Shows
BrandKramp™Aileen & Kevin Shooting The S#!T on Sales (People)Send us a textIn this episode, Aileen Casey and Kevin Donovan discuss the importance of salespeople as brand ambassadors. They explore how to evaluate if sales team members are aligned with the brand and how to ensure they have the necessary product knowledge. They also delve into the differences between hard sell and soft sell approaches and how they impact branding. The conversation highlights the significance of building trust and relationships with customers and the role of customer service in shaping the brand perception. Overall, the episode emphasizes the importance of aligning salespeople with the brand...2024-05-2636 min