Shows
HR SnacksEpisode 30: Buyer Insights—Talent AcquisitionRecruiters and talent acquisition teams are walking a tightrope between reductions in team headcount and budget and TA tech (AI) that has not lived up to the promises of efficiency and productivity. In this episode, I chat with Aaron Kraljev, a seasoned talent acquisition leader who led teams at Wells Fargo and Coinbase, about the current challenges in TA and how he evaluates and purchases new tech solutions. Grab a notepad for this one if you're on the vendor side because Aaron provides some invaluable insights.
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2025-08-0908 min
How We InterviewLiza Voticky / CEO of MXA Talent SolutionsIn this episode of the How We Interview podcast, Aaron talks with Liza Voticky who has worked for some iconic brands such as Coca Cola and Royal Caribbean and is now the CEO of MXA Talent Solutions.
Aaron and Liza discuss the craft of recruiting and how it is THE most strategic part of Human Resources. They also discuss the joy in helping change hearts and minds in transforming TA teams to tie business results to the ability to hire properly.
You can follow and connect with Liza here on LinkedIn or learn more about MX...
2025-06-0620 minHow We InterviewAaron : AI SourcingHello! Back in February I had the opportunity to present at Talentr Acquisition week. For those of you that were not able to attend I walked through the topic of AI in Sourcing. The deck is attached, feel free to download and share. Come of the content, stat for the corny AI generated photos :)
Presentation Slides: https://drive.google.com/file/d/11rGmXi90Y8ziMP9YVDDR89sQmm2Ang6z/view?usp=drive_link
Chapters
(00:00:00) - How We Interview: Targeted Sourcing in the AI Age(00:01:11) - Best Ways to Leverage AI in th...
2025-04-0829 minHow We InterviewCarrie CorcoranIn this episode of the How We Interview podcast, Aaron talks with Carrie Corcoran who is an experienced employer brand and recruiting operations leader.
Aaron and Carrie discuss the current market for talent acquisition professionals, navigating a professional transistion, and maintaining hopefullness.
You can follow and connect with Carrie on LinkedIn, she is open to permanent work and has also been working as a consultant.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidate Interview Expenses. Learn more at https://reimbi.com/.
2025-02-0432 minHow We InterviewMaasa Walker - Round 2!In this episode of the How We Interview podcast, Aaron talks with Maasa Walker who leads talent brand and experience at the IRC.
Aaron and Maasa discuss the importance of the intersection of employer brand and employee experience. What happens when those things are not aligned and how to ensure perception meets expectations.
You can follow and connect with Maasa on LinkedIn, she is a great follow!
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidate Interview Expenses. Learn more at https://reimbi.co...
2025-02-0425 min
The Purple Acorn HR Morning ShowPulling Out All The Stops for The Morning Show - The HR Morning Show Ep 26This week on the HR Morning Show, we're pulling out al l the stops — from a new Xto Z segment with Mervyn Dinnen, to a special guest from Transform, to Aaron Kraljev talking about his panel at TA Week, we're ready to wake you up!
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2025-01-171h 32How We InterviewDan Degraw / Wells FargoIn this episode of the How We Interview podcast, Aaron talks with Dan Degraw who is the Design lead, Talent Acquisition and Employer Brand at Wells Fargo. Dan also happens to be a gifted artist and someone Aaron has known since grade school.
Aaron and Dan discuss his journey that has led him to working in the Employer Brand space. The importance of being open to trying new things and how to leverage your passions in your day job.
You can follow and connect with Dan here, he is also a great follow on Instagram w...
2024-11-2124 minHow We InterviewNatalie Stones / Talent CollectiveIn this episode of the How We Interview podcast, Aaron talks with Natalie Stones who is ..
Aaron and Natalie discuss ...
In this epidose Aaron connected with Natalie Stones. Natalie is the founder of the Talent Collective which is a Talent Acquisition community for women. Aaron and Natalie discussed the importance of buidling community and the power of partnering with others can benefit the greater recruitng industry. You can follow and connect with Natalie here and find more information on the Talent Collective at https://www.talentcollectiveco.com/.
This episode of How We Interview i...
2024-11-1423 minHow We InterviewAlex Her (GoDaddy) Round 2!In this episode of the How We Interview podcast, Aaron talks with Alex Her. Alex is the Head of Global Employer Brand at GoDaddy in addition to being a speaker, author, and co-founder of the EB Space on Discord.
Aaron and Alex discuss what's new since they last connected, how Alex gives back to the community, the growth of the EB space in the last year, and Alex's tips on growing your personal brand.
You can follow Alex on LinkedIn and join the EB Space here.
This episode of How We Interview is bro...
2024-10-1125 minHow We InterviewDavid Heller / ReimbiIn this episode of the How We Interview podcast, Aaron talks with David Heller who is the co-founder of Reimbi and co-creator of this podcast.
Aaron and David discuss the genesis of the How we Interview podcast, the importance of community, and how to connect in a remote environment.
You can follow and connect with David at https://www.linkedin.com/in/dheller/
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidate Interview Expenses. Learn more at https://reimbi.com/.
2024-10-0232 minHow We InterviewVida Killian / StarbucksIn this episode of the How We Interview podcast Aaron talks with Vida Killian, a Director at Starbucks who leads their partner Alumni Network.
Aaron and Vida discuss her journey in building the Alumni Network of an iconic brand and what it means when you say "once a partner always a partner."
You can follow and connect with Vida here as she is an expert at building online communities.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidate Interview Expenses. Learn more at h...
2024-08-2923 minHow We InterviewJoel StupkaIn this episode of the How We Interview podcast, Aaron talks with Joel Stupka who is a solutions focused HR pro and the creator and host of the HR Snacks podcast.
Aaron and Joel discuss some current events in the HR technology space and tackle the pros and cons of different hiring models. They even tackle what they each are streaming on TV this summer.
Super fun episode, you can follow and connect with Joel here.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Jo...
2024-07-2443 minHow We InterviewEmily Bose / Transition OverwatchIn this episode of the How We Interview podcast, Aaron talks with Emily Bose who is a managing director with Transistion Overwatch. She is passionate about working with the military and helping transitioning service men and women find opportunities in the civilian space.
Emily has an amazing background and you can follow and connect with her here.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidate Interview Expenses. Learn more at https://reimbi.com/.
2024-06-1940 minHow We InterviewSheryl Marymount / Fractional HRIn this episode of the How We Interview podcast, Aaron talks with Sheryl Marymount who runs Sheryl B. Consulting. SBC offers part-time or project based fractional HR services to startups that do not yet have a strategic HR leader or people operations in place
Aaron and Sheryl discuss the power of fractional work both from the employer side and for someone who is looking to make their impact felt at multiple organizations.
You can follow Sheryl here or connect to discuss fractional work engagements.
This episode of How We Interview is brought to yo...
2024-05-2236 minHow We InterviewMaasa Walker / International Rescue CommitteeIn this episode of the How We Interview podcast, Aaron talks with Maasa Walker who is the senior manager of Recruitment Marketing and Employer Brand at the International Rescue Committee.
Aaron and Maasa discuss two common paths that one can take into the Talent Brand space. They cover the strenghts of each side along with the inherent challenges that come with working in a new function. Maasa talks about embracing the journey and messiness of a non-linear career path.
You can follow and connect with Maasa at - https://www.linkedin.com/in/maasawalker/ or send...
2024-04-1638 minHow We InterviewSo you got laid off, what next?In this episode, Aaron talks about his experience of getting displaced, how he approached his job search, what tools he used, and how he kept his head "right" to continually put his best foot forward. A special shout out to Otta and Teal, which proved to be valuable tools while he figured out what his "next" looked like.
If you are struggling with your search and are getting frustrated by the results (or lack thereof) you are seeing we encourage you to give this a listen. If you know someone going through the same please pass it a...
2024-04-0928 minHow We InterviewCeleste Sirin / Employer Branding AfricaIn this episode of the How We Interview podcast, Aaron talks with Celeste Sirin who is the founder of Employer Branding Africa and the Employer Brand Learning Academy.
Aaron and Celeste discuss the evolution of the employer brand space, how to brand yourself globally, and what she is exctied to work on as we move through the year.
You can follow and connect with Celeste on LinkedIn, along with Employer Branding Africa and the Employer Brand Learning Academy.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Re...
2024-03-1330 minHow We InterviewEmily BradleyIn this episode of the How We Interview podcast, Aaron talks with Emily Bradley who works in Employer Brand at Speexx.
Aaron and Emily discuss her background and transition from public relations to the Employer Brand space. They talk about branding with a global organization and some things you have to be mindful of as an employer in Europe versus the US.
You can follow and connect with Emily on LinkedIn.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidates. Learn more at htt...
2024-02-2129 minHow We InterviewGeorge Custance and Matt Williams / BlockRecIn this episode of the How We Interview podcast, Aaron talks with George Custance and Matt Williams from BlockRec. BlockRec is changing how Web3 companies attract and hire talent. They are also helping candidates find jobs when and where they want in a platform completetly free of bias.
George and Matt talk about their background and the problem they are trying to solve in the recruitng space. They also discuss how their platform will not only transform Web3 hiring, but the employment landscape as a whole.
You can follow George and Matt on LinkedIn, you ca...
2024-02-0839 minHow We InterviewFirst repeat guest: Jeremy Lyons!In this episode of the How We Interview podcast, Aaron talks with Jeremy Lyons who works in Recruiting Programs at Google Fiber and is the founder of the RecOps Collective.
Aaron and Jeremy play a game of smoke, fire, or lies! Jeremy gives his thoughts on several recruiting notions that have taken hold of late.
You can follow Jeremy here and join the RecOps Substack.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidates. Learn more at https://reimbi.com/.
2024-01-3140 minHow We InterviewHeather Leszczewicz | Conagra BrandsIn this episode of the How We Interview podcast, Aaron talks with Heather Leszczewicz who is a Recruitment Marketing Manager at Conagra Brands.
Aaron and Heather discuss building strategies as a team of one from the ground up. Heather also shares how she creates engaging content to attract talent for a variety of roles across all levels of her organization. They also talk about the polarizing opinions on Malort, Chicago's favorite spirit.
You can follow Heather here, she is an awesome resource and posts really interesting content.
This episode of How We Interview is...
2024-01-2438 minHow We InterviewNatalie RheaIn this episode of the How We Interview podcast, Aaron talks with Natalie Rhea. Natalie is an experienced recruiter who specializes in standing up recruiting organizations in finance and technology among other industries.
Aaron and Natalie discuss her background and what it means to truly offer a fully transparent candidate experience. They go on to discuss the complexity of meeting the needs of both the organization and the candidate to create long term win-win situations.
You can follow Natalie on LinkedIn where she is always eager to connect with others in the recruitng space.
...
2024-01-1731 minHow We InterviewAnkit Pathak / Spring HealthIn this episode of the How We Interview podcast, Aaron talks with Ankit Pathak. Ankit leads Talent Brand at Spring Health.
Aaron and Ankit covered a lot of ground including how the Talent Brand space has changed over the past 3 years, what is needed to create a positive candidate experience, and how Spring Health aligns their mission with how their candidates are cared for.
You can follow Ankit at https://www.linkedin.com/in/ankitspathak/
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Ca...
2024-01-0838 minHow We InterviewAlex HerIn this episode of the How We Interview podcast, Aaron talks with Alex Her. Alex is the Head of Global Employer Brand at GoDaddy in addition to being a speaker, author, and co-founder of the EB Space on Discord.
Aaron and Alex discuss the early days of Employer Brand where the mantra was, "don't get yourself fired." They also talk about AI in talent attraction and what they are focusing on in the New Year.
You can follow Alex on LinkedIn and join the EB Space here.
This episode of How We Interview is...
2023-12-2032 minHow We InterviewJeremy Lyons / RecOps CollectiveIn this episode of the How We Interview podcast, Aaron talks with Jeremy Lyons. Jeremy is a writer, speaker, and founder of the RecOps collective.
Aaron and Jeremy discuss the importance of RecOps on the hiring process and candidate experience. Why Jeremy has worked so hard to shine a light on a vital part of the talent acquisition function that has often been ignored.
You can follow Jeremy at https://www.linkedin.com/in/lyonsjeremy/
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Cand...
2023-11-1539 minHow We InterviewDerek Murphy-Johnson / VestasIn this episode of the How We Interview podcast, Aaron talks with Derek Murphy-Johnson. Derek leads Global Talent Attraction and Recruitment Marketing at Vestas.
Aaron and Derek cover where the craft of recruiting has improved and where it still could stand to improve. Derek shares what he would change in the industry if he could wave a magic wand and how these strategies could be adopted to drastically improve the interview process today. Derek also talks about the importance of DE&I initiatives and how companies can adopt key partnerships and processes to show how they promote...
2023-10-2533 minHow We InterviewCelinda Farías Appleby / VisaIn this episode of the How We Interview podcast, Aaron talks with Celinda Farías Appleby. Celinda is Director, Global Talent Attraction at Visa.
Celinda and Aaron cover the role of talent attraction in recruiting, deploying a people first candidate experience, and Celinda's experience at some very big brands.
You can follow Celinda at https://www.linkedin.com/in/celindafariasappleby/ and
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidates. Learn more at https://reimbi.com/.
2023-10-0134 minHow We InterviewKelli BledsoeIn this episode of the How We Interview podcast, Aaron talks with Kelli Bledsoe. Kelli has worked in HR Technology with Nike, Fisher Investments, and Redfin.
Kelli and Aaron talk about how technology shapes the candidate experience, best practices in HR tech, and the future of recruiting technology.
You can follow Kelli at https://www.linkedin.com/in/kellibledsoe/.
This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidates. Learn more at https://reimbi.com/.
2023-10-0128 minHow We InterviewMike Brown / SnykIn this episode of the How We Interview podcast, Aaron talks with Mike Brown. Mike is VP, Global Talent Attraction at Snyk.
Aaron and Mike talk about the current talent landscape and what happens when labor volume outpaces demand. The challenge of being in a people centric business and always offering that human touch to your candidates. Aaron and Mike also get into the importance of strategic sourcing as a means of continuing to pursue a diverse workforce.
You can follow Mike at https://www.linkedin.com/in/michaelbrown91281/ and Snyk careers on Instagram here....
2023-09-0926 minHow We InterviewChuck Solomon / LifeStance HealthIn this episode of the How We Interview podcast, Aaron talks with Chuck Solomon. Chuck is Director of Employer Branding & Recruiting Operations at LifeStance Health.
Aaron and Chuck talk about candidate experience, challenges and opportunities in healthcare recruiting, with thoughts on automation and optimization. They also discuss LIfeStance Health's approcach to offering a streamlined interview process to attract and convert top talent.
You can follow Chuck at https://www.linkedin.com/in/chucksolomon1/ and on his own podcast The Candidate Experience Podcast: https://candidateexperience.carrd.co/
This episode of How We Interview is bro...
2023-09-0931 minHow We InterviewNicole Fernandez-Valle / Royal CaribbeanIn this episode of the How We Interview podcast, Aaron talks with Nicole Fernandez Valle. Nicole is a lead talent acquisition partner at Royal Caribbean. Aaron and Nicole talk about the current state of the labor market, the importance of candidate experience, feelings on AI, and how to eliminate bias in the interview process.
You can follow Nicole at https://www.linkedin.com/in/nicolefernandez-valle/.
This episode of How We Interview is brought to you by Reimbi: The Best Way to reimburse job candidates. Learn more at https://reimbi.com/
2023-09-0835 min
The Changing State of Talent Acquisition#34: Birth of an Industry—The Evolution of Employer BrandingThis week we welcome Aaron Kraljev to the podcast. Aaron began his career at Wells Fargo, where he served as VP - Marketing Program Manager for the Student Banking Program, before transitioning in 2009 to lead the organization’s employer brand and candidate advocacy program. At the time, the concept of employer branding was still in its infancy, uniquely positioning Aaron to watch the industry evolve alongside his own career. Today Aaron brings his employer brand expertise to Fisher Investments, where he serves as Group Vice President for Talent Acquisition and Employer Brand. Topics include: the recent history of e...
2021-02-1633 min
Employer Branding PodcastWhen a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher InvestmentsWhen this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect.
Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments.
Aaron on LinkedIn:
https://www.linkedin.com/in/kraljev
Aaron on Twitter:
https://twitter.com/kraljev
Fisher Investments online:
https://www.fisherinvestments.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
2020-08-1221 min
Rec Tech: the Recruiting Technology PodcastMeasuring Your Recruitment EffortsIn todays audio you will Aaron Kraljev, head of Talent & Employer Brand for Fisher Investments discuss how he measures the effectiveness of their recruiting efforts. Recorded live at TA Week in San Francisco. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-0328 min
Employer Branding PodcastHow Wells Fargo Invests in Employer Brand, with Aaron KraljevThis week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do employer branding from Aaron Kraljev, VP - Employer Brand & Candidate Advocacy at Wells Fargo.
Aaron on LinkedIn: https://www.linkedin.com/in/kraljev/
Wells Fargo careers: https://www.wellsfargo.com/careers/
Workplace Innovation & Technology at America's Top 10 Banks: https://linkhumans.com/innovation-technology-10-us-banks/
The Employer Brand Index: https://employerbrandindex.co
Subscribe to this podcast: https://employerbrandingpodcast.com
Thanks for tuning in!
2019-03-2723 min