Shows
Mirror Talk: Soulful ConversationsThe Psychology of Love: Why We Love Things & How It Shapes Us – with Aaron AhuviaWhat does it mean to love something—a car, a brand, a hobby—and how does that love shape our identity, happiness, and behaviour?In this soulful and thought-provoking episode, Tobi sits down with Aaron Ahuvia, a top 2% scientist and bestselling author of The Things We Love, to explore the fascinating psychology of love beyond romance. Together, they unpack how our passions connect us, how branding taps into emotional bonds, and why our consumer choices may reflect our deepest selves.Whether you're a marketer, a brand-builder, or just a curi...
2025-07-2349 min
AirTalkWhy are we drawn to fads and collectibles?If you stopped by Trader Joe's recently, you may have been greeted by a line of customers a block away waiting to get their hands on the new limited edition mini totes. A similar phenomenon happened last year when Stanley released a special Valentine's Day tumbler in collaboration with Starbucks. From totes, to cups, to blind boxes, McDonald's Happy Meal toys, collectibles have always piqued customers' interests. But why? Today on AirTalk, we discuss the reasons why people are drawn to fad collectibles, even to the degree of waiting outside the store a day in advance, with Aaron Ahuvia...
2025-04-1517 min
Believe you can because you can!Why brand love is the holy grail of marketing (#778)Today’s guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies.…
2025-03-1430 min
Strategy SessionsThe (Brand) Love Doctor Aaron AhuviaAaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
How the brain works and what we know about love
What it’s like working with Philip Kotler
How we define love and why it matters to marketers
How to build brand love
What to do when brand love isn’t something you should aspire to
Anthropomorphism and why brands talk to us
Why stories matter
Why the IKEA effect works (but not for me!)
What Lisa Marie Presley can teach us about B2B marketing (really)
What to do i...
2024-11-1255 min
Business Transformation Pitch with The CX GoalkeeperBrand Love: Why It Matters and How to Grow ItIn this episode of the CX Goalkeeper Podcast, Gregorio Uglioni dives deep into the world of brand love with Professor Aaron Ahuvia, a leading expert in the field. If you're curious about how emotional connections with brands are formed and why they matter for your business, this episode is a must-listen. Discover the science behind brand love, top companies' strategies to create loyal customers, and how to apply these insights to elevate your brand. About the Guest Dr. Aaron Ahuvia is the Czarnecki Professor of Marketing at the University of Michigan-Dearborn, the world’s leading ex...
2024-09-2333 min
Passion Struck with John R. MilesAaron Ahuvia on Why We Love Objects and How It Defines Us EP 489Dr. Aaron Ahuvia, a renowned expert on brand love, delves into the powerful concept of brand love and its profound impact on consumer behavior. He illustrates how brand love transcends traditional marketing, emphasizing creating meaningful and lasting connections with consumers. Drawing from his acclaimed book, "The Things We Love," Dr. Ahuvia explores people's deep emotional bonds with objects and how these bonds shape personal identity.In this episode, Dr. Ahuvia also examines the influence of social media, AI, and chatbots on our emotional connections. He reveals the surprising potential for deep emotional ties with digital entities and...
2024-08-011h 07
SuperPsyched with Dr. Adam Dorsay#221 Things We Love | Aaron Ahuvia, PhDLove is a funny word. To be sure, it’s a word that has been used a lot on this podcast particularly as it relates to our love of people. These people could be a romantic partner, a family member, a friend, or another meaningful interpersonal relation.
But what about our love of things? We might love our houses, our phones, certain types of food, a brand, or a kajillion other things, both tangible and intangible.
On this episode I will be interviewing Dr. Aaron Ahuvia (https://thethingswelove.com/), a professor of marketing at the Un...
2024-07-1647 min
Something You Should KnowWhy We Love Things & Your Guide to Deadly Risk - SYSK ChoiceIs it safe to let your dog lick your face or eat off your plate? It pretty much depends on how clean your dog’s mouth is. This episode begins with a look at whether being so intimate with your dog is okay or cause for concern. https://nypost.com/2022/04/06/your-dogs-kisses-could-contain-deadly-superbug-study-says/When people say they love their house or car or shoes – is that really love? Can you love inanimate things? Possibly, according to Aaron Ahuvia, professor of marketing at the University of Michigan who is the most widely published and often cited expert on non-interpersonal love. Liste...
2024-07-1347 min
Your Brand AmplifiedDecoding Brand Love: Emotional Branding and Strategic Marketing with Dr. Aaron AhuviaEmbark on an intellectual adventure with the enigmatic Dr. Aaron Ahuvia, affectionately dubbed Dr. Brand Love, as he shares the intriguing transition from philosopher to marketing guru. His insights open up a world where love, consumer behavior, and emotional branding intersect, offering a refreshing perspective on the art of connection in the marketplace. Join us for a conversation that uncovers the psychology behind why we fall in love with brands, as Aaron maps the contours of brand strategy through the lens of his unexpected expertise.
In the heart of our discussion, we dissect the seismic shifts in...
2024-04-1236 min
The 7 HatsUnveiling the Mysteries of Brand Love: Aaron AhuviaWelcome, 7 Hatters! Today, we explore the multifaceted marketing world with Dr. Aaron Ahuvia, a renowned expert in brand love. We delve into hats 1, 3, and 4: the soul, the servant, and the entrepreneur.For Aaron, the marketing and brand love world began during his PhD program. His initial research in the realm of dating services while studying the psychology of love led him to ponder the connections between our affection for people and our attachments to brands and inanimate objects. This curiosity sparked his pioneering work in brand love.As a speaker and consultant, Aaron has shared...
2024-03-2958 min
The 7 HatsUnveiling the Mysteries of Brand Love: Aaron AhuviaWelcome, 7 Hatters! Today, we explore the multifaceted marketing world with Dr. Aaron Ahuvia, a renowned expert in brand love. We delve into hats 1, 3, and 4: the soul, the servant, and the entrepreneur.For Aaron, the marketing and brand love world began during his PhD program. His initial research in the realm of dating services while studying the psychology of love led him to ponder the connections between our affection for people and our attachments to brands and inanimate objects. This curiosity sparked his pioneering work in brand love.As a speaker and consultant, Aaron has shared...
2024-03-2958 min
The 7 HatsWednesday - Daily Hat - Ethics in Marketing: Exploiting Desires and the Environmental Cost of Consumerism - Aaron AhuviaWelcome 7 Hatters... Today, we're delving into the complex world of marketing, a realm where emotion meets economics, and the ethical lines are often blurred. From the communities that challenge capitalism to the high streets of Madison Avenue, we explore how brands ingeniously, yet controversially, tap into our deepest desires and unresolved emotions. Is leveraging past traumas for sales crossing the line, or is it just smart advertising?Join us as we navigate the intricate dance between need and greed, where junk food and gambling are not just products but psychological triggers, designed to...
2024-03-2806 minThe 7 HatsTuesday - Daily Hat - Emotional Spectrum of Brands: From Fear and Anger to Love and Attachment - Dr. Aaron AhuviaIn this episode, we delve into the complex relationship between humans and brands, exploring the full spectrum of emotions that products can evoke. Can a brand truly make us feel everything from love to fear, and from security to vulnerability? The answer might surprise you. Our conversation takes a fascinating turn into the realm of cognitive science, examining how the human brain distinguishes between people and objects when it comes to emotional attachment. So if you're curious on why you can't just "get rid of" a crying baby as if it were a broken alarm...
2024-03-2705 minThe 7 HatsMonday - Daily Hat - Beyond the Box: Turning Commodities into Love Objects in the Digital Age -In today's Daily Hat episode, we dive into how to stir emotions in marketing, focusing on products we usually think of as everyday items.Aaron Ahuvia gives us key insights for both entrepreneurs and corporations on how to make these everyday products strike a chord with their audience. We discuss two central tactics: linking the product with personal memories or feelings, and making the product a part of the consumer's sense of self.So if you're interested in a roadmap for infusing commodity products with emotion and identity, turning them into objects of...
2024-03-2508 min
The Unified Brand - Branding PodcastUnveiling the Secrets of Brand Love with Dr. Aaron AhuviaStruggling to forge lasting connections with your audience?
Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author.
From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy.
Ready to build a following that only has eyes for you and to spark a love affair with...
2024-02-2945 min
Your Digital Marketing Coach with Neal SchafferThe Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron AhuviaReady to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience.Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We'll navigate the terrain of the digital world, exploring how it opens up a new frontier for cultivating brand...
2023-12-1454 min
Luxury Business PodcastLuxury Brand Love with Professor Aaron AhuviaElizabeth Solaru speaks with Professor Aaron Ahuvia Professor of Marketing at the University of Michigan-Dearborn College of Business on the Luxury Business Podcast. In this captivating episode, Professor Aaron Ahuvia delved into his childhood, his best selling book, Brand Love, the multifaceted realm of luxury, sharing his expertise and perspectives on the current landscape and future trends. Their engaging discussion covered a wide range of topics, including the evolving definition of luxury, the psychology of luxury consumption, and the impact of cultural shifts on luxury brands.As an esteemed guest on the podcast, Professor Ahuvia pr...
2023-10-3137 min
Talent Empowerment with Tom FinnWhat Is Brand Love? with Tom Finn and Dr. Aaron AhuviaWhat does the term "Brand Love" actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. In this episode, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.🎙️Talking Points:(1:41) Can people love their jobs?(5:58) Is it possible to love an object?(11:22) The impac...
2023-10-0542 min
Talent Empowerment with Tom FinnWhat Is Brand Love? with Tom Finn and Dr. Aaron AhuviaWhat does the term "Brand Love" actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. In this episode, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.🎙️Talking Points:(1:41) Can people love their jobs?(5:58) Is it possible to love an object?(11:22) The impact of brand characters(15:42) The 3 strategies of brand love(19:55) The #1 thing large...
2023-10-0542 minTalent Empowerment with Tom FinnPreview: Dr. Aaron Ahuvia[You can listen to the full episode on Thursday, October 5]What does the term “brand love” actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. This week, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.
2023-10-0303 minTalent Empowerment with Tom FinnPreview: Dr. Aaron Ahuvia[You can listen to the full episode on Thursday, October 5]What does the term “brand love” actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. This week, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.
2023-10-0303 min
Branding Deep Dive with Ahmed CheemaThe Psychology Behind Brand Love with Dr. Aaron Ahuvia | Ep 64Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and co...
2023-09-1841 min
The Business of Customer LoveUnderstanding the psychology behind brand love and customer advocacy with Dr Aaron AhuviaIn this episode we spoke with Dr Aaron Ahuvia, the world's leading scientific expert on brand love and author of The Things We Love.
Aaron discussed the key psychological traits behind customers falling in love with your brand and how you can use this to build more loyal fans.
During our chat, Aaron also revealed some groundbreaking neuroscience research that will get you thinking very differently about how and why customers build a relationship with your brand. Hosted by Ausha. See ausha.co/privacy-policy for more information.
2023-09-1332 min
The Business Storytelling Podcast614: How to get consumers to love your brand (story) - a chat with Aaron AhuviaAaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people love a brand?How can brands tell a better brand storyAnd more...Join us and grab a copy of Aaron's book here: https://amzn.to/3QmzTEkConnect with Aaron here: https://lnkd.in/gHtYhY6E
2023-09-1124 min
Dead AmericaAARON AHUVIA PSYCHOLOGY OF LOVEIn the interview we discussed the psychology of love and brand love, emphasizing the brain's response to products and people. We also touched on the impact of social media on relationships and the importance of in-person interactions. Then we discussed the difference between face-to-face and online interactions, highlighting the need for empathy and compassion. Aaron mentions an organization called Braver Angels that promotes productive conversations between liberals and conservatives. The negative impact of anger and animosity on society was emphasized, along with the need for emotional intelligence. The meeting also discussed the need for new behaviors that align with...
2023-09-061h 02
Creators That CrushThe Connection Between Love, Meaningful Pursuits, and Happiness with Dr. Aaron AhuviaIn this episode, professor we delve into the psychology of love for objects and the impact it has on our happiness and fulfillment. We discuss the importance of forming connections with brands and activities, humanizing them for stronger emotional bonds. We also explore the relationship between love, meaningful pursuits, and happiness, emphasizing the need for genuine relationships. Additionally, We shed light on how the things we love shape our self-identity and provide insights into understanding ourselves better through these associations.
In this episode, we discuss:
Research shows that our brains treat people and objects differently, with love...
2023-08-2454 min
Innova.buzzDr Aaron Ahuvia, Understanding Brand Love and Its Implications for Business - Innova.Buzz 577Our guest in this episode is Dr Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn and the world’s leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Der Spiegel, The Nihon Keizai Shimbun (Japan’s Wall Street Journal), National Public Radio’s Marketplace, and the Oprah Winfrey Show. Most recently, he is the author of "The Things We Love: How Ou...
2023-06-1452 min
Discover More#131. The Paradox of Non-Interpersonal Love and Dating AI - Dr. Aaron AhuviaWhat is the evolutionary purpose of love? Can humans love AI?
Dr. Aaron Ahuvia is a consumer psychologist, a marketing professor at the University of Michigan, and a published author of “The Things We Love.”
Aaron is the most widely published and cited academic expert on non-interpersonal love. Aaron is one of the top 25 most influential researchers in consumer psychology.
Aaron and his work have been covered on the Oprah Winfrey Show, Time, the New York Times, Wall Street Journal, and more.
Expect to learn about the evolutionary purpose of love, the par...
2023-05-221h 06
The Light InsideThe Things We Love: How Our Passions Connect Us and Make Us Who We AreMarketing Professor, Dr. Aaron Ahuvia and host, Jeffrey Besecker discussed the psychology of love and how it applies to why people love 'things', with Aaron being the first to publish empirical work on the topic.
They discussed how pleasure and identity are two factors that guide people to the things they love, and how love is connected to bonding in other mammals.
Aaron Ahuvia suggests that loving something is finding it to be so excellent that you want to make it part of who you are.
He e...
2023-05-171h 13
See The Upside - Overcoming Obstacles and Doing Life a Little Better Everyday58. Love and your Louis Vuitton - How Our Soul Connects with People AND with Things with Aaron AhuviaI LOVE my Hermes bracelet. My girlfriends gave it to me on my birthday and it symbolizes so much more than the beautiful piece of jewelry that it is. To mean it feels like friendship, connection, my old life in Florida, good wine, boat rides, raising our kids, long phone calls, shopping trips to Sassy Boutique, tennis matches on clay courts, days at the beach, drinks at the tiki bar, great memories, laughter, and girlfriends who have stood by me through anything and everything and make me feel like coming home every single time I visit.In t...
2023-04-251h 02
Creating SuperfansHow to Cultivate Brand Love with Dr. Aaron AhuviaDr. Aaron Ahuvia knows a thing or two about superfans. He co-authored the publication that popularized the term “brand love” and is the world’s most widely published and cited academic expert on non-interpersonal love. He’s the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Aaron is a professor of marketing at the University of Michigan Dearborn. Aaron researches, teaches, and consults for governments, non-profits, and corporations across the world, including Google, L’Oreal, Samsung, Microsoft, Procter & Gamble, Ford, and many more. In this episode, Aaron and I...
2023-04-1836 min
The eCommerce Money Map PodcastThe Psychology of Love and Its Application to Product Loyalty with Aaron Ahuvia[00:01 - 09:25] Opening SegmentIntroduction to Aaron Ahuvia as a marketing and research psychology expertDefinition of brand love as the same neurological processes as romantic or family loveStrategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic [09:26 - 17:36] Strategies for Different Types of CompaniesBrand love is not a good strategy for all companiesProduct excellence is key for companies where brand love makes senseThree ways to get consumers to love the brand: anthropomorphism, linking to identity, and association with a cause or valueYounger consumers want brands that r...
2023-03-2726 min
Fun is FundamentalWhy do we find things fun? (with Dr. Aaron Ahuvia)Aaron Ahuvia, Ph.D., is a Professor of Marketing at at the University of Michigan and the author of THE THINGS WE LOVE: How Our Passions Connect Us and Make Us Who We Are. He is a research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. He is also nicknamed Dr. (Brand) Love.
In this episode, we discuss what makes things fun and how we can teach ourselves to diversify our t...
2023-03-2047 min
SmartBranding.com PodcastEp.68 | Exploring the Psychology of Brand Love with Professor Aaron AhuviaOur guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.
2023-03-1346 min
AI and Humans: Invincible InnovationMaterialism and Happiness // Aaron AhuviaToday we’re going to talk about Materialism and Happiness
My guest today is Aaron Ahuvia, Professor of Marketing & Expert on The Psychology of Brand Love
We will discuss:
•- What's the latest finding in research in materialism and happiness? Are rich people happier?
- What's the connection between materialism, wellbeing and mental health?
- How come we have so much more than the kings 200 years ago and yet we have so much anxiety and depression?
More about Aaron in: https://thethingswelove.com/
Thanks fo...
2023-03-121h 27
Human Capital LeadershipS43E29 - CSR and Creating a Brand People Love, with Dr. Aaron AhuviaIn this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Aaron Ahuvia about CSR creating a brand people love.
Dr. Aaron Ahuvia (https://www.linkedin.com/in/aaron-ahuvia-2971034/) is a professor of marketing at the University of Michigan–Dearborn College of Business and the most widely published and cited academic expert on noninterpersonal love including brand love. He is also a leading expert on how our happiness is influenced by money and materialism. He has been ranked 22 in the world for research impact in consumer behavior, and ranked in the top 2% of all scientists in the world across al...
2023-03-0828 min
The Learn to Love PodcastEp 106: Loving Things with Aaron AhuviaWhat does it mean when we say we love things? How is our love for things and humans different? How do the things we love "make us who we are?"
Find out in this week's episode of The Learn to Love Podcast, where your host Zach Beach interviews the professor and researcher, Aaron Ahuvia.
For more on this episode click here: https://www.the-heart-center.com/ep-106-loving-things-with-aaron-ahuvia/
Learn more about your guest below:
Aaron Ahuvia is a professor at the University of Michigan Dearbron and has been ranked by a Stanford University study as being in the top 2% of all...
2023-03-0652 min
Marketing Chat Podcast with Angela Kelly SmithWhy You Should Be a Podcast Guest—The Final EpisodeBeing a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”In the final episode of the Marketing Chat Podcast, I’m doing a solo episode on why yo...
2023-03-0227 min
ReLaunch to a Rich LifeHow to Build a Brand that People LoveHow do you create a brand that people genuinely love? Creating connections with your customers and audience is key! Dr. Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn, is the world's leading academic expert on brand love. On today's show, Hilary and Dr. Ahuvia will explore the psychology of brand love, the importance of real consumer/client experiences, and cultivating emotional ties so you and your business can stand out in a crowd and attract loyal, loving customers.About our Guest:Dr. Aaron Ahuvia is a Professor of Marketing at the University o...
2023-02-2252 min
Take It Off: Fashion PodcastUnderwear as outerwear, the perfect look for Valentine’s DayValentine's Day is today. We have a delightful talk with the most widely-published authority on non-interpersonal love. He has been in Glamour, Times, and Oprah. Give it up for Dr. Aaron Ahuvia!
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Support this podcast: https://podcasters.spotify.com/pod/show/takititoffshow/support
2023-02-1437 min
The ReLaunchHow to Build a Brand that People LoveHow do you create a brand that people genuinely love? Creating connections with your customers and audience is key! Dr. Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn, is the world's leading academic expert on brand love. On today's show, Hilary and Dr. Ahuvia will explore the psychology of brand love, the importance of real consumer/client experiences, and cultivating emotional ties so you and your business can stand out in a crowd and attract loyal, loving customers.
2023-02-0900 min
Designed by Wingnut Social | Interior Design BusinessThe Psychology of Brand Love and Happiness (with Aaron Ahuvia)Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips!
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School...
2023-02-0834 min
NudgeCould you fall in love with AI?Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.com/Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/
2023-02-0735 min
Musings of a Super DoerThe Things We LoveIn this episode, we have a special guest, Aaron Ahuvia Ph.D., author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are.
2023-02-0300 min
Think Business with TylerHow to Create Emotional Connections with Your Customers - Aaron AhuviaAre you ready to dive into the world of branding and marketing? Then you're in luck because today we have a very special guest on the show - Aaron Ahuvia. Aaron is not only a college professor but also an accomplished author and a true expert in his field.In today's episode, we'll be exploring some exciting topics, such as:
The impact of our passions on our identity
The common pitfall of assuming we know our customers
How some brands truly succeed in creating an emotional connection with their audience
This is a conversation...
2023-01-3036 min
Blossom Your AwesomeBlossom Your Awesome Podcast Episode #90 Things We Love With Dr. Aaron AhuviaBlossom Your Awesome Podcast Episode #90 Things We Love With Dr. Aaron AhuviaDr. Aaron Ahuvia joins us for episode #90 of the Blossom Your Awesome Podcast. He is Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior. And a study by Stanford University ranked him in the top 2% of all scientists in the world across all disciplines. He is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a p...
2023-01-1329 min
From Betrayal To BreakthroughLove and Betrayal in our Lives as ConsumersAaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked in the top 2% of all scientists in the world by Stanford University. Dr. Ahuvia is the world’s leading expert on brand love, i.e., how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, he takes a deep dive into our mysterious, tangled relationships with loved objects and activities. He is also...
2023-01-0933 min
Thank God It's Toby: HighlightsAaron AhuviaAaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behaviour and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love the brand, product, or anything else that isn’t a person; and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble...
2023-01-0615 min
Thank God It's Toby HighlightsAaron AhuviaAaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behaviour and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love the brand, product, or anything else that isn’t a person; and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procte...
2023-01-0613 min
TranscriptsThings We Love with Aaron AhuviaInvestigating the emotional relationship we have with the things we love and how this impacts our lives.
2023-01-0400 min
Psychologists Off the Clock284. Things We Love with Aaron AhuviaInvestigating the emotional relationship we have with the things we love and how this impacts our lives.
2023-01-041h 03Psychologists Off the Clock284. Things We Love with Aaron AhuviaWe often form deep emotional relationships with things that are important to us, from cherished items to hobbies and more materialistic possessions. But why do we become so emotionally attached to the things that we love and how does this affect our lives?Here to delve deeper into the topic and talk about his book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, is author and expert on non-interpersonal love, Dr. Aaron Ahuvia. We explore the psychology of how passions shape our identity and connect us in...
2023-01-041h 01Psychologists Off the Clock284. Things We Love with Aaron AhuviaWe often form deep emotional relationships with things that are important to us, from cherished items to hobbies and more materialistic possessions. But why do we become so emotionally attached to the things that we love and how does this affect our lives?Here to delve deeper into the topic and talk about his book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, is author and expert on non-interpersonal love, Dr. Aaron Ahuvia. We explore the psychology of how passions shape our identity and connect us in...
2023-01-041h 01
Triple Bottom LineBrand Love for Purpose Driven BrandsDr. Aaron Ahuvia is the world’s leading expert on brand love. He's a professor, author, keynote speaker, consultant to big brands, and has been on the Oprah Winfrey Show. Aaron is here to guide us through where brand love comes from, how to create it, harness it, and manage it. But with great power comes great responsibility. Incredibly insightful interview from the doctor that understands how consumers can love your brand. https://thethingswelove.com
2022-12-2850 min
The Frankie Boyer ShowTy Burr's Watchlist "Best Movies of 2022", Dr. Aaron Ahuvia "The Things We Love", Douglas Bauer "The Beckoning"Ty Burrhttps://tyburrswatchlist.substack.com/Aaron Ahuvia, Ph.D.https://thethingswelove.com/Douglas Bauerhttps://www.douglasbauer.com/thebeckoningworld
2022-12-2739 min
I Dare You PodcastEpisode 46: Our Love Affair with Brands with Aaron Ahuvia, Ph.D.Dr. Aaron Ahuvia is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn who has been ranked in the top 2% of all scientists. His work has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Apple News, Glamour, National Public Radio’s Marketplace, and the Oprah Winfrey Show. He is the author of the Psychology Today blog called Peace, Love, and Happiness (and Marketing). Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Br...
2022-12-2044 min
The Human Risk PodcastProfessor Aaron Ahuvia on Why We Love ThingsWhy is it that when we really like an object, brand or activity, we say that we ‘love’ it? How can we fall in love with brands, things and experiences?I’m an Apple fanboy, I love my Peloton bike, and given the time of year, it would be remiss of me not to mention how much I really like Christmas markets in Germany.What’s happening when I feel that way? On the face of it, this doesn’t exactly make much sense. Fortunately, it’s something my guest can help us with. Based at the Universi...
2022-12-121h 03
Life's Essential IngredientsSeason 2 Episode #43 Dr. Aaron Ahuvia is Sharing The Things He LOVES!Send us a textSeason 2 Episode #43 Dr. Aaron Ahuvia is coming from Ann Arbor, MichiganYou can find Aaron via his book website – thethingswelove.comAbout our guest, Dr. Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted legendary Professor Phillip Kotler, with a revision of his classic textbook. An independent analysis of research impact* ranked Dr. Ahuvia...
2022-11-2950 min
Rick Flynn PresentsDR. AARON AHUVIA "The Things We Love: How Our Passions Connect Us & Make Us Who We Are" Ep. 110Rick Flynn Presents proudly welcomes DR. AARON AHUVIA to our show. Dr. Ahuvia, Ph.D., is a marketing professor and top expert on brand love. Author of The Things We Love from Little, Brown. Ranked by Stanford in the top 2% of scientists. is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works whe...
2022-11-0252 min
Energetic Education#280: Dr. Aaron Ahuvia | The Psychology of Love
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This week I have the pleasure of sharing one of the most insightful and thought provoking podcasts I have had the pleasure of being apart of. Dr. Aaron Ahuvia is going to share his years of research and understanding of human behaviour, to try and unpack the psychology of love. All I can say is that this is such a wonderful chat with Aaron, and people of all ages will take something away.
Check out Aarons book and all his research here – https://thethingswelove.com/
2022-10-2400 min
Energetic Radio#280: Dr. Aaron Ahuvia | The Psychology of LoveThis week I have the pleasure of sharing one of the most insightful and thought provoking podcasts I have had the pleasure of being apart of. Dr. Aaron Ahuvia is going to share his years of research and understanding of human behaviour, to try and unpack the psychology of love. All I can say is that this is such a wonderful chat with Aaron, and people of all ages will take something away. Check out Aarons book and all his research here - https://thethingswelove.com/
2022-10-2346 min
Label Free: ”To live your best life, live label free.”The Things We Love: How Our Passions Connect Us and Make Us Who We AreIt's wonderful Wednesday!
I hope everyone is having a fabulous week so far! We were experiencing technical difficulties over the weekend that put us behind but here we are with a new fabulous episode. This one is just in time for that holiday shopping. Don't know what to get your loved ones? Tune in and listen to PREMIERE ":VIP" guest Prof. Aaron Ahuvia talk about the psychology behind the things we buy. Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and i...
2022-10-1935 min
Customers First PodcastBrand Love & Why it's Important to Your Business with Special Guest Dr. Aaron AhuviaJoin Tacey and her special guest , Dr. Aaron Ahuvia Ph.D. : Professor of Marketing and Research Psychologist & Author of Brand Love: The things we love & how our passions connect us and make us who we are, as they discuss why it’s important to your business. Timestamp: 08:06: Brand Love Explained Timestamp: 18:57: Brand Love Potion Timestamp: 21:52: Relations Warmers Dr, Ahuvai’s Contact Info: Website The Things We Love.com Facebook https://www.facebook.com/aaron.ahuvia Linkedin https://www.linkedin.com/in/aaronahuvia/ Tacey's Contact Info: www.tace...
2022-10-1829 minCustomers First PodcastBrand Love & Why it's Important to Your Business with Special Guest Dr. Aaron AhuviaJoin Tacey and her special guest , Dr. Aaron Ahuvia Ph.D. : Professor of Marketing and Research Psychologist & Author of Brand Love: The things we love & how our passions connect us and make us who we are, as they discuss why it’s important to your business. Timestamp: 08:06: Brand Love Explained Timestamp: 18:57: Brand Love Potion Timestamp: 21:52: Relations Warmers Dr, Ahuvai’s Contact Info: Website The Things We Love.com Facebook https://www.facebook.com/aaron.ahuvia Linkedin https://www.linkedin.com/in/aaronahuvia/ Tacey's Contact Info: www.tace...
2022-10-1829 min
Linen Suit & Plastic TieWhy Do We Love Things? ft. a Love Professor (Dr. Aaron Ahuvia)Let's tackle the big question: what is love? Better yet, how do the things we love affect our stories and identities? Why do we love something, and what do we actually love about it? This week, we chat with Dr. Aaron Ahuvia, the world's leading academic expert on non-interpersonal love. Dr. Ahuvia is Professor of Marketing at the University of Michigan-Dearborn College of Business, who has pioneered the research on love since 1990. He shares with us what it means to love, how the things we love add to our stories and identities, and how products and brands can foster...
2022-10-0645 min
Believe you can because you can!292. Creating Brand Loyalty with Aaron AhuviaCustomers love brands. Because famous brands deserve this trust by satisfying customers’ intent. New brands should learn about customers’ pains to develop and innovate their products. Aaron Ahuvia shares a lot of new valuable insights and replies to the following questions: – How to build brand loyalty? – Why is brand loyalty important? – How…
2022-10-0342 min
What's the value?"Love (and the science behind it)" - Dr. Aaron AhuviaThere are often times on this show where I like to wax philosophically with my guest. We can get very abstract and theoretical and just explore concepts with no guardrails or limits. I think there is such beauty and value in those types of conversations. But sometimes, it is equally as valuable to ground ourselves in science and data. We still explore those same philosophical concepts, but we do it through the lens of research and empirical evidence. Because when you do that, it makes you look at things from a different perspective, it forces you to be tighter...
2022-10-031h 08
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & NeuroscienceWhy do people love things? Can you really love a thing like you love a person?
What are the main reasons people fall in love with brands and things?
How can companies get consumers to love their products more?
How future technology will create much greater levels of emotional attachment between people and things?
Why do we love music?
Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has work...
2022-09-2156 min
He Said, She Said: Razor Branding™ PodcastConsumer Behavior and Branding with Aaron Ahuvia, Ph.D.At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires.
Today, we welcome Professor Aaron Ahuvia, Ph.D., the world’s leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including love...
2022-09-0150 min
EDGE with Brandon WhiteHow to Get Customers to Love Your Brand with Dr. Aaron AhuviaHow you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love.About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the...
2022-08-291h 12
The Marketing Book Podcast398 The Things We Love by Aaron AhuviaThe Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia About the Book: A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with something that brings you immense joy, comfort, or fulfillment. Wh...
2022-08-261h 30
Marketing Chat Podcast with Angela Kelly SmithBrand Love: What It Is and How to Use It with Dr. Aaron AhuviaWhat’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.We discuss whether it’s possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense.We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smalle...
2022-08-231h 02
Behavioral Grooves PodcastCan You Really Love Things As Much As People? With Aaron AhuviaLove connects us to things in a deep way. But when we say we love our car, or we love our favorite beach, or we love our children, the love we express for each of those things is very different. So can we really love things as much as we love people?
Our guest is Dr. Aaron Ahuvia, the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. He is a Professor of Marketing at the University of Michigan Ann Arbor’s Ross School of Business. Among the many books and p...
2022-08-0154 min
Immerse Yourself In The Most Edge-Of-Your-Seat Full Audiobook Today!The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron AhuviaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/571289to listen full audiobooks.
Title: The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Author: Aaron Ahuvia
Narrator: Steven Jay Cohen
Format: Unabridged Audiobook
Length: 8 hours 26 minutes
Release date: July 19, 2022
Genres: Marketing & Advertising
Publisher's Summary:
A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've fo...
2022-07-198h 26Enjoy A Addictive Full Audiobook On Your Commute.The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron AhuviaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/571289to listen full audiobooks.
Title: The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Author: Aaron Ahuvia
Narrator: Steven Jay Cohen
Format: Unabridged Audiobook
Length: 8 hours 26 minutes
Release date: July 19, 2022
Genres: Mental Health & Psychology
Publisher's Summary:
A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life yo...
2022-07-198h 26
Feel: This Thought-Provoking Full Audiobook For Story Seekers.The Things We Love by Aaron Ahuvia PhDPlease visithttps://thebookvoice.com/podcasts/2/audible/98178to listen full audiobooks.
Title: The Things We Love
Author: Aaron Ahuvia PhD
Narrator: Steven Jay Cohen
Format: mp3
Length: 8 hrs and 26 mins
Release date: 07-19-22
Ratings: 4.5 out of 5 stars, 11 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense...
2022-07-198h 26Something You Should KnowWhat Happens When You Love Things Instead of People & What Will Likely Kill YouDog owners love it when their dog kisses them on the face. But is it really safe? This episode begins by explaining just how clean a dog’s mouth is and whether you should be so intimate with your pet. https://nypost.com/2022/04/06/your-dogs-kisses-could-contain-deadly-superbug-study-says/People say they love their car or their house or maybe even a pair of shoes. But is it really love? Maybe, according to Aaron Ahuvia, professor of marketing at the University of Michigan who is considered to be the most widely published and cited expert on non-interpersonal love. Listen as he talks abo...
2022-07-1849 min
Here's Where It Gets InterestingWhy We Love the Things We Love with Aaron AhuviaIn this episode, Sharon spends time speaking with Dr. Aaron Ahuvia, who is an expert on a specific kind of love: our love of things–things like places, objects, brands, and activities. The things we love tend to be part of our own identity: perhaps a part of our childhood, or something we spend a lot of time with. Aaron advocates for using our particular loves–poker, PEZ dispensers, sneakers, water sports–in leading us to others who share our common interests, and can be a catalyst in forging interpersonal relationships. But what makes us really love something? There’s a differ...
2022-06-1335 min
John Paul - Car Doctor Radio PodcastJuly 4th holiday show In this episode we talk with John Zangari of Drive Through Radio, then Karl Brauer of KBB and learn about Ford Truck Love from Professor Aaron Ahuvia
2020-07-0556 min
The Car DoctorJuly 4th holiday showIn this episode we talk with John Zangari of Drive Through Radio, then Karl Brauer of KBB and learn about Ford Truck Love from Professor Aaron Ahuvia
2020-07-0556 min