Shows
MAFFEO DRINKS: The Lab018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com This is the second part of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
Main topics discussed:
• What happens after selling the first bottle to a bar
• How to drive rotation in bars
• Visibility: Back bars...
2023-07-2735 minMAFFEO DRINKS: The Lab017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com This is the first episode of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
They discussed:
• The importance of On-trade in brand building, especially in dark markets.
• What can small brands learn from Global Brands' Advocacy Programs...
2023-07-2028 min
Slováci v zahraničíSlovenský barman v Nórsku Adrián Michalčík: “Každý drink má svoj príbeh.”Adrián Michalčík pochádza zo Zvolena, kde študoval na Hotelovej akadémii. Po jej skončení pracoval v banskobystrickom klube Ministry of Fun a po štyroch rokoch odišiel do Prahy, kde pracoval v známom L' Fleur mixology & champagne bare...
Celý článok:
https://www.expres.sk/248259/slovensky-barman-v-norsku-adrian-michalcik-kazdy-drink-ma-svoj-pribeh/
2021-05-0652 min