. Tune in to discover how a failed heat pump accidentally became the Super Soaker, why "imperfect" humans are still cooler than AI, and how to turn a little conflict into a...
2026-01-1344 min42courses PodcastThe Human Side of AI: Tools, Fears, and the FutureIs AI a job-killer, or is it the spark for a new creative renaissance? Join Chris (CEO, 42courses), Dave Duarte (CEO, Treeshake), and Conor McCarthy (AI Consultant & Engineer) for a candid conversation about navigating the choppy seas of the AI revolution.In this episode, we move past the doom-scrolling and focus on practical optimism. We discuss why AI is the "fastest depreciating asset humanity has ever invented," how to stop being a "secret cyborg" at work, and why the rise of synthetic media is actually driving a massive return to real-world community events. Plus, we share the simple "two...
2025-12-1548 min42courses PodcastThe Science of Selling - Matt SuchaWhy do customers say "no" even when you offer them something for free? And how can simply changing a question double your sales?In this episode, Chris chats with behavioural science expert and Mindworx founder Matt Suchánek. A former actuary turned consumer psychology pro, Matt reveals why the secret to boosting sales isn't about giving people more reasons to buy—it's about giving them fewer reasons to say no.We discuss:🧠 The "Free" Trap: Why a travel insurance giveaway failed (and how psychology fixed it).🍕 The Pizza Experiment: How a simple reframe changed topping orders by 100%.🏄 The SURF Model: A pra...
2025-12-0944 min42courses PodcastThe Simple Secret to Better Health - Chris ReadWhy are 95% of us deficient in the one nutrient that could slash our risk of disease by nearly 30%?In this episode, we chat with Chris Read, founder of the health company Indi. Chris breaks down his journey from the world of sleep products to becoming obsessed with nutrition, revealing the shocking truths about the food industry, from hidden "nasty emulsifiers" to the problems with traditional multivitamins.Tune in to discover:The simple power of adding just 7 more grams of fiber to your diet.How to feed your "second brain" and why 90% of your happiness starts there...
2025-10-3045 min42courses PodcastMike Sharman: Make It Newsworthy, A Viral PlaybookHow do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer virality rather than wish for it.Find out more about Mike at retroviral.co.zaFind out more about 42courses at 42courses.com
2025-09-0146 min42courses PodcastRob Campbell & Paula Bloodworth - How To Think Like An ArtistWhy are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead.Rob's Website: https://robcampbell.coPaula's Website: https://www.linkedin.com/in/paula-bloodworth-3899833
2025-08-0546 min42courses PodcastAlison Kosik - A No Fluff Guide to Fixing Your FinancesWhy do smart, capable women still freeze up when it comes to money?In this episode of the 42courses podcast, former CNN anchor and author of What’s Up with Women and Money, Alison Kosik, opens up about her own financial journey and why money talk still feels taboo for so many women.From cultural conditioning to salary shame, Alison tackles the myths that keep women financially sidelined. She shares cautionary tales, actionable advice on budgeting and investing, and the one thing every woman needs to do right now to gain control of her finances.It’s equa...
2025-07-0730 min42courses PodcastJoséPablo Dominguez: Design ObsessedChris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why design is moving from minimalism to glorious maximalism. There’s also talk of AI tools, and plenty of gold for anyone looking to break into design.Find out more about José's work at https://www.atla.design/ Find out more about 42courses at https://42courses.com
2025-03-2443 min42courses PodcastGreg Davies: The Psychology Of Investing42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for people to recognise their own biases and emotional responses when investing, plus a whole host of practical ways to make smarter financial decisions.Find out more about Greg at https://www.innovatefinance.com/profiles/greg-b-davies-phd/Find out more about 42courses at https://42courses.com
2025-03-1733 min42courses PodcastWill Storr: Persuasive Storytelling42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too.You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights.Find out more about Will at https://www.thescienceofstorytelling.com/Find out more about 42courses at https://42courses.com
2025-03-0333 min42courses PodcastErik Angner: How Economics Can Save the WorldEconomics isn’t just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world.In this episode, philosopher and economist Erik Angner, author of How Economics Can Save the World, shares how his unique perspective bridges the gap between data and humanity.Erik’s approachable style and deep insights reveal how economics can tackle some of the world’s most pressing challenges, from climate change to our pursuit of happiness.
Follow Erik on LinkedIn https://www.linkedin.com/in/erikangner/and in Bluesky https://bsky.app/profile/er...
2025-01-2734 min42courses PodcastNigel Taberner: Lessons from a Hostage NegotiatorWhat can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner.
From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals navigating today’s complex and unpredictable world.
Discover:
- The art of active listening and how it shapes better outcomes.
- Proven techniques for negotiating as a conversation between real people!
- How to apply negotiation principles to leadership and daily interactions.
This episode is packed with stories and lessons to in...
2025-01-1431 min42courses PodcastDan Ariely's 2024 year in review42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing.
Find out more about Dan at: https://danariely.com
Find out more about 42courses at: https://42courses.com
2024-12-2346 min42courses Podcast42courses Top Books and Learnings From 2024Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year!
Learn more about us at https://42courses.com
2024-12-1639 min42courses PodcastMatt Wallaert: Behavioural Change at ScaleEver wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA.
Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really.
💡 What’s Inside?
• Practical insights from Matt’s experience, blending ideas from Nudge by Richard Thaler and Hooked by Nir Eyal.
• How behavioural science can revolutionise organisations.
• Why defining the de...
2024-12-0954 min42courses PodcastThe Housefly EffectThis episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect."
The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science.
You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more.
Enjoy.
2024-11-1942 min42courses PodcastA Creative Masterclass from Ogilvy Brazil's João & PedroOn this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process.
Enjoy the show!
Find out more about Pedro here.
Find out more about João here:
Find out more about us at https://42courses.com
2024-11-051h 2142courses PodcastConor McCarthy: How To Navigate AI At WorkConor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions. You'll also get lots of incredible recommendations for exploring various AI tools and resources to enhance productivity and creativity.
2024-10-0846 min42courses PodcastDave Dye and Steve Harrison: The Howard Gossage ShowLegendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage.
This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show.
The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes
2024-09-1948 min42courses PodcastLola Bakare: Responsible MarketingMultiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales.
If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com
2024-09-0545 min42courses PodcastProf. Michael Norton - The Power of RitualsJoin Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss rituals for overcoming challenges and their adaptation in the digital age. Tune in for a fascinating conversation on the profound impact of rituals!
2024-07-2939 min42courses PodcastTod Henry: Embracing Discomfort and Testing Your LimitsTodd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses.
To learn more about Todd, head to: https://www.toddhenry.com
To learn more about our creative courses, go to https://42courses.com
2024-07-0142 min42courses PodcastPodcast: An interview with GPT-4o on The Future of Creativity and AIWe decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came.
We asked GPT about privacy, creativity, and the future of AI, as well as some fun "would you rather" questions at the end. We hope you enjoy this podcast. It's for sure the first time I've interviewed an AI machine, and I am almost certain it...
2024-06-0625 min42courses PodcastAdobe's Chris Duffey: AI and CreativityAdobe's Chris Duffey discusses AI's impact on the creative world and what you can do to stay ahead of the game.
We also discuss AI in education, self-driving cars, and much more.
To find out more about Chris and his brilliant work, go to: https://chrisduffey.ai/
To take any of our creative courses, head to https://42courses.com
2024-06-0348 min42courses PodcastMatt Locke: Technology and StorytellingThe marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention then take a listen to this episode.
Visit Matt's company: https://storythings.com
Visit our company: https://42courses.com
2024-04-1556 min42courses PodcastAlice Sherwood on AuthenticityAlice Sherwood, author of Authenticity, discusses the concept of authenticity and its relevance in today's world. Alice explores the impact of technology, such as AI, on misinformation and the changing dynamics of authenticity in advertising, marketing, and art.
To view Alice's book, go to: https://amzn.to/3vUeRoy
To view all our courses, go to https://42courses.com
2024-04-0831 min42courses PodcastBonnie Wan: The Life BriefIn this episode, we chat to the marvellous Bonnie Wan.
In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The Life Brief". Bonnie also talks about her role as the head of strategy at Goodby, Silverstein & Partners, as well as leadership advice and much more.
You can find out more, get the book or even book Bonnie for a workshop at https://thelifebrief.com
If you're looking for enjoyable professional courses to help you in life, check out https://42courses.com
2024-02-2043 min42courses PodcastPaul Zak: What makes people tickIn this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours.
Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University.
Paul chats to us about his numerous studies into how humans are able to co-operate effectively and easily, and essentially what makes people tick.
We also chat about how to create amazing experiences, the link between trust and wealth, his work...
2024-02-1345 min42courses PodcastLaura Jordan Bambach: Creativity, Geekiness & SheSaysIn this episode, we chat to the incredible digital designer, creative director and influential feminist, Laura Jordan Bambach.
Grey London's ex-President and Chief Creative Officer, Laura believes that creativity has the power to change the world for the better.
Here she chats to us about the cross over between creativity and geekiness, her tips for young creatives, the power of mentors and much more.
Laura is also the co-founder of SheSays, an award-winning global creative network for women. Here she gives us some insights into what led to its creation as well as...
2024-01-3036 min42courses PodcastErik Kessels: Advertising, creativity & coming up with brilliant ideasWe chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas.
Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography.
In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired, and how to tap into your hidden creative ideas.
Enjoy listening.
2024-01-2244 min42courses PodcastRyan Wallman and Giles Edwards: How Brands BlowThis week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG
2023-11-2137 min42courses PodcastIan Robertson: How Confidence WorksProf. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief.
Learn more about Ian and order his book at: https://ianrobertson.org/
Learn more about us at https://42courses.com
2023-10-1044 min42courses PodcastDan Ariely - Misbelief, why rational people believe irrational thingsProfessor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational.
Learn more about Dan and order his book at: https://danariely.com
Learn more about 42courses at https://42courses.com
2023-09-2651 min42courses PodcastEaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand buildingIn this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
2023-09-0537 min42courses PodcastRichard Shotton - Behavioural Science and the Illusion of ChoiceThe self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too!
Richard's Website: richardshotton.com
Richard's Twitter: twitter.com/rshotton
Richard's new book: https://amzn.to/45vPOEr
2023-08-1536 min42courses PodcastMark Ritson - Building Brands and the world of MarketingThe marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast.
Marks Website: mba.marketingweek.com
Marks Twitter: twitter.com/markritson
Mark's LinkedIn: linkedin.com/in/markritson
2023-08-0151 min42courses PodcastRory Sutherland - AI, Nudgestock and CreativityA special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything 😂.
You'll hear Rory's wisdom and thoughts on AI, Advertising, Cannes Lions and, of course, Nudgestock 2023 too.
To celebrate our continued sponsorship of the event, if you use the voucher code NUDGESTOCK23 at checkout on 42courses.com, you'll get a pleasant wallet-friendly surprise (For a limited time only). Enjoy the podcast.
2023-07-0340 min42courses PodcastRob Campbell - 'Creativity can achieve things that logic can't'Rob says, “Creativity can achieve things that logic can’t”, which sums up the theme of our podcast episode with the incredible adman.
We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world.
Rob shares his journey from wanting to be a policeman, to becoming a rockstar, and, finally, one of the most respected strategists in the world.
He also shares the power of mentors and those that help you along your journey, what he learnt from living in eight...
2023-05-2348 min42courses PodcastConnor Swenson & Claire Dinan - How to avoid burnoutIt’s time to give your ears a treat with our latest podcast featuring Connor Swenson & Claire Dinan.
In this episode, Connor & Claire chat to us about anti-burnout habits, AI and productivity, as well as practical tips on increasing your productivity and overall wellbeing.
Connor & Claire are the founders of Forgewell, a company that specialises in building healthier and more high performance teams.
And if you’d like to learn more from them, just sign up to our Sustainable Productivity course today and start your...
2023-04-1851 min42courses PodcastPatrick Collister - Awards Entry Advice and The CaplesPatrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally.
In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards.
You can read up more on the Caples at www.caples.org
You can find out more about Patrick at www.creative-matters.com
Take a...
2023-04-0446 min42courses PodcastAmani Duncan: All Things Music, Marketing & AdvertisingThe marvellous Amani Duncan shares her creative and career advice in this 42courses podcast.
Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more.
She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx.
Enjoy the show.
2023-03-1459 min42courses PodcastAndy Nairn - Go Luck YourselfWe chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life.
Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea.
In this episode, Andy chats about the inspiration for his new book, working with Amazon to create a marvellous Super Bowl ad, his personal favourite lucky tips, as well as how to be more creative.
2023-01-1143 min42courses PodcastThe Marketing Meetup's Joe Glover on all things marketingIn this podcast episode, we chat to the wonderful Joe Glover, founder of the Marketing Meetup, a community of 35k marketers around the world.
Joe chats to us about Marketing Meetup’s mission to educate, connect and bring people together with kindness.
He also shares his hopes for the Marketing Meetup's future, the importance of storytelling and many marvellous marketing insights.
Enjoy the listen.
2022-12-0846 min42courses PodcastNir Eyal: Changing Habits For GoodThis week, we're delighted to chat to the incredible Nir Eyal.
Nir needs little introduction, but for those who may not know him as well, he is a marvellous Behavioural Designer who helps companies build products and services that promote healthy habits in users' lives.
He is also a best selling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life", the former about adopting good habits and the latter about breaking bad ones. And on top of that, a legendary TedTalk speaker.
In th...
2022-11-0139 min42courses PodcastAnnie Duke: Knowing When To QuitIn this podcast episode, Annie Duke shares why we should all start a new relationship with the word "quit".
We discuss the bias in the language of quitting, share lots of incredible examples, and the behavioural science behind them.
You'll also get advice and recommendations, so you will know when it's right to walk away and quit.
You can get Annie's incredible new book here: amzn.to/3gmFryG
Read up more on Annie at: annieduke.com
If you want to learn more about behavioural science and other creative subjects, visit us at 42courses.com
2022-10-211h 10
42courses PodcastTerry Behan - Human Centered DesignTerry Behan is a design practitioner and teach at Parsons School of Design. In this episode Terry shares how you can use design thinking to create better products and services, and also talks about our new course that he helped co-create called Human Centered Design.
We hope you enjoy the show and if you want to check out the course go to 42courses.com/courses/human-centered-design
2022-10-1126 min
42courses PodcastMeik Wiking - Happiness and My Hygge HomeMeik Wiking talks about his new book "My Hygge Home - How to make your home a happy place" and shares some marvellous happy tips for how to make your home a happier place, including how candles and artichokes can help bring families closer together!
📖 Get the book at https://amzn.to/3qWrc5S
🏆 Take the Happy Course at https://www.42courses.com/courses/happiness
🏆 Take the Even Happier Course at https://www.42courses.com/courses/the-even-happier-course
2022-09-2145 min
42courses PodcastProf Eric Johnson - Choice ArchitectureThe incredible Prof Eric Johnson talks about choice architecture and behavioural science.
Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also a lovely chap, so we hope you enjoy this podcast and all the wonderful things Eric has to share.
You can find out more about Eric and get his fantastic...
2022-08-3132 min
42courses PodcastDr Iain McGilchrist - Understanding the human brainDr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more.
Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres.
During our chat, Iain tells us about his journey into understanding the two hemispheres of the brain, why the right brain is more important for creativity, creative exercises for the brain, and even how children develop the concept of time.
...
2022-08-1657 min
42courses PodcastGreg Davies - The Rules of InvestingWe chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing.
Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions.
Before, Greg was tasked to start up the world’s first team of behavioural finance specialists at Barclays. And here he shares some of the things he has learnt along th...
2022-07-2731 min42courses PodcastPatrick Fagan - Using behavioural science to make your marketing more effective and personal.We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more.
Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.
2022-07-1240 min
42courses PodcastRory Sutherland - Nudgestock's 10th AnniversaryThe one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year.
You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock
2022-06-0824 min
42courses PodcastDan Bennett - Behavioural Science stories and Nudgestock 22In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy.
Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June.
Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/
2022-05-3142 min42courses PodcastDilip Soman & Nina Mazar - Solving real world problems using Behavioural ScienceIn this podcast, we chat to two of the most incredible behavioural scientists in the world.
Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.
They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers.
Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and...
2022-05-1252 min42courses PodcastStephanie Benedetto on overcoming Circular Economy barriersWe had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more.
Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry for over 100 years. A truly fascinating story.
Stephanie shares more advice on how business, and people, can become more sustainable in our Circular Economy course, in collaboration with Parsons...
2022-04-2734 min42courses PodcastKate Toon - Tips on Copywriting & Running Your Own BusinessWe chat to the wonderful Kate Toon on all things copywriting, and much much more.
Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business.
Kate is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.
Her StayTooned group of...
2022-03-1541 min42courses PodcastRaz Godelnik - The Circular EconomyThis week we chat to the brilliant Raz Godelnik about all things Circular Economy.
The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste.
Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. For the last 15 years, he has been exploring and researching within the space of sustainability in business.
In this podcast, Raz gives insights into our Circular Economy course, lau...
2022-02-0134 min42courses Podcast2021 Review Part 2 - The Learning Strikes BackAfter yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.
2021-12-2226 min42courses Podcast2021 Review Part 1 - Best Books of the yearThe 42courses team share their stand out books of the past year.
2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022.
Jake's Best Books of 2021
Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green
Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter
Optionality: How to Survive and Thrive in a Volatile World by Richard Meadows
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Irene's Best Books
10...
2021-12-2127 min42courses PodcastMelina Palmer Podcast - What your customer wants and can't tell youMelina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world.
Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. .
Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics.
Her first book, What Your Customer Wants and...
2021-11-1732 min42courses PodcastRory Sutherland and Pete Dyson - Transport for HumansToday Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet?
The book is about how engineers plan transport systems, but people use them.
An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip.
We might consider habit, status, comfort, variety and many other factors that engineering equations don’t capture at all.
Now with climate change, the pandemic and changing work–life priorities, the time is ripe for a ne...
2021-11-0936 min42courses PodcastPete Judo - How to start a career in Behavioural Science (and as a YouTuber)During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland.
He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo.
Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology,
He’s already attracted thousands of subscribers in the short time since he started the channel, with his speciality being the science of Habits and making behaviour change stick! Extremely useful stuff to know!
So it’s true to say that Pete is fast becoming an infl...
2021-10-1328 min42courses PodcastDan Nelken - A self help guide for copywritersDan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world.
And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021.
He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe.
Dan’s Newsletter
Dan Nelken on LinkedIn...
2021-10-0539 min42courses PodcastNina Jervis - How to write a blog, How to become a freelance writer and a 42courses student reviewNina Jervis is a Freelance writer, an author and a course creator.
Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women.
This book takes a warm and lighter hearted look at what can be a tricky topic to discuss.
She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transition. And now she has a very wide range of clients for her writing services.
On to...
2021-09-2828 min42courses PodcastJohn Yorke - Why Storytelling is so importantJohn Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years.
John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner).
In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders.
Now, he works worldwide as a drama producer, consultant and lecturer on all forms of sto...
2021-09-2140 min42courses PodcastLouise Ward - Behavioural Science and learning with 42coursesLouise Ward is the co-founder of The Behavioural Science Club on LinkedIn.
Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science.
The club only started in June 2020, but already has over 4500 members.
Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs starting out on new ventures .
And if that’s not enough, Louise is also one of the top students on 42courses - currently at 6th position on...
2021-09-0737 min42courses PodcastJay Baer - Marketing with empathyJay Baer is a marketing, customer experience, and customer service keynote speaker.
He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters).
He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.
He’s Funny. Factual. Fantastic.
That’s why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500.
LINKS FROM THIS PODCAST
JayBaer.com - sign up to his bi-weekly newsletter
His cons...
2021-08-2435 min42courses PodcastInvisible to Invaluable - Jane Evans and Carol RussellInvisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better.
We speak to the fantastic authors Jane Evans and Carol Russell.
Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifetime Achievement Award by Women in Media and in 2020 was one of AdAge's Women to Watch in Europe. She founded the Uninvisibility project to showcase brilliant...
2021-08-1033 min
42courses PodcastDerek Walker - Copywriters, a rallying cry!Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more...
It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner.
Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts.
He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community.
This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally...
2021-07-2729 min
42courses PodcastVikki Ross - How to have a career in copywritingVikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak.
Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana.
Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The...
2021-07-2034 min
42courses PodcastRob Stephenson - How to improve mental wellbeing in workplaces and lifeToday you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, to reach Better mental wellbeing
Rob Stephenson is a mental Health campaigner
He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge.
Rob always speaks openly about his own diagnosis of bipolar disorder and how that affected his life story.
He is also the founder of FormScore which is a movement, website and mobile app which helps youth Keep...
2021-07-0237 min
42courses PodcastSimon Lancaster how to speak like a leader, write a book and not be scared of public speakingSimon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.
2021-06-221h 34
42courses PodcastChris Rawlinson - How to make a start up and enjoy itChris Rawlinson, founder of 42courses.com talks about
Why he started the company
His relationship with Rory Sutherland
Applied Behavioural Science
Sir Ken Robinson
Love of learning
How the courses are created with the Thought Leaders
Reviews, Feedback and Questions from students
2021-06-0948 min
42courses PodcastMark Bowden on Body Language, Public Speaking and The Behavior PanelMark discusses body language, public speaking, dyslexia, The Behaviour Panel… and gives a fantastic response to the duck/horse question.
Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author of 4 books, most recently with Truth and Lies - What people are really thinking.
Founder of communication training company TRUTHPLANE®, Mark’s live and virtual keynote speeches and training prove invaluable to business leaders and teams from major companies across the world including Zoom, Shopify, Toyota, KPMG, American Express, the US Army and NATO; and prime ministers of G7 nations.
Mark’s...
2021-05-2549 min
42courses PodcastAmelia Torode - How to get really great at strategyAmelia shares advice on how to be successful at strategy, as well as chatting about the wonderful Jeremy Bullmore, the curiosity of Sherlock Holmes, and even Japanese swordmakers.
Amelia is the co-founder of wearefawnbrake, former CSO at TBWA\London, is one of the UK’s most influential strategic thinkers having been named by Campaign magazine as “Planner Of The Year.” Amelia is a relentless thinker and commentator about brands and the future, writing on this for the FT, Mail on Sunday, Spectator as well as Campaign, Contagious, Marketing Week and talking monthly on BBC Radio London.
P...
2021-05-0332 min
42courses PodcastPhilip Storey: Tips and Advice on Email MarketingPhilip Storey has worked in email marketing for the last 20 years and is the founder and CEO of enchantagency.com. In this episode, we chat with Philip about the evolution of email marketing, tips on how to grow your email marketing from nothing to millions, advice on tools and best practice and Philip even shares some handy book recommendations.
2021-03-3032 min
42courses PodcastPaul Orlando: Unintended ConsequencesThis week we chat about unintended consequences and how to better prepare for them and make better decisions with Prof. Paul Orlando.
Paul has a background in tech and is a professor of entrepreneurship at the University of California. Paul's other claim to fame is his incredible blog/newsletter called The Unintended Consequence blog, a brilliant site that helps readers gain knowledge and perspective to better evaluate decisions and change. Enjoy the show.
2021-03-091h 05
42courses PodcastRichard Shotton: How to get into Behavioural ScienceRichard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations.
To find out more about Richard visit richardshotton.com
2021-03-0325 min
42courses PodcastChristian Hunt - Risk ManagementChristian Hunt, the founder of The Human Risk podcast, comes back on the show again to discuss risk and how you can better manage it for your personal and business life. You can find out more about Christian and his marvellous work at his website, www.human-risk.com
2021-02-1623 min
42courses PodcastChristian Hunt - Human Risk and how to make better decisionsChristian Hunt, the founder of The Human Risk podcast, shares some of the lessons he has learned on risk-taking and decision making after interviewing comedians, millionaires, pop stars and even Rory Sutherland on his global hit podcast The Human Risk. You can find out more about Christian and his marvellous work at his website, www.human-risk.com
2021-02-0237 min
42courses PodcastJason Collins - Behavioural Science & Evolutionary BiologyIn this captivating episode, we were delighted to speak to the incredible Jason Collins, a behavioural and data scientist.
Jason has led PWC Australia’s Behavioural Economics Practice and was the data science lead for Australia's corporate markets and financial services regulator. He is also worked as a lawyer and economic policy advisor. You can find out more about Jason’s work by visiting his blog: jasoncollins.blog.
We hope you enjoy the discussion on why behavioural economics has come under some recent criticism and evolutionary biology in Sydney.
2021-01-2628 min
42courses PodcastTom Rothenberg - 10 tips for success and why we all need to be more like lobstersIn this extra-long episode, we chat to the marvellous Tom Rothenberg about 10 tips for success and why we all need to be more like lobsters. Tom used to work with Jake at McCann London where he was the agencies leads growth officer, Tom is now the global president at Rufus, IPG's dedicated agency for Amazon. We hope you enjoy all the nuggets of wisdom in this one.
2021-01-191h 22
42courses PodcastSteve Harrison - Purpose, honesty and respect in Advertising...and often the lack of it.We chat to legendary copywriter and creative director Steve Harrison about his new book “Can’t sell, won’t sell”. In this episode, we discuss purpose, honesty and respect in advertising (and often it’s lack of it!). Enjoy. You can follow Steve on Twitter at @harrisosteve
2021-01-1238 min42courses Podcast42courses 2020 Our Learning Year in ReviewIn this special end of year episode Jake, Irene and myself (Chris) from 42courses discuss our favourite learners, share some of your best answers, and share our top 2020 fiction and non-fiction book recommendations, as well as announce our Learner of the year. Thank you all for listening and wishing you all a very prosperous 2021 🎉
2020-12-2943 min
42courses PodcastThomas Kolster & Steve Latham: A conversation about our new Goodvertising courseAuthor and speaker, Thomas Kolster, joins Steve Latham, head of learning at Cannes Lion, to discuss our latest course, Goodvertising.
To find out more about Thomas and his Goodvertising work visit www.thomaskolster.com or to take the course head to www.42courses.com.
2020-12-1629 min
42courses PodcastJon Stratford - Resilience and Decision Making Under PressureJon is basically a real-life hero. He served as a royal marine commando for 14 years, who has trained world record-breaking rowers and Polar Explorers, has consulted to global companies and is also a physical and mental fitness coach. You can find out more about Jon at www.commandoactive.com.
2020-12-0730 min
42courses PodcastPatrick Collister - Creative advice and wisdomPatrick is the editor at creative magazine Directory and previously was one of the creative leads at Google's in-house agency called Zoo.
This week we talk about the current state of creativity in the world of advertising and Patrick also shares some creative advice and wisdom
You can find out more about Patrick's work at www.directnewideas.com or you can email him at patrick@directnewideas.com
2020-11-2428 min
42courses PodcastBri Williams - Behavioural Economics + how to build good habits and break bad onesThis week we chatted to the marvellous Behavioural Economist, Bri Williams.
Bri shares her very own behavioural change model as well as how to build good habits and break bad ones.
You can find out more at www.briwilliams.com
2020-11-1031 min
42courses PodcastGerald Ashley - Behavioural Economics and Risk and decision making.We talk to the wonderful Gerald Ashley on behavioural economics, risk uncertainty and decision making analysis.
Gerald is an ex-swiss banker turned risk consultant and behavioural finance modelling expert. He's also a sought-after speaker, advisor, broadcaster and writer. Find out more on Gerald at www.geraldashley.com
2020-11-0328 min
42courses PodcastHeather LeFevre - Changing Careers, Adland, and Life adviceHeather is a fantastic global awarded strategist who has changed her career several times so we wanted to get onto the 42courses podcast to share her story and offer some advice and wisdom. Enjoy. To find out more you can follow Heather on twitter at https://twitter.com/hklefevre
2020-10-0623 min
42courses PodcastLuca Dellanna - Luca's new book and The Future of EducationWe talk to the wonderful Luca about his new book, The Control Heuristic, about irrational behaviour and people's resistance to change. We also discuss the future of education as well as some of Nassim Taleb's concepts such as skin in the game.
2020-09-2928 min
42courses PodcastTara Austin - Tara talks about creativity, behavioural science and the work of Edward de BonoIn this episode, we talk with the wonderful Tara Austin about Edward de Bono (inventor of lateral thinking), creativity, why drugs are helpful to the creative process and some of Tara’s top tips for being more creative. You can follow her on twitter @austint
Enjoy
2020-08-0546 min
42courses PodcastRory Sutherland - Behavioural Economics & NudgestockRory Sutherland talks to us about Nudgestock, the world's largest festival of Behavioural Economics and Creativity. To sign up to Nudgestock for free go to www.nudgestock.co.uk to join the festival.
You can also try Rory's course today at 42courses.com and for a limited time if you use the voucher code NUDGESTOCK2020 you may even get a pleasant surprise if you decide to purchase something. Enjoy.
2020-06-0928 min
42courses PodcastMichael Power - The Future of the WorldMichael Power, global head of Strategy for Ninety-One (formerly Investec Asset Management), talks about where the world may be heading and what to look out for. If you're an investor the top-line advice is, look to the East, not so much the West.
2020-05-1828 min
42courses PodcastMeik Wiking - Happiness during lockdownWe had a good fun chat with Mr Happiness himself, Meik Wiking. In this episode, we talk about happiness tips for lockdown, the upcoming Happiness museum, The 2020 happiness report and many more fun things. If you're wanting a little happiness injection then have a listen!
2020-04-0819 min
42courses PodcastRyan Wallman on marketing and his new bookRyan Wallman, or @Dr_Draper as he is known on twitter, is an ex-doctor who swapped the medical world for the world of advertising instead.
We had a chat to him about his new hilarious but also helpful book "Delusions of Brandeur".
2020-03-2312 min
42courses PodcastA chat with Tom Fishburne, the MarketoonistTom, AKA TheMarketoonist, talks about how it all started, his creative process, and share what the biggest consistent theme in marketing has been.
To see Tom's work, get his brilliant book, or to work with him go to https://marketoonist.com
To view Tom's world record colour by number art click here.
2020-03-0113 min42courses PodcastGoodvertising with Thomas KolsterThis week we chat with Thomas Kolster, author of the book Goodvertising.
Thomas shares some insights about the world of Goodvertising and some insights from his time on the Jury at the Cannes Lions Sustainable Development Goals Lions.
You can read more about Thomas at thomaskolster.com and you can also watch the Cannes Lions winning Carbon Limit Credit Card case study mentioned in the podcast here - https://vimeo.com/357866773/edd5427810
2019-10-2109 min
42courses PodcastMeik Wiking on the art of making memoriesMeik Wiking, CEO of the Happiness Institute, was in London to launch his new book; The Art of Making Memories. We managed to catch up with him over drinks and some fine food in Soho. Meik previously helped us create The Happy Course.
To learn more about happiness visit www.42courses.com or go to any book store and buy his book :)
2019-09-2209 min