Shows
Natural Obsession PodcastEP 15 | Meant to Bee: Honey, Healing, and Holistic LivingWhat if the most powerful medicine grew right in your backyard? Chris and Alex Baker are proving it does at City Farm Conway, their regenerative farm where honeybees, herbs, and holistic practices create a symphony of natural living.The couple's journey began separately—Chris with an affinity for beekeeping and self-sustainability, Alex searching for alternatives to the chronic illness that plagued her family. When they met, their shared passion for nature blossomed into a marriage built on God and stewarding the land."We've walked through health crises," Alex explains, describing their battle with toxic mold il...
2025-08-251h 04
We're Not MarketersBecome a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex VirdenWhat happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren’t traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants mo...
2025-06-1246 min
Fractional HustleAlex Virden - Zero Ego, All HustleAbout the Guest: In this episode, Stephen talks with Alex Virden. Alex is a seasoned fractional marketing leader based in Baltimore, Maryland. With over 12 years of experience across B2B and B2C sectors, she specializes in product marketing and storytelling. She's also the founder of Twin Thrift Vintage, where she sells curated vintage glassware.Alex and Stephen discuss:"Zero Ego, All Hustle" Philosophy Alex shares how she developed a collaborative, no-ego approach to working with cross-functional teams and why ego-driven environments are a red flag for her.Why She Went Fractional
2025-05-0725 min
Who Invited Marketing?How to move beyond asset creation as a PMM | Alex Virden, Top 100 PMMAs a marketer and a PMM, asset creation is something you have to do. In this episode, we're joined by Alex Virden — one of PMA’s Top 100 Product Marketing Influencers, a vintage glass dealer, and a strong voice on how product marketing should be done. I ask Alex questions on GTM strategy, last-minute GTM fails, mistakes in product and more. 📌 What you'll learn✅ Why product marketers need to stop being just “slide creators”✅ How to truly enable sales through better conversations✅ Navigating internal friction between PMM, product, and sales✅ Why...
2025-04-1531 min
The GTM Pack ShowEpisode 112: Tips & KPIs that Gauge The Impact of Product MarketingIn this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC.
In this conversation, we dig into:
💡 How PMMs measure success
💡 How to track KPIs that gauge the impact of product marketing
💡 The importance of cross-departmental alignment
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast
2025-01-1616 min
The Sour GTM SaaS Takes PodcastAlex VirdenFeaturing Alex Virden, Product Marketing & GTM leader at Virdical.
Alex's Sour Takes:
1. Company politics, gossip, and “old guard v new guard” mentalities can and will ruin a Product Marketing Manager's career. (02:03)
2. Calling PMM misunderstood is a crutch. (11:21)
3. “Let me know how I can help” is the worst phrase of all time. (20:17)
4. Category creation is dumb. (30:25)
5. Most companies looking to hire PMM freelancers, fractionals, or consultants really just need an in-house person. (39:18)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they de...
2024-03-1250 min
Awaiting Admission: BTK's Unconfessed Crimes | The Dennis Rader StoryHow The New BTK 'Investigation' Is Turning Into A CircusIs a long-standing feud between two key figures in Osage County putting justice at risk? An episode of the podcast "Hidden Killers" brings to light an escalating dispute between Sheriff Eddie Virden and District Attorney Mike Fisher over an investigation into a potential murder linked to the notorious BTK killer in the 1970s.
According to the transcript, the contention between the two officials has reached its boiling point with a lawsuit filed by Virden against Fisher. The root cause? Comments made by Fisher that the sheriff's investigation is more about gaining publicity and furthering political ambitions than serving ju...
2023-10-1608 minAwaiting Admission: BTK's Unconfessed Crimes | The Dennis Rader StorySearching The 47-Year-Old Evidence To Convict BTK In New MurderCould Dennis Rader, infamously known as the BTK (Bind, Torture, Kill) killer, be employing a new psychological tactic, or are we looking at deeper issues within the investigative chain?
In the most recent episode of "Hidden Killers," host Tony Brueski revealed a rather audacious exchange that took place between Rader and Eddie Virden, the sheriff of Osage County. "First thing that Dennis Rader said to Eddie Virden… was, 'So, looks like you don't have enough evidence to convict,'" recounts Brueski, emphasizing that this comment was made moments after a press conference where the D.A. announced a current la...
2023-09-2204 minAwaiting Admission: BTK's Unconfessed Crimes | The Dennis Rader StoryWhat Does BTK's Reaction to DA's Statement Tell Us About His Guilt?Could the infamous BTK (Bind, Torture, Kill) killer, Dennis Rader, be back in the headlines with a potential new set of crimes? Or is this all just part of his macabre play for attention?
Dennis Rader, known as the BTK serial killer, made headlines throughout the 1970s to the early 2000s for his heinous crimes. Convicted of ten counts of first-degree murder, Rader's modus operandi was to bind, torture, and kill his victims. But in a recent episode of the podcast "Hidden Killers," host Tony Brueski revealed a rather shocking exchange that took place between Rader and Eddie Vi...
2023-09-2203 minAwaiting Admission: BTK's Unconfessed Crimes | The Dennis Rader StoryIs BTK Dennis Rader Creating New Sick Fantasies For Himself With Renewed Attention?The BTK (Bind, Torture, Kill) Killer, Dennis Rader, has returned to the spotlight as investigators probe a possible link between him and the disappearance of Cynthia Kinney in 1976. The connection was instigated after it was discovered that Rader mentioned the phrase "bad laundry day" in his writings, intriguingly similar to the circumstances surrounding Kinney's disappearance from her parents' laundromat. Osage County Sheriff Eddie Virden has been vocal about this development and the ongoing investigation into five cold cases, as revealed by Carrie Rosson, daughter of one of the victims.
In the latest episode of the podcast "Hidden Killers,"...
2023-09-0807 minAwaiting Admission: BTK's Unconfessed Crimes | The Dennis Rader StoryIs BTK Holding More Secrets and Riddles?In the latest episode of the "Hidden Killers" podcast, hosts Tony Brueski and Bob Motta, a defense attorney, discuss new developments in the investigation of the infamous BTK Killer, Dennis Rader. Rader, who was sentenced to ten consecutive life terms in 2005, is once again under the spotlight as investigators look into his possible involvement in other unsolved cases. The podcast delves into the renewed investigations, Rader's potential involvement in the unsolved murder of 16-year-old Cynthia Kinney, and the role his daughter, Kerri Rawson, is playing in helping law enforcement.
Sheriff Eddie Virden managed to get Rader to discuss on...
2023-09-0512 min
The Marketer ShowAlex Virden on Product Marketing, Feature Launches, and Marketing LeadershipAlex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.Here’s what you’ll learn:The difference between a good product marketer and the top 1%Alex’s go-to process for launching new products or featuresThe ideal setup for a product marketing team
2023-08-3120 min
The B2B Messaging Podcast by Wynter#16 - Interview with Alex Virden(Director of Product Marketing, Metadata)In this episode of the B2B Messaging podcast, we sit down with Alex Virden, Director of Product Marketing at Metadata. Alex shares her product marketing journey and the go-to-market strategies at Metadata along with how active listening and continuous feedback from teams inform their messaging.Alex highlights the importance of regular A/B testing, conversion rates monitoring, and direct feedback from marketers to measure message effectiveness. Learn how they update their messaging at Metadata and the impactful projects Alex took part in. She offers advice on staying open-minded, being curious, and regular writing as a...
2023-07-1913 min
Athletes’ Wisdom PodcastInside the World of a Certified Image Consultant ft. Tierra Virden | Ep. 2FOLLOW ME:
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2023-07-0633 min
Marketers TalkingWhy, How, and Where to Start in Product Marketing with Alex VirdenIn this episode, Jess and Alex discuss the challenges and rewards of being a solo product marketer, and the importance of being self-aware and assessing your skillset to find the right marketing role. They also discuss the shift in focus in learning new skills when moving from demand generation to product marketing. The episode also touches on the initial challenge of defining the product marketing manager's role and ensuring alignment within the organization.
Guest Info
Alex is an experienced product marketer passionate about product, marketing, SaaS, and mentorship.In over 10 years of working in marketing...
2023-05-0917 min
New to Product MarketingBalancing Strategic and Tactical Tasks as a Product Marketer with Alex VirdenOn this episode we seek to answer the ages old question: how do I balance my strategic and tactical work as a Product Marketer? We're joined by Alex Virden, Director of Product Marketing at Metadata, to discuss the difference between the two, what tasks fall in each bucket, and how to ensure you're succeeding at both. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And...
2023-04-2633 min
Explore: This Riveting Full Audiobook For Book-Lovers.Data Visualization Guide by Alex CampbellPlease visithttps://thebookvoice.com/podcasts/2/audible/17225to listen full audiobooks.
Title: Data Visualization Guide
Author: Alex Campbell
Narrator: Darcey Kobs, Randy Virden
Format: mp3
Length: 9 hrs and 59 mins
Release date: 03-21-23
Ratings: Not rated yet
Genres: Data Science
Publisher's Summary:
If you are a budding analyst or want to freshen up on your concepts, this book is for you. It has all the basic information you need to help you become a data analyst or scientist.
2023-03-219h 59
The Teddy Brosevelt ShowTeddy Brosevelt Show | Episode #29 - Alex Jones Verdict II, Austin Mayor Race, Midterm Elections, Pfizer Lied + We Should Sue, Fetterman vs. Oz and much more!Episode XXIX of ‘The Teddy Brosevelt Show’ is 47 minutes long and runs through a ton of topics. Episode 29 is accompanied by this 1,700 word substack post. Let’s go! EPISODE 29 TOPICS: * A jury in Connecticut says Alex Jones must pay $965 million to the Sandy Hook parents for lying about the shooting and causing emotional harm to the families. But when a major event happens In today’s social media-driven world, there’s always a rush to judgement before the facts emerge. From Jussie Smollet to the BYU volleyball racism hoax, there are countless examples of politic...
2022-10-1446 min
Demand Gen UAre Analyst Relations Worth It? Our Forrester Wave ExperienceAnalyst relations…a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring?In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022.Jason and Alex break down analyst relations in layman’s terms, detail Metadata’s experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure.Listen to find out:Jason’s summary of analyst relationsAbout Metadata’s category c...
2022-10-1143 min
The Dental Marketing Secrets Podcast#24: Social Media For 2020 & Beyond with Guests Alex Virden & Dr. Jordan Virden MenefeeYou are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :) Alex Virden & Dr. Jordan Virden Menefee join me as we dive into...Current state of social media; what's going on right now and how to best connect with patients during this unprecedented timeWhy social media NEEDS to be an integral part of your marketing strategyTwo social media "musts" for 2020Branding: personal brand vs. professional brand? Whi...
2020-06-2653 min