Adam Pierno And Farrah Bostic

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In the DemoBEST OF: Why We Do ThisWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired June 13, 2024.We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for politicians and policy makers about who they want to serve or punish, and how they want to build their coalitions; and...2024-09-261h 03

In the DemoBEST OF: Mediated Sex with Katy Coduto, PhDWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired August 31, 2024.The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor of media studies at Boston University and author of th...2024-09-191h 07

In the DemoBEST OF: Who Owns the 90s? with Rob HarvillaWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired on April 18, 2024.The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the '90s podcast, explore why the decade holds such a powerful allure for those who never experienced it firsthand.They discuss what accounts for this cross-generational appeal...2024-09-121h 05

In the DemoBEST OF: Generations Are Culture, with Anne Helen PetersenWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired on May 16, 2024.Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world.Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic to discuss the evolving narratives surrounding millennials and Gen Z. They explore how the...2024-09-051h 11

In the DemoBEST OF: Why Pew Stepped Away from Generations, with Kim ParkerWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired on July 18, 2023.BREAKING (kidding, sort of). In late May, Pew Research announced they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life" after a year-long analysis of their own approach to reporting on differences by generations, and the overall landscape of such content and reporting. This announcement supports a lot of what Farrah and Adam have been circling...2024-08-291h 01

In the DemoBEST OF: The Quote That Started the MythWe're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired February 9, 2023.In this episode, Farrah and Adam look more closely at the beginnings of the Millennial Myth, literally the opening quote of Millennials Rising. We discuss how much of the myth hangs on one short quote written in an essay by a (then) high school girl living in McLean, Virginia where the authors set their work. Then, Adam talks to the woman behind that very quote to understand how she...2024-08-2235 min

In the DemoWe Have to Talk About Jean, Part 2Generational stereotypes and the flaws in popular research on Millennials and Gen Z are dissected, revealing how cherry-picked data and misleading interpretations shape public perception. In this episode of In The Demo, we continue our deep dive into the work of Jean Twenge, questioning some of her methods as well as biases in her research on generational traits. We analyze the structure and content of books like iGen and Generations, specifically how authors manipulate data and rely on anecdotal evidence to support predetermined narratives. The conversation also touches on broader themes of individualism, collectivism, and the...2024-07-261h 11

In the DemoWe Have To Talk About Jean, Part 1Millennials Rising may have kicked off the race to define the Millennial generation, but one author in particular has become the singular thought leader among commentators, researchers, and others: Jean Twenge. Her books iGen and Generations helped her move from toiling in academic obscurity to shaping the discourse. In this episode of In the Demo, hosts Farrah Bostic and Adam Pierno critically examine Jean Twenge's work, particularly her two most recent books iGen and Generations. They explore the transition from academic research to popular nonfiction, questioning her data sources, her analytical frames, and her conclusions. The...2024-07-111h 04

In the DemoWasted with Further&FurtherGen Z is far more complex and resourceful than popular stereotypes suggest — intimate conversations with young people show us how they're navigating an increasingly challenging world. Their attitudes towards work, creativity, and personal fulfillment tell us a lot about how this generation is forging its path. In this episode of In the Demo, host Adam Pierno speaks with filmmakers Branden Mayer and Max Goldstein about their documentary ‘Wasted’. The film explores the lives of Gen Z individuals in Vancouver, challenging common misconceptions about their work ethic and aspirations. Mayer and Goldstein discuss their research methodology, the process...2024-06-2753 min

In the DemoWhy We Do ThisWe've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for politicians and policy makers about who they want to serve or punish, and how they want to build their coalitions; and for journalists and commentators who can popularize and spread these narratives in ways that permeate the public consciousness. These things matter - they affect how we see ourselves in the...2024-06-131h 02

In the DemoIt's the PhonesSocial media and smartphones are causing an epidemic of mental illness and anxiety among Gen Z, according to some prominent thinkers - but are these sweeping claims backed by evidence? Maybe the answer is: it's complicated, and jumping to simplistic conclusions is at best useless and at worst, dangerous.In this episode, we talk about recent discussions about the work of psychologist Jonathan Haidt (often in collaboration with generational researcher Jean Twenge), who argue tech is wreaking havoc on young people. We talk about flaws in the arguments, discuss other factors that contribute to these trends...2024-05-301h 05

In the DemoGenerations are Culture with Anne Helen PetersenMillennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world.Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic to discuss the evolving narratives surrounding millennials and Gen Z. They explore how the optimism of the 90s and early 2000s has given way to disillusionment, the impact of political polarization on younger generations, and the collective burnout experienced by a society that glorifies productivity...2024-05-161h 11

In the DemoGenerational Slang with Rebecca JenningsPreconceived notions and media narratives have warped perceptions of social media and internet culture, shaping misleading stories about generations. A critical look beyond the headlines reveals the complex realities of how people of all ages engage with online platforms in nuanced ways.Farrah Bostic and Adam Pierno welcome Rebecca Jennings, a reporter at Vox covering internet culture, to unpack the flawed assumptions and evolving trends shaping discourse around TikTok, influencers, and generational divides. Together, they explore how content creation, viral sensations, and the quest for fame and money online impact society in ways that often defy...2024-05-021h 08

In the DemoWho Owns the 90s? with Rob HarvillaThe nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the '90s podcast, explore why the decade holds such a powerful allure for those who never experienced it firsthand.They discuss what accounts for this cross-generational appeal, from the mythologizing of the 90s in media to the enduring impact of the era's defining genres and artists. And they discuss how technology and cultural shifts of the past 30 years...2024-04-181h 04

In the DemoMeet Gen AlphaGrowing impatience with generational stereotyping has sparked a critical reexamination of how we categorize and analyze age cohorts. Despite Generation Alpha still being born, that won't stop consultants and pundits from making sweeping predictions about who they will be and laying out dubious prescriptions for how they should be raised. By scrutinizing the motives behind labeling Generation Alpha, the absurdity of predicting the traits of a generation that hasn't fully arrived becomes apparent.Farrah and Adam discuss the cyclical nature of generational myths, the societal anxieties they reveal, and the problematic values emerging from Gen Alpha's...2024-04-041h 15

In the DemoThe Demographic CliffThe demographic cliff - a controversial idea that declining population growth will trigger economic disaster. But is it real or just sensationalized clickbait pushed by those with an agenda?Investment advisor Harry Dent popularized demographic cliff fears in the mid-2000s to sell his financial advice (and a book, of course). From there, it became a favored trope in education, where school administrators - from K-12 to college - worried about not having enough enrolled students. Recently, concerns have shifted to plummeting birth rates in South Korea, China, and Canada. But throughout history, similar narratives have...2024-03-2151 min

In the DemoQuiet QuittingWhen the Millennials came of age to enter the workforce (which took nearly 15 years) the media was awash in headlines about how to cater to this powerful new generation. Today, the headlines have turned to Gen Z. Farrah and Adam go deeper than the headlines to reveal that the story is still about Millennials. Reminiscent of the treatment of Gen X, Gen Z is constantly compared to their elders, but worse, many writers and researchers are lumping Millennials and Gen Z together. Mentioned Resources: Email-gated landing page: https://www.deloitte.com/global/en/issues/w...2024-03-071h 08

In the DemoClash of SegmentationsIn this episode, Farrah and Adam discuss the role and effectiveness of strategy in advertising, including how connected it needs to be to cultural trends, consumer insights, and business realities. And then - they take a deep dive into an article by Richard Huntington in WARC, "The Future of Strategy 2023: Marketing is in desperate need of a reality check" in which he agrees with our premise that generational segments are astrology for marketers - but uses this as a cudgel against all segmentations, which we don't care for, frankly.Also mentioned, Farrah's piece, "There's no such...2024-02-221h 15

In the DemoA Word From Our SponsorsThe best advertising reveals something you’ve thought for a long time about a product, service or its users (or yourself!) and presents in an unexpected way. Either for a laugh or some emotional response. Today, we’re seeing advertisers take broad stereotypes of generational segmentations and paste them directly into ads. The results are, um, not great. MENTIONED RESOURCES:2024 Lamb: The Generation Gap Coinbase: GenerationsJP Morgan Chase: Meet the JennifersTide - quiet timeThe Musings of an Opinionated Sod - Sorry, dear Rob Campbell, Farrah misattributed your blog title to Dave Trott!!! For shame! 2024-02-081h 01

In the DemoMillennial PerennialsAdam and Farrah commence a new season, and in the spirit of the new year, take a look at recent Millennial headlines and found that... nothing has changed, and nothing ever will.Links:Jodie Foster on Gen ZThe ironic reason Gen Z are ageing faster than millennials — MetroThe Plastic Surgery Trend Gen X, Millennials, & Gen Z All Agree On — The Zoe ReportHow you wear a scarf can reveal if you're Gen Z or Millennial — New York PostGen Z's throwback ‘chunky highlights’ hair trend makes millennials cringe: 'Don't do it!' — New York PostMillennials are ditching 'sad beige...2024-01-251h 00

In the DemoBONUS: Cross TabsA special drop in our feed - the inaugural episode of Farrah's new show Cross Tabs, released on Iowa's GOP Caucus day, January 15, 2024.Host Farrah Bostic (In the Demo Podcast, The Difference Engine) and pal Paul Soldera (Equation Research), set the table for what Cross Tabs is all about: demystifying what polls are and how they work.Mentioned links:Jill Lepore's "Politics and the New Machine" [The New Yorker]Jill Lepore's "The Problems Inherent in Political Polling" [The New Yorker]What Was Nate Silver's Data Revolution? [The New Yorker]"Polls' Representative Samples Often...2024-01-221h 00

In the DemoS1E21 - Millennials Paid Attention with Faris YakobOur special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company...2023-12-071h 05

In the DemoLet's give thanksWe are taking this Thursday off for Thanksgiving, sorry to our non-American listeners! We will be back with one more episode in December before pausing to work on Season 2, which is already under way. Please rate and review us on Apple Podcasts or your podcast app of choice. You can email us with questions or thoughts - adam@inthedemopodcast and farrah@inthedemopodcast. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head...2023-11-2302 min

In the DemoS1E20: The Newly OldsIs your generation your identity? What happens when your actual life starts to veer away from the story of your life? In this episode, we take a look at the way some members of the Millennial generation are starting to experience a mid-life identity crisis as they realize that they did in fact become married, home-owning, parenting adults with retirement savings. We examine these "getting older" Millennial narratives and what the data tells us about what's really going on with Millennials (on average). Highlights:Generational differences and life experiences. 5:35Millennial identity and generational anxiety. 12:20Gen X...2023-11-101h 14

In the DemoS1E19 - Is Millennial Intimacy Going to Save Us?Adam and Farrah regroup to discuss what they've learned from past episodes featuring Cindy Gallop, Katy Coduto PhD, and Cristen Dalessandro PhD (find them in the feed!!) about Millennial sex, dating, and intimacy. You know, the stuff you have to deal with before you even get to worrying about whether they're getting married on time and having enough kids!Intimacy, relationships, and generational differences. 0:00Gender roles, relationships, and technology. 7:22Dating apps and their impact on society. 12:34The impact of social media on self-awareness and relationships. 20:21Gender roles, attraction, and media influence. 25:33Millennials, Gen Z, and inter...2023-10-2746 min

In the DemoS1E18: Intimate Inequalities with Cristen DalessandroOur third installment in a series of episodes exploring the part in between hookup culture on college campuses, and "failure to launch" narratives about Millennials living at home instead of getting married and starting families: those years when you're an adult, working, and figuring out what you want in a relationship (if you even want one). In previous episodes we looked at the "social sex revolution" championed by Cindy Gallop, the world of online dating apps and sexting with Katy Coduto, and now we turn to the less overtly sexy but just as consequential parts of...2023-10-121h 06

In the DemoS1E17: Extremely Online with Taylor LorenzWe're joined by Taylor Lorenz, author of Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet to talk about how she had a front-row seat to many of the changes in media, memes, and Millennials over the course of her career from tabloid blogger to feature reporter for The Washington Post. We talk about the role of social media, the way incentives for media companies have evolved, how she proved internet culture was a beat, and how memes get amplified into mass culture - and what all this means for generational identities....2023-09-2843 min

In the DemoS1E16: Book Club! The Selfie Vote by Kristen Soltis AndersonWe started with headlines from the New York Post and other extremely online publications and our research overall has shifted heavily into the journalistic media narrative arc that has been assigned to Millennials; a group we’re not even sure we would say exists. Now we decided we need to read the most visible and influential books over the past 20 years that coincided with shifts in the story. Up first, Kristen Soltis Anderson’s 2015 book The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up).Find the book here: https://www.amazon.com...2023-09-141h 12

In the DemoS1E15: Mediated Sex with Katy Coduto, PhDThe story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor of media studies at Boston University and author of the forthcoming Technology, Privacy, and Sexting: Mediated Sex.Find out more about Katy here: https://kdcoduto.comIntroductionThe ro...2023-08-311h 07

In the DemoS1E14 - The (Millennial) Social Sex Revolution, with Cindy GallopWe're starting a mini-series on intimacy. First up, Cindy Gallop is the founder and CEO of Make Love Not Porn. They are pro-sex pro-porn Pro-knowing the difference. It's her personal experience with Millennial lovers that opened her eyes to the challenges they were faced with in relationships. Intimacy has been pushed out of culture, and replaced with a variety of distractions, entertainments and stories. Cindy's direct style makes her a sought after voice in this conversation. As you'll hear, she's seen the challenge up close and personal.Learn more https://cindygallop.com/ and makelovenotporn.tv 2023-08-1756 min

In the DemoS1E13: The flattening with Benish ShahGeneralizations can be damaging. In this episode, Benish Shah joins us for a conversation about how marketers, in an attempt to simplify the huge Millennial consumer group, over-simplified them en masse. She looks at how power structures are shaped, people on the margins are held there and others are pushed there by the narrative perpetuated to make it easier to sell things.Benish Shah is a marketer, builder and advisor to companies and brands around the world. Learn more here: https://www.linkedin.com/in/benishshah/Every generation is the next great generation. (6:13)2023-08-0155 min

In the DemoS1E12 - Breaking news in demographics with Kim Parker, Pew ResearchBREAKING (kidding, sort of). In late May, Pew Research announced they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life" after a year-long analysis of their own approach to reporting on differences by generations, and the overall landscape of such content and reporting. This announcement supports a lot of what Farrah and Adam have been circling while conducting their research into the Millennial narrative, and Pew's got the data to explain why their approach makes so much sense. Kim Parker, director of social trends research at Pew...2023-07-181h 01

In the DemoS1E11 Looking at the narrative with Christina BlackenThe Millennial Myth was created in the late 1990's to help provide context about the coming juggernaut of a generation. As with most stories about huge groups, the narrative held on to broad generalizations and chose odd anecdotes to incorporate, while eschewing other detailed experiences and perspective. Early on, people on the fringes took notice, and have been hanging on ever since. We spoke to author expert on narratives and Founder of The New Quo, (https://www.thenewquo.com/) and host of the Sway Them in Color podcast (https://podcasts.apple.com/us/podcast/sway-them-in-color/id1487837712) to help add...2023-06-121h 15

In the DemoS1E10 The idealistsIn the beginning was the word, and the word was hopeful. Or optimistic. Or idealistic. The people crafting the Millennial Myth branded 70 million people as bright eyed and positive that they would make the world a better place. Which is a bit weird because very clear recurring data show that they were no more or less idealistic in their senior year of high-school as the generations before or after them. No more trusting of government. Millennials were defined in this way and have been held to account for the label for the next 20 years and counting....2023-05-0257 min

In the DemoSIE9 Rose Cameron is taking the long view - Audio only BONUS episodeThis is a bonus, audio-only episode. Did you even know In The Demo is found on YouTube? We were a little surprised, too. You can find In The Demo on YouTube here: https://www.youtube.com/@inthedemopodcast1834Rose Cameron joins Farrah and Adam to talk about her work leading research of the Millennial generation going back to when they were still just babies. Working for global brands, she saw first-hand some of the drivers of the interest in this audience; deemed both an opportunity and a threat. Maybe more importantly they were viewed as...2023-04-0748 min

In the DemoBONUS EPISODE: ElizaThis episode features our robot Eliza. She queried her cousin, ChatGPT, to write a summary of the Millennial generation. We think they nailed it. Let Farrah and Adam know what you think they got right and wrong by crawling the open web and twenty years of content marketing. Hosted on Acast. See acast.com/privacy for more information.2023-03-1701 min

In the DemoS1E8 Cash rules everything around meThis time, Farrah and Adam look at the supposedly 100 million people–well, not people–CONSUMERS that had marketers mouths watering. We look at how that plan to receive and sell to Millennials drove the wishful thinking about their behavior and preferences, along with how it might reshape workplaces. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping busi...2023-03-1049 min

In the DemoS1E7 Behind the research curtain with Paul SolderaIn this episode, Farrah and Adam talk about the research that went into Millennials Rising. As always, they have questions. An entire generation–supposedly 100 million people–defined by one survey in one school district? Farrah talks to quantitative researcher, Paul Soldera, who opens the curtain on segmentation and best practices in the most interesting conversation on research methodology that you will hear this year.In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and...2023-02-2351 min

In the DemoS1E6 The quote that started the mythIn this last episode, Farrah and Adam look more closely at the beginnings of the Millennial Myth, literally the opening quote of Millennials Rising. We discuss how much of the myth hangs on one short quote written in an essay by a (then) high school girl living in McLean, Virginia where the authors set their work. Then, Adam talks to the woman behind that very quote to understand how she feels the myth has defined, served and punished her generation.In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On...2023-02-0936 min

In the DemoS1E5 The gang goes to McLean!In the last episode, Farrah reveals the source text for the Millennial Myth was written by an economist and a cultural commentator based on light research they did in McLean, VA in the late 1990's. Farrah and Adam asked themselves, is McLean an appropriate stand in for the entire world? The entire U.S.? As it turns out, it might not be an appropriate representative sample for the state of Virginia. Farrah and Adam compare the U.S. census around the time of this book and since to shed light on possible challenges to the conclusions of the book...2023-01-281h 01

In the DemoS1E4 Millennials RisingThey've found it! Hours of research and hundreds of clicks on Google spam links have led to the beginning. Farrah has found what we believe is the source text. A pseudo ethnography by a economist and a cultural commentator published in 2000. The ur text is (appropriately) called Millennials Rising. Farrah and Adam discuss the book and its background and attempt to track the sources cited within for clues to an earlier text. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of...2023-01-0546 min

In the DemoS1E3 Unraveling the Millennial MythIn Episode 3, Farrah and Adam look at the misguided reporting on data that positioned Millennials as over-indexing on trust of government and leaders. In this follow-up conversation, they examine the split in the story, in which the media begins to look less certain that Millennials are the saviors of America's future. The bifurcation of the original, straightforward story leads to the unraveling of the powerful myth spun in the early 2000's. The narrative mirrors the shift from the optimistic end of history rhetoric to Great Recession nihilism, with one generation treated as the fulcrum.In The...2022-12-2247 min

In the DemoS1E2 State of love and trustIn the beginning, there was the word. And the word was trust. Initial reports told us that Millennials were trusting in government institutions and authority. Over time, we have seen that shift as Millennials (and um, the rest of us) were witness to the failures of the banking industry, the federal and local government and other institutions over time. In this episode, Farrah and Adam find some data from the early days that served as the basis for some of these conclusions on trust, but look at them in comparison to other generations surveyed at that same young age...2022-12-0839 min

In the DemoS1E1: Current headlinesSeen any good headlines about Millennials lately? Do they seem a tiny bit slanted? Why does the entire world believe every Millennial eats avocado toast for every meal? In this episode we look at some of the wildest headlines and examine what may be behind the editorial angle and the reasons why? This leads us to think about the current trajectory of the story and how it's changed over time. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial...2022-12-0143 min

In the DemoS1E0: We have questions about MillennialsHow on earth did Millennials go from being the glowing, favorite child of an entire nation–our primary source of hope for the future–into the enemy? The bad guys. Murderers. Sort of. Killers of the housing market, fast food and the napkin industry. For 20 years, we've observed and participated in the crafting and re-crafting of this narrative to help sell things from policy, economic strategy and yes, um, napkins. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth...2022-12-0117 min

The Strategy Inside EverythingIntroducing: In the Demo - a new podcast from Adam PiernoA new podcast from the makers of The Strategy Inside Everything. How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter? Introducing, in the demo. A new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand c...2022-11-2201 min

In the DemoIntroducing In The DemoHow did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter?Introducing In The Demo; a new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director...2022-11-2001 min

The Strategy Inside EverythingFarrah Bostic goes walkabout.Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe 2020-01-2146 min