Shows
Ditching HourlyAlastair McDermott - The AI Powered Thought LeaderAuthor, speaker, and human-first AI strategist, Alastair McDermott, joined me on Ditching Hourly to talk about his new book and how experts can use AI to enhance productivity, decision-making, and learning. (00:00) - Introduction and Guest Welcome
(00:46) - Alistair's Background and Journey
(03:02) - The New Book: Use AI, Stay Human
(04:15) - AI as a Tool for Experts
(06:55) - Practical Applications of AI
(10:00) - Technical Deep Dive: AI in Writing
(16:58) - Organizing and Managing AI Outputs
(23:40) - Ideal Reader and Learning AI
(24:51) - Choosing Your AI Setup: DIY vs. Subscription
(25:20) - The Importance of AI Expertise
(27:16) - AI's...
2025-08-2647 min
ALASTAIR EATS FOOD THE PODCASTAlastair Eats Food The Podcast-Episode 9(Chef Andrew 'Chocko' Ferenc at On The Fly Food Truck)Join Alastair Eats host Bryce Alastair with co-host Jon 'King Under The Mountain' Deering and special guest Chef Andrew 'Chocko' Ferenc at On The Fly Sandwiches & Stuff as they navigate the bustling sounds of the city, and the challenges of recording outdoors on a windy day in Jacksonville, FL. The duo savors each moment while gorging through Chef Chocko's offerings. This episode offers a captivating glimpse into the passion and innovation fueling Jacksonville's food truck revolution, topped with hearty laughs and the promise of more culinary adventures to come. Do it up!
2025-03-3137 min
The AI-Powered Business LeaderThe Smart Way to Automate: How to Implement AI That Actually Works For Your Business with Heidi ArayaAre you drowning in AI hype but still waiting to see real, tangible results for your business? You're not alone.
In this episode of The AI-Powered Business Leader, host Alastair McDermott sits down with Heidi Araya, a process improvement consultant with over 25 years of experience driving multi-million dollar improvements through AI automation.
This insightful conversation cuts through the noise to reveal how businesses are using AI in the real world to save time, increase profitability, and gain competitive advantage. Through practical examples and case studies, Heidi shares her expertise on finding genuine value in AI...
2024-10-3131 min
The AI-Powered Business LeaderHow AI Will Change EVERYTHING - with Justin ColleryAre you feeling overwhelmed by the rapid advancements in artificial intelligence? Do you wonder how AI will impact your business, your workforce, and your industry? You're not alone!
In this episode of The AI-Powered Business Leader podcast, host Alastair McDermott sits down with AI expert Justin Collery to discuss the undeniable, seismic shift that AI is bringing to every aspect of business and society.
They dive deep into the practical implications of AI, exploring the latest advancements in large language models, the power of AI agents, and the crucial role of capturing tacit knowledge in...
2024-06-2255 min
The AI-Powered Business LeaderHow AI is Disrupting Professional Services (And What to Do About It) with Alan WeissAre you worried that AI will make your business obsolete? In this episode of The AI-Powered Business Leader, host Alastair McDermott talks to renowned consultant Alan Weiss about navigating the AI revolution.
AI promises huge efficiency gains, but is it a substitute for human expertise? Alan argues that overreliance on AI can lead to the "dumbing down" of critical skills. He emphasizes the importance of staying unique and providing true value that AI can't replicate.
In this insightful discussion, you'll learn:
The role of "high-touch" service in an AI-driven worldStrategies for using AI as...
2024-06-2129 min
The Recognized AuthoritySeason 2 Finale: Adapting to AI RevolutionAre you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss
The urgent need for AI literacy among experts and leadersNavigating AI's productivity benefits vs credibility risks Ethical concerns like bias, privacy, and intellectual propertyExtending thought leadership to broader AI business applications
Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.
👉 Find The AI-Powered Busin...
2024-06-1022 minThe Recognized AuthorityBuild Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry LeaderAre you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
The #1 tactic mentioned by a staggering 90+ guests to accelerate authority buildingWhy specializing and niching down is critical (highlighted by 65+ experts)How to truly understand your ideal client's needs, fears...
2024-06-0356 minThe Recognized AuthorityPositioning Yourself as the Go-To Expert in Your Niche [Listener Question]Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.
Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".
Here's...
2024-05-2718 minThe Recognized AuthorityAI Beyond the Hype: 5 Practical Tips for Leveraging AI in Your BusinessAre you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader's mind:
How can we use AI to increase productivity and streamline repetitive tasks?What are the ethical and legal considerations when...
2024-05-1329 min
The Recognized AuthorityThe Expert's Guide to Standing Out with Compelling VideoAre you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?
In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.
In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.
2024-05-0658 minALASTAIR EATS FOOD THE PODCASTAlastair Eats Food The Podcast-Episode 4(Ernie Douglas/Cafe Frisch FSCJ Downtown Campus)Embark on an gastronomic adventure with Host Bryce Alastair, Co-host Jon Deering and bandmate Ernie Douglas in this episode of Alastair Eats Food The Podcast. We will take you inside Café Frisch, a hidden gem located in the FSCJ Culinary Arts and Hospitality Management facilities in Downtown Jacksonville!
2024-05-031h 01
The Recognized AuthorityBehind the Scenes: Building a Book from a PodcastHave you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?
In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.
Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.
He discusses:
Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting...
2024-04-2211 min
The Recognized AuthorityThought Leadership in the AI Era: Maintaining Authenticity and CredibilityIn this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.
Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.
The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating...
2024-04-1528 min
The Recognized AuthorityFrom 6 to 7 Figures Consultancy Revenue Growth with Danilo KreimerAre you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.
In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.
Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance...
2024-04-081h 01ALASTAIR EATS FOOD THE PODCASTAlastair Eats Food Podcast-Episode 2(Hampton Murray)Join your Host Bryce Alastair, Co-Host Jon "King Under The Mountain" Deering and special guest Hampton Murray as they enjoy Pie95 in Jacksonville, FL, and talk about everything from car clubs to meth tree houses in Middleburg. DO IT UP!
2024-04-031h 01
The Recognized AuthorityThought Leadership Beyond the BookAmazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?
In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and...
2024-03-2550 min
The Recognized AuthorityThe Future of Thought LeadershipHow does an aspiring thought leader stay authentic and credible in the age of AI?
As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch?
In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation.
Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice.
2024-03-1811 min
The Recognized AuthorityCrafting a Blueprint to Showcase Your ExpertiseDo you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience.
In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise.
Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission.
Together, they explore:
...
2024-03-1134 min
Anger Secrets71 - Don't Sweat The Small Stuff!In this episode of the Anger Secrets podcast, host Alastair Duhs discusses the importance of not sweating the small stuff in life.Alastair describes how small issues often escalate into larger conflicts, and why this is. This episode will teach you to take a step back before responding to situations, question the long-term significance of any issue you are facing and practice gratitude. Alastair also shares his personal perspective on the value of focusing on the important aspects, and why he does not sweat the small stuff!Finally, Alastair shares how...
2024-03-1011 min
The Recognized AuthorityHow to Craft an Irresistible Offer with Jason Van OrdenAre you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.
Key topics covered include:
Clarifying your ideal client and their goalsDefining the outcomes yo...
2024-02-2644 min
The Recognized AuthorityHow to Implement an Authority Strategy with Alastair McDermottAre you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?
In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:
- The crucial foundations of positioning and messaging
- Crafting an effective content strategy that resonates with your audience
- Creating...
2024-02-1923 minAnger Secrets68 - Why Do You Want To Control Your Anger?In this episode of the Anger Secrets Podcast, host Alastair Duhs addresses an important question to ask while seeking to control your anger: 'Why do you want to control your anger?Alastair describes why knowing your motivation for change is crucial to successfully controlling your anger. Various responses to this question from clients, often complex and deeply personal, are shared, demonstrating the different reasons people seek to control their anger. Key motivations include everything from bettering relationships, setting positive examples, breaking the cycle of anger or abusive behaviors, to leading...
2024-02-1810 min
The Recognized AuthorityHow to Transform Your Website into a Lead Generation MachineAre you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?
In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.
Tune in to discover:
The 2 main types of websites used by consultants and professional services firmsWhen a more passive website is appropriate vs when you need an active inbound marketing siteHow to transform your website into a lead gene...
2024-02-1225 minAnger Secrets67 - How To Stop Being So Defensive In Your RelationshipIn this episode of the Anger Secrets Podcast, host Alastair Duhs addresses the often asked question: "How do I stop being so defensive in my relationship?'". Alastair begins by defining what defensiveness is. He then suggests four steps to stop being defensive, namely:a) becoming aware your defensivenessb) empathising with your partnerc) taking responsibility for your actions, and d) improving communication to effectively address disagreements without getting defensive.Alastair encourages listeners to listen to and validate their partner's feelings, as well as...
2024-02-1107 min
The Recognized AuthorityHow to Create Your Body of Work with Pamela SlimAre you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience?
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together.
They have an enlightening discussion about the power of developing a coherent body of work over the course...
2024-02-051h 00Anger Secrets66 - Encore: How To Take Responsibility For Your ActionsIn this episode of the Anger Secrets Podcast, host Alastair Duhs revisits the popular topic of how to take responsibility for your actions. Listen to this episode to learn the importance of acknowledging your actions, accepting their consequences, and formulating a plan for behaviour change. Alastair discusses four common reasons why people struggle with taking responsibility, including fear of consequences, their family upbringing, beliefs of entitlement and fear of shame. He then elaborates on ways to take responsibility, including how to seek professional help for anger issues. The episode is powerful...
2024-02-0413 min
The Recognized Authority10 Essential Elements of a Successful Website for Experts & ConsultantsAre you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?
Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.
After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.
He explains the key distinction between passive “brand” websites and proactive “inboun...
2024-01-2936 minAnger Secrets65 - Why Therapy Won't Help With Anger Issues: Katie's StoryIn this episode of the Anger Secrets Podcast, host Alastair Duhs interviews a new member of his Complete Anger Management System, Katie. Building on comments Katie makes in this interview, Alastair discusses why attending traditional therapy sessions is unlikely to effectively address anger issues. Alastair and Katie discuss the benefits of his online coaching program, which focuses on dealing with anger in the present and applying simple, practical and effective anger management tools. Katie also describes substantial improvements in her relationship and parenting practices, stating the program is not only more specific but...
2024-01-2814 min
The Recognized AuthorityHow a Distinct Brand Voice Sets You Apart as a Thought Leader with Carol CoxAre you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise?
In this insightful Recognized Authority episode, brand messaging strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought leader in your niche.
You'll discover:
🔑 The key elements that make up a resonant brand voice persona
📖 How to incorporate personal stories and experiences into your messaging
💡 Why thought leadership means inspiring curiosity...
2024-01-2243 minAnger Secrets64- Stop Trying To Be Right All Of The TimeIn this episode of the Anger Secrets Podcast, host Alastair Duhs discusses the pitfalls of trying to "be right" all of the time.Drawing from over 30 years experience teaching over 15,000 men and women to control their anger, Alastair advises listeners that instead of "being right", it is more useful to concentrate on understanding others' perspectives.Alastair shares a story of a truck driver who, after listening to this advice, managed to control his road rage by using this advice. To control your anger right now, or to access FREE resources and information to...
2024-01-2108 min
The Recognized AuthorityBuilding Authority vs a Personal Brand with Karley CunninghamAre you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:
The core components of crafting a compelling brand positioningActionable strategies for operationalizing your brand strategyA system for integrating your brand values into decision-makingHow to...
2024-01-1548 min
The Recognized AuthorityHow To Reinvent Your Consulting BusinessHave you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into...
2024-01-0834 min
The Recognized AuthorityBehind the Scenes 2023 and Planning for 2024In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024.
I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year.
2024-01-0110 minAnger Secrets60 - 5 Simple Tips To Manage Anger Over ChristmasIn this episode of the Anger Secrets Podcast, host Alastair Duhs shares his insights on how to manage anger during the holiday season. Building on his experience of teaching over 15,000 men and women to control their anger, Alastair introduces five key strategies to maintain calm during this period: 1) Set realistic expectations2) Maintaining healthy habits3) Using effective communication4) Take time out when needed, and5) Practicing gratitude. Alastair emphasises the benefits of each of these techniques to maintaining calm, preventing escalation of conflict and achieving a more...
2023-12-2411 min
The Recognized AuthorityHow to Build Authority and Generate Leads Through ConversationsWant to work work with Alastair? Visit rec.nz/call
Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth.
In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A si...
2023-12-1846 minAnger Secrets59 - 5 Reasons Not To Do An Anger Management ProgramIn this episode of the Anger Secrets Podcast, host Alastair Duhs explores the most common reasons people resist participating in anger management programs. These reasons are: skepticism towards these programs' effectiveness, concerns over the lack of personalisation, fears of a lengthy time commitment, financial constraints, and difficulty navigating technology. Alastair shares two personal stories demonstrating how refusal to seek help can lead to devastating consequences. In the last part of the episode, Alastair illustrates the efficacy of anger management programs in transforming people’s lives, the personal support offered, the short-term commitment, the lo...
2023-12-1717 min
The Recognized AuthorityHow to Launch Your First Digital Product with Rene MorozowichAre you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.
Learn how to validate your digital product ideas without wasting months of effortDiscover the best types of digital products for service providers beyond just online coursesGet actionable frameworks for streamlining your f...
2023-12-1152 min
The Recognized AuthorityHow to Win Clients Without Selling with David NewmanAre you an expert who hates selling? Do you struggle to attract high-paying clients without being pushy or salesy? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews expert consultant and author David Newman about his unique approach to winning new business.
Tune in as David shares:
His "helping call" framework for initial client conversationsHow to collect and catalog problems without solving themWhy you should treat prospects like they're already clientsHow to naturally transition helping calls into sales callsKey questions and mindsets for highly effective sales conversations
Whether you’re an author, sp...
2023-12-0444 min
The Recognized AuthorityHow to Build a Million-Dollar Authority-Based Business with Mindi ZissmanAre you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients?
Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and content strategist who built a million dollar business specializing in the insurance and risk management space.
You’ll discover:
Mindi’s journey to hyper-specialization after nearly 20 years as a generalist freelancerActionable tactics to distribute your expertise and borrow audiencesHow giving away “too much” free content...
2023-11-2744 minAnger Secrets56 - Three Simple Strategies For Controlling AngerEpisode Overview:In this insightful episode, Alastair Duhs shares his extensive experience in anger management and offers three practical strategies for controlling anger. Drawing on over 30 years of helping thousands of individuals, Alastair provides a roadmap to mastering emotions and fostering calmer, more positive relationships.Key Strategies Discussed:Recognize The Early Warning Signs of Anger: Understanding personal triggers and physiological signs of anger, such as a racing heart or tensing muscles, is crucial. Recognizing these signs early on allows for proactive management of anger.Change Your Self-Talk: Alastair emphasizes the power...
2023-11-2611 min
The Recognized AuthorityHow to Build Authority with YouTube with Salma JafriAre you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients?
In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube.
They discuss:
Crafting titles and thumbnails for maximum clicksUnderstanding the YouTube algorithm in 2022Optimizing your channel strategyBalancing evergreen vs trending contentGetting comfortable on cameraSmart video batching and repurposingThe power of live streaming for engagementCollaborating with...
2023-11-2051 minAnger Secrets55 - ENCORE: What Is Abuse And Violence?Episode Overview:In Episode 55, Alastair Duhs revisits a crucial topic from Episode 6: understanding the nature of abuse and violence in relationships. This encore episode provides a comprehensive analysis of different forms of abuse and their impacts, emphasizing the importance of recognizing and addressing abusive behaviors in oneself and others.Key Insights:Defining Abuse and Violence: Alastair underscores that abuse and violence are the same, encompassing behaviors intended to control, intimidate, manipulate, or hurt another person.Types of Abuse Explored:Verbal Abuse: Using words to control, intimidate, or hurt, including name-calling...
2023-11-1916 min
The Recognized AuthorityMan vs Machine: Where Should We Draw the Line with AI Writing Tools?Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation?
In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest Joe Casabona, expert podcaster and author.
You'll hear a nuanced discussion around:
How to think about AI assistance in writing and content creationWhere AI can help versus replace in the creative processHow iterative prompting can shape the AI outputWhether AI will...
2023-11-1650 min
The Recognized AuthorityHow to Build Authority Through Public Speaking with Lucy BloomHave you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant.
Lucy shares her journey from advertising executive with no public speaking experience to highly sought after keynote speaker at major conferences. She provides brilliant advice on how to:
Use emotional stories and humor to capture attentionStructure speeches into digestible sectionsAllow time and pauses for the audienceTest material before going on stagePublish books to establish authority
If you want to learn how...
2023-11-1356 minAnger Secrets54 - Resolving Relationship Conflict: 3 Simple TipsEpisode Overview:Join Alastair in Episode 54 of the Anger Secrets Podcast as he delves into the vital topic of resolving relationship conflicts. This episode is a goldmine for anyone looking to strengthen their relationships, learn effective conflict resolution techniques and manage anger more constructively.Key Points Discussed:The Impact of Anger in Relationships: Alastair discusses the profound effects anger can have on relationships, including the loss of respect, friendships, and even the relationship itself.Tips for Managing Anger: Alastair offers insightful tips on managing anger, emphasizing that anger almost always exacerbates...
2023-11-1210 min
The Recognized AuthorityHow to Grow Your List To 50,000 Subscribers with Brennan DunnTired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products.
After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads.
Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience...
2023-11-0651 min
The Recognized AuthorityWhy Your Solution-Focused Content Doesn't MotivateWe all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear.
In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing.
This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it's something I'm exploring a bit further in today's episode. My takeaway from last week is that I often jump too quickly to solutions before...
2023-10-3017 min
The Recognized AuthorityHow to Craft Crystal Clear Messaging with Steven LewisIn this power-packed episode, master copywriter Steven Lewis reveals the hidden science behind crafting crystal-clear messaging that compels action. Drawing on decades of experience, Steven dives deep into the psychology of communication, sharing little-known tips for breakthrough marketing.
You’ll learn why most website copy fails to connect, the crucial difference between addressing needs versus wants, and how to frame your expertise so prospects instantly “get” you. Steven also deconstructs the intensification of online platforms, why you should always build your house on owned land, and the key to standing out by simply explaining what you do clearl...
2023-10-231h 03
The Recognized AuthorityNot a Fad: Why AI is Important for YOUAI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact.
Alastair shares examples of how he already uses AI in his daily work, including generating content, ideation, voice cloning, and more. He provides resources for getting started with the latest AI tools and explains why now is the time for experts to experiment with AI.
You'll learn why...
2023-10-1624 min
The Recognized AuthorityHow to Stand out in a Crowded Marketplace with Gerry FosterDo you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact.
You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist Gerry Foster on how consultants, coaches and thought leaders can stand out from the competition through strategic branding.
They discuss the importance of finding your uniqueness in order to increase your impact. Gerry explains that you need...
2023-10-0923 min
The Recognized AuthorityUnpacking My Marketing Funnel and Content Strategy with Alastair McDermottEver wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience.
In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple p...
2023-10-0220 min
The Recognized AuthorityHow Constant Online Accessibility is Burning You Out with Jimmy BurroughesAre you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout.
From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being?
Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the p...
2023-09-2535 min
The Recognized AuthorityThe Go-Giver Approach to Authenticity & Authority with Bob BurgCan you build authority and trust by just being yourself?
Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.
They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.
Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "...
2023-09-1831 minAnger Secrets46 - Do Anger Management Programs Work?In this thought-provoking episode, Anger Expert Alastair Duhs delves into the efficacy of anger management programs. Backed by over 30 years of experience and countless success stories, Alastair offers a resounding yes to the question, "Do anger management programs work?"Alastair shares insightful studies that support the transformative effect of anger management programs, providing compelling evidence of their influence in reducing anger arousal, controlling aggressive behavior and decreasing domestic violence recidivism.Don't forget, you're not alone in your struggle with anger. As you strive for a calmer, happier, and more respectful life, remember that the tools...
2023-09-1708 min
Boom, it's on the Blockchain083 - Challenges of Tourette's Syndrome for Lewis CapaldiIn the episode of Boom! it's on the Blockchain, Alastair Caithness your podcast host will discuss Challenges of Tourette's Syndrome for Lewis Capaldi. This is not the typical podcast for the program, but Alastair wants to educate his audience about mental health and spread awareness.
Alastair wants to explain some of the difficulties Lewis Capaldi may encounter as a result of his recent revelation and give you a general summary of Tourette's syndrome so you can better comprehend the condition. Alastair has a son who is on the Autism Spectrum, has ADHD, and Tourette's.
Tourette's...
2023-09-1209 min
The Recognized AuthorityBehind the Scenes with AI: How to Enhance not Replace Human CreativityHave you ever wondered how you can use AI to turbocharge your content creation?
In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity.
Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality.
Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while...
2023-09-1154 minAnger Secrets45 - Relationship Behaviors That Lead To DivorceIn this eye-opening episode of the Anger Secrets podcast, Anger Expert Alastair Duhs delves into the destructive "Four Horsemen of the Apocalypse" – the four relationship behaviors that often lead to divorce as identified by Dr. John Gottman. Alastair takes a close look at each behavior, providing clear examples and explaining why they can be so damaging to relationships.But it's not all doom and gloom. Alastair also discusses practical antidotes to these behaviors, helping you transition from destructive communication patterns to constructive, respectful ones. Remember, the journey to a happier, healthier relationship begins wi...
2023-09-1008 min
The Recognized AuthorityWhy Your Lead Magnets Aren't Working and How to Fix ItWe all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely?
In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions.
Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales.
Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey...
2023-09-0441 minAnger Secrets44 - Seven Tips For Making An Apology That WorksIn this enlightening episode of the Anger Secrets Podcast, Anger Expert Alastair Duhs shares seven actionable tips to craft an effective apology. These strategies can help you acknowledge your wrongs, express genuine remorse, understand the impact of your actions, and commit to not repeating the mistake. Alastair emphasizes that a sincere apology can play a vital role in relationship repair and personal growth. Learn how to offer to make amends and how to accept the response from others. It's not just about saying "I'm sorry," it's about demonstrating the changes you're willing to make to...
2023-09-0307 min
Daily Relationship Tips24 - Be Grateful!In this enlightening episode of the Daily Relationship Tips podcast, host Alastair Duhs delves into the transformative power of gratitude in relationships. Discover how appreciation for your partner, far beyond the occasional "thank you", can deepen your connection and foster a culture of mutual respect.Alastair highlights the importance of recognising and cherishing the unspoken traits and little moments that make your relationship unique, and how this acknowledgement can reinforce positivity and improve emotional well-being. You'll also learn about the vulnerability involved in expressing true gratitude and how it could call forth a deeper sense of value...
2023-08-3104 min
The Recognized AuthorityHow NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCASTEver wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett.
We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records!
Douglas is a master at the craft of podcasting, and he's a very...
2023-08-281h 01Anger Secrets43 - How To Solve Problems With Your PartnerIn this enlightening episode, Anger Expert Alastair Duhs delves into the world of problem-solving within relationships. Learn the practical and effective 3-step LNC method designed to help couples tackle their issues in a healthier, more constructive manner. Alastair breaks down each step: Listen, Negotiate, and Choose.Remember, successful conflict resolution often requires active listening, creative brainstorming and a willingness to find a mutually beneficial solution. It's not about who's right or wrong; rather, it's about understanding and respecting each other's perspectives. Take a leap towards building a stronger and happier relationship by tuning...
2023-08-2707 minDaily Relationship Tips21 - Keep Your Promises!In this enlightening episode of the Daily Relationship Tips podcast, our host, Alastair Duhs, delves into the significance of keeping promises in a relationship. Alastair shares three practical tips on how to navigate the realm of promises effectively and avoid those damaging cracks in the foundation of a relationship. Whether it's about the small everyday commitments or those significant pledges that shape the course of your life together, it's crucial to understand the power of a promise. Alastair explains why it's essential to promise with purpose, communicate clearly, and acknowledge our human tendency to make...
2023-08-2505 min
The Recognized AuthorityHow to Structure A New Livestream for MAXIMUM Impact [Coaching Call]Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you.
On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks.
You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through.
Alastair's candid insights will...
2023-08-211h 33Daily Relationship Tips17 - Learn New Things TogetherIn this episode, Alastair Duh, shares insightful strategies for couples to strengthen their bond by engaging in shared learning experiences. Whether it's enrolling in a dance class, starting a healthy workout regimen, or even launching a home-based business together, Alastair guides you through ways in which cultivating mutual interests can bring joy and freshness to your relationship.This episode is packed with ideas and suggestions to help you break the monotony of everyday life and add a new spark to your relationship. Tune in to discover how shared learning experiences can help foster a deeper...
2023-08-2105 minDaily Relationship Tips15 - Have Deep ConversationsIn this enriching episode, Alastair Duhs delves into the importance of having deep conversations with your partner. Unpacking the significance of communication in strengthening emotional, mental, and spiritual intimacy, Alastair provides practical tips on how to enhance your connection and understanding of your partner. From choosing the right setting, listening without interrupting, to asking open-ended questions, each piece of advice is designed to guide you on the path to having meaningful and insightful conversations. Alastair emphasizes that not every conversation needs a solution—it's about the journey of sharing, understanding, and embracing vulnerability. The episode ch...
2023-08-1906 minDaily Relationship Tips14 - Treat Your Partner As An Equal!In this enlightening episode, Alastair Duhs discusses the importance of treating your partner as an equal in your relationship. He delves into the significance of mutual respect, trust, and understanding, and how they contribute to the strength and health of a relationship. Alastair offers insights on the pitfalls of superiority complex and provides actionable steps to ensure equality in relationships, including acknowledging different strengths and weaknesses, truly listening to your partner's perspectives, letting go of ego-driven responses, and sharing decision making. This is a must-listen for anyone looking to deepen their understanding and improve their...
2023-08-1805 minDaily Relationship Tips8 - Do Something Nice For Your PartnerIn this episode, Alastair Duhs explores why doing nice things for your partner is more impactful than you might think. Discover the underrated power of small acts of kindness in strengthening the foundation of your relationship. Alastair emphasizes that it's not about grand, expensive gestures but about the little things that show your partner "I see you. I value you. I care about you." From making a hot drink to quietly completing house chores, Alastair shares the transformative impact of these actions on your relationship. Tune in to deepen your understanding of how...
2023-08-1204 min
The Recognized AuthorityHow to Elevate Your Brand with Bite-Sized Video with Josh ElledgeIn a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way?
In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation.
From the importance of aligning content with business goals...
2023-08-071h 02Daily Relationship Tips0 - Welcome To Daily Relationship Tips!In this introductory episode of the Daily Relationship Tips podcast, Alastair Duhs, Relationship Expert, welcomes you on a journey to build a more loving, joyful, and passionate relationship. Alastair shares how he has helped over 15,000 couples find more joy in their relationships. By tuning in regularly, you'll learn how to become a better listener, create deeper intimacy and connection, and make your relationship more passionate than ever. Check out Daily Relationship Tips to explore Alastair's coaching packages to take your relationship to the next level. Remember, your relationship is precious, so...
2023-08-0502 min
The Recognized AuthorityThe Art of Long-term Content Strategy with Dan HoltEver felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.
Highlights include:
🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity
⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning
⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage
🎨 Comic Relief: Discover how a simple marketing comic can outshine...
2023-07-3137 min
The Recognized AuthorityMastering Your Mindset: How to Survive Extreme Challenges with Damian BrowneIn the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced...
2023-07-0359 min
The Recognized AuthorityCraft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority.
Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients.
Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a...
2023-06-261h 25
The Recognized AuthorityThe 6 Essential Steps to Drive Sales and Leads with Louise McDonnellIn this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell.
Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.
Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions.
This episode is jam-packed with practical tips that can help you use social media as a tool for business growth.
🗒️ Show Notes 🗒️
Access all the links m...
2023-06-1238 minThe Recognized AuthorityIntroducing Authority Clips Daily [Pilot]Introducing "Authority Clips Daily"
In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily.
Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox.
The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and lon...
2023-05-2205 min
The Recognized AuthorityHow to Plan Your Podcast with Alastair McDermottIn this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences.
This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to identifying the target audience, selecting topics, deciding on the format, and even naming the podcast.
Alastair also introduces a pilot program that aims to aid experts in...
2023-05-1525 min
The Recognized AuthorityThe Art of Regular Video Content Creation with Alastair McDermottAre you thinking about creating video content, but feeling hesitant?
In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing.
Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them.
He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time...
2023-05-0120 min
Alastair StewartMore SNP leadership fun with Alastair Stewart | Politics Galore! Ep. 175More SNP leadership fun with Alastair Stewart | Politics Galore! Ep. 175
2023-04-1143 min
The Recognized AuthorityHow to Build Trust & Attract Your Dream Clients Through Video with Alex SheridanIn this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing.
Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over tim...
2023-04-1035 min
The Recognized AuthorityHow To Crush YouTube with Cyan CooperIn this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper.
Cyan shares his insights on how businesses can leverage YouTube to grow authority and revenue. He emphasizes the importance of doing research on your audience, packaging ideas to make them...
2023-04-0344 min
The Recognized AuthorityThe Psychological Edge of Negotiation with Alistair McBrideIn this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation.
They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest.
Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will come out ahead. The conversation also covers the three foundational principles of conflict resolution and why compromise is a key factor in successful negotiation.
2023-02-2043 min
The Recognized Authority[Coaching] Podcasting & Social Media with Judson RollinsPublishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email.
Today's on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line.
Judson and Alastair McDermott discuss how he can use podcasting, YouTube and email to build his authority and grow an audience.
Alastair gives Judson some strategies and tips to get more visibility and maximize the value of his p...
2022-08-1558 min
The Recognized AuthorityDeveloping Your Point of View with Alastair McDermottPoint of view is something that can distinguish you from the crowd.
It’s important, perhaps even essential, in building your authority and personal brand.
It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions.
In this episode, Alastair McDermott takes a practical approach to developing a point of view, and talks about how you can use it to distinguish yourself from your competition, stand out from the crowd, and build your personal brand.
🗒️...
2022-07-0114 min
Alastair StewartAlastair Stewart & SCGA | Politics Galore! Ep.151This week we welcome friend of the podcast Alastair Stewart of Orbit Communications and discuss the new Scottish Council on Global Affairs. Enjoy!
ScottishPoliticsScottishParliamentScottishPoliticsParliamentScotlandUKUKpolitics
2022-06-1730 min
The Recognized AuthorityBonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara HowardBonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard
To celebrate reaching 70 episodes, I have a special bonus episode for you!
I was recently on Tamara Howard's podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization.
Tamara is a super interviewer, and she has graciously allowed me to "re-pod" that interview, so here is the episode in full!
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode and links to Tamara's podcast, website and social prof...
2022-05-271h 03
Bites and BitsS02E05: Humility with Alastair ForbesComedian and disc golf expert Alastair Forbes joins Mat and Hisham for Thai food from Imm Thai Kitchen. Hisham learns about disc golf, Alastair reveals he is in the top 15% of spice eaters in Toronto and in one of the best game segments of the season things get nerdy when Alastair guesses the fave snacks of fictional characters. To bring it home, the three talk about roasting the ones they love and getting roasted in return.
Instagram: https://www.instagram.com/bitesandbitspodcast
Hosted By:
Mat Mailandt
https://www.instagram.c...
2022-04-1852 min
The Recognized AuthorityResearch and The Journey to AuthorityLast week, David C. Baker talked about the importance of research. In this week's solo episode, Alastair McDermott speaks about how research fits in with the Journey to Authority, and explains the Authority Maturity Model. If you are interested in growing your expert business and becoming an authority, this is for you.
On Thursday Alastair will be running a live webinar for consultants and experts on the topics covered in this episode, learn more at https://therecognizedauthority.com/webinar
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in...
2022-01-1712 min
The Recognized AuthorityThe Journey to Authority - Alastair McDermott and Philip MorganIn this episode reposted from Philip Morgan's The Self-Made Expert Podcast, Alastair and Philip discuss what the journey to authority looks like, why you should cultivate expertise, and how publishing develops your thinking.
They also discuss when authority matters, how you know if you have authority, and the importance of specialization in building authority.
➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/journey-to-authority/ 👈👈
...
2021-12-0646 min
The Recognized AuthorityHow to Grow Your Consulting Business - Alastair McDermott and Alisa MeredithThere are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later.
Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business.
This is our conversation, which covers to...
2021-11-1554 min
Alastair StewartAlastair Stewart, Orbit Comms. | Politics Galore Ep.127"This week we welcome Alastair Stewart of Orbit Communications back to the podcast to talk about the SNP/Green deal and Scotland’s approach to international affairs. Enjoy!"
2021-09-0437 min
The Recognized AuthorityBehind The Scenes: The Rebrand with Alastair McDermottBehind The Scenes: The Rebrand
This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.
This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.
This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for yo...
2021-07-2348 min
The Recognized AuthorityThe Final Episode with Alastair McDermottThe Final Episode with Alastair McDermott
Marketing for Consultants will soon be no more.
In this short episode you'll learn why it's going away, and what's going to happen next!
We hope you'll stick around for the next stage of the journey!
Alastair & Aiko.
The Recognized Authority: Episode No. 20
therecognizedauthority.com/20
2021-07-1603 min
The Recognized AuthorityNiching Down Your Consulting Business with Alastair McDermottThis is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services.
If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.
In this episode, Alastair McDermott and Alistair McBride discuss...
2021-04-2840 minBoom, it's on the Blockchain011 - Black Blockchain Consultants interview Alastair Caithness about Asset Backed TokenizationAlastair Caithness, Ziyen Energy CEO, is interviewed on the Black Blockchain Consultants podcast (Blockchain Chat) to discuss the process of tokenization of financial assets on the blockchain.
The interviewers from Black Blockchain Consultants is led by Dr Kecia J Waddell, Eric Spence and Talisha Shine.
The interview discusses the development of ZiyenCoin, the process of tokenization and how this concept can work for tokenizing government assets through AmeriCoin.
Dr Kecia Waddell - Black Blockchain Consultants
The Black Blockchain Consultants is a network of blockchain seasoned professionals who collaborate to understand blockchain techn...
2020-07-281h 01Boom, it's on the Blockchain010 - What is the gap in the market that ZiyenCoin is going after? - - Alastair Caithness (Ziyen Energy CEO) interviewed on ChainTalk by Zara ZamaniPart 3 of Interview
Alastair Caithness, Ziyen Energy, CEO is interviewed by Zara Zamani, Block Architect & Head of Disruptive Technologies at Meta Bytes, on Sweden’s leading Blockchain Show, ChainTalk.
In this show Caithness explains how Ziyen Energy in collaboration with leading blockchain, data analysis, systems, tokenization, regulatory and trading specialists have developed the ZYEN Energy Asset Trading Platform.
Zara Zamani, ChainTalk host states,
“Whether it's just a buzzword, a hype or a real game changer, we all keep hearing the word, Blockchain on a daily basis. However, still the most frequent ques...
2020-05-2906 minBoom, it's on the Blockchain009 - What is ZiyenCoin about? - Alastair Caithness (Ziyen Energy CEO) interviewed on ChainTalk by Zara ZamaniPart 2 of Interview
Alastair Caithness, Ziyen Energy, CEO is interviewed by Zara Zamani, Block Architect & Head of Disruptive Technologies at Meta Bytes, on Sweden’s leading Blockchain Show, ChainTalk.
In this show Caithness explains how Ziyen Energy in collaboration with leading blockchain, data analysis, systems, tokenization, regulatory and trading specialists have developed the ZYEN Energy Asset Trading Platform.
Zara Zamani, ChainTalk host states,
“Whether it's just a buzzword, a hype or a real game changer, we all keep hearing the word, Blockchain on a daily basis. However, still the most frequent ques...
2020-05-2706 minBoom, it's on the Blockchain008 - Describe blockchain in one sentence - Alastair Caithness (Ziyen Energy CEO) interviewed on ChainTalk by Zara ZamaniAlastair Caithness, Ziyen Energy, CEO is interviewed by Zara Zamani, Block Architect & Head of Disruptive Technologies at Meta Bytes, on Sweden’s leading Blockchain Show, ChainTalk.
In this show Caithness explains how Ziyen Energy in collaboration with leading blockchain, data analysis, systems, tokenization, regulatory and trading specialists have developed the ZYEN Energy Asset Trading Platform.
Zara Zamani, ChainTalk host states,
“Whether it's just a buzzword, a hype or a real game changer, we all keep hearing the word, Blockchain on a daily basis. However, still the most frequent question asked is: What is bloc...
2020-05-2602 min
The Doorstep MileThank YouIf you have enjoyed this book, you could help me a great deal by:Leaving a review on Amazon. This is so helpful.Sharing a photo of the book cover on social media. Use the hashtag #TheDoorstepMile.Giving your copy to someone who might benefit from it. Thank you.If you’d like to follow me online you can:Sign up for the Living Adventurously and Shouting from the Shed newsletters on my website. Follow me on social media: @al_humphreysSubscribe on YouTube: search for Alastair HumphreysVisit alastairhumphreys.com/thedoorstepmile for reso...
2020-04-0502 minThe Doorstep MileBeginningsBeginningsMon, 24 Dec 2007, 21:08From: AlastairTo: BenSubject: SOUTHHi Ben,Having a wonderful time in Hawaii - been out whale watching and running this morning.But I can't stop thinking about my future expeditions. So I decided to write and ask in all seriousness if I can join your SOUTH team? I am writing because I will regret it if I do not, but also because you know me well enough to be able to say 'No!' without embarrassment or...
2020-03-1503 minThe Doorstep MileThe Doorstep MileWould you like a more adventurous life?Are you being held back by a lack of time or money? By fear, indecision, or a feeling of being selfish or an imposter?Living adventurously is not about cycling around the world or rowing across an ocean. Living adventurously is about the attitude you choose each day. It instils an enthusiasm to resurrect the boldness and curiosity that many of us lose as adults.Whether at work or home, taking the first step to begin a new venture is daunting. If you dream of a big adventure...
2020-01-2000 min