Shows
Google Business BuzzGoogle Local Services Ads Update: 2024 Holiday Survival GuideAre you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is optimizing LSA for call volume during the holidays – don’t miss out! #GoogleBusinessBuzz #LocalServicesAds #HolidaySeasonMarketing #GoogleAds1:54 Intro to Local Serv...2024-12-0525 minGoogle Business BuzzMarketing Goals & How to Get ThereIn this podcast, Ajay Gaikwad and Henry Heredia discuss various aspects of online marketing and advertising for businesses. They break down four common customer scenarios and provide insights on how to approach each one effectively.Scenario One: "Get Calls Fast"This scenario is suitable for businesses in need of immediate leads, such as local service businesses. The focus is on using paid advertising channels like Google Ads, Facebook Ads, and Local Services Ads (LSA) to generate quick inbound calls. It's a way to address cash flow issues and generate leads promptly.2023-10-1632 min