Shows
Unmade: media and marketing analysisLive from m360: The Unmade-Mumbrellacast crossover episodeWelcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360. To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.Radio salaries; the rise of LinkedIn video, Google’s AI video magic and the Mumbrella360 origin storyToday’s...
2025-05-2938 min
MumbrellacastNews Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose14 May 2025
The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay?
Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voiced the concern.
Meanwhile, chicken wings chain Wingstop is the latest US fast food brand to enter the Australi...
2025-05-1422 minMumbrellacastAre Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?7 May 2025
This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out.
Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news.
Netflix's Australian financial accounts have been filed and they're raking in...
2025-05-0719 minMumbrellacastAre Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?7 May 2025
This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out.
Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news.
Netflix's Australian financial accounts have been filed and they're raking in...
2025-05-0719 minMumbrellacastThe Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven23 April 2025The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the world’s most popular web browser.Hal spoke with In Marketing We Trust’s CEO Paul Hewett to unpack the impact the sale would have on marketers, and discovered that click-through is down on search ads thanks to AI overviews.Mean...
2025-04-2322 minMumbrellacastThe Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven23 April 2025The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the world’s most popular web browser.Hal spoke with In Marketing We Trust’s CEO Paul Hewett to unpack the impact the sale would have on marketers, and discovered that click-through is down on search ads thanks to AI overviews.Mean...
2025-04-2322 minMumbrellacastWieden+Kennedy’s controversial entry to Australia; CRA withdraws Podcast Report claims; Final ‘Adam’s Other Business’5 February 2025It’s a new year and the Mumbrellacast is back for 2025.This week:The controversy surrounding US-based creative agency Wieden+Kennedy’s all-male entrance into the Australian market; why Commercial Radio & Audio this afternoon withdrew its claims about the reach of Australia’s podcasts; and, for one final time, Adam’s Other Business.Join Abe Udy, Tim Burrowes, Adam Lang, Lauren McNamara and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
2025-02-0520 minMumbrellacastWieden+Kennedy’s controversial entry to Australia; CRA withdraws Podcast Report claims; Final ‘Adam’s Other Business’5 February 2025It’s a new year and the Mumbrellacast is back for 2025.This week:The controversy surrounding US-based creative agency Wieden+Kennedy’s all-male entrance into the Australian market; why Commercial Radio & Audio this afternoon withdrew its claims about the reach of Australia’s podcasts; and, for one final time, Adam’s Other Business.Join Abe Udy, Tim Burrowes, Adam Lang, Lauren McNamara and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
2025-02-0520 min
Unmade: media and marketing analysisStW: Hugh Marks and Matt Stanton firm up for ABC and Nine; Plus our 2024 verdict, and 2025 predictionsWelcome to an audio-led edition of Unmade. Today: Hugh Marks firms up for the ABC as Matt Stanton makes an inside run on Nine; Plus, what we learned this year, and what we’re expecting in 2025.This is the perfect time to upgrade your Unmade membership* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025;* Members-only content and our paywalled archives;* Your own copy of Media Unmade.Do it before the end of next week, and we’ll give you a $50...
2024-12-1525 min
Unmade: media and marketing analysisStW: Omnicom set for Interpublic takeover; Should Nine sell its radio stations? Meta's designation decision approachesWelcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass , all returning in 2025.* Member-only content and our payw...
2024-12-0824 min
Unmade: media and marketing analysisStW: Farewell The Monkeys; ACCC to muscle up against platforms; AI content theft;Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compas...
2024-12-0118 min
Unmade: media and marketing analysisStW: Kochie's Law, Bluesky's week, and Coke's AI Christmas adWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we prepare for a big week of media legislation in which the government will try to make the social platforms responsible for those scammy crypto ads featuring deepfake David Koch, and to push through its age-gating legislation. We also recap the week in AI and ask whether new platform Bluesky is about to hit critical mass as a Twitter replacement.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership incl...
2024-11-1719 min
Unmade: media and marketing analysisLive from Compass Hobart: Avoiding invisibility, a burnout epidemic and the foolishness of hustle cultureWelcome to an audio-led edition of Unmade. Today we share the highlights from the opening chapter of this year’s Compass roadshow. And further down, the Unmade Index’s green streak comes to an end.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (2025), Unlock (2025), and Compass (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade. Brand fame, burnout and doing more with less
2024-11-1339 min
Unmade: media and marketing analysisStW: AGMs, Upfronts, and the first podcast electionWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we ask whether Donald Trump’s podcast strategy will signal an advertising shift; we look back at the Seven and Nine AGMs, and forward to the ABC, Seven and Are Media upfronts.f you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (2025), Unlock (2025), and Compass (November);* Member-only content and our paywalled archives;* Your...
2024-11-1021 min
Unmade: media and marketing analysisStW: The age of zero click arrives in Oz; Verdict on Myer's Christmas humbug ad; Nine chair faces fight for her seatWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition: Can a loveable monster make Myer’s Christmas?; The launch of AI-driven search in Australia creates a new peril for news publishing; and Nine’s chair faces a shareholder rebellion.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes a complimentary ticket to this month’s Compass roadshow, plus all of Unmade’s 2025 events, including HumAIn, REmade and Unlock (2025).You also get our member-only content and our paywalle...
2024-11-0320 min
Unmade: media and marketing analysisStW: How Campaign Brief double glazed adland's glass ceiling; Rape claim at NineWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition: We reflect on the industry’s move against Campaign Brief; And Nine is hit with a historic rape claim after publishing its culture report.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes Unlock on October 31; our Compass series in November; and REmade and HumAIn next year.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership also inclu...
2024-10-2129 min
Remarkable Regional BusinessRemarkable Regional Business Episode 13 - Abe Udy, Abe's AudioRemarkable Regional Business - Episode 13
Guest: Abe Udy, Founder and CEO
Business Name: Abe's Audio
Website: www.abesaudio.com.au
Topics Covered:
/ Founding Abe's Audio: Abe shares how he started the company after recognizing the need for high-quality, affordable audio production, particularly in voiceovers and radio ads. He recounts his early days in the industry, competing with higher-priced services and how that experience shaped the way Abe's Audio operates today.
/ Industry Disruption and Challenges: The conversation delves into the disruption of the audio production industry, particularly through the integration...
2024-09-3059 min
Unmade: media and marketing analysisStW: Nine moves on from the Sneesby era; Upfronts season: Independents Day and Paramount on stageWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we explore what happens next at Nine, the NRL tries to bring Paramount into its next TV rights auction, and Upfronts season rolls on.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade...
2024-09-1618 min
Unmade: media and marketing analysisStW: Privacy postponed; Big fines for scam ads; New AI rules; Unpaid Disrupt Radio staff unready for startup 'rough and tumble'Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The government clear the decks on its policy logjam, with privacy reforms dumped until after the election; new AI rules, and heavy fines on scam ads. Plus, the boss of Disrupt Radio - where staff have gone unpaid for nearly two months - claims: “Start-ups are not for the salaried and superannuated”.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October...
2024-09-0928 min
Unmade: media and marketing analysisStW: Earnings season rolls into Upfronts; Why 7am on Thursday is podcasting's golden hourWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, streaming audio and video pull in advertising growth, while podcast audiences boom. Plus, we look back on results season and forward to Upfronts.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade. Vi...
2024-09-0219 min
Unmade: media and marketing analysisStW: How agencies are screwing news media with lazy brand safety; Google's biggest AI search rival reveals ad plansWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: News publishers push back against media agencies’ brand safety default settings; AI search startup Perplexity gets into the advertising business; and X becomes an image disinformation engine.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year.If you’ve been thinking about upgrading to an Unmade membership, this is the per...
2024-08-2619 min
Unmade: media and marketing analysisStW: Cosmo's return; Rumblings over Nine's Domain ownership, share buyback and move on Foxtel; the week in AIWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The call is coming from inside the house as Nine’s papers highlight disquiet over the company’s share buyback and Domain’s leadership; we look at the first edition of the reincarnated Cosmopolitan Australia; and the latest in AI.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);
2024-08-1225 min
Unmade: media and marketing analysisStW: Labor backs off on betting ads; Rex regrets; and digital ad levy firms upWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the theme of the week is government intervention in betting ads; airline failures and the social media landscapeIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Government set to...
2024-08-0520 min
Unmade: media and marketing analysisStW: Infinite Dial 2024; Strike begins to hit Nine's papers; the low nutrition AI content farms spool upWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Should Nine’s journos have gone on strike?;The AI content snake threatens to eat itself; and a chance to hear the Infinite Dial launch.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Un...
2024-07-2957 min
Unmade: media and marketing analysisStW: Is Nine's Olympic balance sheet red or black?; Mediaweek for sale to Vinyl Group? Upfronts partying on holdWelcome to an audio-led edition of Unmade. Today: Is Nine going to make a profit or loss on the Olympics? It depends who you ask, and how you calculate it; Will Mediaweek’s embattled owner sell to Vinyl Group? And the TV networks dial back their Upfronts plansIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;...
2024-07-1519 min
Unmade: media and marketing analysisStW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threatWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing worldStart the financial year by upgrading to an Unmade membership. Your membership includes:* Member-only pricing for our HumAIn and REmade conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywal...
2024-07-0129 min
Unmade: media and marketing analysisStW: Southern Cross Austereo makes up its mind about ACM; New alarm over uninvited AI scrapingWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Which door will the SCA management choose? And, to very few people’s surprise, the AI companies do not appear to be playing fair when crawling publishing content.Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and receive discounts on all our events. Be...
2024-06-2419 min
Unmade: media and marketing analysisStW: Why women are rejecting news; Research industry trembles at AI onslaught; Seven's comic signingWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Why are women turning away from news?; The dawn of synthetic data - good news for marketers, bad news for research companies?; and comedian Mark Humphries joins Seven NewsIt’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayR...
2024-06-1727 min
Unmade: media and marketing analysisStW: Newest retail media network revealed; First ratings clue on K+J; Paramount sale into the endgame; Platforms targetedWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: A big week in radio; what News Corp’s boss will tell the Press Club meet the newest retail media network; and Paramount’s ownership battle comes clearewrIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade...
2024-06-0326 min
Unmade: media and marketing analysisStW: Epochal days in AI; can ARN's scale logic win the day in the SCA battle?Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: ARN refuses to let its Southern Cross Austereo takeover bid die; and ChatGPT starts talking back - why that matters to the marketing world.It’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference * A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayThe all-seeing, all-talking AI...
2024-05-2026 min
Unmade: media and marketing analysisStW: ARN races to rescue SCA takeover as Anchorage wimps out; TV sports rights showdown; Is OpenAI going to take on Google?Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: ARN Media fights to save its Southern Cross Austereo takeover as Anchorage Capital Partners gets cold feet; a crucial week in Parliament for TV sports rights; and is Open AI about to launch its Google challenger? Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade todayCan ARN Media save its collapsing Southern Cross...
2024-05-1325 min
Unmade: media and marketing analysisStW: Cost cutting on Nine agenda as Sneesby spray goes public; and SXSW unveiledWelcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: Nine under pressure from investors as questions are asked about CEO Mike Sneesby’s behaviour to staffer; SXSW lineup unveiledToday:Nine boss Mike Sneesby gets ready to front the Macquarie investor conference, as The Australian reports that he puts pressure on one of his journalists over coverage of Stan. And SXSW revleas its first speakers for October’s Sydney event - it’s AI-a-gogo.Further reading:* Unmade: How news is becoming a collective industry...
2024-05-0620 min
Unmade: media and marketing analysisStW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapsesWelcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giantsHave you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and...
2024-04-2925 min
Unmade: media and marketing analysisStW: TikTok crackdown; Consumers' sauce sacrifices; Free-to-air ads slump 17%; ABC ups its marketing spendWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: TikTok piles the pressure on the television industry as US legislators put the squeeze on the short form video platform; the TV revenue slump still hasn’t hit bottom; how consumers are making brand compromises in the cost of living crunch.Today:* The US House of Representatives voted over the weekend to force the Chinese company ByteDance to sell TikTok or be banned. That means the law could be on Joe Biden’s desk for signing within days if the Senate votes on i...
2024-04-2222 min
Unmade: media and marketing analysisStW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodgingWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cuttingToday:* James Warburton now set to leave Seven next week;* An new study suggests agencies are unhappy with the state of pitching* AI creators cutting corners on gobbling up training dataFurther reading:Unmade...
2024-04-0818 min
Unmade: media and marketing analysisStW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminentWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debateIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unma...
2024-03-2418 min
Unmade: media and marketing analysisStW: ACCC takes aim at search; SCA board spill gathers momentumWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: The ACCC sets put how it plans to examine the search ecosystem; and the vote against the chair of Southern Cross Austereo approaches 40%Today: Search in the spotlight; SCA agitators close on 40% for anti-chair voteIn today’s conversation:* The ACCC begins its inquiry into the search market;* Google starts ‘nuking’ AI-created content from search results;* When the main Meta news deals end;* The push against Southern Cross Austereo’s chair intensifiesFurther...
2024-03-1714 min
Unmade: media and marketing analysisStW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today: OpenAI’s Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today!PerthboundUnmade publisher Tim Burrowes will be in Perth next week - from Mo...
2024-03-1022 min
Unmade: media and marketing analysisStW: Media's coming war with Meta as Facebook turns its back on news; TV Fight Club convenesWelcome to Start the Week, our Monday scene-setter for the week ahead.MetacrisisToday:* Facebook pulls of of the news ecosystem, setting up a confrontation for parent company Meta* Looking ahead to this week’s Future of TV Advertising conference as the industry’s measurement divisions widenFurther reading:* Unmade: The wheels fall off for news* Australian Financial Review: Onerous demands and threats: Inside Facebook’s secret media deals* Australian Financial Review: Michael Miller - The time has come for parliament to fire its ca...
2024-03-0318 min
Unmade: media and marketing analysisStW: Media's 'extinction level event'; What to expect from SCA's financials; Another Google AI brand blunderWelcome to Start the Week, our Monday scene-setter for the week ahead.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayFrom Bard to worse during media’s cold snapToday:* Is media’s deep freeze finally hitting bottom?* C...
2024-02-2522 min
Unmade: media and marketing analysisSTW - Hubbl revealed; Earnings season in earnest; Ten boss Jarrod Villani exitsWelcome to Start the Week, our Monday scene-setter for the week ahead.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayCountdown to HubblToday: * Hubbl reveals app partners ahead of this week’s launch;* Earnin...
2024-02-1817 min
Unmade: media and marketing analysisStart the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategyWelcome to Start the Week, our Monday scene-setter for the week ahead.Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launchHarold Mitchell: Media’s biggest beastToday:* Harold Mitchell, Australia’s most successful media agency founder, passes on;* SWM prepares to launch The Nightly* The week in AI, as Google’s bodged Bard branding becomes GeminiFurther reading:* Australian Financial Review: Ad man Harold Mitchell was living large to the end
2024-02-1122 min
Unmade: media and marketing analysisStart the Week: Paramount in play?; ABC's big commercial hire; Amazon Prime Video's Aussie surge; Radio 'smears'Today:* What will it mean for Ten staff if Paramount changes hands?;* Commercial radio heavyweight Mike Fitzpatrick set for ABC switch;* Amazon Prime now reaches one-third of Aussie households;* Radio body’s unseemly “smear” rowFurther reading:* Unmade: Paramount on the block?;* Australian Financial Review: As billionaires vie for Paramount, a Network 10 sale looks more likely;* Capital Brief: Amazon leads the race for new Australian streaming subscribers ahead of ad tier launch;* The Australian: ABC Radio shake-upAustralian Financial Review...
2024-02-0417 min
Unmade: media and marketing analysisStart the Week: Is Nine trying to sell Domain?; New TV ratings system launches today; Is arcane ABC ready for Kim Williams?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:Nine tries to interest private equity in Domain stake;The TV ratings reset;Are ABC staff ready for Kim Williams?Further reading:Australian Financial Review: Nine’s bankers asked private equity if they were interested in Domain Unmade: Kim Williams returns to the ABC, the place he said was ‘mired in internal factions, divisions and industrial rigidities’Unmade: Rewriting historyAustralian Financial Review: TV networks are burying their least...
2024-01-2821 min
Unmade: media and marketing analysisStart the Week: Big moves in publishing at Nine, Schwartz and LadBible; The year of carnage, AI and retail mediaWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:Ben Shepherd quits Dentsu after less than a year for Schwartz Media gigNine loses its publishing boss James ChessellGovernment set to ventilate platform news dealsLadBible outsources sales to Val Morgan in Aussie retreatThe year of media carnage, the rise of AI and retail mediaFurther reading:The Guardian: Tech giants could be forced to share secret news deals under Australia’s media bargaining codeSy...
2023-12-1723 min
Unmade: media and marketing analysisStart the Week: The year of the ad streamers; Retail media's $1bn grab; ABC podcast data at last; What now for Seven?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Retailers to snatch $1bn+ away from media* The streaming ad tiers are coming* Will this be the week we finally get ABC podcast data?* How will Seven look after James Warburton?Further reading:* The Australian Financial Review: Major retailers threaten to siphon away $1.1b in advertising spend* Capital Brief: Dentsu tips streaming giants to make 'profound' ad market inroads in 2024* Unmade: A lucky general: How Warburton cleaned the...
2023-12-1021 min
Unmade: media and marketing analysisStart the Week: Bed wars; Ten's off season Bachelors strategy; Sky News' streaming playWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Mattress brands go to war over dodgy review sites, but why isn’t the ACCC being tougher?* Sky News in new streaming push* As the official ratings year ends, Ten looks for clear air for The BachelorsFurther reading:* The Australian Financial Review: Mattress maker accuses rivals of dodgy marketing with fake reviews* TV Blackbox: SKy News Australia unveils new streaming service for 2024* The Australian Financial Review: Foxtel boss braces fo...
2023-12-0317 min
Unmade: media and marketing analysisStart the Week: Media redundancies; End of the Millionaire era; Nine closes in on Melbourne CupWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Crikey publisher Private Media makes eight roles redundant;* Media stocks feel the chill;* End of an era for Eddie McGuire’s Millionaire Hotseat;* Nine closes in on Melbourne Cup broadcasting rightsFurther reading:* The Australian: Crikey publisher Private Media has given staff until Monday to decide if they want a redundancy* The Australian: Media companies batten down hatches as ad spending tightens* Unmade: We need to talk about Se...
2023-11-2617 min
Unmade: media and marketing analysisStart the Week: TV lobbies at war; ACCC's Plan B if Meta drops news; Hamish McLennan and OpenAI boss in the exit loungeWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Free to air TV lobby goes to war with the pay TV lobby;* How the News Media Bargaining Code negotiations could go down next year;* OpenAI boardroom dramas and McLennan’s Rugby Australia ousting;* Michael Miller rejects rumours he’s leaving News Corp;* Mystery buyer snaps up a chunk of Southern Cross AustereoFurther reading:* The Guardian: Battle for the home screen: does the government really want to control Australian TVs...
2023-11-1927 min
Unmade: media and marketing analysisStart the Week: Seven gatecrashes the radio war; Google plots cutting off search in Australia; Michelle Rowland gets cosy with gambling lobbyWelcome to Start the Week, our Monday scene-setter for the week ahead.Seven grabs ARN stakeToday:* Seven takes a 20% chunk of ARN in weekend raid;* Google’s big plot to block search in Australia;* The week ahead in radio ratings, Filmfronts and the Australian Podcast Ranker;* Communications minister Michelle Rowland’s lavish gambling lunchFurther reading:* Australian Financial Review: Kerry Stokes’ Seven swoops on ARN Media, takes near 20pc stake* Unmade: What will Seven do with its war chest?* Au...
2023-11-1221 min
Unmade: media and marketing analysisStart the Week: Nine retains The Ashes; Media bosses step up platform lobbying; Consumers cut their streaming spendWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The big media beasts kick anti-platform lobbying into gear;* Nine retains overseas Ashes rights;* New Foxtel costs revealed;* How the public is cutting their streaming spendFurther reading:* Australian Financial Review: Media chiefs demand ‘urgent’ curb of big tech* Australian Financial Review: Rod Sims - Take action to stop AI entrenching big tech’s market power* Australian Financial Review: Nine retains English Ashes contests until 2031 in new deal...
2023-11-0518 min
Unmade: media and marketing analysisStart the Week: Curtain closes on Upfronts season; what's to come at SBS?; Catalano enters SCA bidding saga; Seven's new mastheadWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The curtain closes on Upfronts season;* What we learned at Foxtel and Ooh Media’s Upfronts, and what’s to come at SBS;* The battle to acquire SCA heats up as Antony Catalano enters the arena;* Seven plots a new east coast-based masthead;Further reading:* Unmade: Media, Unmade* Unmade: Whale tales and couch comfort as Ooh Media and Paramount share their 2024 plans* Capital Brief: SCA takes its time on A...
2023-10-2924 min
Unmade: media and marketing analysisThe Unmakers: 25 years of Abe's AudioWelcome to an audio-led edition of Unmade.Today’s edition of The Unmakers features Abe Udy, the founder and owner of one of Australia’s longest established audio production houses Abe’s Audio, which celebrates its 25th anniversary this weekend.‘I don't think you can beat real humanness’: audio guru Abe Udy on harnessing AIAbe Udy will already be a familiar voice to listeners of the Unmade podcast - he’s been editing our Monday Start the Week podcast since its inception and has been hosting it for more than a year.Using e...
2023-10-2628 min
Grow A Small Business PodcastUnlocking 25 Years of Small Business Success with Founder and Director of Abe's Audio Journey - Passion, Growth, and 21% Annual Growth Revealed! Discover How This Bedroom Startup Became a Thriving Business with Half a Million Jobs Delivered. (Abe Udy)In this episode, Troy interviews Abe Udy from Abe's Audio, a small business that has achieved 21% annual growth over 25 years. Abe shares his journey from starting in a bedroom with a dial-up modem to producing over half a million jobs. He emphasizes the importance of passion, nurturing a great team, and maintaining work-life balance for success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into i...
2023-10-2418 min
Unmade: media and marketing analysisStart the Week: SCA seeks alternative buyers; SXSW Sydney report card; Performative goodWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* We discuss the first outing of SXSW Sydney;* What we learned at the Seven Upfronts;* Radio wars as Southern Cross Austereo courts investors;Further reading:* The Australian Financial Review: Southern Cross courts wider interest as board reviews ARN deal* Unmade: Value adds and valuing ads* Unmade: Seven’s spotlight* Unmade: What good is doing good? Leo Burnett's Catherine King on what the public expects from brandsTo...
2023-10-2328 min
Unmade: media and marketing analysisStart the Week: SXSW kicks off; ARN closes in on Kyle & Jackie O deal; end of Upfronts seasonWelcome to Start the Week, our Monday scene-setter for the week ahead.Getting set for South by SouthwestToday:* South by Southwest hits Sydney;* Kyle & Jackie O’s $200m deal comes closer;* ACRA awards winners announced;* Upfronts season reaches final weeksFurther reading:* The Australian Financial Review: Kyle and Jackie O to take on Melbourne in new $200m KIIS FM contract* Radioinfo: ACRAs 2023: Full Winners List* Unmade: Telling brand stories to an agreeable audience* Unmade: 'It's like ad...
2023-10-1627 min
Unmade: media and marketing analysisStart the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon's Prime VideoWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* News Corp prepares for life under a new boss;* Foxtel rails against media rules;* Amazon Prime Video to turn on ads in AustraliaToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Unmade: Rupert’s last big strategic move?* Australian Financial Review: ‘Feeding frenzy’ of laws unfairly hit Foxtel, Delany says* About Amazon: Update on Prime VideoTime to leave you to start your week.
2023-09-2522 min
Unmade: media and marketing analysisStart the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenueWelcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Kyle Sandilands and Jackie Henderson closing in on a record-breaking radio deal;* The invisible hand of Google;* Why every publisher talks about authenticity;* Nine Radio’s disclosure tangleToday’s episode feature Tim Burrowes, Seja Al Zaidi, and Abe Udy.Further reading:* Unmade: Publishers talk trust but does it matter?...
2023-09-1823 min
Unmade: media and marketing analysisStart the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorshipWelcome to Start the Week, our Monday scene-setter for the week ahead.STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packagesToday:* Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;* News Corp warns of AI-induced job losses;* Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;* Our program reveal for REMade next month;Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.Further reading:* Unmade: Upfron...
2023-09-1123 min
Unmade: media and marketing analysisStart the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents;* Another payday for Clemenger Group shareholders as Omnicom increases its stake again;* Understanding how much online news content is worth;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Hard to find a Voice* Australian Financial Review: Media giants line up to pitch to advertisers at th...
2023-09-0424 min
Unmade: media and marketing analysisStart the Week: Harsh words for TMH management; Telstra's second streaming horse; Ita's farewell and Anderson's second termWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Streaming battles; Dodgy dealings at the TMH; and the verdict on Ita.* Ritson’s call to put the I back into AI* Ousted Market Herald boss Jag Sanger has harsh words about The Market Herald management;* Telstra unveils its move across to Fetch for home streamers* Telsyte reveals that while Netflix still dominates local streaming sits numbers are falling* SBS boss James Taylor joins ABC boss David Anderson in quietly signing new contract* The ve...
2023-08-2822 min
Unmade: media and marketing analysisStart the Week: A rubbish start to earnings season, Ooh's profit fall; and a twist in government's anti-siphoning lawsWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* A rubbish start to earnings season;* The week in results;* A twist in the government’s sports siphoning laws;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Unmade: Seven sets course for an unremarkable decade* Unmade: SCA disappoints the market* Unmade: Enero uncovers another Photon legacy to tidy up* Australian Financial Review: Fewer sports behind TV paywalls under proposed reforms* The Aust...
2023-08-2123 min
Unmade: media and marketing analysisStart the Week: Matildas mania; Uplift in Tassie tourism; Is outdoor company QMS in play?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Matildas mania;* Is the uplift in Tassie tourism because of the ads?;* Could a QMS sale be on the cards?;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Australian Financial Review: Football Australia chases record TV deal after Matildas success* The Australian: Matildas’ historic success a bargain for Seven with record audiences tuning into the World Cup* The Australian: Tourism Tasmania’s market...
2023-08-1419 min
Unmade: media and marketing analysisStW: TV lobbying machine hits Canberra; earnings season predictions; Editor suddenly exits MumbrellaWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Our thoughts on Advertising Week APAC;* TV bosses lobbying in Canberra;* Earnings season predictions;* News Corp kills ad platform project;* Another editor departs Mumbrella;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Television’s audience decline goes main stage* The Australian: TV bosses head to Canberra as lobbying efforts heat up* Sydney Morning Herald: Smart TV showdown on c...
2023-08-0725 min
Unmade: media and marketing analysisStart the Week: Foxtel's next move; DDB doubles down on digital; ARN woos Kyle and Jackie O; Seven's Logies gamble a hitToday:* Foxtel drops more hints about Project Magneto;* DDB doubles down on digital with RAPP;* ARN’s cryptic message for Kyle and Jackie O;* The Logies make a splash for Seven;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Foxtel aims to disrupt with ‘Project Magneto’ in quest to translate users into profits* Sydney Morning Herald: Streaming subscriptions continue to grow despite surge in cancellations* The Australian: Performance marketing agency RAPP opens in Australia* Unma...
2023-07-3124 min
Unmade: media and marketing analysisStart the Week: Grim outlook for marketing industry; Media's 'biggest horror decisions'; Netflix loses local gripToday:* Flat landscape ahead for Australian marketing industry;* ‘Biggest horror decisions’ in Aussie media;* Is Netflix losing its grip on the region?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Tricky six months ahead for media despite ad market green shoots* Sydney Morning Herald: Can I have that one back? Australian media’s biggest ‘horror decisions’* Australian Financial Review: Asia-Pacific emerges as weak spot in Netflix streaming figures* Unmade: Investors still think Netflix subscribers are worth $1300...
2023-07-2420 min
Unmade: media and marketing analysisStart the Week: HumAIn highlights; ABC loses under-55s; New start for Clems; Scire's hires; World Cup sponsors revealedWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* ABC management to overhaul troubled radio stations;* Optus and Seven reveal Women’s World Cup sponsors;* Scire’s Capital Brief reveals journo hires;* Clemenger BBDO announces all-female leadership hires;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Today’s edition also includes highlights from last week’s HumAIn panel, Art + Science: AI for Content.The panel includes Ivy Hornibrook, product lead at Canva, Emile Rademeyer of Vandal, Ma...
2023-07-1752 min
Unmade: media and marketing analysisStart the Week: Will the market support a Credlin-Abbott podcast?; The intriguing thing about Domain's Review rebootWelcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Peta Credlin and Tony Abbott’s new podcasting venture;* A reboot for Domain’s Melbourne print operation;* Twitter rival Threads finds its feet after first week;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: Tony Abbott and Peta Credlin join forces for new Sky podcast* Australi...
2023-07-1019 min
Unmade: media and marketing analysisStart the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdownWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Could Kyle and Jackie O be on the move?;* The pressure is on for Radio National;* Twitter users face global meltdown;* Regional mastheads face government ad spend cuts;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: ‘Sports rights for radio’: Kyle & Jackie O open to offers from rivals* The Australian: Twitter limits number of posts users can read, prompting disruptions for some...
2023-07-0318 min
Unmade: media and marketing analysisStart the Week: Recriminations over ARN's SCA share raid; Call for total betting ban looms; Australia's platform laws get global pickupWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Recriminations around ARN Media’s raid on SCA;* Parliamentarians prepare to call for a total ban on betting ads;* Disrupt Radio officially launches;* Australia’s platform laws get picked up globally;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Australian Financial Review: Kyle & Jackie O’s boss ignites silent fury among his own investors* Sydney Morning Herald: Southern Cross plots revival as new boss...
2023-06-2624 min
Unmade: media and marketing analysisThe first AI radio host?; Fast food ads under threat; the ABC job cuts; a key appointment for SBS streamingWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Disrupt Radio announces the first AI newsreader;* Fast food advertising faces a possible crackdown;* What does Gen Z really think about out of home?;* Michelle Rowland steps in on ABC job cuts;* SBS announces new key hire of Victor Corones;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Sydney Morning Herald: Radio start-up brings legendary news anchor out of retirement* Th...
2023-06-1924 min
Unmade: media and marketing analysisStart the Week: Melbourne Cup in play; Business groups launch ad war; Cultural issues at the side hustle hurt Kochie's lap of honorWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Tabcorp set to auction rights for Melbourne Cup;* The Market Herald awaits Takeover Panel outcome;* The launch of Radio 360;* Kochie’s last week at Sunrise, Shirvo announced as successor;* Toxic workplace allegations hit Kochie’s streaming business Ausbiz;* Mutinex continues its march;* Business lobby groups take aim at Labor with anti-IR campaignsToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financ...
2023-06-0521 min
Unmade: media and marketing analysisStart the Week: D-Day for defamation laws; TV revenues under attack; Kochie leaves SunriseToday:* Scandal-hit PwC’s tech clients get nervous;* A crucial week for Australia’s defamation laws;* TV network rivals circle to snatch gambling ad dollars;* Former Nine boss weighs in on content quotas;* Has the podcasting bubble burst?* David Koch to leave SunriseToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Why PwC’s US tech targets will be deeply anxious* The Guardian: Ben Roberts-Smith war crimes defamation verdict to be delivered on Thursday...
2023-05-2926 min
Unmade: media and marketing analysisStart the Week: A new Twitter clone from Meta; Coalition promises TV networks $46m tax cut; new hires at Scire; No love for subsToday:* Coalition proposes $46m TV tax cuts;* Survey reveals public support for government gambling ads ban;* Children’s commercial programming takes a nosedive;* A new Twitter clone from Meta;* Media startup Scire announces new hires;* Walkleys Foundation slammed for scrapping headline award;* Stan steps down from Q&A - will his replacement save the ratings?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Coalition pitches $46m tax cut to TV networks after gambling ad a...
2023-05-2225 min
Unmade: media and marketing analysisStart the Week: Google in the frame on PWC's tainted tax advice; Albanese turns up temperature on gambling ads; new local leaders for SnapWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Did PWC tax workarounds help Google offshore its profits?* Crackdown on gambling ads looms;* Snapchat announces new local leadership of Tony Keusgen and Ellie Rogers;* The ‘madness’ of ABC Radio National;* Nine and News Corp rally against AI;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: PwC tax leaks: Apple, Google and Microsoft believed to be named in firm emails* The Gu...
2023-05-1523 min
Unmade: media and marketing analysisStart the Week: Qantas goes to war on the AFR; Jules Lund returns to radio; ABC addresses digital leadership deficitWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Qantas goes to war with the AFR;* Jules Lund comes back to radio;* ABC looks for new management talent;* Scam ads infiltrating the influencer world;* TV networks oppose content requirements for streamers;* Was VOZ worth the wait?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: TV networks oppose content requirements for streaming services* The Australian: Prodigal son Jules Lu...
2023-05-0824 min
Unmade: media and marketing analysisStart the Week: Why it was time for Grant Blackley to go; a new start for the TV industry; Twitter's monetisation plans for publishers; Coles Radio up for grabsWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Grant Blackley to leave SCA* OzTam (re)launches new TV ratings system, VOZ;* Chris Brown to take on The Block at Seven?;* Vice woes mean local programming changes;* Facebook’s billions in local advertising revenue;* Twitter plans to allow publishers to help publishers charge;* ACCC focuses on shady influencers;* Coles Radio contract up for grabsToday’s episode feature Tim Burrowes and Abe Udy.Furt...
2023-05-0126 min
Unmade: media and marketing analysisStart the Week: Total TV finally approaches; Eddie for 3AW drivetime?; How streaming quotas will work; Google's speaker blunderWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* TV industry finally gets its 3D view - but will it be enough for Foxtel?;* Pedestrian launches a TV channel;* How streaming quotas will work;* Will Eddie McGuire take a bigger 3AW gig?;* Google’s smart speaker switchoffToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Television ratings overhaul took too long, OzTAM boss concedes* Australian Financial Review: Pedestrian.TV, agai...
2023-04-1723 min
Unmade: media and marketing analysisStart the Week: HBO to stream locally from next year; Nine's killer quarter; Betting ads crackdown Is AI just a toy?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* A launch date for Warner Bros to stream in to Australia* How Nine killed it in the first quarter* Gambling rules set to blow a hole in Seven’s plans* Claiming the field in AIToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: Warner Bros Discovery’s new streaming platform coming to Asia-Pacific* OzTam: 2023 ratings calendar* Mumbrella: Survivor, Idol and MAFS: Who wo...
2023-04-0324 min
Unmade: media and marketing analysisStart the Week: TV industry's ratings system red faces; 69% think there are too many betting adsWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Public opposition to betting ads on the rise* Details emerge on Chris Janz’s Scire project* Was Foxtel overcounting TV audience?Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Guardian: Majority of Australians support banning gambling advertising on TV, study finds* Unmade: Time up for betting ads* The Australian: Ex-Nine execs Chris Janz and David Eisman aim to fill news ‘void’ with business website* S...
2023-03-2718 min
Unmade: media and marketing analysisStart the Week: ABC to review its radio ratings decline; Dan Sinfield moves on from Meta; Anti-siphoning deadline approachesWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The ABC wakes up to its radio ratings crisis* Another anti-siphoning delay?* We can reveal that Meta’s Dan Sinfield has joined the Premium Content Alliance* News Corp links up with Samsung TV, and introduces Total CommerceToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: ABC hires consultants amid nationwide radio ratings slump* Unmade: ABC Radio National’s ratings oblivion* The Au...
2023-03-1921 min
Unmade: media and marketing analysisStart the Week: How the TV networks are planning a premium video exchange; Web rankings redux; The rise of subscription videoWelcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Australia’s TV networks plot a BVOD exchange* Introducing Australia’s new audience measurement service - Iris* The continued rise of retail media* New data suggests more people are consuming subscription video than free TVToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: The not so secret rise of retail media networks* Australian Financial Review: TV industry asks tech to help build YouTub...
2023-03-0619 min
Unmade: media and marketing analysisStart the Week: Local podcast spend revealed; Another HBO lifeline for Binge; What results season told usWelcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Australia’s podcasting spend revealed* Another HBO extension for Foxtel* A Logies mystery* Will the government take on the networks on quotas?* What we learned from results seasonToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* IAB Australia: Digital Audio Advertising Spend Surges To $221m In Australia* The Australian: Foxtel poised to ink multi-year deal with US media giant Warner Bros...
2023-02-2622 min
Unmade: media and marketing analysisStart the Week: Meta launches paid verification; Results season unpacked; How media companies are prepping for a downturnWelcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Meta launches paid verification (but that’s not the bit worth paying for);* Adland prepares for the downturn;* What to expect in the last big week of results seasonToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Meta Newsroom: Testing Meta Verified to Help Creators Establish Their Presence* The Australian: ABC’s triple apology to Kamahl over Phillip Adams tweet misses the mark* Australian Financ...
2023-02-1918 min
Unmade: media and marketing analysisStart the Week: A Seven-HT&E merger?; Breaking Bad wins the Super Bowl; What to watch for in financial results seasonWelcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* M&A chat: a tie-up between Seven West Media and HT&E?;* Results season - How News Corp fared and the outlook for SWM, Southern Cross Austereo, Enero and Domain this week;* Breaking Bad pulls in the Super Bowl attention;* How Married At First Sight is killing the oppositionToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Australian Financial Review: Seven eyes plan to create Australia’s ne...
2023-02-1226 min
Unmade: media and marketing analysisStart the Week: Catalano and Janz both make moves; What to look for in the News Corp results; TV ad revenue fallsWelcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:News Corp gears up for results week, and weighs cuts with ‘Audience 25’ project;Will the new quotas be a boost for Foxtel’s HBO hopes?Chris Janz prepares to exit stealth modeANZ invests in Antony Catalano’s real estate play;Has the TV ad market peaked?Today’s episode feature Tim Burrowes and Abe UdyFurther reading:Sydney Morning Herald: Murdoch’s News Corp Australia prepares to slash cos...
2023-02-0525 min
Unmade: media and marketing analysisThe year in review: CMO moves; brand crises; a Netflix U-turn; war for the Market Herald; the madness of Musk and ABC's audio audience collapseWelcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year.Brand PR crises of 2022:* Unmade: Has Qantas got a brand crisis or just a PR problem?* Unmade: Optus writes a new chapter in the crisis handbookThe big marketer moves:* Unmade: Biggest CMO move of the year - Thinking Smart* Unmade: Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?* Unmade: Marketers...
2022-12-1832 min
Unmade: media and marketing analysisStart the Week: Ten swings for the cricket; Musk goes after Twitter alumni; Paul Barry closes on Media Watch recordWelcome to the Start the Week podcast, looking at the agenda for the week ahead. Today:* Ten closes on cricket rights* Another chaotic weekend inside the brain of Elon Musk* Paul Barry set for Media Watch recordToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Australian Financial Review: Ten vows to ‘restore cricket to former prominence’ after $200m+ bid* The Australian: Cricket chiefs face final pitches for broadcast rights* The Australian: Paul Barry signs on to top Media Watch recordA...
2022-12-1119 min
Unmade: media and marketing analysisStW: Brand trouble from the bondage bear; The Twitter files; TMH's bloody boardroom coupWelcome to the Start the Week podcast. Today:* Anti-siphoning lobbying goes into overdrive* Will TikTok and YouTube be pulled into the News Media Bargaining Code?* What the Balenciaga scandal says about fashion mags* Musk’s feeble “Twitter Files”* The war at The Market HeraldToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Sydney Morning Herald: TikTok, YouTube could be targeted under Australia’s media code* Australian Financial Review: Seven, Nine, Ten fight to keep sport on free to air TV...
2022-12-0423 min
Unmade: media and marketing analysisStart the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeupWelcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Twitter lays off half its staff, including most of the Australian team* Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising;* Nine closes in on tennis rights extension as cricket bidding opens* The ABC prepares for radical management restructureToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* A...
2022-11-0621 min
Unmade: media and marketing analysisStart the Week: Elon's Twitter bloodbath begins; Mutiny's new start; the Rebel Wilson verdictWelcome to the Start the Week podcastToday:* Elon Musk bursts into Twitter* Mutiny rebrands as Mutinex, and makes a big hire* Verdict on the Seven and Ooh Media upfronts* Press Council verdict on the outing of Rebel WilsonToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercia...
2022-10-3024 min
Unmade: media and marketing analysisStW: Hi, Bayo: Foxtel set to merge Binge and Kayo; Will Nine swoop for early tennis deal? ABC shifts prioritiesWelcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Foxtel plans for Binge and Kayo merger* Nine considers its options for Stan* The ABC prepares to shift budget to digital* Tennis rights set for early renewalToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media This is a public episode. If you would like to discuss this with othe...
2022-10-2419 min
Unmade: media and marketing analysisStW: News Corp's merger; Stan to lose its NBCU deal? A disastrous media launch; Frankly's ratings stinkerToday:* Implications of the News Corp - Fox Corporation re-merger* Modernising the anti-siphoning laws* Who won the ratings week?* Frankly’s weak ratings start* Nine and Stan set to lose NBC Universal content* Carrie Bickmore’s million dollar pay packet* Ten gets sued by its own employee* The failing launch of news.netToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaMessage us: letters@unmade.m...
2022-10-1726 min
Unmade: media and marketing analysisStW: F1 shambles; Dodgy government ad spend; Ita doubles down on missing ABC audience; Networks lobby on CTVWelcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:* Formula 1 finale’s TV shambles* Grand finals ratings: Comparing the codes* Paramount shifts target to cricket* Government offers connected TV support for local players* Ratings duds from Love Boat and Frankly* ABC rejects youth criticisms* Governments’ questionable ad spendToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaA m...
2022-10-1022 min
Unmade: media and marketing analysisStart the Week: Seven closes on Peacock; Lachlan Murdoch's Nova profits revealed; what to expect at Ten's upfrontsToday’s topics:Nova’s financials revealedSeven closes in on NBC Universal dealNine says goodbye to Nick FalloonWhat to expect in Ten’s upfrontsToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media, or comment below.Further reading on today’s topics:Sydney Morning Herald: Nova radio tunes in with advertising reboundAustralian Financial Review: TV rights battle could lead to new Netflix, Disney+ competitorNine ASX...
2022-10-0317 min
Unmade: media and marketing analysisStart the Week: Reporting the biggest Royal story; TikTok the espionage machine?; NRL holds out its hand for Foxtel cashToday’s topics:Media rises to the Royal challengeNine’s journalists prepare to strikeTikTok - an espionage machine?NRL pushes for an extra Foxtel paydayThe week in TVToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:Unmade: PerformativeThe Australian: Queen Elizabeth II souvenir print editions fly off the shelvesThe Australian: Why Albanese did a ‘take tw...
2022-09-1230 min
Radioinfo PodcastProduction tips to make your podcast sound greatAbe Udy and and Harry Badcock from Abe's Audio talk to radioinfo's Peter Saxon about how to make a brilliant sounding podcast taking into account room audio, mic quality and other production techniques. Peter used a RODE podcast mic and mixer to record this episode. Hosted on Acast. See acast.com/privacy for more information.
2022-06-2108 min
Unmade: media and marketing analysisStart the Week: AFL up for grabs; Who will win the post-Easter ratings battle? Elon's Twitter gameWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* AFL kicks off rights battle;* The post-Easter TV ratings war starts early;* Is Elon Musk serious about owning Twitter?Today’s episode features Unmade’s Tim Burrowes in the UK, and friend-of-the-podcast Abe Udy in Australia. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* SMH / The Age: AFL open to alternatives as McLachlan targets one last agree...
2022-04-1918 min
The Radio Fanboy PodcastThe Man Behind Abe's Audio: Abe UdyWho knew a seagull mascot could grow into a radio legend? That's exactly what happened with Abe Udy, founder of Abe's Audio. As we sit down with Abe, he draws us into his fascinating journey - from being the town's seagull mascot to becoming a revered name in the radio industry. Abe's early years in Port Lincoln, South Australia, his unique high school stint, and his relentless passion for radio, all make for an inspiring chronicle. His knack for humour and authenticity brings the story to life, making it a truly engaging account.Take a walk with...
2021-09-1229 min