Shows
The Heart-led Brand Podcast028 – Makeup for People Who Don't Wear Makeup with MinoriMinori is a San Francisco based clean makeup brand known as “makeup for people who don't wear makeup”. They launched 3 years ago and focus on creating the most essential, universally flattering products for a minimal, natural makeup look. Minori’s collection of lip glosses, cream blushes, highlighters, and newly launched sunscreen are sold in close to 350 stores in the United States and Canada.
In the episode, Abbey chats with their founder, Anastasia Bezrukova about:
How her background in the beauty world and testing over 4,000 products led to her wanting to start her own brand that focuses on sim...2024-10-2839 min
Better: The Brand Designer PodcastS10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrewI was asked to guest on another podcast called the Design Unfiltered Podcast with Abbey McGrew. You can find a link to that pod below. In this episode we talk about being a new mom, maternity leave, and preparing for a big family change. Thank you Abbey for having me on as a guest! Design Unfiltered PodcastConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic...2024-10-221h 13The Heart-led Brand Podcast027 – Scent, Style and Sustainability with Old Flame Candle Co.Jaclyn King is the founder of Old Flame Candle Co, a sustainable candle company redefining luxury home fragrance. In the crowded candle industry, Old Flame stands out by repurposing unique antique vessels into chic, statement piece candles that bring a touch of history and character to your home. But the best part is that these are candles you don’t have to throw away! Old Flame is working to reduce waste in the candle industry by offering a refill service so you can keep your candle burning as long as you want and swap it out with new fragrances wh...2024-10-1424 minThe Heart-led Brand Podcast026 – Creating a Human Centric Product with PlayfieldIvana Tay is the Founder and CEO of Playfield, a company that’s defining the "doggy and me" category by creating innovative human centric accessories for people who love their dogs and are constantly on the go. Their hero product is The Bailey Kit - a viral, patent pending dog walking system. And although Playfield has only been live for under a year, they’ve already been featured in British Vogue and is a brand with Victoria Secret Supermodel Taylor Hill's company, Tate & Taylor.
Before starting Playfield, Ivana spent 8 years at Google in the Bay Area and NYC...2024-09-3033 minThe Heart-led Brand Podcast025 – Waterless Skincare with SeadropSerena Advani was working in the beauty industry when she discovered something surprising about the skincare products she was using – most of them were made up of 70-95% water. It seemed strange to be paying for a product that was mostly made from something she could get from the tap at home. And she remembered making her own homemade face masks as a kid with her mom, using recipes that had been passed down by her grandmother that created these powders that you could mix with water to make your own skincare concoctions.
That was the lightbulb mo...2024-09-1629 minThe Heart-led Brand Podcast024 – Designing Adjustable Jeans with Tony’s DenimPatti Oliva started her journey of creating Tony's Denim after struggling to find jeans that fit correctly. It seemed like everything was either too tight in the thighs or too loose in the waist, giving you this awkward gap in the back. She questioned why the waistband couldn’t be adjustable?? Allowing women to tailor their jeans themselves and always get the perfect fit. Since she couldn’t find anything on the market that matched what she wanted, she took the leap and decided to create them herself!
In the episode, Abbey chats with Patti about:
How...2024-09-0329 minThe Heart-led Brand Podcast023 – Reimagining Women’s Wellness with hey freyaDr. Thara Vayali, ND is a licensed naturopathic physician in Vancouver and has over 10 years of clinical experience in women’s health. In 2022, she joined her two co-founders to launch hey freya – a women’s wellness brand that provides women with a path from burnout to renewal, through state-of-the-art biomarker testing with proprietary evidence-based supplement recommendations, and culturally competent health coaching.
In the episode, Abbey chats with Dr. Vayali about:
Why hey freya chooses to focus on women’s wellness and the greater impact that it has on the world
How they work together...2024-08-1948 minThe Heart-led Brand Podcast022 – Bringing Class and Style to Post-Flush Perfumes with No.2During the pandemic, Jess Ruhfus found herself sharing an apartment with two boys and let’s just say that the bathroom didn’t smell… great. She tried everything from sprays to candles to diffusers to drops to eliminate the unwanted smells, but was disappointed with all of the chemical synthetic fragrances and ugly packaging. So she saw an opportunity to create something better, cleaner and much more chic. Enter No.2, an Australian made post-flush perfume drop that's vegan, free of those nasty synthetic fragrances and uses essential oils to nullify unwanted smells. Plus, it comes in a chic, recyclable glass...2024-08-0835 minThe Heart-led Brand Podcast021 – Non-Toxic Period Products with Rif CareRif (which stands for Regenerative International Female) is a wellness company that makes non toxic, organic period care products using hemp fiber. It was founded by childhood best friends Val Emanuel and Rebecca Caputo in 2022 and they’ve quickly taken off as a trusted new voice in the period care industry. They are all about providing safe and non hormone disrupting cycle care solutions for women and lowering their carbon footprint one period at a time. In the episode, Abbey chats with Val about:
What led her to the period product business + her first steps to starting Rif
Bi...2024-07-2331 minThe Heart-led Brand Podcast020 – Filling a Gap in the Protein Bar Market with ResistResist is a low sugar, vegan protein bar company. Their story started when Drew Lederman was diagnosed with polycystic ovarian syndrome and insulin resistance at 18. Although there are many “healthy” protein bars out there, she couldn’t find one with clean ingredients that didn't trigger her hormonal symptoms or give her a fast blood sugar spike. So she teamed up with her co-founder, Emily, and a board of medical advisors to create Resist and start offering delicious, doctor-recommended vegan bars with a clinically-backed stable blood sugar response.
In the episode, Abbey talks with Drew about:
The steps...2024-03-1837 min
The Smart Downloader - Latest Products Reviews & TipsAbbey McGrew – The Designer Essentials Club – Free Download CourseAbbey McGrew – The Designer Essentials Club – Free Download Course We’ will cover everything from getting clients, onboarding, creative direction, presenting logos, brand style guides, website direction + …
The post Abbey McGrew – The Designer Essentials Club – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-03-1403 minThe Smart Downloader - Latest Products Reviews & TipsAbbey McGrew – The Designer Essential Kit Template Bundle – Free DownloadAbbey McGrew – The Designer Essential Kit Template Bundle – Free Download – Wayfarer Design Studio So each template is strategically designed to give your client a high-end experience …
The post Abbey McGrew – The Designer Essential Kit Template Bundle – Free Download appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-03-1408 minThe Heart-led Brand Podcast019 – Building a Community-Driven Brand with CallingSabah always knew that she wanted to start her own business one day, but never expected it to be in beauty. She started her career journey in the fashion world, working at Alexander McQueen, Tom Ford Beauty and Harrods. But as you’ll hear in this interview, life took a turn and led her to launch Calling – a clean beauty brand that puts community first. They officially launched in 2023 with their hero product, Face Fog, and have already been featured in British Vogue and named Best New Beauty Brand by Pure Beauty Magazine.
In the episode, Abbey talk...2024-03-0457 minBetter: The Brand Designer PodcastS9 E5: All About Inquiries: Stats, Trends, & How to Get MoreInspired by Abbey McGrew’s podcast episode from Unfiltered Designers! How many inquiries we got, how they found us, and who booked!In this episode Jen shares her secrets for converting those site clicks into Inquiries. Jen shares some real inquiries from real clients and talks about what exactly on her site, her social media, or her brand got those clients from just thinking about it to actually booking a discovery call.“What are your best tips for advertising yourself as a brand designer?” - Natalie BrownConnect With Us:Our...2024-02-2739 minThe Heart-led Brand Podcast018 – The Science of Scent with CaftariShreya Aggarwal is a former Dermstore Fragrance Buyer turned wellness founder. She has always been a lover of fragrance and the important role it plays in our lives. Many of her earliest childhood memories are linked back to specific fragrance notes. But it wasn't until she found herself dealing with mental health issues and insomnia that she really began to view fragrance as not just an indulgence, but a powerful tool to improve her wellbeing. That’s what led her to start Caftari – a fragrance brand that uses neuroscents to activate different areas of the brain and support your welln...2024-02-2632 minThe Heart-led Brand Podcast017 – Bringing Simplicity + Style to Your Trash Bins with Finer LinerStephanie is a former PR executive, a wife, mother of two kids, a game show winner and now the founder of Finer Liner. After years working in the PR and product development world with brands like Crate & Barrel and Ralph Lauren, Stephanie discovered a common household problem that nobody seemed to be addressing. Using those tacky grocery store bags to line your small trash bins, which never work well and always leave you with icky items stuck to the bottom of the bin.
So Stephanie decide to create a solution and launched the Finer Liner dispenser kit...2024-02-1925 minThe Heart-led Brand Podcast016 – Sparking Deeper Conversations with Hella AwkwardHella Awkward is a card game for the awkward conversations you’ve been meaning to have. Each card serves as a deep conversation starter to spark unforgettable experiences of connection, laughter and fun, one awkward conversation at a time. Since launching, Hella Awkward has been featured in Essence, Buzzfeed and Health Magazine. And their card games are now available through Target, Walmart, Amazon & Urban Outfitters!
In this episode, Abbey chats with co-founder Brittane Rowe about:
How downtime during COVID and weekly FaceTimes with family sparked the idea to create a card game that invites people to ha...2024-02-0541 minThe Heart-led Brand Podcast015 – Creating an All-Natural Energy Drink with JoyShotIt all started when Lila Joy Baumgardner was working as COO at Bank of America and searching for a natural energy solution to fight burnout and heal from years of stress. After discovering the power of naturally-derived energy, she created JoyShot, a functional beverage company bringing powerful energy complexes and convenience to those at their busiest. JoyShot's ready-to-drink, all-natural energy shots feature vitamins and adaptogenic extracts and provide sustained, all-day energy for those on the go.
In the episode, Abbey chats with founder Lila Joy about:
Breaking away from industry norms and creating a disruptive product
...2024-01-2234 minThe Heart-led Brand Podcast014 – Making the Leap to Full Time with Rebekah JRebekah Jaramillo is the jeweler & metalsmith behind Rebekah J Designs, as well as a mother & wife based out of Seattle, Wa. where she produces jewelry & objects with the intention to hold space for all that you are, all the places you are going, and all the important pieces of who you are. Our design studio, Wayfarer, also had the ultimate pleasure of working with Rebekah in 2023 on her big rebrand! We’ve been fans of her work for years and are so thrilled to have her on the podcast to share her founder story.
In the episode, Ab...2024-01-0853 minThe Heart-led Brand Podcast013 – Swimwear that Fits like Underwear with onewithBefore starting onewith, Hayley Segar, like many women, didn’t really enjoy shopping for swimwear. Nothing seemed to fit well and squeezed her skin, even the suits that were advertised to be “figure flattering”. One day while hopelessly trying to find a swimsuit to take on a beach trip, she thought to herself “Why can’t bathing suits be more like my favorite seamless underwear that actually fits my body and makes me feel good?” That lightbulb moment led her to design her own patent-pending swimwear that’s dig-free, elastic-free and edgeless.
In the episode, Abbey chats with founder Hayle...2024-01-0541 minThe Heart-led Brand Podcast012 – Making Skincare Accessible for All with ProteaLet's be honest, there are A LOT of opinions in the world right now when in comes to skincare. And it can be difficult to find resources that you can trust (and aren't getting some kind of incentive to push certain products). That's where Protea hopes to change the industry through their revolutionary esthetician-match service, connecting you with vetted skincare professionals based on your unique skin’s needs and their specialities.
In this episode, Abbey chats with founder Mackenzie Jorns about:
How her Lyme disease diagnosis led to her passion for skincare and, eventually, starting Protea
Wh...2023-12-0441 minThe Heart-led Brand Podcast011 - Breaking the Rules to Design a Better Bra with WherewithalFor many women, it can feel impossible to find a bra that really fits. Wherewithal is on a mission to change that and revolutionize bra sizing for women in the 21st century. Their patented bra design allows women to personalize their bra size at any moment, making Wherewithal the most size inclusive bra company to-date, with less than 2 years in-market.
In this episode, Abbey chats with founder Danielle Rushton about:
How Wherewithal was born from a lifelong frustration with bras and her process of creating her own "franken-bra" prototype
The main challenges she faces getting the...2023-11-2041 minThe Heart-led Brand Podcast010 – Normalizing UTIs and Vaginal Health with CranelYou might have heard that cranberry juice can help with UTIs (and have probably felt a little shame trying to sneak out of the store with your giant bottle of Ocean Spray). Cranel is on a mission to help women not just prevent UTIs, but really understand how their body works and improve their vaginal health. Their One Stop Shots are packed with 3,000 cranberries and no added sugar, making it super effective at preventing UTIs and balancing vaginal pH.
In this episode, Abbey chats with founders Christine Jurzenski and Erica Schultz about:
How a conversation among...2023-11-2041 min
The Heart & Hustle Podcast353: Top 4 E-Commerce Website Design Mistakes That Could be Impacting Your Sales with Abbey McGrewToday we have a special treat for our creative entrepreneurs but specifically for our e-commerce business fam. We’re chatting with an e-commerce brand and web design EXPERT: Abbey McGrew. --------------------------------- Show notes: https://theheartuniversity.com/353-top-4-e-commerce-website-design-mistakes-that-could-be-impacting-your-sales-with-abbey-mcgrew --------------------------------- Burnout Freebie: www.theheartuniversity.com/burnout --------------------------------- Contract Templates: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Heart Shop Apparel: www.theheartuniversity.com/apparel --------------------------------- Follow along with Abbey: https://wayfarerdesignstudio.com/resources www...2023-10-3148 min
The Blair Badenhop ShowDesigning a Brand & Website That Performs with Abbey McGrewToday’s episode is part of a brand-new series inside the Brand Yourself podcast – Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: WEBSITE DESIGN. Our guest today is Abbey McGrew – Abbey is brand, packaging and web designer and the founder behind Wayfarer Design Studio. She specializes in helping thoughtful e-commerce founders build heart-led brand experiences for their customers. Abbey is known for her elev...2023-10-1554 min
The Authentic Audience PodcastEpisode 152: The Business of Color with Abbey McGrewKrista teams up with designer Abbey McGrew to discuss crafting a distinctive brand identity and telling a compelling story about your business. As the creator and CEO of Wayfarer Design Studio, Abbey loves working with innovative founders to build a brand aesthetic that reflects their business’s purpose, personality, and values. She’s an expert on the psychology of branding, and today, she focuses on the power of color and its ability to grab our attention and influence our emotions.Links from this episode:Wayfarer’s InstagramWayfarer's WebsiteTonic Site S...2023-10-1245 min
Social Media DecodedDesigning the Digital Storefront: A Deep Dive into E-commerce Branding with Abbey McGrewYour brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales. Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through v...2023-07-2418 minThe Heart-led Brand Podcast009 – Bringing the Ancient Art of Herbalism Back to Wine with 5to9 Wine5to9 Wine is an innovative alcohol/wellness company that makes wine out of herbs and botanicals – a technique that dates back as far as ancient Rome, Greece, China and Egypt.
In this episode, Abbey chats with founder Nana Meriwether about:
Her incredible career journey – from an Olympic-level volleyball player, winning Miss USA, working at Harper’s Bazaar Magazine, working in the tech industry to now running her own wine brand
How she first learned about herbalism, its history and impact on wellness
Challenges she’s faced as a newcomer in the wine industry
What marketing strategies have wor...2023-07-2441 min
On Brand with Nick WestergaardDesigning Your Brand Story with Abbey McGrewAbbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show.About Abbey McGrewAbbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin...2023-07-2428 minThe Heart-led Brand Podcast008 – The Power of Discovering Your Brand Story with North 24th HomeNorth 24th Home is a brand of safe, nontoxic household cleaning products on a mission to help families care for their homes, care for their well being, and care for one another.
In this episode, Abbey chats with founder Toria Edmonds-Howell about:
How experiences from her childhood sparked her passion for making her own nontoxic cleaning products and, eventually, turning that into a business
Tips for applying to accelerators and the surprising benefit you’ll get from them even if you don’t get in
The importance of storytelling through your brand and how...2023-07-1741 min
The Design You PodcastE-commerce and Branding with Abbey McGrewDiscover everything you need to know about e-commerce and branding. Abbey McGrew is the founder and creative director of Wayfarer Design Studio, and she’s known for her heart-led approach to branding design. As you’ll hear today, Abbey believes that great branding is more than skin-deep and it’s always about finding a way to weave deeper meaning into every detail. Abbey is sharing why branding is the foundation for an e-commerce store, her expertise in creating branding that stands out, how to streamline and infuse the different areas of your marketing content, and how to...2023-07-1349 minThe Heart-led Brand Podcast007 – Changing the Way We Think About Nail Care with Bare HandsBare Hands is here to change the way we think and feel about nail care. With their hero product, The Dry Gloss Manicure, they have created a truly natural and sustainable alternative to the tools and ingredients of traditional salon manicures. Giving us the methods to embrace a natural nail look that’s shiny and nourished with the same ingredients you would find in high-end organic skincare.
In this episode, Abbey chats with founder Suzanne Shade about:
How she navigated having lots of business ideas and what helped her know that Bare Hands wa...2023-07-1041 minBetter: The Brand Designer PodcastFrom the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrewThis episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's learned, and how she's up-leveling to the next best version of her studio. Join us!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/2023-07-0452 min
So She Slays PodcastHow Do I Create A Unique Brand Identity For My Business?If you're starting any business how you show up visually is one of the most important ways you communicate who you are and what you're about as a business. Although most businesses don't spend the time needed to craft a unique brand identity. Abbey McGrew Founder and Creative Director of Wayfarer Design Studio speaks to us all about the questions to ask yourself and what you need in order to set out on this journey successfully. More So She Slayshttps://www.sosheslays.com/https://www.instagram.com/sosheslays/https://www...2023-07-0338 minThe Heart-led Brand Podcast006 – Creating Innovative Products that Reduce Waste with drenchbardrenchbar started with a dream to reinvent body care by creating the first-ever solid lotion bar that is activated with water. While conventional body lotions can contain 75% water, drenchbar found a way to make a lotion bar that’s waterless. This allows them to make a product that is more concentrated with effective ingredients AND reduce waste.
In this episode, Abbey chats with founder Leah Smolensky about:
The challenges she faced in the beginning with product development (aka, how the heck do you make a lotion bar that doesn’t melt during shipping??)
The...2023-07-0341 min
On Branding PodcastHow To Make an Effective eCommerce Website with Abbey McGrewIn the 77th episode of the On Branding Podcast, Arek Dvornechuck interviews Abbey McGrew, and they talk about how to make an effective e-commerce website.
Podcast page: https://www.ebaqdesign.com/podcast
2023-06-2818 minThe Heart-led Brand Podcast005 – Reimagining the Backpack with augustnoaaugustnoa is a backpack brand that merges style, comfort and sustainability. Each of their backpacks are made from plastic recycled bottles, inside and out. They are also outfitted with YKK zippers, custom oversized hardware, vegan leather interior trim and padded back and shoulder straps. Since launching, augustnoa has been featured on Good Morning America, Who What Wear, ABC and more.
In this episode, Abbey chats with founder Ally Lei about:
Why she decided to design her own backpack (even though it wasn’t something she’d ever done before)
Going through hundreds of iter...2023-06-2641 min
CatamaniaCatamania 40 - An introverted entrepreneur and how following your heart brings great results w. Abbey McGrewAbbey McGrew is the Founder & Creative Director of Wayfarer Design Studio.
She started her company while travelling the world with her husband and has an interesting lifestyle where for the past seven years they’ve lived in numerous countries all over the world. An introverted entrepreneur, Abbey brought on great ideas around stepping out of your comfort zone, taking action and following your heart.
With her company, Abbey helps e-commerce founders bring their brands to life through visual identity, packaging, and web design.
Abbey’s Links:
IG: https://www.instagram.com/wayfar...2023-06-2054 minThe Heart-led Brand Podcast004 – Bringing Eye Health to the Clean Beauty Conversation with twenty/twentytwenty/twenty beauty is a collection of products designed by a board-certified ophthalmologist to help enhance the natural beauty of your eyes while keeping them healthy. Their founder, Dr. Diane Hilal-Campo, was tired of seeing people struggle with their eyes as a result of their beauty routines. She set out to create her own line of eye-safe beauty products that can be used on even the most sensitive eyes. Each product, from the innovative hygiene spray to the effective, nutrient-rich (and hormone-free!) lash and brow serum, has undergone rigorous clinical testing to ensure they don’t disrupt, but rather su...2023-06-1941 minThe Heart-led Brand Podcast003 – Inclusive + Sustainable Clothing with SotelaSotela is an ethical, inclusive, and sustainable fashion line designed for all humans. Since launching in 2016, they’ve deepened their commitment to inclusivity for all body types and genders by expanding their size range and offering custom sizing. All Sotela pieces are designed, cut and sewn at their LA studio where they are able to ensure a sustainable supply system leaves a minimal footprint and pays fair, living wage to all of their employees.
In this episode, Abbey chats with founder Hanna Baror-Padilla about:
How she pivoted from a career in urban planning to...2023-06-1241 minThe Heart-led Brand Podcast002 – Disrupting Body Care with chelle bodychelle body is a no-fuss, simple ingredient body care brand created to make everyone feel great in their own skin. chelle body launched in 2022 and is growing rapidly. The team has been featured in publications like GirlBoss, The Quality Edit, Vitadaily and more! They're on a mission to create unique body care products that make an impact on your body after the first application.
In this episode, Abbey chats with founders Rashel Hariri and Gloria Chik about:
How chelle started from a simple sharing of exfoliation secrets among friends.
Challenges they faces in...2023-06-0541 min
Dreamer To Entrepreneur34. A HEART-LED APPROACH TO LIFE & BUSINESS | with branding expert, Abbey McGrew After leaving her comfort zone to follow her heart and her husband's basketball career, starting a web design business in a foreign country was not in Abbey's plans. Now, years later, as a successful entrepreneur, she reveals the challenges of building her brand while traveling the world and working with clients from various industries. Abbey started her design studio, Wayfarer, in June of 2016 and it's been such an incredible adventure! She has taken the business with her to 7 different countries and has grown to a team of 3! They now feel lucky to work with such inspiring e-commerce f...2023-06-0149 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 264: Ecommerce Branding with Abbey McGrewWhat goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWayfarer Design StudioCreative Market, YouWorkForThem — mockup websitesFollow Wayfarer Design Studio on InstagramFollow Abbey on Inst...2023-03-3140 min
On the Up and UpEp. 13 HR For Creative Business Owners With Abbey McGrewIs it time to let an employee go?Firing an employee isn’t fun, but it’s something that all business owners have to deal with at some point. How do you fire someone the “right” way? I’ve got lots of HR advice for you:✔️Communicating your expectations✔️Documenting your feedback and performance evaluations✔️Deciding when to fire ✔️Following legal protocolsI’ve also got tips on following up with your team members and finding ways to improve your hiring and training process. Tune in for all the details!Links...2023-03-2258 min
Ready, Set, CEO™ Podcast with Melissa FroehlichBranding Is More Than Your Logo with Abbey McGrewYou have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents. In today’s episode, I’m chatting with Abbey McGrew of Wayfarer Design Studio about building a brand with a heart-led strategic approach, starting with baby steps when you don’t know what you want, common mistakes to avoid, and the be...2023-03-2039 min
Marrin Costello Radio75. Abbey McGrew; Wayfarer Design StudioHost: Marrin Costello
Guest: Abbey McGrew; Founder - Wayfarer Design Studio
I knew that I wanted to be a designer when I was 13 years old when I became obsessed with customizing the look of my Myspace page. It sounds silly, but I was amazed at how simply changing the color or fonts could instantly make my profile feel more like me and what I want to be known for.
And that's what still amazes me about design and makes my job so fulfilling! Weaving in those subtle details to make a client's brand or...2023-03-1151 min
The Heart-led Brand Podcast001 – Exciting Things to ComeSo what is The Heart-led Brand, anyways?? Abbey talks through her vision for this podcast, what you can expect and the meaning behind the name.
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If you'd like to submit yourself or an e-commerce founder that you admire to be a guest on this podcast, you can do so at https://wayfarerdesignstudio.com/podcast.2023-03-0705 min
This Creative Life21: Abbey McGrew’s Creative LifeHey, and welcome to Season 2 of This Creative Life - conversations with creatives on creativity and how we can cultivate, inspire and nourish our creative souls. I’m your host, Danielle of Studio Start, and today, I’m chatting to designer Abbey McGrew of Wayfarer Design Studio. We caught up to chat about living an unfiltered creative life - what it looks like, how we can be more transparent and human in our business, and how important it is to connect with your creative community and clients. If you love listening to true crime podcasts, there’s a few Aussie recomm...2022-08-0141 min
Good Boss40. Creating an Intentional Business for your Lifestyle with Abbey McGrewHappy Tuesday folks! Today I am chatting with Abbey, the founder of Wayfarer Design Studio, a full service brand, web and packaging studio. Originally from the USA she is currently based in Romania and has had her fair share of travelling around the world and building her business around that. She talks about the importance of Instagram, her educational course, comparison culture and how she is planning to grow her business to fit her future lifestyle.
If you enjoy this episode, please leave a review and a rating and don't forget to subscribe to...2022-02-011h 09
Design Beat27 - Following Your Gut and Failing Your Way Forward with Abbey from Wayfarer Design StudioToday we're talking with another one of my Design Biz Mastery ladies, Abbey McGrew from Wayfarer Design Studio!! Abbey travels the world for her husband'd job and she's currently living in Romania! Abbey is the founder of Wayfarer, a full-service design studio that elevates premium brands to a place of meaning, purpose, and newfound confidence.She has become known not only for her design work, but also her openness about the struggles of freelancing. Through her course, The Designer Essentials Club, template shop and 1:1 coaching, Abbey teaches designers how to streamline their process and finally feel confident...2021-10-1350 min
Per Our Last EmailCool, Thanks ft. Abbey McGrew of Wayfarer Design StudioYou know those sweet, soft-spoken people you meet that immediately make you think, “why would anyone ever want to hurt you”? Yeah, that’s Abbey from Wayfarer Design Studio for us 😌 We had the chance to speak with everyone’s favorite brand and web designer about all things freelancing and icky clients, including and not limited to… 👀 Abbey’s anything but ordinary journey into freelancing ✈️ Her life working abroad ❔ What it’s like to be a brand designer who doesn’t enjoy choosing colors (can’t relate) 🏫 Why educating your clients is a form of empowerment (which will m...2021-05-241h 41