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Showing episodes and shows of
Aaron Holmberg
Shows
Second Nature
The State Of Trail Running
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us...
2025-07-04
1h 06
Jakten på det goda ledarskapet
Hur kan mångfald fortfarande vara en fråga - Aaron Kroon
Hur kan mångfald och inkludering fortfarande vara något vi behöver prata om? Vad är egentligen affärsnyttan med mångfald? Aaron besöker Alexander i podden för att prata om hur viktigt mångfald och inkludering egentligen är och vilken affärsnytta det faktiskt har. De pratar även om omvänd rasism, kultur, stress, utbrändhet och hur vi pratar om mångfald och inkludering även mellan kön. Aaron Kroon är grundare av Black Batman och har jobbat i flera år med inkluderande ledarskap och mångfald.
2025-05-20
56 min
Second Nature
The Single Phrase That Helps Brands Innovate
Steve Holmberg spent nearly two decades helping Nike stay competitive by driving innovation through market research and consumer insights. He believes every discussion for a brand should start with the consumer in mind, and shares not only his insights - but the single phrase that helped set up those conversations to drive the brand forward. He now runs Insight Accelerator, giving more brands and people access to his unique window to innovation and competition. This episode is an absolute masterclass for harnessing consumer insights to drive results for brands and businesses at every stage of development. Show...
2025-03-04
1h 10
Second Nature
2025 Outdoor Industry Predictions
What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https...
2024-12-31
1h 32
Second Nature
Decoding The Difference: Outdoor + Cycling Audiences
Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com
2024-12-03
1h 01
Second Nature
Emergency Pod: The Running Event Recap
The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https://www.stephenholmberg.com/ The Running Event: https://www.therunningevent.com/ Satisfy Running: https://satisfyrunning.com/ Bandit: https://banditrunning.com/ Puma Running: https://us.puma.com/us/en/sport...
2024-11-29
58 min
Second Nature
Nike CEO Swap & The End of Gorpcore
Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some interesting thoughts on how this incoming CEO news was received, and what Elliott Hill must do in the next year to get Nike back on track. Following our Nike discussion, Steve sticks around to ri...
2024-09-27
1h 08
Second Nature
Business Is Hard
Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, it's a deep dive into an article titled "The End Of Big Surf" and the cautionary tale that could apply to outdoor sports in the future. The episodes wraps up as always with Job of the...
2024-09-24
56 min
Second Nature
Why Brands Are Suddenly Focused On Performance
Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second Nature Slack Channel (it's free), hit up this link here to get access. Links: The North Face's Innovative Offtrail Sneaker Features Kevlar Reinforcements, Speed-Lacing and a Hefty Tread Lululemon Pulls Breezethrough Leggings Line, Stock Price Targets Cut | SGB Media Online Foot Locke...
2024-09-06
58 min
Second Nature
Ex-Nike Employee: The Industry Upheaval
Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in outdoor industry news and prompting some galaxy brain discussions as well. Show Notes: Stephen Holmberg on Linked In StockX: Jordan and Nike down double-digits Kevin Plank can't let go of Under Armour Has running gear gone to...
2024-08-30
1h 01
Kingston Live Podcast
Aaron Holmberg and Savannah Shea share the magic of RKY Camp
Five years in the making, the RKY Camp Summer Album aims to help more kids experience the transformative "magic" of the annual youth retreats on Eagle Lake, north of Kingston. On this episode, host Rob Howard is joined by alt-folk singer-songwriter Savannah Shea, and recording engineer and producer Aaron Holmberg, who share their RKY Camp memories and discuss the making of the benefit album—which features 18 songs contributed by 66 Kingston-based musicians—to be released on April 12, 2024. Plus, hear the exclusive premiere of All The Diamonds by Savannah Shea, from the forthcoming RKY Camp Summer Album. Host:Rob...
2024-03-31
48 min
Keeping Karlsson Fantasy Hockey Podcast
No. 521, Part 2 - Oshie It
On the second half of this week's Keeping Karlsson Fantasy Hockey Podcast mega-show, Elan and Brian gather and analyze the latest fantasy hockey news, notes and data from the past season to work on projecting the 2023-24 NHL and fantasy hockey season, including: Is T.J. Oshie already a must-add? Does Warren Foegele have potential to last as a relevant third wheel? Have roster stalwarts Moritz Seider and Cam Talbot become expendable? Has Seth Jarvis already arrived... on the third line? How many Flyers can be crushing it at once? Can we avoid Charlie Coyle apologies? ..and...
2024-01-22
1h 02
Scenic Roots
Music And Poetry From A Singer In Wales - On Its Way To UTC
Jeremy Huw Williams(jeremyhuwwilliams.com)Jeremy Huw Williams is a baritone opera singer from Wales.A vocalist of global renown, he makes himself heard in contemporary classical music.Next week, Jeremy will perform here on our campus - the University of Tennessee at Chattanooga - at the Cadek Recital Hall on Tuesday, September 19th starting at 7:30 PM.While at UTC, he will also conduct a masterclass and visit a few classrooms.I spoke with Jeremy; Dr. Jonathan McNair, the Ruth S. Holmberg Professor of American Music; and Dr. Aaron Shaheen, whose...
2023-09-14
13 min
Öppna världar
Avsnitt 125 - Sugen på Sonic-kebaben
Efter ett litet uppehåll från podden tar Aaron med sig gästerna tillika vännerna Manne Evander och Niklas "Pajlen" Holmberg från podcasten "Vänta, jag ska bara dö först", för en sittning i spelens och matens tecken! Manne har klämt på Blizzard Arcade Collection* till Switch, Aaron har fastnat för det aggressiva i Outriders och Pajlen kan inte få nog av Monster Hunter: Rise! Det blir också ett samtal kring Nioh 2** Remastern, Mannes inställning till de svårare titlarna och sist men inte minst några av livets viktiga...
2021-04-14
2h 00
Vänta, Jag ska bara dö först
Avsnitt 25: Burgarbonanza och Bowserbekymmer
Vi bjuder in ingen mindre än Aaron Vesterberg Ringhög från podcasten Öppna Världar på middag. Det blir snack om trötthet, nya jobb och mycket annat. Vi delar med oss av de perfekta hamburgarna, vilka är våra favoriter och hur gör man egentligen den PERFEKTA Burgaren? Till efterrätt så delar Pajlen med sig av lite Anime, Aaron har spelat lite Mario och har många tankar kring Nintendos IPn och hur dom faktiskt förvaltar deras talanger, Manne har spelat pecka-klicka spelet Deponia Hoppas det ska smaka! ...
2021-02-26
1h 53
BE NOT AFRAID
04 - Heavenly Heist (Part 1)
"Did God just order a heist on his own kingdom?"The Egyptian sorcerers, Yohana and Mamre, receive a strange divine request. They begin their journey through the radioactive seven Heavens, and a conspiracy begins to unfold.Episode content warnings: mention of death Series content warnings: fond irreverence of holy scripture, swears, violence, sexual innuendoTranscripts and more info:https://www.metatronspeaks.comGain foresight:https://www.patreon.com/c/MetatronSpeaksSocials:https://twitter.com/bna_podhttp://benotafraidpod.tumblr.comhttps://discord.com/invite/zCQMZ3T7b3...
2020-10-19
35 min
Öppna världar
Avsnitt 89 - 96 skallar
I dagens avsnitt gästar konstnärinnan Anna Nilsson från Svampriket och mångsysslaren Nicklas "Pajlen" Holmberg från podcasterna "Vänta, jag ska bara dö först" och "Monsterpepp". Och varför gästar just dessa två fantastiska personer då? Jo! I början på september i år var nämligen Aaron och Liza på RRMeetup Summer 2020, där spelade de spel, åt god mat och samtalade långt inpå natten i goda vänners lag. Och under en av dessa dagar tillbringade de några timmar tillsammans med bland annat Pajlen och Anna i en session av rollspele...
2020-10-12
2h 20
Legacy Matters
Aaron Eggert
Aaron Eggert, Founder at BACKforty and Coalition9, joins Jim and Sam for a conversation about marketing, business, gardening and nonsense. Aaron has a natural ability to help people focus their efforts in business, and he has put together a series of powerful group sessions with Coalition9.Learn more about Aaron Eggert here.______________________Learn how the Andelin App helps preserve, prepare and share life’s most precious memories. Available now on Google Play and the App Store for smartphones and tablets.Discover Kinetic Legacy’s proprietary platform to help businesses, brands and inst...
2019-11-17
1h 13
Legacy Matters
Aaron Eggert
Aaron Eggert, Founder at BACKforty and Coalition9, joins Jim and Sam for a conversation about marketing, business, gardening and nonsense. Aaron has a natural ability to help people focus their efforts in business, and he has put together a series of powerful group sessions with Coalition9.Learn more about Aaron Eggert here.______________________Learn how the Andelin App helps preserve, prepare and share life’s most precious memories. Available now on Google Play and the App Store for smartphones and tablets.Discover Kinetic Legacy’s proprietary platform to help businesses, brands and inst...
2019-11-17
1h 13
Kingston Live Podcast
Infoutourist, Kingston's recording scene with Zane Whitfield & Aaron Holmberg
This month, Johnny and Riley stray from our typical live music focus. Joined by the Isabel Bader Centre's Technical Director, Aaron Holmberg, and the notorious North of Princess Studios' Zane Whitfield, they delve into Kingston's thriving music recording scene. But first, they're joined by Tim Forbes and Jason Erb of Infotourist to talk about the Kingston supergroup's 10 plus-year on-again-off-again history, and to share the first single from their timely new album, "The Election."Hosts:Johnny San john@kingstonlive.caRiley Jabour riley@kingstonlive.caLinks:Infotourist: https://infotour.ist/Full Frequency...
2019-09-30
1h 12
LÄS HÅRT!
Tim Pratt, A TOMB OF WINTER'S PLUNDER
I 2017 års första LÄS HÅRT! snackar Johan Wanloo och Magnus Dahl om Tim Pratts rollspelsnovell "A tomb of winter's plunder". En kort actionsstänkare baserad på rollspelet "Pathfinder", och som finns gratis att läsa här. I nästa LÄS HÅRT... Till nästa avsnitt kommer vi att läsa det ökända, misogyna, John Carter-plagiatet "Tarnsman of Gor" av John Norman. Häng med i snacket – gör det du med (boken kostar bara $5 på Amazon)! Annat som nämns James Luceno "Tarkin", Romanfortsättningen på tv-serien "V", Barbara Hambly "Beauty a...
2017-01-05
43 min
ElkingMusic
11 O'Clock Comics Episode 293
We kick off your Thanksgiving festivities with talk of Afrodisiac Vs Moby Dick and Jim Rugg, Superior Spider-Man Annual #1 by Christos Gage, Javier Rodriguez, Alvaro Lopez, J. G. Jones, and Laura Martin, Hickman’s Infinity, thankfulk comic book tweets, Sergio Aragones, Man of Steel, Paul Pelletier and Aquaman, Will Pfeifer, Rick Remender (Black Science, Uncanny Avengers) and Matteo Sclera, Dean White, Zero #3, Jason Aaron (Wolverine and the X-Men, Amazing X-Men), Steve Bryant, Image, Nite Owl and Dr. Manhattan (JMS, Joe Kubert, Adam Hughes, and more), Sabertooth Swordsman, Matthew Allison, Mike Norton and Tim Seeley’s Revival, Bendis and Immonen’s All...
2013-11-28
2h 50
11 O'Clock Comics Podcast
11 O'Clock Comics Episode 293
We kick off your Thanksgiving festivities with talk of Afrodisiac Vs Moby Dick and Jim Rugg, Superior Spider-Man Annual #1 by Christos Gage, Javier Rodriguez, Alvaro Lopez, J. G. Jones, and Laura Martin, Hickman’s Infinity, thankfulk comic book tweets, Sergio Aragones, Man of Steel, Paul Pelletier and Aquaman, Will Pfeifer, Rick Remender (Black Science, Uncanny Avengers) and Matteo Sclera, Dean White, Zero #3, Jason Aaron (Wolverine and the X-Men, Amazing X-Men), Steve Bryant, Image, Nite Owl and Dr. Manhattan (JMS, Joe Kubert, Adam Hughes, and more), Sabertooth Swordsman, Matthew Allison, Mike Norton and Tim Seeley’s Revival, Bendis and Immonen’s All...
2013-11-28
2h 50
11 O'Clock Comics Podcast
11 O'Clock Comics Episode 293
We kick off your Thanksgiving festivities with talk of Afrodisiac Vs Moby Dick and Jim Rugg, Superior Spider-Man Annual #1 by Christos Gage, Javier Rodriguez, Alvaro Lopez, J. G. Jones, and Laura Martin, Hickman’s Infinity, thankfulk comic book tweets, Sergio Aragones, Man of Steel, Paul Pelletier and Aquaman, Will Pfeifer, Rick Remender (Black Science, Uncanny Avengers) and Matteo Sclera, Dean White, Zero #3, Jason Aaron (Wolverine and the X-Men, Amazing X-Men), Steve Bryant, Image, Nite Owl and Dr. Manhattan (JMS, Joe Kubert, Adam Hughes, and more), Sabertooth Swordsman, Matthew Allison, Mike Norton and Tim Seeley’s Revival, Bendis and Immonen’s All...
2013-11-28
2h 50
11 O'Clock Comics Podcast
11 O'Clock Comics Episode 293
We kick off your Thanksgiving festivities with talk of Afrodisiac Vs Moby Dick and Jim Rugg, Superior Spider-Man Annual #1 by Christos Gage, Javier Rodriguez, Alvaro Lopez, J. G. Jones, and Laura Martin, Hickman’s Infinity, thankfulk comic book tweets, Sergio Aragones, Man of Steel, Paul Pelletier and Aquaman, Will Pfeifer, Rick Remender (Black Science, Uncanny Avengers) and Matteo Sclera, Dean White, Zero #3, Jason Aaron (Wolverine and the X-Men, Amazing X-Men), Steve Bryant, Image, Nite Owl and Dr. Manhattan (JMS, Joe Kubert, Adam Hughes, and more), Sabertooth Swordsman, Matthew Allison, Mike Norton and Tim Seeley’s Revival, Bendis and Immonen’s All...
2013-11-28
2h 50