Shows
Going Deep with Aaron Watson577 Why China won’t Invade TaiwanIn this episode, Aaron Watson speaks with Dale Copeland about the likelihood of a Chinese invasion of Taiwan. Dale Copeland, a professor at the University of Virginia, specializes in trade, war, and economic interdependence. Known for his theory of trade expectations, he explores how future trade expectations shape war and peace, challenging conventional views in works like Economic Interdependence and War.Copeland argues the risk is lower than some believe, citing military, economic, and geopolitical constraints on Xi Jinping. We explore how trade dependencies shape global security and why Ch...
2025-03-0444 min
Going Deep with Aaron Watson441 Large Firms Need an Ethical Intruder to Test Cybersecurity w/ David KaneOver a decade ago, David Kane realized that there was a painful gap in cybersecurity. He built Ethical Intruder to fill that gap. Today, Ethical Intruder helps clients across financial services, DoD, healthcare, and nonprofits reproduce vulnerable paths a hacker may take, so they can shore up their defenses. David’s ethical hacker teams conduct simulated malicious breaches of a wide variety of business applications and web-accessible entry points. David has built his firm to be technology-agnostic, which comes with two benefits. First, they aren’t selling a specific solution regardless of its...
2020-08-1033 min
Going Deep with Aaron Watson440 Brent Johnson explains Dollar Milkshake Theory for EntrepreneursBrent Johnson is a wealth manager at Santiago Capital and a General Partner of the IceCap Strong Dollar Fund. Brent has had a multi-decade career in finance and has been responsible for managing billions of dollars. Brent is well-known for his Dollar Milkshake Theory, where he expects a rapidly appreciating US Dollar over the next few years, relative to other world currencies. Because the world is completely run by fiat currencies, cash whose value is not backed by some physical good such as gold or silver, Brent expects a massive devaluation of...
2020-08-0343 min
Going Deep with Aaron Watson439 Mortgage Master Dan Green is building HomeBuyer.AiDan Green is the founder and CEO of HomeBuyer, a mortgage lender designed for first-time homebuyers. It’s his 3rd company he’s built in the mortgage industry. Dan previously founded the consumer-friendly mortgage education company "The Mortgage Reports", which was later acquired in 2014 by Full Beaker. Dan Green is a 17-year mortgage lending veteran and was a multi-year, number-one loan officer before starting HomeBuyer. His current company utilizes intelligent personalization to deliver timely and precise advice through specific moments of a home buyer's journey and fulfills the buyer's mortgage. ...
2020-07-2756 min
Going Deep with Aaron Watson438 How to Build a Multi-Million Dollar Consultancy w/ Ben Wilson of Rivers AgileBen Wilson founded Rivers Agile in 2008, in the eye of the Great Financial Crisis. The software consulting firm started focusing on advanced quality assurance and expanded to offer custom software development. Now, Ben is leading his team through the pandemic, an office change, and a shifting marketplace for software solutions. He believes he’s poised to take advantage of a trend of onshoring and digital reinvention that the circumstances will demand. In this podcast, Ben and Aaron discuss building a team, what makes for good QA, and the markets that Rivers Agile...
2020-07-2039 min
Going Deep with Aaron Watson437 First Generation High School Grad to Top Financial Advisor, The Mindset of Tyrone RossTyrone Ross is a financial consultant, community builder, and entrepreneur. He has been named to Investment News 40 under 40 (2019) and a top ten advisor set to change the industry by WealthManagement.com. Tyrone has focused on pushing a conservative, stodgy industry forward by focusing on young professionals, embracing financial technology startups, and acknowledging the role crypto assets play in a portfolio. Aaron and Tyrone talk about fighting financial jargon, why advisors fear crypto, and how Tyrone has never taken a vacation. Pittsburgh’s best confer...
2020-07-1339 min
Going Deep with Aaron Watson436 Deploying $750 Million into Established Businesses w/ Stephen Gurgovits of Tecum CapitalStephen Gurgovits is the Managing Partner and co-founder of Tecum Capital, a $750+ million private investment firm based in Pittsburgh, PA. Tecum’s committed capital is deployed as mezzanine debt, subordinated notes, and private equity into lower middle market businesses across the US. During his career, Stephen has been directly involved in over $1 billion of aggregate financial transactions, both public and private. Prior to spinning Tecum Capital out of First National Bank, he was President and CEO of F.N.B. Capital Corporation, a wholly-owned merchant banking subsidiary of FNB.
2020-07-0638 min
Going Deep with Aaron Watson435 Juneteenth, Retaining Diverse Talent, and YNGBLKPGH w/ Brian BurleyBrian Burley is the founder of YNGBLKPGH, a book and community of talented black professionals in and around the city of Pittsburgh. Brian came on Going Deep to discuss the absolute necessity of cities and corporations adopting more empathetic and diverse approaches to attracting and retaining talent. He has a distinct perspective that he has earned through writing his book profiling over 100 black professionals, working in economic development for the Pittsburgh region, and leading conversations about diversity at ADP. Aaron and Brian also cover the rise of Jun...
2020-06-2945 min
Going Deep with Aaron Watson434 Billionaire Henry Schuck just IPO’d ZoomInfo during a PandemicHenry Schuck founded his company, originally named DiscoverOrg, in 2007 at the age of 23. The company IPO’d on June 4th, 2020. After acquiring ZoomInfo in 2019, they took the new name and consolidated their position as one of the leading sources of business information and now drive the go-to-market initiative of over 15,000 companies worldwide. Henry sees ZoomInfo changing the way every company goes to market, the way sales reps engage with buyers, the way marketing targets, and the way HR recruits. In this episode, Henry and Aaron discuss bootstrapping the co...
2020-06-2248 min
Going Deep with Aaron Watson433 Upgrading Legacy Financial Technology w/ Joe Hipsky of iraLogixJoe Hipsky’s long career in financial services have allowed him to identify and develop a solution to the pipes of the financial system. His company, iraLogix, is aimed at reducing the administrative burden placed on financial service providers. In this conversation, Joe and Aaron discuss fundraising, why the financial services industry has been slow to adapt, and the regulatory climate for fintech. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year. Joe Hipsky’s Challenge; If you’re look...
2020-06-1530 min
Going Deep with Aaron Watson432 Bringing Tech to Waste Management w/ Charlie DolanCharlie Dolan is the founder of Sequoia Waste Solutions, a technology company aimed at modernizing waste management. When Charlie first looked at the waste management industry, he saw business still being run on paper with enormous inefficiencies needing to be addressed. So, he started building. Today, the firm employs more than a dozen people and offers a suite of software and hardware solutions that drastically reduce costs associated with billing for and hauling away garbage. In this conversation, Aaron and Charlie discuss the evolution of the company, the...
2020-06-0838 min
Going Deep with Aaron Watson431 Augmented Reality will Unlock Human Creativity w/ John Feghali (Toaster Pets Cartoons)John Feghali’s technology startup blends augmented reality, digital media, and animation to enable a new style of storytelling. Most animated videos take thousands of hours of work and come with hefty price tags. For example, Frozen 2 cost $150 million and Toy Story 4 cost $200 million. John’s company, Toaster Pets Cartoons, allows children and adults to make their own animated cartoons by recording cardboard cutouts and using artificial intelligence to translate the live action into a digital cartoon. Explainer Video In this episode, Aaron and John...
2020-06-0147 min
Going Deep with Aaron Watson430 Tapping into the Billion Dollar Market of Land Rights w/ Luke Glass & RealXLuke Glass is building a digital marketplace for land rights in the US. That means that any property owner can list their property’s rights to timber, solar, wind, or oil & gas for sale. Luke’s company, RealX is aiming to unleash the trends of digitization, globalization, and virtualization on a marketplace that still operates on postcards and paper contracts. As vice president and general manager of ListHub, which was purchased by Move in 2010, Luke Glass grew the platform into the nation’s largest online real estate listing syndicator. In...
2020-05-2538 min
Going Deep with Aaron Watson429 How to Raise $35 Million w/ Luke Skurman of Niche.comLuke Skurman is the CEO and Founder of Niche.com. Niche is an informative website that provides insight and analysis from experts and neighbors to help people choose colleges, K-12 schools, and places to live. Niche, formerly College Prowler, was founded in 2002 and recently raised $35 Million to expand its client base and grow its team. This Series C funding was led by the New York-based Radian Capital and San Fransisco-based Salesforce Ventures. Luke has been at the helm of this college resource dynamo since its founding and has led it through trem...
2020-05-1840 min
Going Deep with Aaron Watson428 Saving Small Bars & Restaurants w/ Keith Harmon (Alchemy Financial)Keith Hamon has over 30 years of operational restaurant experience, with 10 years in active financial management and 7 years of direct experience owning, operating, growing, and stewarding a small group of restaurants. His firm, Alchemy Financial, serves as a bookkeeper, financial planner, and CFO for clients in the hospitality space. Keith is committed to helping small restaurants and bars survive and thrive using better financial planning and thinking strategically about pricing. In this episode, Keith and Aaron discuss pricing strategy, how restaurants deal with food delivery, and Cloud Kitchens.
2020-05-111h 02
Going Deep with Aaron Watson427 Ben Hunt of Epsilon Theory talks Seeing Through Fake Statistics, Hope, and Being a “Girl Dad”Ben Hunt is the creator of Epsilon Theory and co-founder of Second Foundation Partners. Epsilon Theory is a newsletter and website that studies markets using game theory and history. It is read by over 100,000 professional investors and allocators across 180 countries. Ben is the founder of two technology companies, a past professor of political science, and a successful investor. He’s worked in venture capital and subsequently on two long/short equity hedge funds. He evolved to blend his background as a portfolio manager, risk manager, and entrepreneur with academic experience in game...
2020-05-0441 min
Going Deep with Aaron Watson426 Making Crypto More Useful w/ BlockFi’s Flori MarquezFlori Marquez is the cofounder of BlockFi, a fintech firm that provides wealth management products to investors in cryptocurrency. BlockFi currently offers interest-bearing crypto accounts, crypto trading, and crypto-backed loans. In the last year, BlockFi has raised an $18.3 million Series A and a $30 million Series B from investors like Morgan Creek Digital, Fidelity, the Winklevoss twins, and Valar Ventures. Flori has spent her career managing alternative lending products, including a $125MM portfolio for Bond Street (acquired by Goldman Sachs). In this conversation, Flori and A...
2020-04-2735 min
Going Deep with Aaron Watson425 Marcellus Shale and Natural Gas w/ Matt Wieszczyk & Par City HoldingsThe Coronavirus (rightfully) gets most of the headlines. However, we are also living through an oil price war between Saudi Arabia and Russia that has worldwide ramifications. Matt Wieszczyk is the Managing Member of Par City Holdings, a land services company that specializes in the acquisition of oil and gas mineral and royalty rights. At PCH, he has placed $15mm for various investors in SW Appalachia. Prior to Par City, Matt was Acquisitions Manager & General Counsel for San Jacinto Minerals. At SJM, he placed $39mm in 15 months, leading the mineral market in...
2020-04-2036 min
Going Deep with Aaron Watson424 Building the Blockchain Version of YouTube w/ Jeremy Kauffman, LBRY founderLBRY is a place where they can find great videos, music, ebooks, and more. How? LBRY started as a new protocol that allows anyone to build apps that interact with digital content on the LBRY network. Apps built using the protocol allow creators to upload their work to the LBRY network of hosts (like BitTorrent), to set a price per stream or download (like iTunes) or give it away for free (like YouTube without ads). The work you publish could be videos, audio files, documents, or any other type of file. Tra...
2020-04-1343 min
Going Deep with Aaron Watson423 Managing Your Startup Through a Crisis and Making Face Shields for Healthcare Workers w/ Ian RosenbergerTwo years ago, Ian Rosenberger and his company took a leap forward by launching a backpack. It was made from Thread International’s first product, fabric made from plastic waste that had been recycled. The backpack raised $571,000 on Kickstarter and represented an important new chapter for the business. At the beginning of 2020, they launched two specific brands; Day Owl (for consumers) and First Mile (for brands like Reebok, Puma, and Converse to buy the fabric). In this conversation, Ian and Aaron discuss the strategy behind the rebrand, manag...
2020-04-0640 min
Going Deep with Aaron Watson422 2020 Financial Crisis, Bitcoin, and the Halving with Anthony “Pomp” PomplianoAnthony Pompliano is a co-founder & Partner at Morgan Creek Digital. He leads investments in early-stage startups and cryptocurrency. He was formerly a product manager at Facebook. He writes a daily letter analyzing crypto news for institutional investors and a prolific podcast with other top thinkers in finance and crypto. In this conversation, Pomp and Aaron discuss the Bitcoin halving, economic stimulus, and kindness. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year. Anthony’s Challen...
2020-03-3047 min
Going Deep with Aaron Watson421 Livestreaming, Digital Coaching, and Listening to your Clients w/ Kyshira MoffettKyshira Moffett is a digital brand strategist, entrepreneur, and author. She’s built a business as a coach helping other businesses and entrepreneurs market themselves effectively. Kyshira also launched Life of a Bombshell Cosmetics in 2017, offering premium makeup products at an affordable price to businesswomen. Her experiences in marketing a wide variety of businesses, running a conference (Hustle HER Way Summit), and earning an MBA have given her a wealth of knowledge to call upon. In this conversation, Aaron and Kyshira discuss live streaming, coaching and launching a cosme...
2020-03-2346 min
Going Deep with Aaron Watson420 Teaching Kids with Robots w/ Tom LauwersTom Lauwers is on a mission to get robots into classrooms. As the founder and chief roboticist at BirdBrain Technologies, he designs educational tools that show students the basics of coding, engineering, and collaboration. Tom received a Ph.D in robotics in 2010 from Carnegie Mellon, where he initially designed the Finch robot and Hummingbird robotics kit. The Finch is a small robot designed to inspire students learning computer science by providing a tangible representation of their code. The Hummingbird is a kit that allows students to create and p...
2020-03-1636 min
Going Deep with Aaron Watson418 Marketing Elliot, Hip Hop Collaborations, and Modern Marketing Principles w/ Marco MarandizMarco Marandiz is a Co-founder and Head of Marketing for Elliot, a global commerce startup based in NYC. Prior to Elliot, Marco spent time as a strategist for high-potential DTC brands and led digital product teams at HomeAway and CapitalOne. Through building and shipping products that served hundreds of millions of users, Marco learned about what makes products work in the digital realm. In this podcast, you’ll hear Aaron and Marco discuss how commerce on the internet is getting easier, how Twitter threads helped Marco advance his career, and why bran...
2020-03-0254 min
Going Deep with Aaron Watson417 $35 to Visit a Doctor When Your Have No Insurance w/ Dr. Timothy Wong (iHealth Clinic)What’s a doctor to do when they become disenchanted with the healthcare system? Dr. Timothy Wong decided the answer was to start his own micro-practice. In his office in the East Liberty neighborhood of Pittsburgh, Dr. Wong sees ~20 patients per day and only charges $35 for a visit. This allow people without health insurance to get the care they desperately need. Dr. Wong believes that healthcare needs to be simple, needs to be about the patient & the doctor, and needs to be accessible. His business model allows that t...
2020-02-2436 min
Going Deep with Aaron Watson416 Throwing Axes & Ice Curling w/ Jack WelshJack Welsh is the co-owner of LumberjAxes and Sliders Curling. He has successfully transitioned from a union job and bartending gig into running a business that delivers genuinely unique experiences. He and his co-founders first came across axe throwing in Philadelphia and decided to bring the concept to Pittsburgh. It’s been a winner and has grown to multiple locations. To keep the momentum going, he has now opened Sliders Curling in the adjacent lot to offer competitive, bar-style curling to their customers. In this conversation, you’ll hear...
2020-02-1729 min
Going Deep with Aaron Watson415 Building a Candy Powerhouse w/ Bill SarrisBill Sarris has been in the candy business for more than 40 years. Upon graduating from college, Bill joined his father’s business and has overseen significant growth while building a Sarris Candies into a regional leader in chocolates. Sarris Candies was started by his father Frank in the family’s basement. Behind Bill’s efforts, the company grew to include more than 350 employees and $16 million in annual sales. Today, the Sarris Chocolate Factory and Ice Cream Parlour fill an area the size of a football field with over 100 yards of chocolate, penny ca...
2020-02-1041 min
Going Deep with Aaron Watson414 Storing Family Memories Forever & Losing $1 Billion w/ Glen MeakemGlen Meakem is the founder & CEO of a permanent cloud photo storage and sharing company called Forever. He previously took his first technology startup, FreeMarkets, public in late-1999. FreeMarkets grew up during the height of the Dotcom Bubble and reached a peak valuation of over $10 billion. While the spectacular highs of the bubble could not last, underneath the market Glen was tripling revenues each year and operating. After selling FreeMarkets to Ariba in 2004, Glen started angel and venture investing. Some of his most successful investments include Kiva Systems (sold to Amazon), Ho...
2020-02-031h 24
Going Deep with Aaron Watson413 Building a Billion Dollar Company Treating Rare Diseases w/ Dr Gordon VanscoyDr. Gordon Vanscoy is the founding Chairman and CEO of PANTHERx Rare, the nation’s leading rare disease and orphan drug-focused pharmacy. PANTHERx Rare assists patients in navigating the complex process of getting orphan & precision medicines. They also help innovative biotechnology entrepreneurs get their medicines approved by insurers and healthcare providers. Prior to PANTHERx, Dr. Vanscoy developed 7 health care companies while concurrently serving in various leadership roles at the University of Pittsburgh School of Pharmacy. Today, he serves as Pitt’s Associate Dean for Business Innovation and Associate Professor of Pharmacy and The...
2020-01-2747 min
Going Deep with Aaron Watson412 How to Raise $40 Million to Build Robots w/ Jake LoosararianJake Loosararian is the CEO and co-founder of Gecko Robotics, a Pittsburgh robotics startup. Gecko recently announced a $40 million Series B round of fundraising led by Drive Capital. Gecko Robotics builds robots that do unassisted inspections of power plant boilers. The robots’ sensors measure key data including temperature, wall thickness, and other system failure indicators. Jake invested his life savings into the company and was named the top startup in Y Combinator’s Winter 2016 cohort. In this podcast, Jake Loosararian and Aaron Watson discuss the business model of Geck...
2020-01-2037 min
Going Deep with Aaron Watson411 Saving Lives w/ Robots w/ Kent McElhattan & Discovery RoboticsKent McElhattan’s entire business career has been dedicated to the safety of workers. In 1985, Kent co-founded Industrial Scientific and built a worldwide leader in IOT and predictive analytics for the safety industry. The company climbed to hundreds of millions in revenue and sold to Fortive. After that success, Kent started another company, Discovery Robotics, aimed to bring robotics technology to the field of janitorial services. Their first product is an autonomous floor-cleaning robot. The company’s mission remains to increase human productivity and safety. In...
2020-01-1340 min
Going Deep with Aaron Watson409 Fighting Fake Chocolate w/ David Levine, NuGo Nutrition BarsDavid Levine founded NuGo Nutrition Bars in 2000 after raising a small sum of capital from friends and family. NuGo Nutrition uses real dark chocolate to make their protein bars and have been committed to making healthy, high-caliber bars from their inception. The company has developed a variety of SKUs developed for Kosher, gluten-free, organic, vegan, and low sugar diets. David and Aaron discuss the founding of the company, how NuGo has scaled its distribution, and the fake chocolate used by other companies. Pittsburgh’s best...
2019-12-2334 min
Going Deep with Aaron Watson408 Addressing the Affordable Housing Crisis with Design, Empathy, and Modern Financing w/ Brian GaudioBrian Gaudio is the CEO of Module, a design & technology startup based in Pittsburgh. Module is developing a pay-as-you-go housing solution that enables homebuilders to provide an affordable and flexible entry point for homeownership. One of their distinctive features is a design that allows a buyer to turn a one-bedroom starter unit into a 3 bedroom house. Brian has previously directed a documentary about the housing crisis in South America, worked as a Fulbright Scholar in Santiago, Dominican Republic, and worked in the Blue Sky Department at Walt Disney Imagineering.
2019-12-1640 min
Going Deep with Aaron Watson407 Saving a Company from Bankruptcy, Millions in Revenue, and Buying a 300,000 Sq Foot Warehouse w/ JD EwingJ.D. Ewing is the President of COE Distributing, the largest furniture-only wholesale office furniture distributor in the United States. We traveled out to Uniontown, PA to record this interview at the company’s headquarters, which includes a 300,000 square foot warehouse. The company also operated hubs in North Carolina and Texas, which allows it to serve the entire continental United States. Over the last decade, COE has been growing rapidly. He bought the family business back after an acquirer ran into bankruptcy in 2008/09. Now, they are named an Inc...
2019-12-0942 min
Going Deep with Aaron Watson406 Precision Medicine, Blue Collar Work Ethic, and Better Healthcare w/ Jessica Gibson, Ariel Precision MedicineJessica Gibson is CEO and Co-Founder of Ariel Precision Medicine, an integrated genomics and digital health company. Ariel helps patients with complex chronic diseases by using genetics and health information to model the mechanisms and drivers of disease. This enables clinicians to establish an early diagnosis, long-term prognosis, and targeted management plan. Ariel's PancreasDx® is the most comprehensive genetic test for pancreatic disease and is built off of Dr. David C. Whitcomb’s leading research. Aaron and Jessica discuss the mission behind the company, how commercialization efforts have ev...
2019-11-2540 min
Going Deep with Aaron Watson405 Life Altering Medical Devices w/ Matt KesingerMatt Kesinger’s company, Forest Devices, is developing the medical device ALPHASTROKE to help first responders identify stroke and triage patients to the right hospital. Strokes are the #1 cause of disability worldwide. Lives are changed by how quickly a stroke is diagnosed and treated. Matt was EMT in Boston for two years and learned how hard it can be to diagnose a stroke with just a clinical exam. While attending the University of Pittsburgh School of Medicine, Matt conducted and published research on the difficulties of pre-hospital provid...
2019-11-1835 min
Outcome Studio Podcast - Marketing & B2B Technology Talk025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron WatsonWhen do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit discusses all this and more with us on Outcome Studio Podcast episode 025. Show highlights: 01:00 - Aaron Watson, CEO of Piper Creative, host...
2019-11-1153 min
Going Deep with Aaron Watson404 Planning Surprise 3-Day Vacations w/ Lillian Rafson, Pack Up + Go founderLillian Rafson did not plan to start her business Pack Up + Go. But, on a trip to Latvia, she came across an idea that was too good to pass up. Booking surprise travel for vacationers. She came back to the US, started the business, and hoped to get 50 clients that year. She got 500. She followed the sharp trajectory upwards and remained bootstrapped the whole way. Now she runs a team, does millions in revenue, and is charting expansion plans. In this conversation, Lillian and Aaron discuss the ins...
2019-11-1132 min
Going Deep with Aaron Watson402 Owning & Operating a Family Business Building Custom Closets w/ Michelle WaltersMichelle Walters founded Liberty Closet Systems in 1993. The family-owned and operated business serves up custom closet, cabinetry, and storage solutions in Westmoreland County & surrounding areas. Over time, operations have been scaled to meet the demands of over one hundred builders in PA, WV, and Maryland. In 23 years LCS, Inc. has grown from a single designer/installer to a full staff of designers, fabricators, and installers specializing in custom closet design & storage systems. In this conversation, Aaron and Michelle discuss starting the business, how to sell a great closet, and working with he...
2019-10-2826 min
Going Deep with Aaron Watson401 How to Go from Consulting to Investing in Startups w/ James HaluszczakJames Haluszczak founded SteelBridge Consulting in 2008. The boutique consultancy exclusively focuses on serving as a strategic advisor to Private Equity and Venture Capital fund managers, investors, and administrators. He is also a Co-Founder and Managing Partner of SteelBridge Laboratories, which he and his partners founded in 2016 as an investment firm focused on early-stage Fintech companies. James has 20 years of experience in Financial Service operations, finance, and technology roles, and is a seasoned Fintech founder and investor. James has held management roles inside of four currently operating Fintech startup companies, and he and...
2019-10-2130 min
Going Deep with Aaron Watson400 Can Vertical Farming Change the World? w/ Austin WebbAustin Webb is leading a startup that aims to upend the food system. How? By using robotics and AI to build and operate highly efficient, commercial-scale urban vertical farms. In late September 2019, his company Fifth Season (originally founded as RoBotany) came out of stealth mode by announcing a $35 million round of funding. With this capital, it plans to build its first commercial-scale indoor vertical farm to be located just outside Pittsburgh, in Braddock. The startup plans to expand into other similarly-sized cities throughout the US. In this epis...
2019-10-1438 min
Going Deep with Aaron Watson399 Saving Truck Driver Lives w/ Hayden CardiffHayden Cardiff is the co-founder and CEO of Idelic. Idelic is a B2B Saas startup that helps trucking companies track data on their fleet & drivers to improve safety. Idelic recently announced a Series A financing round of $8M led by Origin Ventures with participation from TDF Ventures, Birchmere Ventures, Bain Capital Ventures, and SaaS Venture Capital. Hayden, with cofounders Nick Bartel & Andrew Russell, spun Idelic’s software out of Pitt Ohio, a logistics service firm providing less-than-truckload, truckload, supply chain solutions, and ground services in the Mid-Atlantic and Midwest United State...
2019-10-0737 min
Going Deep with Aaron Watson398 Kindness Over Everything w/ Denise DeSimone, founder C-LeveledDenise DeSimone has started & run 9 different companies. Some have been successes, some have been failures, some have fallen in between. In 1998, Denise founded and grew one of her greatest successes, Unicorp where she developed the privately-held technology-based business from the ground floor to over $74 million in revenues. In this conversation, Aaron and Denise discuss where to get good mentorship, how she has changed her service offerings, and the importance of company culture. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a ye...
2019-09-3033 min
Going Deep with Aaron Watson397 Team Building, Creativity, and Polymaths w/ Nathan Martin, Founder of DeeplocalNathan Martin is the founder and CEO of Deeplocal, a Pittsburgh-based marketing agency. The firm is comprised of creative engineers, hired by brands to build interactive experiences. Since spinning Deeplocal out of an art and technology lab at Carnegie Mellon University in 2006, Nathan has become a leader of innovation and invention in advertising, creating custom solutions that are often the world's firsts. In the last decade, Nathan has grown Deeplocal’s portfolio to include advertising work for some of the world’s biggest and most celebrated brands — including Google, Netflix, and Nike....
2019-09-2335 min
Going Deep with Aaron Watson395 Self-Driving Semi Trucks w/ Çetin MeriçliÇetin Meriçli is the co-founder and CEO of Locomation, a Pittsburgh startup building autonomous trucks. His company is taking a novel approach to the technical challenge by pairing trucks together, instead of building a single truck to stand alone. Locomation has raised more than $5 million from 13 venture investors, including Pittsburgh VC firm Draper Triangle Ventures. Çetin’s team, including 5 co-founders, have been working together for a decade and are aiming to realize the opportunity in the multi-trillion-dollar logistics industry. Çetin and Aaron discuss how to sell into the...
2019-09-0941 min
Going Deep with Aaron Watson394 How to Buy Small Companies w/ Ryan Kulp, Fomo & Fork EquityRyan Kulp is both a marketer and a programmer. This unique skill set allows him to do things that most entrepreneurs only fantasize about. Ryan constantly builds and ships new products and services on a monthly basis. This gives him the opportunity to experiment and test lots of ideas, seeing which ones stick. He also uses this skill set to buy small technology companies & software products that most private equity firms are forced to overlook. In this uncharted terrain, Ryan uncovers value by applying his skillset to businesses that were previously ru...
2019-09-0242 min
Going Deep with Aaron Watson393 Whiskey, Beekeeping, and Hiring 100+ People w/ Meredith Meyer GrelliMeredith Meyer Grelli is the co-founder of Wigle Whiskey, the first Pittsburgh distillery since Prohibition. Wigle’s spirits are distributed throughout the country and the distillery has been the most awarded Craft Whiskey Distillery in the US for four straight years. Meredith and her team have followed up the success of Wigle with Threadbare Cider & Mead. In this conversation, Aaron and Meredith discuss what it takes to build a strong team, why they develop so many different product lines, and the importance of engaging with the community. Never...
2019-08-2630 min
Going Deep with Aaron Watson392 eCommerce Secrets, $6.8M Series A, and Revolutionary Flower Delivery w/ Ajay KoriThe best way to prepare to run your own startup is to learn from one of the best. Ajay Kori got to work under Marc Lore and learn from an eCommerce master before launching his own company. Ajay founded UrbanStems in 2014 to fix a flower delivery industry that was institutionally broken. The company offers same-day, on-demand delivery in New York & DC, while offering nationwide next-day shipping. The company has raised millions of dollars from top VC firms including SWaN & Legend, The Motley Fool, Kevin Plank & Under Armour, and NextGenVentures. ...
2019-08-1933 min
Going Deep with Aaron Watson390 Fintech, Innovation, and Corporate Strategy w/ David Passavant, CEO of NumoDavid Passavant is the CEO of Numo, a subsidiary company of PNC Bank. Numo is tasked with funding innovative technologies that can meaningfully move PNC’s business forward. In this conversation, Aaron interviews David about what life is life running a corporate-backed financial technology incubator in Pittsburgh and how David found his way into the role. David has been the CEO of Numo for 2.5 years and has recently launched its first two products. Great episode for anyone interested in corporate innovation strategies and careers. Never miss one of ou...
2019-08-0530 min
Going Deep with Aaron Watson389 How Lily Whispers ASMR Built Her YouTube ChannelLily D is an ASMR YouTuber. What does that mean? Listen to the podcast to find out. ASMR helps with anxiety and insomnia. Lily started making ASMR videos in 2013 and has racked up over 65 million views of her videos. In this conversation, Aaron and Lily discuss how she got started, the positive & negative messages she receives, and what the future holds for a brand built around an individual. Never miss one of our best episodes by subscribing to the newsletter. Lily’s Challenge; Try del...
2019-07-2928 min
Going Deep with Aaron Watson388 $70M in Fundraising, $10k Speaking Fees, and Timeless Business Strategies w/ Dave NelsenDave Nelsen has been a successful CEO in multiple businesses. Two of his startups, CoManage and TalkShoe, raised more than $70 million in angel and venture funding. He has since moved into a full-time speaking career, traveling to country to share his perspective on Social Media for Business and Technology for Executives. In this conversation, Dave and Aaron discuss how Dave went from a large corporation to a startup, where Dave found the ideas for his companies, and how he launched his speaking career. Valuable listen for any asp...
2019-07-2255 min
Going Deep with Aaron Watson387 Journalism & New Media w/ Matt Stroud, founder of Postindustrial MediaMatt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest. He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh. Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek. In this conversation, Matt & Aaron di...
2019-07-1531 min
Going Deep with Aaron Watson385 Revolutionary Bras w/ Sophia BermanFor half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way. She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women. In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback. Never miss one of our best episodes by subscri...
2019-07-0127 min
Going Deep with Aaron Watson384 Hannah + Aaron Reflect on 16 Months of Piper CreativeWe had a guest no-call/no-show. No fun. HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is. Hope you have a lovely day.
2019-06-2419 min
Going Deep with Aaron Watson381 Life as a Fortune 500 CIO w/ Kurt SchniedersKurt Schnieders has served as CIO of DICK’S Sporting Goods, L Brands and ING Latin America and worked internationally in corporate America for 35 years. As a steward of digital revolution in large organizations, he has overseen the creation and launch of websites taking in over 1 billion dollars in annual sales. Throughout his career, he has provided executive leadership, business strategy and technology solution delivery across multi-cultural landscapes, working in Dubai, India, Australia, Brazil, Argentina and Amsterdam. In this conversation, Aaron and Kurt discuss a career in IT, how drastically things have ch...
2019-06-0331 min
Going Deep with Aaron Watson378 VaynerMedia’s Chief Heart Officer Claude SilverFor the last few decades, “Human Resources” was responsible for getting the most out of workers. This meant optimizing for health plans, salaries, and interpersonal conflict. Claude Silver believes there’s another way. She leads with her heart and emotional optimism. She owns the onboarding, recruitment, retention, and graduation of all the people that come through VaynerMedia. She calls upon 20 years of guiding client relationships, global brand strategies, operations, and management at numerous Fortune 50 companies to lead and inspire. In this conversation, Aaron and Claude discuss the day-to-da...
2019-05-1324 min
Going Deep with Aaron Watson377 Robots, Fundraising, and Company Culture w/ Joel ReedIAM Robotics named a new CEO in August 2018 and closed a $20M Series A that November. How have they managed so much upheaval? I decided to find out directly from Joel Reed Joel is the CEO of IAM Robotics and calls upon 20 years of experience in strategic planning and business development to lead the company’s commercialization of its innovative products. We discuss the fundraising process, how Joel came to join IAM Robotics, and how he recruits technical talent. Joel previously worked to introduce the first commercially avail...
2019-05-0631 min
Going Deep with Aaron Watson376 Influencer Marketing Origins w/ Cooper MunroeCooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders. Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world. She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new me...
2019-04-0132 min
Going Deep with Aaron Watson375 Resettling Refugees, Making an Impact, and Launching a Nonprofit w/ Sloane DavidsonBeing a refugee in a new country can be scary, confusing, and lonely. While there are agencies in the US that help refugees with resettlement during the first 3 months, resource constraints leave them unable to assist past that point. Sloane Davidson created Hello Neighbor to help connect refugees with friends and mentors in their community who can be a sustainable support system. The families Hello Neighbor supports all have kids under 18 in the home. Mentors range from young professionals to families and seniors, making Hello Neighbor a family-focused volunteer opportunity. ...
2019-03-2534 min
Going Deep with Aaron Watson374 Envisioning the Future of College w/ RMU President Dr. Chris HowardDr. Christopher Howard is the eighth president of Robert Morris University. A university with more than 80 undergraduate and graduate degree programs , more than 5,000 students, and a 100 year history. In this conversation, Chris and Aaron discuss the future of college, timeless leadership lessons, and Dr. Howard’s background. Dr. Howard is a distinguished graduate of the U.S. Air Force Academy, a Rhodes Scholar, and a graduate of both the University of Oxford & the Harvard Business School. He also offers an excellent challenge at the end of the conve...
2019-03-1831 min
Going Deep with Aaron Watson373 Zillow’s Top Real Estate Agent in Pennsylvania, Brian TeyssierWhat does it take to become the top referred real estate agent on Zillow? A lot of reviews and hustle. Brian Teyssier shared his perspective on the industry during a riveting 30-minute conversation at his home in Mount Washington. Brian has worked with some of the top real estate coaches in the business and has some seriously impressive stats. He's surpassed $19 million in volume in both 2017 & 2018. He's accrued 333 reviews on Zillow. As Brian battles to the top of the luxury home market, he runs a lean and dig...
2019-03-1141 min
Going Deep with Aaron Watson372 Tori Meglio + Aaron discuss Linkedin in 2019Piper Creative Director of Operations Tori Meglio joins me on the podcast to discuss how Linkedin has transformed our business in the last year. Here's our new podcast. https://itunes.apple.com/us/podcast/the-piper-podcast/id1454137800?mt=2
2019-03-1022 min
Going Deep with Aaron Watson371 Building a Pizza Empire w/ Nick BogaczRestaurants are a brutal business. It’s worth studying those that succeed. Nick Bogacz is the Founder of Caliente Pizza & Draft House. He opened his first location in fall of 2012 and has grown quickly to open four more locations. Prior to that, he spent over a decade in the industry, starting as a delivery driver in 1996. He went on to lead sales at multiple corporate pizza chains and learn the pizza business inside and out. His company now employs more than 185 people and has been recognized at the W...
2019-03-0428 min
Going Deep with Aaron Watson370 Establishing Company Culture at a Electronic Manufacturer w/ Teresa HuberTeresa Huber is the CEO of Intervala, a full-service manufacturer that produces customized electronic and electromechanical solutions for the industrial, medical, and transportation sectors. She has led Intervala since it’s inception in January 2016 and is responsible for leading the company’s strategic direction and long-term growth. Teresa was named 2018 CEO of the Year by the Pittsburgh Technology Council. Teresa previously served as chief executive officer for TMG Electronics and chief operating officer of Pinnacle Electronics. In this conversation, Aaron and Teresa discuss how to establish a healthy...
2019-02-2022 min
Going Deep with Aaron Watson369 Using Instagram DMs and Tech to Put Power Back in the Hands of Music Artists w/ Nick MerichNick Merich has been an entrepreneur for a while. As a kid, he’s ring doorbells and ask to mow lawns for money. Today, he DMs the world’s biggest music artist to educate them about his service, Songlink. Songlink empowers musicians to share their music more efficiently with platform-agnostic links. In this discussion, Aaron and Nick talk about the disintermediation of the music industry, how Nick DMs dozens of artists every day, and why they’ve stayed bootstrapped. Never miss one of ou...
2019-02-1841 min
Going Deep with Aaron Watson367 Computer Vision, Startup Acquisitions, and Learning to Sell w/ Aaron MorrisAaron Morris is a roboticist and computer vision expert working on his third startup. After earning a PHD from Carnegie Mellon University, Aaron has spent his career in the world of autonomous robots, mapping, perception, computer vision, planning systems and machine learning. His career has placed him in companies at varying sizes and stages where he has launched products, raised venture investment, and built products. His second startup, AllPoint Systems was acquired by Autodesk, which led to Aaron leading the Autodesk Reality Solutions product division. Now, his com...
2019-02-1137 min
Going Deep with Aaron Watson365 Chili, Diners, and Cold Calls w/ Jordan RobargeThere are plenty of people that think they have a good chili recipe. Very few bet their careers on it. That’s what first caught our eye about Jordan Robarge. After working in the startup world as a Venture for America fellow, Jordan started a food truck business called Revival Chili. He found success quickly and was profitable within three months. Revival Chili’s business is simple: Sell delicious chili products to the people of Pittsburgh in a tiny house style food truck. What makes it different, is Revival’s focus on creat...
2019-01-2841 min
Going Deep with Aaron Watson364 Journalism and Sustainable New Media w/ Tracy CertoIt takes guts, vision, and intelligence to see where things are going before everyone else and act upon it. Tracy Certo is the founder and publisher of NEXTpittsburgh, an online magazine about the people advancing Pittsburgh and the cool and innovative things happening in the region. Tracy previously started the first online publication in Pittsburgh as editor and then publisher 11 years ago and left to launch NEXT in 2014. In this conversation, Aaron and Tracy discuss how Tracy has grown as a business person, how she prepared the launch NEXT, and how he...
2019-01-2129 min
Going Deep with Aaron Watson360 Transforming Lives & Teaching Tech w/ Anthony HughesAnthony Hughes is the CEO and founder of Tech Elevator, a coding bootcamp programs with physical locations across the Midwest. His work is oriented around supporting people in rapidly acquiring technology skills so they can have more meaningful careers. Anthony previously worked for JumpStart, an economic development organization focused on startups in Northeast Ohio. At JumpStart, he founded the Entrepreneurial Mentoring Program, which matched successful entrepreneurs and executives with budding technology entrepreneurs in mentoring relationships. In this conversation, Anthony and Aaron discuss how the program works, how Anthony came to the Mi...
2018-12-2636 min
Going Deep with Aaron Watson359 Esports, Pittsburgh, and the Future w/ Rob LeePittsburgh is a sports town. But, is the city ready to rally for gaming? Rob Lee thinks so. He co-founded the Pittsburgh Knights to compete in esports competitions like PUBG, Fortnite, and Super Smash Bros. He also recently inked a partnership with the Pittsburgh Steelers. Their core mission is to take the best practices from traditional sports and apply them to esports. Pittsburgh is the City of Champions; it has a long history of strong sports franchises and passionate fans. Can they continue the legacy?
2018-12-1931 min
Going Deep with Aaron Watson351 Aaron Talks to Professional Sales Class About LinkedIn (Duquesne University)Piper Creative CEO Aaron Watson was invited to speak to the Professional Sales Class at Duquesne University. Aaron made a point of driving home that every college student should establish a presence on LinkedIn and use it to find their next job. 2018 is the year of LinkedIn. It will likely never be as good again.
2018-10-2244 min
Going Deep with Aaron Watson348 Can the XPrize make I, Robot a Reality? (w/ Amir Banifatemi)Amir Banifatemi is the General Manager for Innovation and Growth at XPrize and is an Executive Advisor for the IBM Watson AI XPRIZE & the ANA Avatar XPRIZE. Prior to joining XPRIZE, Mr. Banifatemi began his career at the European Space Agency and then held executive positions at Airbus, AP-HP and the European Commission division for information society and media. He’s previously managed two venture capital funds and contributed to the formation of more than 10 startups with emphasis on Information Technologies, Telecommunications, IoT, and Healthcare. We talk about...
2018-10-1031 min
Going Deep with Aaron Watson286 "Second Chances through Entrepreneurship" with Dan Bull & Damon TooeyZeroSixEight Founder Dan Bull spoke at the 2018 Going Deep Summit about second chances, entrepreneurship, and human potential. Damon's company is Codex Security; https://www.codexsecure.com/ Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work...
2018-02-1922 min
Going Deep with Aaron Watson285 "LESSONS From The LAND: What Nature can Teach Us About, Happiness, and Success " Adam Haritan's 2018 Going Deep SummitAdam Haritan is one of the greatest foragers in North America. At the 2018 Going Deep Summit, Adam spoke about the timeless lessons that we can all learn from mother nature. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured...
2018-02-1453 min
Going Deep with Aaron Watson284 Ed Latimore's 2018 Going Deep Summit KeynoteEd Latimore is an author, heavyweight boxer, and inspirational speaker. Ed spoke at the 2018 Going Deep Summit about resilience, embarrassment, and accomplishing your goals. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital
2018-02-1227 min
Going Deep with Aaron Watson283 Audrey Russo Reverse Interview w/ Aaron WatsonAudrey Russo is the President of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America. She interviewed my on what I learned from my first large event. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.htm...
2018-02-0844 min
Going Deep with Aaron Watson281 Leah Lizarondo Keynote @ the Going Deep SummitLeah Lizarondo spoke at the 2018 Going Deep Summit about 412 Food Rescue, food insecurity & waste, and the power we all possess to make change. The 412 Food Rescue community is responsible for 2.6 million lbs. surplus food rescued, 2.2 million meals delivered to food insecure communities, and the reduction of over 1.4 million lbs. in CO2 emissions. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat...
2018-02-0535 min
Going Deep with Aaron Watson280 "#ABCD - Connecting at the Speed of Life" Larry Gioia's Going Deep Summit KeynoteLarry Gioia spoke at the 2018 Going Deep Summit about connection, heart speak, and headspace. Larry is the PwC Chief of Staff for Global Digital Strategy, the founder of Dynamic Paddlers, and the co-founder of the Pittsburgh Adaptive Sports Network. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www...
2018-02-0126 min
Going Deep with Aaron Watson271 Transhumanism, Fighting the Opioid Crisis, and the Future of Wearable Tech with Ryan O’SheaThis interview threw me out of my element. What a great way to start the new year. I get pretty uncomfortable with the notion of transhumanism and implanting technology into the body through an elective procedure. Luckily, I got to talk it over with Ryan. Ryan O’Shea is a spokesperson and advisor for biotechnology startup company Grindhouse Wetware, which is dedicated to creating technology to augment human capabilities. Ryan is also a founder of the Carnegie Mellon University-based artificial intelligence startup Behaivior, which uses wearables and machine learning to predict and intervene in human beh...
2018-01-0136 min
Going Deep with Aaron Watson267 Unleashing Messaging in Your Marketing Strategy with Michael SabatMichael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014. In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers h...
2017-12-1133 min
Going Deep with Aaron Watson234 Aaron Klein, Managing Risk, Common Investing Mistakes & the Future of Financial AdvisingRisk is a word with numerous definitions. Riskalyze helps investors negotiate the risks they face. Aaron Klein is the quintessential entrepreneur, spending his entire career working with entrepreneurial businesses at the intersection of finance and technology. He’s led companies or teams working on business operations software, payments technology for political candidates and causes, and mobile strategies for trading tools. He co-founded Riskalyze in 2011 and has led the company through the building of its core technology. The company has grown to support over $2 billion in portfolios and twice been named one of T...
2017-08-0234 min
Going Deep with Aaron Watson220 Marta Mazzoni, Solo Travel and Near-Death ExperiencesMarta started her podcast, Marta on the Move, because she loves getting to know people, sitting down, and having real candid and comedic conversations. She covers a ton of interesting topics including board games, food, drinks, history, and everything in between. S She is also an experienced solo traveler, having done tomb excavations in Sicily, restored a 10th-century castle in France, lived on a boat for whale and dolphin conservation, helped build houses for the homeless in Portugal, cleaned up the coral reefs, and treasure dove near Key West. In this epi...
2017-06-1433 min
Going Deep with Aaron Watson219 Jennifer Briney, Dropping Knowledge Bombs About CongressJen Briney hosts Congressional Dish, a podcast covering the legislation that passes through Congress. If you are an American, you are your Representative’s boss and Jen’s show will help you judge their job performance. Using the information from Congressional Dish, you can decide if their actions represent you and choose whether to re-hire or fire them. Jen does this by explaining complicated legislation in a way anyone can understand and exposing Representatives who accept legal bribes (“campaign contributions”) from industries that benefit from their bills. Her tenacity and intellect are surpas...
2017-06-1230 min
Going Deep with Aaron Watson218 Kevin Van Eekeren, SWAT Tactical Training, Sustainable Farms, and Angel Investing?!?Kevin started his career as a logistics officer for SWAT. This experience gave him insight into the criminal justice world and he soon found that training SWAT teams was the best way to reduce use of force while ensuring the national security of our country. Fulcrum Tactical was born out of that idea and within 18 months he took it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms, a sustainable farm producing high quality meat and eggs for f...
2017-06-0723 min
Going Deep with Aaron Watson217 Laurens Bensdorp, How to be a 30-Minute TraderLaurens Bensdorp is the founder and CEO of Trading Mastery School and has been making a risk-adjusted return of more than five times the S&P 500 since 2007. After traveling the world coaching white-water rafting guides and starting and selling his own adventure tourism company, Laurens was hired to manage a small boutique venture capital company in the Netherlands and found his passion: trading and beating the markets. Over years of analysis, Laurens developed automated, algorithm-driven trading platforms that combine psychology, technical analysis, statistics, and position-sizing principles to maximize profit and keep ma...
2017-06-0528 min
Going Deep with Aaron Watson216 Noah Kagan, Facebook #30, Fired, Now a Millionaire EntrepreneurNoah Kagan is an American Internet entrepreneur and the founder of AppSumo. Kagan began his career at Intel as a marketing analyst in 2004. In late 2005, Kagan joined Facebook where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch. After Mint, in June 2007, Kagan founded KickFlip, a payment company f...
2017-05-3135 min
Going Deep with Aaron Watson202 The Nine Iron Rules of PodcastingAfter 200 episodes, I’ve learned a thing or two about podcasting. Here are the 9 rules any one, newbie or pro, can follow to see better results. Listen and learn. Let's connect. Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html
2017-04-0507 min
Going Deep with Aaron Watson178 Kaelon Egan, Making the Jump into IT Entrepreneurship to Fix SchoolsKaelon started working in the public school sector when he was 19. He pursued business management in IT in college, but, like some well-known entrepreneurs, always found himself too entrenched in my work to focus on school. Kaelon held almost every position there was to hold in IT, eventually broadening his reach by working with school districts around the world for a Student Information System technology company. Having the opportunity to work with thousands of schools, Kaelon gained a deep appreciation for and understanding of the data collection needs school districts have. He used that experience t...
2017-01-1733 min
Going Deep with Aaron Watson172 Year End WrapNever miss one of our best episodes by subscribing to the newsletter. Going Deep with Aaron Watson is brought to you by Audible - get a FREE audiobook download and 30 day free trial at http://www.audibletrial.com/Aaron. With over 180,000 titles to choose from, you can enjoy from any mobile device. --- Check out my most recent Instagram post for the book giveaway. Three of my favorite challenges featured in this episode. Also a reading from this great book; An...
2016-12-2713 min
Going Deep with Aaron Watson171 The Best Books and Blogs of 2016 (with Mike Dariano) Mike’s Best Books Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram Shoe Dog: A Memoir by the Creator of Nike by Phil Knight The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing by Michael Mauboussin The Wright Brothers by David McCullough Mornings on Horseback: The Story of an Extraordinary Family, a Vanished Way of Life and the Unique Child Who Became Theodore Roosevelt by David McCullough One Summer: America, 1927 by Bill Bryson Aaron’s Best Books Powerhouse: The Untold Story of Hollywood's Creative Artist...
2016-12-2251 min
Going Deep with Aaron Watson143 Podcast Panel at Thrival 2016 (Aaron, Marta + Knowledge)For decades, radio was for many people the primary method of staying connected with the rest of the world. The ability to broadcast information over large distances constituted a major turning point in the course of human civilization, impacting everything from news and education to music and entertainment. Recent years have produced another shift: as technology has become more affordable and easy to use, listeners and creators around the world have been empowered to take more active roles in shaping our collective knowledge and interactions.Three podcasters come together for a live recording of their respective shows...
2016-10-101h 01
Going Deep with Aaron Watson116 Isaac Morehouse & Aaron Watson Spar on Sports, Entrepreneurship, and SnapchatIsaac Morehouse is an entrepreneur, thinker, and communicator dedicated to the relentless pursuit of freedom, and an advocate of self-directed learning and living. He is the founder and CEO of Praxis, an intensive nine-month program combining a paid apprenticeship at a startup with personal coaching, professional development projects, and interdisciplinary education leading directly to a full-time job offer for those who want more than college. Isaac previously worked at the Institute for Humane Studies where he raised support, mentored students, and directed educational programs. Prior to IHS, Isaac was at the Mackinac Center for Public P...
2016-07-201h 01
Going Deep with Aaron Watson101 A Reflection on 1 Year and 100 EpisodesI’ve been doing this less than a year. So much is happening for me and this is just the beginning. I want you to learn from my story and start aiming higher. I’ve got big things on my horizon, and I'm positive that you do, too. Aaron’s Challenge; Reach out to @AntonioBrown84 and ask him to come on the show. Connect with Aaron Twitter Snapchat
2016-06-0914 min
Going Deep with Aaron Watson89 Aaron Martinez Teaches People How to Use SnapChatAaron Martinez is a Snapchat storyteller, YouTube personality, and professional voice actor. A lot of people know him as "AaronFPS" or "That Snapchat Guy from YouTube" and he has been blowing up recently. He has been on YouTube scene for almost 5 years now and focuses on keeping his audience up to date with everything in the technology world! Be it social media like Snapchat, unboxings/reviews on technology, or different giveaways, Aaron brings it. He has recently risen to prominence as a Snapchat influencer and you need to be following him if...
2016-05-0526 min
Going Deep with Aaron Watson87 Snapchat is Having its Mainstream MomentPay attention, because Snapchat is going mainstream. The former sexting app is coming straight for Twitter, Facebook,andInstagram. I've got two huge interviews coming this week where we will be talking Snapchat and how to make moves on this new platform. Add me on Snapchat; aaron_watson
2016-05-0304 min
Going Deep with Aaron Watson64 Frisbee Rob McLeod, Living Life Dedicated to Disc SportsRob McLeod is a competitive athlete and motivational speaker living in Calgary, Alberta, Canada. He competes in ultimate frisbee, disc golf, dog disc and overall flying disc competitions. He currently holds 13 World Records (including 6 Guinness World Records), the Canadian Distance Record, 10 World Championships and 2 Quadruped titles. Rob has also appeared in the 2014 & 2015 Guinness Book of World Records, the 2015 Ripley’s Believe It Or Not! book and the 2015 Reader’s Digest Canada Day edition. He is a brand ambassador for a number of companies and an ambassador for disc sports around the globe. Rob’...
2016-02-1033 min
Going Deep with Aaron Watson62 Steve Gordon, Commissioner of the American Ultimate Disc LeagueSteve Gordon is co-founder and President of Ultimate Xperience Ventures, LLC, a sports and entertainment holding company. UXV owns a majority interest in the American Ultimate Disc League and has interests in video, print and digital services relating to Ultimate Disc content. Mr. Gordon also serves as the AUDL League Commissioner. Steve is also founder & managing partner of the Chicago Wildfire, Chicago's professional Ultimate Disc team in the AUDL. The Wildfire began play in the 2013 season and play at Lane Tech Stadium in Chicago. Steve is also founder of Capstone Concepts, In...
2016-02-0434 min
Going Deep with Aaron Watson59 Aaron Walker, Coaching Entrepreneurs to Live a Life of SignificanceAaron T. Walker, a businessman and life coach, inspires through his leadership, mentorship, and consistent pursuit of excellence. 35 years of entrepreneurship and marriage have given Aaron an opportunity to broaden his perspective by examining his experiences and growing from them. For 19 years and counting, Aaron has taken classes from and has been coached personally by his friend, financial guru, Dave Ramsey. Spiritual mentors David Landrith and Bob Warren have impacted his spiritual life beyond measure. Two other disciplined mastermind groups, 48 Days led by friend Dan Miller and The Torch have played a role in his u...
2016-01-2533 min
Going Deep with Aaron Watson49 Theresa Brown, Clinical Nurse & New York Times Best-Selling AuthorTheresa Brown, BSN, RN, works as a clinical nurse in Pittsburgh and recently wrote a NYT best-selling book, The Shift: One Nurse, Twelve Hours, Four Patients' Lives. Theresa received her BSN from the University of Pittsburgh, but before that earned, a Ph.D. in English from the University of Chicago and taught at Tufts University. Her column "Bedside" has appeared on the New York Times op-ed page as well as on the Times blog “Opinionator” and she is a frequent contributor to the New York Times. Previously she wrote for the New York Times blog “Well."...
2015-12-1543 min
Going Deep with Aaron Watson00 Introduction to the ShowAaron lays out his plans for the show. Be sure to check out goingdeepwithaaron.com Twitter @AaronWatson59 Snapchat aaron_watson Please subscribe, like and leave us a review!
2015-07-0611 min