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Showing episodes and shows of
Ad Age's George P. Slefo
Shows
Small Talk with Jack
EP18: Why Podcasts Should be Free to All
In this episode, I talked about the news of Apple buying the exclusive rights of their podcasts. This is something I have never done before so I hope you all like it. I'm sorry for the lack of posting and I will be trying to do better with more uploads. Small Talk Website: https://thesmalltalkpodcast.wordpress.com/ On the website you can find: -My Social Media links -Spotify Playlist -Episode links for Spotify and iTunes -Contact info -About Me page -And more NOTE!!!: There are ads on the site. I'm have the free plan as of right now. So ads appear...
2019-12-02
32 min
Skokie Heads Talking
#8 George P. Slefo Part 1
The Fantasy Minute debuts tonight then George P. Slefo joins us to talk about the Skokie Heads auction draft and he shares with us what he is looking forward to seeing in the always important week 3 of the preseason.
2019-08-23
23 min
The Buyer's Journey
More Than Half of Marketers Make a Huge Mistake When Advertising on Digital Radio - April 16, 2018
Today's Commexis Cast discusses a major marketing mistake: half of marketers are using their terrestrial radio ads on digital radio platforms like Spotify and Pandora without creating alternatives. George Slefo on AdAge has a full report, plus the above stat that comes from a study by Edison Research and NPR. Slefo spoke to Tiffany Ray, managing director of digital strategy at Mindshare North America. "[B]ecause you can access these platforms across personal devices, your car and the connected home, there's an opportunity to engage consumers depending on how they're listening, by the device. [Yet] many marketers still put out th...
2018-04-16
13 min
Why I Social
The One Where Every Fruit Goes Bad
On this week's episode, (spoiler) we somehow end up discussing our favorite fruits. Also, "Bright" really wasn't that bad and is "a lot better than Suicide Squad." This week's Five Favorites: 1. Iran blocks encrypted messaging apps amid nationwide protests [Verge - story by Russell Brandom] 2. Exclusive: Spotify files for its IPO [Axios - story by Dan Primack] 3. Netflix’s ‘Bright’ reached 11M viewers in its first three days, according to Nielsen [Techcrunch - story by Anthony Ha] 4. Facebook Just Created More Ad Inventory - Through Instagram [AdAge - story by George Slefo...
2018-01-08
34 min
The Buyer's Journey
Agencies Worry As Chrome's Ad Blocker Looms - Aug. 30, 2017
On today's episode: The Cast discusses a report by Digiday's Lucia Moses on Google Chrome's built-in ad blocking update, what worries some marketers, and what you can expect. Plus, Len comments on AdWeek's George Slefo's article on Yelp's new partnership with data management platform Live Ramp, as Yelp hopes their ad sales for the platform grow. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Lead Digital & Creative Strategist).
2017-08-30
09 min