Abu Fofanah - Podcast Details

Shows

Permission to CEO#128: When Goals Require Discomfort, 3 Types of Accountability for SuccessAbu talks about how growth and achieving goals often involve discomfort and challenges. _Key Takeawaysstop starting and stopping3 types of accountability for success how to raise your baseline effortadopt a 'second try' mentality _House KeepingGrow your audience and revenue in under 5-minutes a week: Subscribe & Join 63k+ Readers > Got a business question? Want a second opinion? Ask Your Question Here _Sponsored By:Power Your Launch Marketing Accelerator | Get over 50% OFF your order with this special link: https://go.poweryourlaunch...2025-05-0710 min

Permission to CEO#127: Q1 Updates, New Business, Building in PublicThe update includes thoughts on transitioning back to a nomadic lifestyle after five years of having a home base in Miami and Atlanta. Abu discusses the pros and cons of being nomadic, such as increased creativity and the challenges of maintaining a routine. Additionally, they talk about updating their 'operating system' and focusing on consistency to rebuild momentum. Upcoming projects mentioned include relaunching the marketing accelerator_House KeepingGrow your audience and revenue in under 5-minutes a week: Subscribe & Join 63k+ Readers > Got a business question? Want a second opinion? Ask Your Question Here 2025-05-0512 min

Permission to CEO#126: Building to ServeIn this episode, Abu discuss the common pitfalls business owners face when they attempt to scale their businesses too quickly. 00:00 Introduction: The Pitfalls of Rapid Scaling01:03 The Dangers of Scaling Too Quickly02:17 Personal Experience: Learning the Hard Way03:00 Refocusing on Service Over Scale04:33 Practical Steps to Stay on Track06:23 Conclusion: Building a Purpose-Driven Business_Key Takeaways (fill it in)_House KeepingGrow your audience and revenue in under 5-minutes a week: Subscribe & Join 63k+ Readers > Got a business questi...2025-04-2406 min

Permission to CEO#125: Avoiding Outsourcing Mistakes: An Entrepreneur’s GuideIn this episode, Abu discusses the often overlooked downsides of outsourcing for entrepreneurs and business owners. While acknowledging the potential benefits of outsourcing, Abu delves into common issues such as the complexity of managing outsourced tasks, the importance of having a clear vision and roadmap, and the hidden challenges of onboarding and communication. _Key Takeaways 00:00 The Pitfalls of Outsourcing00:33 Common Misconceptions About Outsourcing01:58 When Not to Outsource03:37 Hidden Challenges of Outsourcing06:39 Effective Outsourcing Strategies08:25 Final Thoughts on Outsourcing_House Keepin...2025-04-1610 min

Permission to CEO#123: Increase Revenue Without Getting New CustomersIn this episode, Abu shares the real key to growing your business revenue—and it's not about getting more customers. It’s about retention. Through a behind-the-scenes look at his own businesses (agency, coaching, courses, and e-commerce), he breaks down three strategic ways to increase your revenue by optimizing the customer experience you already offer.Whether you're running a product-based or service-based business, this episode gives you practical, actionable tactics to boost cash flow by serving your existing customers better—without launching something new._Key Takeaways (fill it in)Tap Into Micro-Segments of You...2025-04-0208 min

Permission to CEO#122 THE UNIGNORABLE SERIES: Brian Niccol — The Man Rebuilding StarbucksThis is a new series called "THE UNIGNORABLES" where Abu will be covering moves, moments, or people that are shifting business and culture. This week, Abu dives deep into the leadership journey of Brian Niccol, the newly appointed CEO of Starbucks with a staggering $96 million offer. Why did Starbucks pay that much? What makes a leader worth that kind of compensation? And most importantly—what can you, as a business owner or entrepreneur, learn from his playbook?Abu breaks down:The early career moves that shaped Brian's strategic mind.The transformation of Taco Bell in...2025-03-2625 min

Permission to CEO#120: 3 Business Traps to Avoid, Accepting Bad Money, & Business Hacks to GrowAbout This EpisodeIn this episode, we dive into what it takes to attract high-quality customers who are the right fit for your business. Abu shares how he 10X’d his leads and sales in 12 months using one powerful strategy.He also unpacks the biggest traps entrepreneurs fall into when trying to acquire new customers, how to qualify leads effectively, and why filtering prospects saves time, increases revenue, and enhances customer experience. If you’re struggling with finding the right customers, this episode is a game-changer._Key TakeawaysNot All Cust...2025-02-2815 min

Permission to CEO#119: The Illusion of Savings: How Cutting Corners Can Costs You MoreIn this episode, Abu explores a counterintuitive idea: while saving money is important, overdoing it can cost you dearly in the long run. By sharing personal experiences and insights, the discussion centers on balancing saving with investing in quality services—both for business growth and personal well-being._Key TakeawaysMindset on ROI:While saving is important, don’t cut corners on investments that help your business grow.Growing Your Business:Early on, you might stick to a tight budget. But as your revenue increases, it’s time to level up you...2025-02-2409 min

Permission to CEO#115 What I Learned About Burnout (And Why Rest Isn’t Enough)In this episode, Abu Fofanah dives into the raw, unfiltered truth about burnout—what it really is, why it happens, and how to overcome it. Drawing from personal experiences of running a business, navigating mental health, and hitting rock bottom, Abu shares actionable insights on how to restructure your life, reclaim your joy, and lead with purpose. If you’ve ever felt like you’re drowning in responsibilities or losing the passion for what you once loved, this episode is your roadmap to finding balance and building a life that doesn’t cost you your peace._2025-02-0614 min

Permission to CEO#114: Permission to Pause: Redefining Success on Your Own TermsHey, Welcome Back!We have a new look and more conversations coming your way.Permission to CEO is the podcast for anyone tired of playing by the rules and ready to redefine what’s possible—on their own terms..In Permission to CEO, Abu dives into the raw, unfiltered truths of entrepreneurship, sharing stories and strategies from his journey of building multiple 7-figure businesses, reinvention, rebuilding, and grief.This podcast is for the dreamers sitting on the sidelines, wondering if they’re ready to take the leap. It’s for the ones who...2025-02-0502 min

AND This Podcast6: When 7-Figure Success is Not Worth Keeping: Why Abu Fofanah Left His Profitable Business BehindIn this episode, I sit down with Abu Fofanah, Digital Marketing & Brand Strategist, for an eye-opening conversation about the realities of building a 7-figure business that nobody talks about. Abu opens up about the challenges of entrepreneurship, the pressure of being the face of a wildly successful brand, and why he ultimately decided to step away from it all.We dive into the hard truths of entrepreneurship, including the emotional toll and the often-unspoken side of success. Abu's story is a powerful reminder that even after reaching incredible milestones, it’s okay to reevaluate an...2024-08-0747 min

Permission to CEOEP 113: Instagram Threads vs Twitter and My Thoughts On Whose Going to WinIn this exciting episode, we delve into the world of social media and turn our attention to Instagram's newest feature, Threads. Throughout the episode we examine its potential to compete with the reigning champions, Twitter and TikTok. We explore various aspects, including its launch strategy, user acquisition, and anticipated churn rate. Moreover, we discuss how the healthy rivalry between these platforms fosters innovation and the crucial role advertisements play in content distribution. Take a listen and let us know your thoughts on Threads This episode is brought to you by the Power Your La...2023-07-1827 min

Powered AFEP 113: Instagram Threads vs Twitter and My Thoughts On Whose Going to WinIn this exciting episode, we delve into the world of social media and turn our attention to Instagram's newest feature, Threads. Throughout the episode we examine its potential to compete with the reigning champions, Twitter and TikTok. We explore various aspects, including its launch strategy, user acquisition, and anticipated churn rate. Moreover, we discuss how the healthy rivalry between these platforms fosters innovation and the crucial role advertisements play in content distribution. Take a listen and let us know your thoughts on Threads This episode is brought to you by the Power Your La...2023-07-1726 min

Permission to CEOEP 112: Should Marketers Run Start-ups?In this week's episode, we delve into an intriguing question: Should the most skilled marketers be leading startups rather than agencies? I have some insightful thoughts on this matter and would like to discuss the pros and cons. It's not a straightforward 'yes' or 'no' answer, as there are nuanced factors to consider within the marketer's mindset Take a listen to the episode and let me know your thoughts? This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping busi...2023-07-1210 min

Powered AFEP 112: Should Marketers Run Start-ups?In this week's episode, we delve into an intriguing question: Should the most skilled marketers be leading startups rather than agencies? I have some insightful thoughts on this matter and would like to discuss the pros and cons. It's not a straightforward 'yes' or 'no' answer, as there are nuanced factors to consider within the marketer's mindset Take a listen to the episode and let me know your thoughts? This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping busi...2023-07-1108 min

Permission to CEOEP 111: What Happens When Opportunity Doesn’t Knock?In this week's episode, we explore the question: What happens when opportunity does knock? Throughout life, we encounter numerous instances where our desires remain unfulfilled or the ultimate outcome manifests differently than anticipated. In life there a various times where you don’t get what you want when you want or the overall outcome might just appear differently than what you imagined. Take a moment for self-reflection and inquire within: If opportunity fails to present itself, are you prepared to venture beyond your comfort zone and proactively seek it out? Take a listen to the episode and let...2023-06-2716 min

Powered AFEP 111: What Happens When Opportunity Doesn’t Knock?In this week's episode, we explore the question: What happens when opportunity does knock? Throughout life, we encounter numerous instances where our desires remain unfulfilled or the ultimate outcome manifests differently than anticipated. In life there a various times where you don’t get what you want when you want or the overall outcome might just appear differently than what you imagined. Take a moment for self-reflection and inquire within: If opportunity fails to present itself, are you prepared to venture beyond your comfort zone and proactively seek it out? Take a listen to the episode and let...2023-06-2715 min

Permission to CEOEP 110: Creator Economy, Courses, Kajabi Hero Live Event, and AIThis week's episode is interesting as it takes you through my experience of speaking at the Kajabi Hero Live event alongside some of their most talented creators. The invitation itself was a honor, as I've always been focused on the work rather than seeking recognition. Today, I'm thrilled to share my journey at the conference and the invaluable insights I gained from being in the presence of Kajabi's most influential creators. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education compa...2023-06-1612 min

Powered AFEP 110: Creator Economy, Courses, Kajabi Hero Live Event, and AIThis week's episode is interesting as it takes you through my experience of speaking at the Kajabi Hero Live event alongside some of their most talented creators. The invitation itself was a honor, as I've always been focused on the work rather than seeking recognition. Today, I'm thrilled to share my journey at the conference and the invaluable insights I gained from being in the presence of Kajabi's most influential creators. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education compa...2023-06-1610 min

Permission to CEOEP 109: Master Where You AreIn this week's episode, I wanted to address a concept: embracing the beauty of staying where you are in your journey. It's essential to recognize that there's absolutely nothing wrong with mastering your current stage over a consistent period of time. As I've been engaging with numerous entrepreneurs, a prevailing sentiment has emerged—a collective stress to constantly strive for the next big thing. However, it's crucial to acknowledge that rapid scaling often brings unforeseen risks and unattended consequences that are rarely openly discussed. Throughout the episode, I provide details into the intricacies of this top...2023-06-1309 min

Powered AFEP 109: Master Where You AreIn this week's episode, I wanted to address a concept: embracing the beauty of staying where you are in your journey. It's essential to recognize that there's absolutely nothing wrong with mastering your current stage over a consistent period of time. As I've been engaging with numerous entrepreneurs, a prevailing sentiment has emerged—a collective stress to constantly strive for the next big thing. However, it's crucial to acknowledge that rapid scaling often brings unforeseen risks and unattended consequences that are rarely openly discussed. Throughout the episode, I provide details into the intricacies of this top...2023-06-1308 min

Permission to CEOEP 108: What I learned from Living in MiamiIn this week's episode, I shed light into my decision to leave Miami, sharing personal stories of growth that have shaped my time in the city. Additionally, I offer insights into my future plans and provide a glimpse into the five cities I'm considering as my next destination. While embarking on this new chapter, I plan to embrace a minimalist lifestyle and bid farewell, for now, to Miami, the city I called home for the past two years. Join me as we reflect on the incredible journey I've had in this vibrant city." Th...2023-05-3038 min

Powered AFEP 108: What I learned from Living in MiamiIn this week's episode, I shed light into my decision to leave Miami, sharing personal stories of growth that have shaped my time in the city. Additionally, I offer insights into my future plans and provide a glimpse into the five cities I'm considering as my next destination. While embarking on this new chapter, I plan to embrace a minimalist lifestyle and bid farewell, for now, to Miami, the city I called home for the past two years. Join me as we reflect on the incredible journey I've had in this vibrant city." Th...2023-05-3037 min

Permission to CEOEP 107: The Power of Being Specific: How to Get What You WantIn this week's episode, I have a concise yet impactful message to share: the importance of being specific with your ask. Upon reflecting on this topic, I discovered that many individuals tend to shy away from being specific out of fear. It's common to desire success, but have you considered what success means to you? What specific goals do you want to accomplish? How do you envision making a positive impact on the world, and what unique skills do you possess? It's crucial to dive into the specifics because the more clarity you have, the more effectively...2023-05-2208 min

Powered AFEP 107: The Power of Being Specific: How to Get What You WantIn this week's episode, I have a concise yet impactful message to share: the importance of being specific with your ask. Upon reflecting on this topic, I discovered that many individuals tend to shy away from being specific out of fear. It's common to desire success, but have you considered what success means to you? What specific goals do you want to accomplish? How do you envision making a positive impact on the world, and what unique skills do you possess? It's crucial to dive into the specifics because the more clarity you have, the more effectively...2023-05-2206 min

Permission to CEOEP 106: Your Approach to Hiring Is All WrongIn this weeks episode we explore what you can expect during the hiring process and gain valuable insights from my firsthand experience as a hiring manager. As I’ve interviewed applicants for a position within my company, I've come to realize the opportunities for growth. Throughout the episode, I offer a unique perspective from the hiring manager's point of view: What factors do I consider when making a hiring decision? Additionally, I provide practical advice for individuals looking to ace their interviews. By examining both perspectives, you'll have the opportunity to reflect on past experiences and discover ef...2023-05-2016 min

Powered AFEP 106: Your Approach to Hiring Is All WrongIn this weeks episode we explore what you can expect during the hiring process and gain valuable insights from my firsthand experience as a hiring manager. As I’ve interviewed applicants for a position within my company, I've come to realize the opportunities for growth. Throughout the episode, I offer a unique perspective from the hiring manager's point of view: What factors do I consider when making a hiring decision? Additionally, I provide practical advice for individuals looking to ace their interviews. By examining both perspectives, you'll have the opportunity to reflect on past experiences and discover ef...2023-05-1914 min

Permission to CEOEP 105: Full Commencement Speech 2023 at Penn State by Abu FofanahEpisode 105: This week’s episode is really special to me! I had to honor of being the commencement speaker at Penn State. This was one of the most incredible, exciting, anxious experiences that I ever had and not because I was the commencement speaker for graduation but I was going back to speak my alma mater. Where it all kind of started for me as a full circle moment. I recorded the entire commencement speech that I gave to the graduating class of 2023 at Penn State. If you just for a moment close, your eyes while listening to this or...2023-05-0930 min

Powered AFEP 105: Full Commencement Speech 2023 at Penn State by Abu FofanahEpisode 105: This week’s episode is really special to me! I had to honor of being the commencement speaker at Penn State. This was one of the most incredible, exciting, anxious experiences that I ever had and not because I was the commencement speaker for graduation but I was going back to speak my alma mater. Where it all kind of started for me as a full circle moment. I recorded the entire commencement speech that I gave to the graduating class of 2023 at Penn State. If you just for a moment close, your eyes while listening to this or...2023-05-0829 min

Road to ReinventionS2 EP6: Study Yourself Like You Study Your Business with Abu FofanahEver felt as if you know your purpose, as clear as day, and yet your identity remains a mystery? In this episode, Sherell is joined by Abu Fofanah, a refugee-turned-CEO, who transitioned his life from surviving to thriving in the empire he built for himself. Abu talks about finding your identity, setting expectations, studying yourself like you would study your business, and how doing so can uncover the steps towards building a transformative life. So tune into this conversation and discover the many facets of the Road to Reinvention that we all embark on with Sh...2023-05-0550 min

Permission to CEOEP 104: HBO Max Pricing StrugglesEpisode 104: This week we're going to be discussing one of the hardest challenges for businesses, pricing. Pricing can make or break your business. There's strategy when it comes to great pricing. We'll look into HBO Max and their pricing model and discuss how to be clear with your pricing. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today! Hav...2023-04-2111 min

Powered AFEP 104: HBO Max Pricing StrugglesEpisode 104: This week we're going to be discussing one of the hardest challenges for businesses, pricing. Pricing can make or break your business. There's strategy when it comes to great pricing. We'll look into HBO Max and their pricing model and discuss how to be clear with your pricing. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today! Hav...2023-04-2110 min

Permission to CEOEP 103: Tesla's Advertising ProblemEpisode 103: Tesla has been in the news a lot lately and there's been a debate on whether they should start advertising as new competitors enter the market. Tesla has always claimed it has never spent money advertising and instead have used that money to invest into making better products. In this episode, we're going to talk about Tesla's advertising dilemma and perceived value based on the market today. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to m...2023-04-1929 min

Powered AFEP 103: Tesla's Advertising ProblemEpisode 103: Tesla has been in the news a lot lately and there's been a debate on whether they should start advertising as new competitors enter the market. Tesla has always claimed it has never spent money advertising and instead have used that money to invest into making better products. In this episode, we're going to talk about Tesla's advertising dilemma and perceived value based on the market today. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to m...2023-04-1927 min

Permission to CEOEP 102: Sense of UrgencyEpisode 102: Abu Fofanah (@theabufofanah) is back for Episode 102. In this episode Abu provides insight into the mindset of an entrepreneur. He talks about developing mastery and expresses a few things that have been on his mind lately. Question: if time is the most important thing, why do we spin so much time talking instead of doing? let's begin this week's podcast! This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social m...2023-04-1545 min

Powered AFEP 102: Sense of UrgencyEpisode 102: Abu Fofanah (@theabufofanah) is back for Episode 102. In this episode Abu provides insight into the mindset of an entrepreneur. He talks about developing mastery and expresses a few things that have been on his mind lately. Question: if time is the most important thing, why do we spin so much time talking instead of doing? let's begin this week's podcast! This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social m...2023-04-1443 min

Permission to CEOEP 101: Welcome Back + Looking ForwardEpisode 101: Abu Fofanah (@theabufofanah) comes out of hiding for Episode 101. After taking a 3 month hiatus to start the year, the podcast has officially kicked off for the year. Let's talk about what's to come. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today! Have a question for the podcast? Click here to go to our website and click on...2023-04-1218 min

Powered AFEP 101: Welcome Back + Looking ForwardEpisode 101: Abu Fofanah (@theabufofanah) comes out of hiding for Episode 101. After taking a 3 month hiatus to start the year, the podcast has officially kicked off for the year. Let's talk about what's to come. This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today! Have a question for the podcast? Click here to go to our website and click on...2023-04-1217 min

Permission to CEOEP 100: Year in Review + New Goals + Audit Your Current LifeEpisode 100: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah)dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've learned so much from. I'm looking forward to the next 100 episodes! Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on th...2022-12-3116 min

Permission to CEOEP 99: Website Workshop TrainingEpisode 99:Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I would highly recommend starting here. Also, don't forget to share this episode with another business owner. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to...2022-12-3128 min

Powered AFEP 100: Year in Review + New Goals + Audit Your Current LifeEpisode 100: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah)dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've learned so much from. I'm looking forward to the next 100 episodes! Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on th...2022-12-3014 min

Powered AFEP 99: Website Workshop TrainingEpisode 99:Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I would highly recommend starting here. Also, don't forget to share this episode with another business owner. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to...2022-12-3027 min

Permission to CEOEP 98: Set Your Fears + Friends that Push Us + UpdatesEpisode 98: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a positive thing. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voi...2022-12-2719 min

Powered AFEP 98: Set Your Fears + Friends that Push Us + UpdatesEpisode 98: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a positive thing. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voi...2022-12-2717 min

Permission to CEOEP 97: Planning for 2023 + New ProductsEpisode 97: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product suite going into the upcoming year. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the...2022-12-2316 min

Powered AFEP 97: Planning for 2023 + New ProductsEpisode 97: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product suite going into the upcoming year. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the...2022-12-2314 min

Permission to CEOEP 96: Sometimes Affordability leads to Inaction, How to Measure Impact as You Grow, Serving Segments of People vs EverybodyEpisode 96: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and how to change the way you measure impact. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of th...2022-11-2824 min

Powered AFEP 96: Sometimes Affordability leads to Inaction, How to Measure Impact as You Grow, Serving Segments of People vs EverybodyEpisode 96: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and how to change the way you measure impact. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of th...2022-11-2823 min

Permission to CEOEP 95: Venture Funds: Where is the Money Going?Episode 95: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he usually see's, and most importantly why most go out of business sooner when they have more access to capital. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Cli...2022-11-1819 min

Powered AFEP 95: Venture Funds: Where is the Money Going?Episode 95: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he usually see's, and most importantly why most go out of business sooner when they have more access to capital. Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Cli...2022-11-1818 min

Permission to CEOEP 94: Permission to CEO + New NewsletterEpisode 94: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about his new newsletter and community called Permission to CEO. This newsletter is all about highlighting real stories and powerful lessons that will change the way you think, what you believe, and how you operate in life & business. Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. ...2022-11-1411 min

Powered AFEP 94: Permission to CEO + New NewsletterEpisode 94: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about his new newsletter and community called Permission to CEO. This newsletter is all about highlighting real stories and powerful lessons that will change the way you think, what you believe, and how you operate in life & business. Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/ Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. ...2022-11-1409 min

Permission to CEOEP 93: Holiday Sales Challenge + Closing the SaleEpisode 93: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about the 3-Day Holiday Sales Challenge!! A Sales Challenge focused on helping you BOOST your sales during the holidays. "Last year, we made almost 1 Million Dollars during the holidays and I'm going to show you exactly how we did it, what worked and didn't work, and how you can set yourself up for success." If you're ready to join the challenge all the details are below... let's begin this week's podcast! Join the 3-Day Holiday Sales Challenge Here: https://start.poweryourlaunch.com/holiday-challenge ...2022-11-1142 min

Powered AFEP 93: Holiday Sales Challenge + Closing the SaleEpisode 93: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about the 3-Day Holiday Sales Challenge!! A Sales Challenge focused on helping you BOOST your sales during the holidays. "Last year, we made almost 1 Million Dollars during the holidays and I'm going to show you exactly how we did it, what worked and didn't work, and how you can set yourself up for success." If you're ready to join the challenge all the details are below... let's begin this week's podcast! Join the 3-Day Holiday Sales Challenge Here: https://start.poweryourlaunch.com/holiday-challenge ...2022-11-1140 min

Permission to CEOEP 92: What Doesn't Work For My Life AnymoreEpisode 92: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about how you can ALWAYS choose to redefine what your life looks like moving forward. In this episode Abu highlights how you can begin defining the things that don't work for your life anymore and begin adding the things that will work... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.pow...2022-11-0715 min

Powered AFEP 92: What Doesn't Work For My Life AnymoreEpisode 92: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about how you can ALWAYS choose to redefine what your life looks like moving forward. In this episode Abu highlights how you can begin defining the things that don't work for your life anymore and begin adding the things that will work... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.pow...2022-11-0714 min

Permission to CEOEP 91: How I Hire Now Saves Me My Sanity + How to Evaluate HiresEpisode 91: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about HIRING. This is a big topic for small businesses because hiring is one of the most challenging things you can do and hiring the wrong person or agency can also put you out of business. In this episode, Abu talks about how he hires now and evaluates his hires vs what he used to do in the past... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a...2022-11-0414 min

Powered AFEP 91: How I Hire Now Saves Me My Sanity + How to Evaluate HiresEpisode 91: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about HIRING. This is a big topic for small businesses because hiring is one of the most challenging things you can do and hiring the wrong person or agency can also put you out of business. In this episode, Abu talks about how he hires now and evaluates his hires vs what he used to do in the past... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a...2022-11-0412 min

Permission to CEOEP 90: My Issues with Facebook (Meta)Episode 90: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) finally faces Facebook (Meta) on his main issues. There's been a silent back and fourth the last few years and Abu finally addresses his specific issues with how they manage the relationship. This is not personal, it's just a critique and Abu's version of what he thinks is happening... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Ou...2022-10-3117 min

Powered AFEP 90: My Issues with Facebook (Meta)Episode 90: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) finally faces Facebook (Meta) on his main issues. There's been a silent back and fourth the last few years and Abu finally addresses his specific issues with how they manage the relationship. This is not personal, it's just a critique and Abu's version of what he thinks is happening... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Ou...2022-10-3116 min

Permission to CEOEP 89: Khadija Bingham + How to Grow into a Big Business + Making ImpactEpisode 89: Abu Fofanah (@theabufofanah) brings back Khadija Bingham (@MsMoneyHoney) and the conversion focuses on how should small businesses think about marketing at each stage of their growth. Abu's also answering some of the rapid fire questions Khadija is asking him on the fly. This is a really great interview especially if you're trying to figure out how you should spend your time and money when it comes to marketing... let's begin this week's podcast! Guest Links: Follow Khadija Bingham Instagram • Learn more about Money Honey Financial Services • Follow Khadija Bingh...2022-10-2820 min

Powered AFEP 89: Khadija Bingham + How to Grow into a Big Business + Making ImpactEpisode 89: Abu Fofanah (@theabufofanah) brings back Khadija Bingham (@MsMoneyHoney) and the conversion focuses on how should small businesses think about marketing at each stage of their growth. Abu's also answering some of the rapid fire questions Khadija is asking him on the fly. This is a really great interview especially if you're trying to figure out how you should spend your time and money when it comes to marketing... let's begin this week's podcast! Guest Links: Follow Khadija Bingham Instagram • Learn more about Money Honey Financial Services • Follow Khadija Bingh...2022-10-2818 min

Permission to CEOEP 88: Advantages of being a SMALL business + MarketingEpisode 88: Abu Fofanah (@theabufofanah) breaks down the advantages of being a small business and why you need to use these advantages to get ahead. The reason why you don't want to "act" like a big business when you're growing... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuF...2022-10-2414 min

Powered AFEP 88: Advantages of being a SMALL business + MarketingEpisode 88: Abu Fofanah (@theabufofanah) breaks down the advantages of being a small business and why you need to use these advantages to get ahead. The reason why you don't want to "act" like a big business when you're growing... let's begin this week's podcast! Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuF...2022-10-2412 min

Permission to CEOEP 87: Marketing is Important + Facebook AdsEpisode 87: Abu Fofanah (@theabufofanah) breaks down why marketing is even more important for small businesses and what they usually get wrong when it comes to marketing their product or service business. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - 2022-10-2113 min

Powered AFEP 87: Marketing is Important + Facebook AdsEpisode 87: Abu Fofanah (@theabufofanah) breaks down why marketing is even more important for small businesses and what they usually get wrong when it comes to marketing their product or service business. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - 2022-10-2112 min

Permission to CEOEP 86: BIG DIFFERENCE + Facebook Ads vs Tik Tok AdsEpisode 86: Abu Fofanah (@theabufofanah) breaks down the BIG DIFFERENCE between Facebook Ads vs Tik Tok ads, what you should consider when choosing which platform to focus on, and which platform provides the most conversions. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power...2022-10-1705 min

Powered AFEP 86: BIG DIFFERENCE + Facebook Ads vs Tik Tok AdsEpisode 86: Abu Fofanah (@theabufofanah) breaks down the BIG DIFFERENCE between Facebook Ads vs Tik Tok ads, what you should consider when choosing which platform to focus on, and which platform provides the most conversions. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power...2022-10-1703 min

Permission to CEOEP 85: Facebook Ads + How to Make Them Work + Black FridayEpisode 85: Abu Fofanah (@theabufofanah) breaks down what you need to be aware of when marketing during the Black Friday Holiday and how to make Facebook Ads work for you. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - lear...2022-10-1416 min

Powered AFEP 85: Facebook Ads + How to Make Them Work + Black FridayEpisode 85: Abu Fofanah (@theabufofanah) breaks down what you need to be aware of when marketing during the Black Friday Holiday and how to make Facebook Ads work for you. Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - lear...2022-10-1415 min

Permission to CEOEP 84: Mr. Beast Turned Down A $1 BILLION Offer For His YouTube Channels And BrandsEpisode 84: Abu Fofanah (@theabufofanah) breaks down was it a smart decision for Mr.Beast to turn down $1 Billion Dollars, why it matters, and how much is Mr.Beast actually worth? Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - ...2022-10-1017 min

Powered AFEP 84: Mr. Beast Turned Down A $1 BILLION Offer For His YouTube Channels And BrandsEpisode 84: Abu Fofanah (@theabufofanah) breaks down was it a smart decision for Mr.Beast to turn down $1 Billion Dollars, why it matters, and how much is Mr.Beast actually worth? Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it. Our website: https://www.poweredaf.com/ Subscribe to Our Community Here for exclusive content: AbuFofanah.com Join the Power Your Launch Marketing Accelerator - ...2022-10-1016 min

Yo Quiero DineroWhat You're Doing Wrong With Digital Marketing ft. Abu Fofanah | Power Your LaunchEpisode 175 talks about what you're doing wrong with digital marketing featuring Abu Fofanah of Power Your Launch. Listen now!Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities.The Power Your Launch Marketing Accelerator is an extension of his mission. Since launching in 2019, he’s helped more than 10,000 entrepreneurs and business owners learn how to market and monetize their businesses online. From teaching and speaking at Harvard Busines...2022-10-0951 min

Permission to CEOEP 83: Is Being TOO Available a Bad Thing?Abu Fofanah (@theabufofanah) breaks down the pros and cons of being too available, how to navigate it, and the questions you need to be asking yourself in order to achieve maximum control of your time Links: Join the Power Your Launch Marketing Accelerator - learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love...2022-10-0712 min

Powered AFEP 83: Is Being TOO Available a Bad Thing?Abu Fofanah (@theabufofanah) breaks down the pros and cons of being too available, how to navigate it, and the questions you need to be asking yourself in order to achieve maximum control of your time Links: Join the Power Your Launch Marketing Accelerator - learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love...2022-10-0711 min

Permission to CEOEP 81: Khadija Bingham: Exceeding Expectations, Leaving Goldman Sachs, & Doing the ImpossibleEpisode 81: Abu Fofanah (@theabufofanah) interviews Khadija Bingham about transitions, how to establish a personal belief system, when she knew it was time to leave her job at Goldman Sachs to pursue her purpose, and how her relationship with her family continues to grow and inspire her. This was an amazing conversation with an amazing visionary. Links: Follow Khadija Bingham Instagram Learn more about Money Honey Services Follow Khadija Bingham on Twitter Have a question? Click here to go to our website and click on the corner of the website, leave a voic...2022-09-2643 min

Powered AFEP 81: Khadija Bingham: Exceeding Expectations, Leaving Goldman Sachs, & Doing the ImpossibleEpisode 81: Abu Fofanah (@theabufofanah) interviews Khadija Bingham about transitions, how to establish a personal belief system, when she knew it was time to leave her job at Goldman Sachs to pursue her purpose, and how her relationship with her family continues to grow and inspire her. This was an amazing conversation with an amazing visionary. Links: Follow Khadija Bingham Instagram Learn more about Money Honey Services Follow Khadija Bingham on Twitter Have a question? Click here to go to our website and click on the corner of the website, leave a voice note...2022-09-2642 min

Permission to CEOEP 80: Why DATA matters in Business + How to FALL in LOVE with the DATAEpisode 80: Abu Fofanah (@theabufofanah) breaks down the importance of DATA in your business - why we should collect it, how to use it to your advantage, and most importantly how to embrace it. Links: Join the Power Your Launch Marketing Accelerator Learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Subscribe to our Youtube channel...2022-09-2308 min

Powered AFEP 80: Why DATA matters in Business + How to FALL in LOVE with the DATAEpisode 80: Abu Fofanah (@theabufofanah) breaks down the importance of DATA in your business - why we should collect it, how to use it to your advantage, and most importantly how to embrace it. Links: Join the Power Your Launch Marketing Accelerator Learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Subscribe to our Youtube channel. 2022-09-2307 min

Permission to CEOEP 79: How to Manage Your "GRIND" Season + When Does the Grind End?Episode 79: Abu Fofanah (@theabufofanah) answers one of the most asked questions, When does the ‘GRIND’ end, and tips on how to manage your ‘grind’ seasons? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Subscribe to our Youtube channel. -- Past guests on the Powered...2022-09-1907 min

Powered AFEP 79: How to Manage Your "GRIND" Season + When Does the Grind End?Episode 79: Abu Fofanah (@theabufofanah) answers one of the most asked questions, When does the ‘GRIND’ end, and tips on how to manage your ‘grind’ seasons? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Subscribe to our Youtube channel. -- Past guests on the Powered AF...2022-09-1905 min

Permission to CEOEP 78: One Question Friday: Can Build My Brand without AdsEpisode 78: Abu Fofanah (@theabufofanah) answers one of the most asked questions, Can I build my brand without ads? Should I not focus on ads and do other things? How much does content play in building my brand? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, and craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Sub...2022-09-1612 min

Powered AFEP 78: One Question Friday: Can Build My Brand without AdsEpisode 78: Abu Fofanah (@theabufofanah) answers one of the most asked questions, Can I build my brand without ads? Should I not focus on ads and do other things? How much does content play in building my brand? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, and craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered AF? Subscri...2022-09-1610 min

Permission to CEOEP 77: Accepting our Most Limiting Beliefs + Breaking Your Beliefs SystemAbu Fofanah (@theabufofanah) breaks down why some people don’t succeed and others flourish. This week’s episode focuses on BELIEFS, why most people accept their most limiting beliefs and how to break our belief systems. Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered...2022-09-1320 min

Powered AFEP 77: Accepting our Most Limiting Beliefs + Breaking Your Beliefs SystemAbu Fofanah (@theabufofanah) breaks down why some people don’t succeed and others flourish. This week’s episode focuses on BELIEFS, why most people accept their most limiting beliefs and how to break our belief systems. Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. -- Do you love Powered...2022-09-1218 min

Permission to CEOEP 76: One Question Friday: How to Hire as You Grow Your BusinessEpisode 76: Abu Fofanah (@theabufofanah) answers one of the most asked questions, When should I begin to hire? What positions should I Hire First? Who should I hire? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. Do you love Powered AF? Subscribe to our Youtube channel. -- Past guests on the Powered AF Pod...2022-09-0911 min

Powered AFEP 76: One Question Friday: How to Hire as You Grow Your BusinessEpisode 76: Abu Fofanah (@theabufofanah) answers one of the most asked questions, When should I begin to hire? What positions should I Hire First? Who should I hire? Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service based business online and on social media. You’ll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales. Do you love Powered AF? Subscribe to our Youtube channel. -- Past guests on the Powered AF Podcast includ...2022-09-0910 min

Permission to CEOEP 75: One Question Friday: How to Pivot From One Idea to Another?Episode 75: Abu Fofanah (@theabufofanah) answers one of the most asked questions by business owners looking to Pivot. How do I exactly pivot from one idea to another? Should I pivot? When is it time to pivot? --- Links: Join the Power Your Launch Marketing Accelerator learn how to market your product or service-based business online and on social media. You’ll learn how to find your ideal customers, target new customers, and craft effective marketing campaigns that resonate and drive sales. Do you love Powered AF? Subscribe to our Youtube channel. --- 2022-09-0208 min