Shows
The Content Cocktail HourThe Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite
Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro 1:00 Conversation with Akshaya 3:55 Newsletter Nerd Show 7:36 Rise of newsletters 9:30 Affinity 15:58 Measuring success 17:50 Lessons for marketers 21:30 Promoting newsletters 23:52 Find your why 24:58 Outro 2022-10-1400 min
The Newsletter Nerd Show#19 Thoughtfully ft.Sophie CrossSophie Cross is one of the kindest and savviest people I’ve had the privilege of knowing. And if you aren’t connected with her already, I highly recommend you correct it right away and give her a follow!An entrepreneur, writer, editor-in-chief, playlist connoisseur, advocate for freelancers, lover of vans, and all-around badass, Sophie shows up in numerous ways for the community and has several newsletters under her belt including: The now-retired Thoughtfully The Dunker by Freelancer Magazine And the newest star in the block, Make It MondayAt the time of r...2022-04-0330 min
The Whybee Podcast12. Nerding out about Newsletters, Podcasts & Books ft. AkshayaAkshaya Chandramouli is the host of "The Newsletter Nerd Show", where she has conversations with various newsletter writers and authors about why and how they're been running their newsletters.
In this episode we talk about newsletters, how those have impacted our generation. her favorite books and our take on the podcasting world.
Get in touch:
Akshaya's Twitter
2021-12-2735 min
The Newsletter Nerd Show#18 contentfolks ft. Fio DossettoMeet Fio Dossetto.A lover of em dashes and sticky notes, she writes the contentfolks newsletter to help marketers create content that truly serves the audience.When she’s not writing the newsletter, she works on other interesting projects like this. And for a kid who always found joy in words, the opportunity to create a comic book about email delivery dogs and having ‘spread joy’ as a success metric is a wild dream coming true!In this episode, we talk about opinionated editors—em dash is THE best punctuation mark of all time, do...2021-12-1239 min
The Newsletter Nerd Show#17 Quick Brown Fox ft. Salman AnsariIf you’ve always had multiple interests and are convinced that you lack the focus to specialize in a particular interest, you should probably (really) hit the play button right now!Because Salman Ansari was once in your shoes too.Today, helping people embrace the polymathic mindset is one of the key things he tries to achieve with his newsletter Quick Brown Fox, where he explores creativity, philosophy, fables, and more.What truly makes Salman’s work soul food for every creator is that by sharing his story with you, he gives you the...2021-11-191h 00
The Newsletter Nerd Show#16 Doodle Digest ft. Amy NolanA long lost relative of one Mrs Pepperpot, Amy Nolan—who writes the Doodle Digest newsletter—has been doodling since she was a kid."My dad would make sure that I always had plain papers to doodle on," she smiled.From pillowcases and shoes to her dog Barry, Amy has experimented with a wide range of canvasses for doodling.Today, Amy also creates commissioned business illustrations that I highly encourage you to check out!In this episode, Amy and I unpack a lot about baking disasters, creativity, flipping the narrative of your...2021-09-2644 min
The Newsletter Nerd Show#15 Figuring It Out ft. Rohit SrivastavThe year is 2011 and Rohit Srivastav has been reaping karma points on Quora, Reddit, and Facebook. On the former two by leaving helpful answers and on the latter by, well, running a meme page.Little did he know that his love for writing and satire would lead to encounters with pioneers in Indian SaaS (Software as a Service) and would eventually lead him to marketing.Today, Rohit runs a newsletter—Figuring it out—where he shares lessons that he wished he knew as a young marketer.He also moonlights as a poet, screenwriter, and...2021-08-2242 min
The Newsletter Nerd Show#14 The Word ft. Dave HarlandDave Harland— who writes The Word—has always been a messabouter™ (his words, not mine). From doing impressions of teachers in school to always leaving his nan’s house through the window, his messabouting has shaped who he is today.But I don’t blame him.If my family’s way of expressing love meant taking a humorous dig at each other in a friendly way, I would’ve turned out the same.When Dave joined me on the Newsletter Nerd Show, he upheld the honour of the Harland clan by leaving me in stitches!2021-07-2541 min
The Newsletter Nerd Show#13 A Self-Help Guide for Creatives ft. Dan NelkenMost people who work independently confine themselves to titles like ‘freelancer’ or ‘consultant’.But Dan Nelken is not most people.When Dan realized job promotion announcements were rampant on LinkedIn, he decided to have some fun too!And that’s when he gave himself the title of Chief Creative Ding-Dong! No kidding. You can go ahead and check out his LinkedIn profile right now.While this title is a clear indicator of Dan’s creativity, he didn’t embrace creativity from the start.“I came late to it myself,” he said when he wa...2021-07-0440 min
The Newsletter Nerd Show#12 Rosé Hand Files ft.Gemma HigginsGemma Higgins is the kind of person who’ll send people otters in the post to express her love. She’s also the kind of person who’ll make you laugh your guts out because of her quick wit.And her newsletter—Rosé Hand Files—offers the best of both worlds. Since Gemma loved to write satire, this was her excuse to answer ridiculous questions over a glass of wine. At the same time, she also wanted her readers to feel connected and hold on to the words she brewed over a different rosé each week.2021-06-2054 min
The Newsletter Nerd Show#11 Playing Favorites ft. Jay AcunzoIf creativity is not bigness, what is it? What does it take to create someone's favorite work? How is the asterisk the tiniest storytelling tool?Jay Acunzo writes Playing Favorites—a weekly newsletter to help people create stuff that matters—and answers these questions on this episode. We also unpacked a lot from creativity equations and crap pedestals to cliffhangers and storytelling techniques. On Jay's content spectrum of transactional to transformational, this is 100% transformational. Dig in :)To never miss out on The Newsletter Nerd Show, consider subscribing on your favorite podcast player...2021-05-2559 min
The Newsletter Nerd Show#10 Alex & Books ft. Alex WieckowskiAlex Wieckowski, the face behind Alex & Books—a newsletter for book recommendations, summaries, and reading tips—is convinced that if you’re really lucky, books will occasionally call out to you. And when they do, you’ve gotta listen to the voice.Alex is a voracious reader, writer, podcaster, and book wizard! And if there’s one thing you take away from his story, I hope it’ll be the power of serendipity and trusting your intuition (that’s actually two things, but nvm).This is episode #10 on The Newsletter Nerd Show.Hit that play butt...2021-04-1817 min
The Newsletter Nerd Show#9 FontDiscovery ft.Hua ShuRyan Gosling is seated in his therapist's office. When his therapist asks him what's bothering him, he gulps down the lump in his throat and starts talking about how Papyrus, the font that the blockbuster movie Avatar (yes, the one with the blue-skinned, human-alien hybrid creatures) used in its logo, was haunting him.So it was no surprise when Hua Shu—creator of the FontDiscovery newsletter—said that Papyrus or anything resembling Papyrus is the font she’ll never use even when all hell breaks loose.A rebellious spirit from the start, design—fonts in specific...2021-04-0427 min
The Newsletter Nerd Show#8 But, I digress ft.Cole SchaferAs I checked my microphone one last time while also praying that my notorious pup (we call her Pebbles) doesn’t break into an impromptu melody only she knows the notes to, a Zoom notification echoed across the room.*Cole Schafer entered the waiting room*(THE Cole Schafer, who runs Honey Copy and along with it, three newsletters - Sticky Notes, Stranger than Fiction, and Chasing Hemingway)At 2.30 am, there's a thin line between dreams, illusion, and reality. And this sure seemed more like the former two than the latter.“She’s cute...2021-03-1538 min
The Newsletter Nerd Show#7 The Marketing Mind Meld ft. Kushaan ShahMarketing, when stripped away from all of its fancy evening clothes, is simply the art of understanding people. And irrespective of how many people tell you we’re all rational beings, we couldn’t be any farther from it.And that’s precisely the message Kushaan Shah’s newsletter—The Marketing Mind Meld—tries to drive home. The about section of the newsletter reads Musings on marketing and human behaviour that will blow your mind 🤯. Read one edition and you’ll know this is not yet another snake oil marketer making tall claims but is someone who knows...2021-03-0235 min
The Newsletter Nerd Show#6 Bank on Basak ft. Anirudha BasakFor Anirudha Basak, time slows down in his ancestral city of Kolkata (previously Calcutta). A place where people take their own sweet time for banter and tea, it is the city’s āddā that he fondly reminisces.Āddā is a salon-like gathering at which thoughts and persuasions of the day could be discussed in a good-natured, if sometimes vociferous, manner.After he signed and sealed his love letter to the cultural capital of India, Anirudha went on to tell me about his banking newsletter - Bank on Basak. What began as a news repository for his pe...2021-02-1633 min
Humans of LinkedinMake someone's life better - With Akshaya ChandramouliAkshaya has an infectious optimism and joy that she brings to her life and it shines through in this episode. She's a content creator and self proclaimed "newsletter nerd," but underneath it all, she's a genuine human person.
Akshaya shares some of the best content creation and branding advice I've heard in a long time, so you don't want to miss this one, but more than that, you're going to end this episode in a good mood and that's honestly worth more! 2021-02-1036 min
The Newsletter Nerd Show#5 Chantelle's Marketing Newsletter ft.Chantelle MarcelleWhen I’m 80 years old and sitting in my rocking chair, my grandkids will ask me how I once managed to remain sane amidst all the noise on Twitter and found its warm, happy corner. And I’ll tell them all about the incredible List Lady™ aka Chantelle Marcelle.Loved for her marketing chops, Twitter list-making skills, and ability to hype up fellow marketers and creators, Chantelle writes a fortnightly marketing newsletter that caters to novices and veterans alike.Here’s her elevator pitch:I think I do a really good job at collecting insights...2021-01-3125 min
The Newsletter Nerd Show#4 Salt Sear Savor ft. Luciano VizzaLuciano Vizza’s newsletter on food and cooking—Salt Sear Savor—is served hot every week and is a complete treat!But it comes bearing a warning - If you’re looking for a traditional step-by-step, hand-me-the-recipe-in-a-book kinda newsletter, this isn’t for you.However, if you’re looking for one that dices the “why” behind every recipe, sautés anecdotes (there’s a really good one about pasta🍝), and garnishes with puns (*internal screaming*), Salt Sear Savor is just the one for you!This is episode #4 on The Newsletter Nerd Show. 2021-01-1930 min
The Newsletter Nerd Show#3 The CMO Journal / East Coast Road ft. Sairam KrishnanIf given the chance, would you pack your figurative heart in a suitcase right now and gallop away to mystery lands you’ve never heard of?I know I wouldn’t. But, I know of people who’d scoop this up like an ice cream vendor deftly would, no questions asked. How people can be devoutly passionate about condensing their lives in nothing but a suitcase and strut away at a moment's notice is beyond me.Sairam Krishnan is one of those people and says his idea about travel, reading, and writing involves a lot of thi...2021-01-0221 min
The Newsletter Nerd Show#2 The Sunday Grammarphones ft. Ankita TripathiWhat does it take to be declared the cooler sibling in the family? You can sport sumo suits and wrestle your way to the title. Or, you can simply let me be the judge.Today's smart 🍪award goes to the newest guest on the Newsletter Nerd Show - Ankita Tripathi, who runs The Sunday Grammarphones newsletter! "I was appalled by my brother's entire lifestyle because he was a successful writer," she began after we had settled into our virtual squares. But thanks to him, what followed was a newly found passion for...2020-12-2024 min
The Newsletter Nerd Show#1 My Marketing Moment ft. Patrick IcasasMeet Patrick Icasas, the name and face behind the 'My Marketing Moment' newsletter. He found love in a marketing agency of all places—literally and figuratively! Literally, because that's where he met his now wife (Where are the Jim and Pam fans at?👋) And figuratively because that led him to find his other true love - marketing. An introvert who took his time to warm up to other people, Patrick is one of the nicest people I've EVER met. Now then, let me get the pleasantries out of the way so you can dig into the good stuff.This is episo...2020-12-0520 min