Shows
Growth StoriesRevenue Over Everything: Inside the Mind of a Crypto TVL KingJoshua Betancourt, CRO of BitVault and VaultCraft, broke the mold by bringing traditional sales fundamentals to crypto—and the results speak for themselves. In just 9 months at P2P.org, he generated $1.7B in TVL, then scaled Vaultcraft from $2M to over $100M using sales techniques from books written in the 1800s. In this episode, Joshua shares his money-first approach to BD, reveals why he's bullish on Bitcoin but bearish on most crypto projects, and explains how curiosity and classic sales fundamentals helped him close massive international deals.
2025-09-0416 min
Growth StoriesLevva 2.0, 10M $LVVA Incentive seasons, and Building DeFi for the MassesIn this episode of Growth Stories, we sit down with IsReallyBadMan, GM of Levva, the AI-powered DeFi platform aiming to make yield optimization as simple as pressing a button.We dive deep into Levva 2.0, its mission to simplify DeFi via onchain AI agents, and the way users can participate in a 10 million $LVVA incentive season coming up alongside their Beta Bootstrapping Phase.Dive right in and explore:✅ How the new Points & Leaderboard system works✅ Why 200,000+ users signed up pre-launch✅ How AI automation will manage portfolios end-to-end✅...
2025-07-1619 min
Growth StoriesHow to Market Stablecoin Infrastructure w/ Nicole Schaefer of M0Discover how M0's Senior Marketing Manager Nicole Schaefer turned a provocative slogan into a standout brand campaign with "Everything is a Bank." In this episode, Nicole breaks down the strategic thinking behind their bold messaging, reveals how to effectively segment and market to crypto builders, and shares the metrics that actually matter for Web3 brand growth.Learn why M0 chose to challenge conventional crypto messaging, how to tailor your approach for developers vs. decision-makers, and why exclusive dinners outperform expensive happy hours for B2B relationship building. Nicole also dives into the evolving NYC crypto scene and emphasizes...
2025-07-0713 min
Growth Stories"I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped)Winny, founder of Chipped (the NFC-enabled press-on nail company), shares how she went from losing her femininity in crypto's "bro culture" to building a product that's redefining what tech accessories can be - and landed a collaboration with Paris Hilton along the way.In this episode, you'll learn:- How a personal hack (putting NFC chips in acrylic nails) turned into a business- The story behind Chipped's collaboration with Paris Hilton- How their NYC Fashion Week pop-up drew 600 people in 2 days...
2025-05-2612 min
Growth StoriesFrom Airdrops to AI: How Moxie Is Rethinking Growth in Web3In this episode of Growth Stories, Jason Goldberg (Airstack & Moxie) shares what it really takes to build lasting value in web3.We talk:🔹 The vision behind Moxie and AI-native UX🔹 Lessons from Farcaster, frames & airdrops🔹 What growth looks like beyond the hype🔹 How to help users earn while they sleepHonest, bold, and packed with insight for anyone building in the onchain world.🎧 Mint the episode to get 2 free weeks of Moxie AI🔗 Available on Spotify, Apple...
2025-04-2926 min
Growth StoriesMarketing Technical Products: How Redstone is Challenging the Oracle MonopolyHow do you market highly technical products without "thousand percent yields" to promote? Campbell Easton, CMO of Redstone, reveals their playbook for challenging Chainlink's market dominance through education, community building, and strategic positioning. Learn the "startup marketing trilemma," why visibility is their north star metric, and how finding specific use cases helped them gain market share. Essential listening for founders and marketers building in deep tech, infrastructure, or any competitive category.
2025-03-2717 min
Growth StoriesMarketing w/o AI in 2025: Why Your Company Won't Survive w/ Diana FelkinaIf you think AI won't transform marketing in 2025, this episode will be your wake-up call. Diana Felkina, CMO at Tectum, reveals why the AI marketing industry is exploding from $20B to $80B - and why companies not adapting will simply die off.
Get insider insights on:
- Smart contract marketing automation that's already working
- Why most Web3 projects waste 30% of marketing budgets on events
- The tools reshaping community building
- How to convert token holders into actual users
Diana...
2025-01-2714 min
Growth StoriesScaling Web3 Events: Real Growth, Real Partnerships, Real ResultsIn this episode of Growth Stories, we’re joined by Ashton Barger, Partnerships Manager at OnChain Foundation. Ashton shares his journey from scaling the UK’s biggest web3 conference to reshaping how projects think about growth and partnerships.
What’s inside:
✅ Reinventing NFTs: Membership models that deliver lasting value beyond PFPs.
✅ Event Strategy Secrets: How to grow web3 events from 500 to 3,000+ attendees while keeping sponsors and attendees coming back.
✅ Bear vs. Bull Markets: How to tailor your strategies to thrive in any cycle.
💡 Subscribe to Gr...
2025-01-2016 min
Growth StoriesEtherMail’s Playbook for Smarter, Safer Web3 Messaging w/ Alek HannessianIn this episode of Growth Stories, Alek, Head of Partnerships at EtherMail, dives into how this web3-native email platform is transforming communication in crypto.
Highlights:
✉️ Why email still matters in web3.
🔑 How EtherMail merges on-chain data with off-chain communication.
📈 Strategies for brands to grow and engage their audiences using web3 email.
🎧 Tune in for insights on building effective campaigns, onboarding non-natives, and why human-readable blockchain interactions are the way forward!
Follow Growth Stories: @growth_beast | @TheCrypthena
2025-01-1214 min
Growth StoriesBuilding Web3’s Ultimate Gaming Community w/ Sam VuongIn this episode of Growth Stories, Sam Vuong, Treasure’s first marketing hire, shares her journey of building one of web3’s most active gaming communities.
Highlights:
🎯 Decentralized marketing strategies that work.
📊 Metrics for scaling web3 games.
🚀 Why retention beats hype in gaming.
🎧 Tune in for exclusive insights and rewards!
Connect with Sam: @samjvuong
Follow Growth Stories: @growth_beast | @TheCrypthena
2024-12-1114 min
Growth StoriesFrom Marketer to Founder: Jinelle D'Lima on Building NozomiIn this episode of Growth Stories, we’re joined by Jinelle D'Lima, CEO and co-founder of Nozomi - the ultimate hub for web3 entrepreneurs. 🚀
Jinelle dives into her transformation from marketer to founder, reveals how Nozomi builds community-driven resources, and shares must-know tips for avoiding classic web3 marketing pitfalls.
🎧 Tune in, learn, and collect the episode for exclusive rewards!
Connect with Jinelle: @NozomiNetwork
Follow Growth Stories: @growth_beast | @TheCrypthena
2024-12-1115 min
Growth StoriesPods, Perks, and the Onchain Media Shake-Up w/ Lucas CampbellIn this episode of Growth Stories, we’re joined by Lucas Campbell, co-founder of Pods, the platform revolutionizing how podcasts are minted and consumed onchain.
Lucas shares insights on scaling Pods, driving creator engagement, and the future of onchain media.
🎧 Tune in & collect the episode for exclusive rewards!
Connect with Lucas: @0x_LucasFollow Growth Stories: @growth_beast | @TheCrypthena
2024-12-0318 min
Growth StoriesThe SVM Revolution with SOONn this episode of Growth Stories, we’re joined by Joanna Cook, co-founder of one of the most efficient rollup stacks pushing the boundaries of L1 performance. Joanna shares how her team is tackling scalability head-on with their product first approach.
Tune in & collect the episode for more surprises!
Connect with Joanna: @justsayuluvjoFollow SOON: @soon_svm
Connect with Alex & Laura on X:
Alex: @growth_beastLaura: @TheCrypthena
2024-12-0214 min
Growth StoriesBuilding a Mermaid World with A Top Lens InfluencerCarla, an Italian Lens influencer, is building one of the largest communities on Phaver and Lens. Discover her growth strategies as she brings Monniverse to life—the first underwater realm designed with Lens in mind.
💡 Don’t miss this chance to dive into her world and uncover the secrets behind her success!
👩🎤 Connect with Carla: @cryptoartista
👥 Connect with Alex & Laura:
Alex: @growth_beast
Laura: @TheCrypthena
2024-11-2614 min
Growth StoriesEvent Strategy & Brand Building in Web3 B2B Marketing w/ Angus Tookey from Chronicle ProtocolJoin Crypthena as she hosts Chronicle's Head of Marketing Angus Tookey. Angus shares invaluable insights on building a B2B brand in web3, from leveraging Maker DAO's established presence to crafting targeted event strategies.
Discussing:
- Framework for evaluating B2B marketing channels in DeFi
- Event marketing strategy: local vs. global events
- Managing event sponsorships and ROI
- Leveraging Maker DAO's brand while building Chronicle
- Most underrated marketing channel
- Most overrated marketing tactic
- Essential marketing...
2024-11-1815 min
Growth StoriesTaking Gate.io Global: The Partnership Playbook w/ Marie, ex-Gate.io CMOJoin us on Growth Stories as we chat with Marie Tatibouet, former CMO of Gate.io and current Marketing Lead at Metis.
Marie shares her journey in web3 marketing, from rapid growth in China where she helped transform Gate.io from a relatively unknown exchange into a global powerhouse to leading decentralized Layer 2 innovations at Metis.
Discover her insights on overcoming blockchain fragmentation, the power of strategic partnerships, and key metrics for web3 success.
2024-11-1812 min
Growth StoriesFrom Zero to 100k Users: The Growth Path via QuestsIn this episode, we dive into how Intract grew into a leading user acquisition platform in the Web3 space. Apurv, the co-founder of Intract, talks about how he built Intract's foundation with a real-user focus, leveraged partnerships with major ecosystems, and gained the trust of top projects in the industry.
Tune in to learn the key strategies behind Intract's growth to over 5 million users and their unique approach to incentive design in the quest space.
Apurv shares invaluable insights on incentive design, the importance of experimentation, and the future of Web3 marketing.
2024-09-1815 min
Growth StoriesHow To Build The BEST Creator Program in Web3 - w/ Chris Comrie @PhaverTune in for a quick deep dive on building the ultimate creator program for any web3 protocol.& discover how to become the biggest content creator in the web3 social space.
Subscribe to the Growth Stories newsletter for the latest web3 marketing news and deep dives on protocol growth!
2024-09-1813 min
Growth StoriesThe Top 1% Web3 Growth Leaders in ONE Place - w/ Justin Vogel @SafaryIn this episode, we dive into how Safary grew into a leading community-driven brand in the space.
Justin talks about how he built Safary's foundation with a community-first approach, leaned on growth leaders from the start, and gained the trust of top industry leaders.
Tune in to learn the key strategies behind Safary's organic growth and unique way of engaging with the community.
Mint the episode now to subscribe to our Growth Stories newsletter.
Subscribe here 👉 https://paragraph.xyz/@growthstories/subscribe
2024-09-1815 minGrowth StoriesHow To BUILD & SCALE a Web3 Creative Studio - w/ Tommy Thomas @PachyFunkWelcome to the second edition of the Growth Stories Minicast!
In this episode, we sit down with Tommy Thomas, co-founder of Pachi Funk, a full-service creative studio in the web3 space. Tommy shares his insights on what it takes to build and scale a creative studio or marketing agency in today’s rapidly evolving blockchain and Web3 industries.
Tune in as Tommy discusses the value of the agency model for funding creative projects, the importance of strong case studies, and the key role of early adoption in emerging platforms like Lens. He al...
2024-08-2114 min