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AcrossThePond
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Across the Pond, a Premier League Podcast
Those Six Minutes or So
The squad wraps the Premier League season discussing the twists and turns of the final day of the season including Aston Villa's attempt at changing fate, Burnley's goodbye, Leed's survival, our takeaways from this season, Prediction League comes to a close, listener questions and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-05-24
57 min
Across the Pond, a Premier League Podcast
Infinity Stones
The team joins together just before the final matches of the season to talk FA Cup action, North London drama surrounding Champions League spots, Aston Villa's infinity stone ability to decide both relegation and the champion, Brentford surprising, EFL Championship playoffs, Prediction League and our final listener questions before the season ends. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-05-18
48 min
Across the Pond, a Premier League Podcast
Brightonlona
The squad gets together to verify if the title race is officially dead, Todd Boehly's takeover of Chelsea FC, the North London Derby, FA Cup Final, Prediction League, Brighton channelling prime Barcelona, Haaland's potential impact on Manchester City and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-05-10
46 min
Across the Pond, a Premier League Podcast
Moonwalking to Safety
With Chris watching from the stands, the team playing a man down lines up to kick back and reflect on Norwich’s relegation (3:40) and Watford on the edge, the return of the leaky cauldron (18:00), Champions League glory (23:45), Prediction League (30:30), listener questions (33:00) and more! Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-05-03
39 min
Across the Pond, a Premier League Podcast
Credit to Michael Jackson
The squad assembles to talk about Everton's trip to Anfield where Jose Mourinho's spirit rang true, Origi's return to the field, Burnley's climb out of relegation, Arsenal solidifying their spot in the fight for Top 4, the hiring of Erik Ten Hag, Tottenham's bumpy fight for 4th, Champions League semifinals, listener questions and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-04-26
40 min
Across the Pond, a Premier League Podcast
Lead the Charge
This week, while Chris is out…the crew, breaks down the battle of the premier league giants (4:00) along with the battle of the bottom dwellers (29:20). New format same crew, be sure to tune in for this unedited live podcast recording! Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-04-14
50 min
Across the Pond, a Premier League Podcast
Gucci's Mane
The team gathers after the birth of another ATP baby and an international break to talk about the 2022 World Cup draw (1:01), Top Boy reactions (8:09), Thiago Silva's tired legs (12:25), Tottenham sneaking into Top 4 (11:15), Champions League (19:54), Prediction League (24:06), listener questions (25:49) including Jack Grealish's 7-figure deal with Gucci (28:26) and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-04-05
32 min
Across the Pond, a Premier League Podcast
Spring Cleaning
The squad assembles to talk Top Boy Season 2, FA Cup Quarterfinal action, celebrating 3 points like lifting a cup, Harry Kane's swift return to greatness, the Champions League Quarterfinal draw, spring cleaning, Prediction League, the Deloitte Football Money League (link below) and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. 2022 Deloitte Money Football League: https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond ...
2022-03-22
40 min
Across the Pond, a Premier League Podcast
Get Your Bags
This week while Chris is out the crew breaks down the Top 4 race (8:20), the quickly evolving situation of Roman Abramovich and Chelsea (18:30), relegation battle (29:40), Champions League (39:40) and listener questions (41:10). New format, same crew. Be sure to tune in for this unedited live podcast recording! Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-03-16
48 min
Across the Pond, a Premier League Podcast
Check Your Biases
The team laces up to talk about the weekend of destruction including Everton's massive defeat to Tottenham, Manchester City proving Manchester is blue, Aston Villa impressing some folks, Roman Abramovich's imminent sale of Chelsea FC, Champions League fixtures, Prediction League, listener questions including Ugly Defender Bias™ and more. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-03-08
39 min
Across the Pond, a Premier League Podcast
In A Nutshell
The squad assembles to talk about Chelsea's attempt to capture its second cup this season (2:03), Tuchel's decision to sub Kepa in (5:20), Liverpool's quest for the quadruple (9:25), Chalobah's jewels (12:52), a farewell to Bielsa and greeting Jesse Marsch (14:29), the scrappy relegation situation (23:06), and l̶i̶s̶t̶e̶n̶e̶r̶ Chris' questions (29:14). Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-03-01
42 min
Across the Pond, a Premier League Podcast
Title Race Back On
This week, the team records a short and live podcast while Chris & Jacob are away. We break down the title race & the wild games (4:00) from the weekend, as well as a preview of the midweek games, champions league and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-02-22
26 min
Across the Pond, a Premier League Podcast
Broken Heart's Club
The squad meets up on Valentine's Day to talk about new arrivals now that the January window is locked shut and AFCON has wrapped, the fight for 4th place, our Valentine's Day thoughts, Newcastle's impressive run into safety, European competitions midweek, Prediction League, listener questions and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-02-15
47 min
Across the Pond, a Premier League Podcast
Dilly Ding, Dilly Gone
The squad suits up for a review of Watford's atrocious managerial history after the sacking of Claudio Ranieri (2:53), the week's most significant results (8:58), the relegation mystery (23:36), Aston Villa and their path forward (24:16), Prediction League (37:00), listener questions (39:37) and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio
2022-01-27
44 min
Across the Pond, a Premier League Podcast
Whole Lot of Shiitakes
The squad gathers after the holidays to talk Secret Santa gift arrivals (1:33), New Years Resolutions for clubs (5:22), highs and lows from the first half of this season (9:31), title race status (16:59), bold predictions for the next 45 (29:45), listener questions (33:45), Prediction League (39:37) and more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio Twitch: https://twitch.tv/atpradio
2022-01-04
44 min
Across the Pond, a Premier League Podcast
You Had One Job
The squad logs on to talk about the COVID-19 outbreak in the Premier League that has multiple teams cancelling matches this holiday season (2:23), the strangest red we've seen in a long time (9:48), a penalty-filled weekend (13:38), the two Champions League draws we saw UEFA conduct (22:27), Prediction League (27:35), listener questions (33:03) and a whole lot more. Thanks for listening this season and if you rate us 5 stars and roast us in the comments, we'll be sure to read it on-air. Website: https://acrossthepond.co Twitter: https://twitter.com/acrossthepond IG: https://instagram.com/atpradio...
2021-12-14
37 min
The Sleep Factory
Getting nitty and gritty on some NFL business with ATP writer Chris Rios.
What is good people, how's it going! good to be back on air shooting the shit about the game we love the most... the NFL! Today our writer Chris Rios joins us to talk about some of the news and drama going on around the NFL. Was a super fun recording and is a must-listen... P.s no Cowboy fans were harmed during the making of this podcast! If you want to support us or just check out more of our work please look below for all our socials and the link tree to get...
2021-04-15
1h 21
The Sleep Factory
EASTER SUNDAY SPECIAL NFL PODCAST.
Happy Easter to everyone around the world whether you're religious or just enjoy scoffing down some easter eggs! (or both...) we hope you enjoyed your Sunday and time with your family. We have just dropped a new podcast where we discuss a few things that have happened in the NFL over the past couple of days and also chat about some honorable mentions of things we want to bring up. There's even a reference to the boat that got stuck in Egpyt as always we are keeping you up to date with current affairs and the NFL on this podcast! ...
2021-04-04
1h 25
The Sleep Factory
WHAT THE F*CK WAS THIS!
This was a rambling episode as we are short on time! however, on the weekend we will be back with a proper podcast with all the important NFL news and all the very un-intelligent takes we have on them! If you like this than id be surprised but we do guarantee a podcast every Thursday so here we go! I hope we see you this weekend for the next podcast of the ATP podcast. If you want to join our team email me on- Mehmetosmantanir@gmail.com or find us on the socials...
2021-04-01
1h 09
The Sleep Factory
LEROY HOARD SITS DOWN AND CHATS WITH THE BOYS!
Ex NFL RB Leroy Hoard joined us today for an extremely funny and awesome conversation, I HAVE NEVER LAUGHED SO MUCH IN A PODCAST! This man is a straight savage from telling his sister she looks like RAY LEWIS to playing golf with LT and Jim Brown he's has so many great and funny tales to tell. Make sure you do not miss this one and also tell your friends about it too! If you want to follow us on social media or just check out our YT follow these links-- IG- @Acrossthe_pond Twitter- @ATPsportsmedia Facebook- @theATPpodcast Catch us wee...
2021-03-25
1h 34
The Sleep Factory
Across the pond podcast- JJ WATT to the cardinals, Dak wanting Mahomes money, cuts around the NFL, Watson drama and much more!
Welcome back to the weekly podcast stationed across the pond! Hope everyone is doing well! Enjoying all the love and support on the socials and also the podcast, please make sure you reach out to us with any feedback and comments you have. On today's podcast, we talk NFL drama, JJ WATT to the cardinals, Dak wanting Mahomes money, cuts around the NFL, Watson drama, and much more. A lot of interesting talks and a lot of insulting the Texan's organization. I appreciate yall tuning in and make sure you stay around...
2021-03-04
58 min
The Sleep Factory
Weekly football podcast featuring an interview with Chris Evans 2021 Draft prospect.
In tonight's show we are joined by Chris Evans, a 2021 draft prospect out of Michigan. Chris is looking to get picked up by an NFL team this year and has the talent to do so. After the interview we discuss important trade rumors going on around the NFL including Watson and Wilson trade talks and all their dramas. And finally, we finish up by discussing the FCFL... AGAIN and also Cam Newton being trash-talked by a kid. Appreciate all the love we are getting on IG and on our podcast, please make sure to review...
2021-02-25
1h 31
The Sleep Factory
THE OFFSEASON DRAMA CONTINUES! Wentz to Indy/ FCFL/ Draft/ 14 year contracts!
The long lonely road of the NFL offseason begins, why be lonely when you can tune in? Join us as we discuss the big news of the day involving Wentz heading to indy, the biggest free agents, and potential trades. Explore the brand new FCFL as we gain a big new friend. And finally, we will attempt to comprehend the 14 yr signing deal of Fernando Tatis jr before rounding it out with a discussion about the most elite draft prospects. DO NOT MISS THE PODCAST... (please leave an honest review and give us feedback) Socials... IG- @Acrossthe_pond Twitter- @ATPsportsmedia Fac...
2021-02-18
1h 10
The Sleep Factory
CEO Michael Wyche interview- Ex Miami Hurricane, Ex Greenbay Packer (the greatest Packer to never play.) Now a motivation speaker and life coach.
WHO IS MICHAEL WYCHE? Interesting question, he is a man of many talents including being an exceptional football player and a great life coach. Michaels story is something out of a movie, his life hasn't been easy yet he has become a phenomenal human from his experiences. Join me and Michael as we adventure into his life, his upbringing, his difficulty growing up in a tough area, and his power to overcome tragedy and become a better person from it. You will love this podcast, and will love Michael's story- You can find him on I...
2021-01-25
1h 29
Beauty Reform School
Across the pond
In my effort to catch up with my long distance artist friend SJHOOD (she’s in the UK now), she flipped the script & wound up interviewing me too! Tune in, then check in on your long distance friends! 🖤🤘🏾 #beautyreformschool #longdistancefriends #beautyreformschoolpodcast #acrossthepond
2021-01-25
1h 01
The Sleep Factory
The Conference Championship weekend podcast- special guest interview Christopher Bustamante.
Happy conference weekend people, I hope everyone is excited to watch two great matchups this week. And to honor the special occasion iv dropped a special podcast where we talk about the games and some NFL news. Long time friend of the show Christopher Bustamante joins me as well as we discuss his very awesome news of signing with The San Antonio Gunslingers in the Arena league! I hope you guys enjoy the episode and also enjoy your playoff weekend... ROLL ON SOME FOOTBALL. Insta- @Acrossthe_pond Other socials-linktr.ee/acrossthepond
2021-01-21
1h 19
Marketing Transformed Podcast
53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)
That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.
2020-09-23
38 min
Marketing Transformed Podcast
52 - How To Role Model Modern Leadership (#AMAP)
In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.
2020-09-16
27 min
Marketing Transformed Podcast
51 - How To Inspire Collaboration With Your Product Partners (#AMAP)
In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.
2020-09-09
29 min
Marketing Transformed Podcast
50 - How To Measure What Matters (#AMAP)
In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.
2020-09-02
24 min
Marketing Transformed Podcast
49 - How To Fuel A Transformation Mindset
In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.
2020-08-26
25 min
Marketing Transformed Podcast
48 - How To Develop Your Growth Mindset
In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.
2020-08-19
27 min
Marketing Transformed Podcast
47 - How To Excel At Customer Experience
At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and provide an action plan on how to excel at customer experience to delight your consumers, customers and shoppers.
2020-08-12
30 min
Marketing Transformed Podcast
46 - How To Generate Killer Content And Cultivate Creativity
Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.
2020-08-05
25 min
Marketing Transformed Podcast
45 - How To Do Performance Marketing
After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have - we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing.
2020-07-29
29 min
Marketing Transformed Podcast
44 - How To Update And Evolve Your Marketing Playbook
This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.
2020-07-22
24 min
Marketing Transformed Podcast
43 -How To Turn Insights Into Action And Gain A Competitive Advantage
Turning data into insight, and then insights into action are critical steps in developing your agile marketing action plan. In this episode, we equip you with a detailed plan, practical steps, personal stories and inspiring examples that help you on the journey to be an insights organization that makes things, that creates things!
2020-07-15
29 min
Marketing Transformed Podcast
42 - How To Build A Brand. Embrace The Essence Of Brand Positioning
Brand building and positioning is all about clearly defining your brand’s equity and its value. In this episode, we highlight why you need to go further by having purpose and meaning in its DNA. We then provide an action plan to create a unique position in the hearts and minds - and ultimately the wallets and purses (and digital accounts) of consumers and shoppers in the highly competitive landscape in which a brand exists.
2020-07-08
29 min
Marketing Transformed Podcast
41 - How To Craft Your Vision And Mission For Success
In the first step in our Agile Marketing Action Plan, we look at crafting a perfect vision. A six step guide on how to do it well with inspiration from the insurance industry of all places. Practical steps and case studies for any size of organisation.
2020-06-30
21 min
Marketing Transformed Podcast
40 - Season 4 Preview Agile Marketing Action Plan (#AMAP)
In this season 4 preview, we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers to deliver on marketing transformation and what to expect in the future episodes.
2020-06-24
13 min
Marketing Transformed Podcast
39 - Season 3 Finale: The Modern Marketer - (Marketing In A Post Covid World)
In this season finale we reflect on what it takes to be a Modern Marketer in a pre, during and (hopefully) post covid world. We select our 10 big lessons from this season, and give a shout out to the role models and inspirational leaders that fuel our passion for Marketing Transformation. Listen to the end to hear what’s coming up in season 4.
2020-06-17
36 min
Marketing Transformed Podcast
38 - Embracing Your Ethical Entrepreneurial Spirit
We truly believe the sustainable marketing future will be a bright one. In this episode, we share inspirational examples of brands and corporations that are stepping up their sustainability commitments. We then highlight ways to act with purpose, and how you can embrace your entrepreneurial spirit as a business owner or as a marketer.
2020-06-09
30 min
Marketing Transformed Podcast
37 - A Sustainable Marketing Future
Creating a sustainable future will require a sustained focus, with sustainable marketing. Simple. We look at the thought leaders from unusual sources and what this will mean for the marketing trends of the future.
2020-06-03
27 min
Marketing Transformed Podcast
36 - Why Every Company Must Make Well - Being A Priority
Wellbeing is the name of the game: financial, employee, customer - physical and mental. At the top of every CEO’s intray will be “What do we do with the office?” We provide a practical plan as to what we will all need to think about when, or if we return from lockdown.
2020-05-27
27 min
Marketing Transformed Podcast
35 - The Big Reset. What’s The Future Of Work?
Perhaps as many as 30 percent of people will work from home multiple days per week within a couple of years. Yet one of the most critical parts of leadership is bringing everyone together. So how do you bring everyone together when you are working remotely and what skills do we need to sharpen?
2020-05-20
28 min
Marketing Transformed Podcast
34 - Modern Marketers Lead With Compassion And Strength
It’s becoming clear that keeping people motivated, excited and encouraged is being reset. The ability to remain creative, collaborative and foster the best marketing will evolve as leading with compassion and strength emerges as the new paradigm for us to adopt.
2020-05-12
30 min
Marketing Transformed Podcast
33 - Marketing Lessons From A SAAS Driven World
SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.
2020-05-06
32 min
Marketing Transformed Podcast
32 - The CMO & CIO - Poised To Lead
In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.
2020-04-29
29 min
Marketing Transformed Podcast
31 - Human FIRST, Digital Second
Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advise we can put into practice
2020-04-21
28 min
Marketing Transformed Podcast
30 - Marketers That Thrive In Uncertain Times
Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head on. But what frameworks can we use to thrive in uncertain times?
2020-04-15
30 min
Marketing Transformed Podcast
29 - Be Creative And Act With Purpose In A Crisis
Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.
2020-04-08
31 min
Marketing Transformed Podcast
28 - What’s Your Personal Brand?
Does your personal brand do you justice? In this episode we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, impact for you and your career. And yes we have to reference Gary Vaynerchuk.
2020-04-01
33 min
Marketing Transformed Podcast
27 - Marketing Works! (the Brand Turnaround Episode)
As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.
2020-03-25
27 min
Marketing Transformed Podcast
26 - Walking The Tightrope Of Scaling Up (your Business)
“In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures and the skills marketers need in this space”.
2020-03-18
28 min
Marketing Transformed Podcast
25 - Start Ups, Scale Ups And Marketing Lessons
Start ups - which ones stand out to us? What makes a serial entrepreneur successful? We share personal stories of entrepreneurial successes and failures - what we’ve learned, some things we’d do again and things we’d do differently.
2020-03-11
27 min
Marketing Transformed Podcast
24 - What Can Go Wrong Will Go Wrong - Transformation Mistakes To Avoid
One of the first reasons a transformation fails is due to the CEO not setting a high enough aspiration. We debate if this is true, find learnings from failures and successes and provide practical tips you can apply right now.
2020-03-04
25 min
Marketing Transformed Podcast
23 - What Is B2i Marketing? (personalization Is The New Standard)
We debate if B2i, not B2C (ie business to an individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.
2020-02-26
28 min
Marketing Transformed Podcast
22 - Creating Superfans And Building Brand Communities
From KickStarter to Star Wars, Superfans and brand communities are everywhere! We look at what it takes to create them, share success stories of who’s doing it well and discuss how marketers can create generations of fans.
2020-02-19
29 min
Marketing Transformed Podcast
21 - The Storytelling Playbook For Marketers (The Sequel) To Episode 20
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou. We take inspiration from poetry, household brands and entrepreneurs to create great storytelling in marketing.
2020-02-12
28 min
Marketing Transformed Podcast
20 - Great Storytelling Is Great Marketing
Storytelling is the cornerstone of great marketing. We explore what makes a story compelling, the questions that lead to engaging stories and some of the greats we can learn from such as Muhammad Ali.
2020-02-05
28 min
Marketing Transformed Podcast
19 - Marketing Remix, Recycle, Reuse
What goes around comes around! We test the belief that new marketing ideas are simply old ones remixed. We explain how established brands continue to remain relevant via their ability to unlock and unleashing deep human understanding and turn them into insights.
2020-01-29
27 min
Marketing Transformed Podcast
18 - AI Vs Robots Vs Marketing - Who Wins
We look at how will technology affect marketing and what does it mean to us in our day to day jobs. We explore which areas will be automated, what the latest skills should be and envision the marketing jobs of the future.
2020-01-22
28 min
Marketing Transformed Podcast
17 - Don’t Know Your Competitors. Know How To Beat Them!
We look at competitor activity. How to use it constructively to motivate yourself, your company and improve your offering to your audience. Marketing transformation is all about how do you make that significant step (not the incremental one). From examining the market and finding a clear space, or working out how you can muscle in and create something different from the competition.
2020-01-15
29 min
Marketing Transformed Podcast
16 - Unleash hidden value. Fix your broken agency relationships
Some of the most gifted people in the industry come from agencies, and quite often they are the unsung heroes behind advertising campaigns, strategies, and new product launches. Yet client-agency relationships continue to struggle as brands continue to look elsewhere for solutions, so we answer the BIG question - have agencies had their day?
2020-01-08
22 min
Marketing Transformed Podcast
15 - Are Purpose Led Brands The Future Of Business
We explore the power of purpose and the positive impact it's having on brands, on the employee experience and the corporate leaders who are driving decisions. The momentum behind these efforts is a key pathway to rebuild trust with consumers.
2019-12-31
25 min
Marketing Transformed Podcast
14 - Why Should You Trust Marketing And Advertising?
Trust is a big question that seems to dominate everything we do these days. Politicians, Media Channels, Product Reviews, even Products. (And we will come back to this one.) As marketers yes, we are storytellers, but we want that based on truth and trust, not fiction. So how do we go about it?
2019-12-25
25 min
Marketing Transformed Podcast
13 - Measuring Marketing Success - Putting Metrics Into Action
In episode 012 we determined the core eight modern marketing metrics. In this episode, we explain what to do with your metrics, how to set up and pick the right tools for the measurement system, and reveal the ‘Killer KPI’ everyone must have
2019-12-18
26 min
Marketing Transformed Podcast
12 - Essential Marketing Metrics
We get specific on how to know if you are succeeding and meeting business expectations and give you a fresh perspective on the modern marketing metrics/scorecard to apply in your organization.
2019-12-11
26 min
Marketing Transformed Podcast
11 - The Rise Of The Engagement Hacker
We investigate the Rise of the Retention Specialist, why there (rightly so) is an increasing focus on retention, not growth and what we’ve learned from thought leaders including Sean Ellis and Joseph Jaffe in this space.
2019-12-03
27 min
Marketing Transformed Podcast
10 - Sustaining Growth In The Face Of Setbacks
We tackle the challenge of growth, how to sustain it in the face of blockages and go deeper into the skills, techniques behaviours and actions to have in your armoury today and those to build for the future
2019-11-26
31 min
Marketing Transformed Podcast
09 - Creating An Optimum Growth Plan
We are going to talk about growth. Let's face it. Making sure the graphs go up not down is a core part of what we need to do. And every transformation plan has that in. Even if the measure is efficiency. We are going to look at how you create and optimise a sales plan and what we can learn from some of those huge rising stars of the tech world
2019-11-20
25 min
Marketing Transformed Podcast
08 - Building A Winning Team
This is all about building that winning team. Who is your first hire and who do you want on your wing? Assessing potential, taking risks and building skills and a team you can rely on.
2019-11-12
25 min
Marketing Transformed Podcast
07 - Sorry, Simon (Sinek) - Start With The How Not The Why
We argue that starting with the How, and the key role of building capabilities within an organization is needed to deliver the promise that modern marketing demands. Its critical now more than ever to ensure the human factor is front of mind in doing this
2019-11-06
25 min
Marketing Transformed Podcast
06 - Be Brave, Marketers, Be Brave !
We’ll explore why creative bravery is not just about coming up with the next Superbowl advert or challenger brand, but about courage to drive a viewpoint or an idea, products, services. It also means the right mindset and the power of saying yes, then figuring it out.
2019-10-30
23 min
Marketing Transformed Podcast
05 - What’s Your Marketing Super Power?
What’s your marketing superpower? Personal examples of how our marketing superpowers have helped us navigate our careers. There will be a few tips in there for you to identify yours and truly realizing the importance of aptitude over skills.
2019-10-23
27 min
Marketing Transformed Podcast
04 - Role Models, Heroes And Icons Who We Admire In Marketing
Welcome to Across the Pond - Marketing Transformed Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space. This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution. Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
2019-09-19
30 min
Marketing Transformed Podcast
02 - Creating A Culture For Innovation & Marketing Transformation
Welcome to Across the Pond - Marketing Transformed Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space. This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution. Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
2019-09-19
22 min
Marketing Transformed Podcast
01 - Across The Pond - Marketing Transformed The First Episode!
Welcome to Across the Pond - Marketing Transformed Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space. This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution. Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
2019-09-19
26 min
Marketing Transformed Podcast
Across The Pond Intro
Welcome to Across the Pond - Marketing Transformed Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space. This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution. Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
2019-09-19
00 min
Marketing Transformed Podcast
03 - Tips, Tricks And Hacks For Faster Marketing Innovation And Transformation
Welcome to Across the Pond - Marketing Transformed Chris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space. This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution. Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.
2019-09-17
26 min
SydVsCoco
The Ninth Fit - The Return of Beanie
Recorded 12 August, 2019 Welcome back! But it isn’t Goth Rock Season 2, sorry. We recap our summer Coco bought/paid off a car Old Toyota ad campaigns… Oh, what a feeling! Heart of a Honda. Leaving work and Syd finds… BEANIE!!! An unattended beanie signals The Return of Beanie! Drinking a not that great beer Last Call Brewery in Oakdale, Cali Blonde, #Disappointed Beer flights come in 4, 5, or 20, right? Count of 10 taps and what selections you might get. The IPA crowd, specifically the West Coast IPA crowd Dust Bowl Brewery, Turlock Fruit Tramp Stamp, it was good But not as goo...
2019-08-16
1h 09
#AcrossThePond The People & The Chatting
Oop • Ep 18 - What’s your Adventure? Today is a hilltop discussion
What moments have stuck out in your life that went a bit wrong, went a bit right, or stayed with you because of how unique they were? Michelle and Josh recount their hike through thorns to capture their favourite view of Cyprus. Life may not turn out the way you plan, but it’s unexpected moments are often the ones we reminisce fondly.
2018-11-29
57 min
#AcrossThePond The People & The Chatting
Ep 17 - What do you do when you hit a creative block?
Stuck in a rut? Have a deadline that needs work for? How can you produce content when you’re feeling blocked? Josh & Michelle discuss solutions to the ‘creative block’.
2018-11-26
58 min
#AcrossThePond The People & The Chatting
Ep 16 - What is Cyprus? Josh & Michelle have found somewhere actually outside the EU but how is it?
Ever wondered about that little island below Turkey that gets all the Sun? Ever been to a distant place in the Winter? Ever thought about what it’s like to live more than 30 days in Cyprus? Join Josh & Michelle as they reveal the truths & ups and downs of living in Northern Cyprus.
2018-11-25
59 min
#AcrossThePond The People & The Chatting
Ep 15 - Why is insecurity so prevalent in society today?
From school-time to going clubbing as an adult we all have feelings of insecurity and we all see people over-compensating for their own insecurities. Why is so much of our modern day world so centred around humans’ greatest fears? This and other notions are explored in a special ‘across the border’ episode.
2018-10-14
45 min
#AcrossThePond The People & The Chatting
Ep 14 - What is this thing called fame that people crave?
The struggle with fame is that once you have it, it’s almost impossible for it to go away. How does it affect a person, and what are it’s pros and cons? We also discuss some other random asides, and it may include Harry Potter & Hermione Granger.
2018-10-10
59 min
#AcrossThePond The People & The Chatting
Ep 13 - What good can Conor McGregor do now?
Josh & Michelle evaluate the Conor McGregor v Khabib Nurmagomedov fight, Conor’s well known speech antics & the fallout of their behaviour. How would the world benefit if this much attention was given to more important world issues?
2018-10-09
59 min
#AcrossThePond The People & The Chatting
Ep 12 - A question of perception
How has age, careers and relationships changed our perception? As kids we tend to enjoy trying new things and making mistakes but as adults we fear how being bad at something affects our image. We discuss this and more in one of our more conversations style episode. Let’s us know if you liked it @LaughingMountie
2018-10-07
59 min
#AcrossThePond The People & The Chatting
Ep 11 - How do you overcome setbacks?
Josh & Michelle tackle the difficult reality of not getting your heart’s desires when or how you expect to receive them.
2018-10-07
59 min
#AcrossThePond The People & The Chatting
Ep 10 - What men and women what to hear about each other
Michelle and Josh go through r/askmen and r/askwomen to tackle popular questions folks want to hear from the opposite sex. What do you miss about being a younger man? What movie you watched that has scarred you for life? What are you just now starting to realise about life? We even have our first outtake at the end :)
2018-10-06
59 min
#AcrossThePond The People & The Chatting
Ep 9 - What is happiness & how can you get more of it?
What turns your frown upside down? Happiness comes from many sources, but can you buy it? Michelle and Josh discuss different things that bring them joy, some which have lasted long-term and some which have fizzled out.
2018-10-05
59 min
#AcrossThePond The People & The Chatting
Ep 8 - Has the world gone mad?
Do we really need to know that much about Ben Affleck’s rehabilitation progress? What is the influence of modern day media on our public behaviour? How has our access to funny videos and photos altered our sympathies for someone who has injured themselves? These topics & mentions of a troublesome cat are just a few of the many things that Josh & Michelle discuss to indicate that the world might have gone mad! 👀
2018-10-04
59 min
#AcrossThePond The People & The Chatting
Ep 7 - Working your way to Good Relationships
Michelle & Josh discuss different aspects of communication within relationships. Whether it be co-workers, friends or those in intimate relationships.
2018-10-04
59 min
#AcrossThePond The People & The Chatting
Ep 6 - How can we improve the Education System?
Michelle & Josh decide to tackle the topic what we aren’t taught in school & how the education system can be improved if we put our post-educational minds to it.
2018-10-03
59 min
#AcrossThePond The People & The Chatting
Ep 5 - UK vs. US Top Reality TV Shows
The U.K. Office was a hit. The. U.S. Office was a hit. Today Josh & Michelle decide to explore whether equivalent T.V. shows across the pond from one another compare.
2018-10-03
59 min
#AcrossThePond The People & The Chatting
Ep 4 Top 10 Movies Battle
Michelle challenges Josh to share their Top 10 Movies together and see who has the best list.
2018-10-02
59 min
#AcrossThePond The People & The Chatting
Ep 3 r/askreddit Q&A
On this podcast Michelle poses ‘askreddit’ questions to Josh & herself to answer. These include what super villain’s motivations do you most relate to, the best flight experience you’ve had & what skill would you develop if you were how would you were incarcerated for 10 years?
2018-10-01
59 min
#AcrossThePond The People & The Chatting
Ep 2 r/relationship questions on Reddit
The importance of communication and lifestyle compatibility in a relationship... Josh & Michelle dig deep and answer the questions topping the relationship forum on reddit.
2018-10-01
59 min
#AcrossThePond The People & The Chatting
Ep 1 - Took the plunge. Across the Pond :)
How we met, who we are, discussing the importance of relationships, life, Survivor, dealing with depression, and coming out the other side.
2018-09-28
56 min
MS Around The UK
Episode 9: Dan and Jen from USA
MsaroundtheUK is branching out tonight... across the pond! When we were searching Twitter we came across this couple. Both married to MS but also married to each other! Husband and wife, both living with MS, using our experiences to empower others. Engaging public speakers and book authors . Check them out on Twitter @DanJenDig #ms #USA #mulitplesclerosis #acrossthepond #msfamily #msaroundtheuk
2016-01-24
15 min