Shows
The MAFFEO DRINKS Podcast024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL ProseccoIn Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.
Main Topics Discussed:
From 0 to 1 Bottle
Dark Marketing
Importance of Differentiation
Selling to Bars when Small
From 1 Bottle...
2023-09-0650 min
MAFFEO DRINKS: The Lab024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL ProseccoHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.
2023-09-0652 min
Career Success PodcastIntegrating a Passion for Running into an Executive Board Level Career with Alejandro OuzielAlejandro, Alex Ouziel is an executive-committee level business leader that has worked in Marketing, Sales and General Management in FMCG across Europe, Russia, Middle East and Africa.
Apart from his business career, Alex is also an avid runner. He’s completed marathons and the mountain race Tor des Geants twice.
In a time where there’s a debate about work life balance or integration in the business world, I thought Alex would be the perfect guest as he’s been able to balance a great career with family and personal goals.
In this Podcast we speak about:
Why Alex picked runnin...
2019-02-2819 min