Shows
Beyond The MirrorProfitable Salons: The Uncomfortable TruthSend us a textBuilding a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted.• Most salon owners want change but aren't willing to change themselves• Profitable salon owners know their numbers and can communicate effectively• Setting boundaries with clients and team members is crucial for business success• Growth doesn't come from perfection but from imperfect action outside your comfort zone• The right business mindset includes ownership, grit, and problem-solving abilities• Your business is a reflection of you - you are th...2025-05-1127 minBeyond The MirrorMoney Talks: The Surprising Truth About Salon Profit-SharingSend us a textCreating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation.• Profit-sharing motivates team members to think like business owners, not just employees• Without proper reward systems, businesses face staff lacking motivation beyond wages• The essential foundations include strategic pricing, monitoring KPIs, and weekly one-on-one meetings• Three effective profit-sharing methods: simple above-target sharing, total sales sharing, and multiple benchmark system• Implement four-week calculation periods rather than weekly to create balance• Tran...2025-03-3147 minBeyond The MirrorUnlocking Salon Success: Navigating Challenges in Today’s MarketSend us a textThis episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face.• Celebrating the milestone of 30 episodes and discussing podcast longevity • Exploring the two major struggles: finding clients and staffing issues • Delving into the need for more clients versus retaining existing ones • Sharing anecdotal experiences of client retention struggles • Highlighting the importance of effective communication with clients • Discussing the recruitment lands...2025-03-0947 minBeyond The MirrorHoliday Business Boost: Attracting Loyal Clients and Increasing SalesSend us a textPrepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We explore creating value-based offers that attract loyal clients and highlight the significance of setting clear goals and tracking client retention as keys to measuring success.Ever wondered why some clients bring joy and...2024-10-2953 min
Beyond The MirrorDebunking the Marketing Myth: Why Paid Ads Are NOT The Fastest Way to Grow Your RevenueSend us a textEver wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your clientele. Learn why relying heavily on paid ads might not be your best strategy and how focusing on retention can yield much better results for your business growth.Join us as we challenge conventional wisdom by...2024-10-1336 minBeyond The MirrorMastering Salon Dynamics: Cultivating Leadership, Boundaries, and WellnessSend us a textEver wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative power of self-awareness. We also delve into the crucial topic of employee wellness, featuring a compelling story about Jodie's husband, Graham, to underscore the importance of supportive leadership.Facing resistance when implementing changes in...2024-09-2346 minBeyond The MirrorBoosting Salon Success: Unlocking the Power of Google Ads with Belinda IrvineSend us a textUnlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential customers to businesses effectively, using relatable examples from the hair and beauty industry to illustrate these points.Discover how to maximize your return on investment through a deep dive into conversion...2024-08-0649 min
Beyond The MirrorFrom Rented Chairs to Salon Ownership: Lessons in GritSend us a textWhat happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. Listen as we recount the hurdles of financial constraints, strategic research into demographics, and refurbishing a salon on a tight budget. These early d...2024-06-301h 12Beyond The MirrorBeyond the Shadows: How Life's Challenges Can Help Us Find Our StrengthSend us a textJoin hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie navigated a tumultuous childhood marked by family challenges and how these early experiences honed her resilience and shaped her career choices from hairdressing to entrepreneurship. Navigating Family Dynamics and Entrepreneurship: Listen to how Jodie's journey through family rela...2024-06-181h 05Beyond The MirrorFrom Old Wartburgs to New Beginnings: A Candid Conversation with Adri and JodieSend us a textImagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early aspirations despite the restrictions of the era. Through a candid and personal interview format, we reveal the defining moments of our lives, both personal and professional, that have led us to become the entrepreneurs...2024-05-3149 minBeyond The MirrorStop the Guesswork! How to Create Promotions that Deliver Real ResultsSend us a textDiscover effective client attractionEffective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers. In this episode, you will be able to:Craft irresistible promotions to skyrocket your beauty business profits.Discover the secrets to attracting y...2024-04-1645 minBeyond The MirrorLeveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 2Send us a textEver wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those game-changing procedures that can not only sustain your business during your absences but can also transform it into a valuable asset for your future. Plus, we delve into the sensitive yet crucial subject of lost clients, mining their feedback for go...2024-04-1037 minBeyond The MirrorLeveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 1Send us a textThis episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times.If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you are not alone! The uncertainty of not knowing how to navigate the challenges of quiet times can leave you feeling stuck and anxious about the future of your business. It's time to break free from the cycle of fear and take p...2024-04-0340 minBeyond The MirrorEmpowering Your Value: Overcome Impostor Pricing SyndromeSend us a text Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizable profit! 🔑Episode Highlights: - Unravel the 'Impostor Pricing Syndrome' and why it's holding your business back 🚷 Discover the four telltale signs you're undervaluing your services ⚠️ Practical steps to confidently raise your prices without fear 😱➡️💪 Learn how to position...2024-03-1334 minBeyond The MirrorDecide to Thrive: Overcoming Indecision in the Salon and StudioSend us a textIf you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and success. It's time to overcome the fear and uncertainty that's keeping you from embracing the endless possibilities in your business. Let's unlock the secrets of fearless decision-making and personal empowerment together.In this episode, you will b...2024-03-0728 min