Shows
LOCAL EDGEStrengthening Local Journalism: How U.S. States Are Supporting Media InnovationThe discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push. Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism. For additional insights and data, visit: www.adcanadamedia.caProduced by Road 55 in Edmonton...2025-02-1921 minLOCAL EDGEReviving Local Media: How Ontario’s New Policy Leads the WayOn this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue. This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.For additional insights and data, visit: www.adcanadamedia.ca...2025-01-2418 minLOCAL EDGELocal Impact: How Storytelling Drives Community EngagementExplore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art...2024-12-1131 minLOCAL EDGETrust in Local MediaJoin us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency.For additional insights and data, visit: www.adcanadamedia.caProduced by Road 55 in Edmonton, Alberta — where we create content that connects. Le...2024-10-0934 minLOCAL EDGEMastering Canadian Local Markets: Data-Driven Advertising InsightsUnlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities.Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect...2024-08-2825 minLOCAL EDGELocalize to Maximize: Advertising SuccessIn this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life.Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for...2024-07-1219 minLOCAL EDGEThe Future of Local Media: Digital Editions and Advertising ImpactExplore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising...2024-05-2930 minLOCAL EDGEExploring the Digital Shift in Canadian News Consumption via E-editionsJoin us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. We're j...2024-04-2331 minLOCAL EDGEBridging the Gap in Media Narratives and Reaffirming the Vital Role of Community Newspapers in CanadaIn Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the...2023-12-2227 minLOCAL EDGEDiscover the key differences between on-line and traditional media in campaigns that target rural audiencesDiscover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities....2023-12-0430 minLOCAL EDGEUnveiling the Farming Reality: Cherilyn Jolly-Nagel on Values, Myths, and Innovation in Agriculture MarketingIn "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of...2023-11-1531 minLOCAL EDGEUnveiling the Power of Local Investors: Small Market Success StoriesIn Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local. Welcome to LOCAL...2023-10-1129 minLOCAL EDGELOCAL EDGE- Revealing the Strength of "Local Commitment" Through Community Champions and AdvocatesOn Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District...2023-09-2621 minLOCAL EDGELOCAL EDGE-Exploring Small Community Impact in Canadian AdvertisingUnveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in...2023-09-0835 minLOCAL EDGELOCAL EDGE- Vital and Impactful New Trends in Local Media AdvertisingTune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the...2023-08-2527 minLOCAL EDGELOCAL EDGE- Local News and Community InvolvementHost Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 2023-08-0327 minLOCAL EDGELOCAL EDGE- The Value of Small MarketsShawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.For more information, please visit: www.adcanadamedia.caThis series is proudly produced by the team at Road 55. Located...2023-05-3123 minLOCAL EDGELOCAL EDGE- Dealing With Changing DemographicsJoin host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority...2023-05-0926 minLOCAL EDGELOCAL EDGE- Maintaining A Vibrant Canadian Local News MediaJoin host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you...2023-04-2825 minLOCAL EDGELOCAL EDGE - The Power of Small Communities in CanadaJoin host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at the McKim Communications Group. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest...2023-04-1228 minLOCAL EDGELOCAL EDGE - Coming SoonComing soon! A new podcast! The LOCAL EDGE. 2023-03-3101 min