Shows
Hotel Talk with Farah ShammasHotel Talk with Farah Shammas: Episode 115 with Alexander Novicov - Brand storyteller, a speaker, and an authorSend us a textAlexander Novicov is a brand storyteller, a speaker, and the author of a Seth Godin endorsed book called ‘Not Another Pair of Shoes’. Living in London but having grown up in Cyprus, he tells us a little about his own personal journey but more importantly the power of marketing and telling your brand’s story. We discuss some common mistakes, interesting examples and how best to go about it. A really inspiring and informative episode that you will definitely gain from and must afterwards read his book!Alexander NovicovFaceBookIn...
2024-08-0139 min
Help my DTC growEP 58. How Can Ecommerce Brands Craft a Compelling Story? - Alexander Novicov from Way BoutiqueHow Can Ecommerce Brands Craft a Compelling Story?
In this episode, we’re joined by Alexander Novicov, CEO of Way Boutique. With a wealth of experience in helping over 100 brands, including the likes of Stella Artois and Pizza Express, Alexander has honed his expertise in creating purpose-driven brands. He’s the author of “Not Another Pair of Shoes”, and a renowned keynote speaker who’s passionate about developing brand stories that can change behavior and impact how people feel about brands. In this episode, we dive into the art of storytelling for ecommerce brands and how it can set th...
2023-07-0721 min
Tech Marketing TrendsHow to Use Emotional Marketing to Increase Sales – Alexander NovicovIn this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.
If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:
https://www.linkedin.com/in/alexandernovicov/
https://way.boutique/ourstory/
2021-09-0230 min
The Alex Novicov ShowEpisode 90: The Pursuit Of StupidityHow we can become better by pursuing stupidity
2021-01-3117 minThe Alex Novicov ShowEpisode 88: I'm A FraudIn today's episode, I talk about how I feel that I'm a fraud and what I'm going to do about it.
2021-01-1730 minThe Alex Novicov ShowEpisode 87: Mentality StrongIn this episode I talk about what are the signs of a mentally strong person, how we can learn from them and become more mentally strong ourselves. I talked about why 2021 will be another year like all the previous years (for 95% of people) and how can we make things happen without making it sound like a hype.
2021-01-1030 minThe Alex Novicov ShowEpisode 87: New Year Old YouHow we can achieve our goals in the New Year. I talked about a technique that we can use to achieve our goals and why it's important to have less goals in order to achieve them.
2021-01-0138 min2020-12-2124 minThe Alex Novicov ShowEpisode 84: The ROI of stupidityIn this episode I talked about the importance of not following most self development books and advice, and what is the difference if we learn or if we don't learn anything.
2020-12-1339 minThe Alex Novicov ShowEpisode 83: How To Actually Love YourselfIn this episode I talked about what does self-love actually means? Does it mean that we eat pizza all day and watch Netflix every night or does it mean that we take care of ourselves?I discussed how we can actually love ourselves and not fall into the...
2020-12-0629 minThe Alex Novicov ShowEpisode 83: How To Save Big This Black FridayIn this episode I talked about the origin of Black Friday event, how it all started, where the name 'Black Friday' came from and some data about how much we as humans spend on Black Friday in the UK and the US. I also shared how we can all save BIG this Black Friday event and I mean truly BIG!
2020-11-2631 minThe Alex Novicov ShowEpisode 82: Not knowingSometimes it's okay to admit that we don't know, we don't know what we should be doing and how we should be taking the next action
2020-11-1531 minThe Alex Novicov ShowEpisode 81: 3 Lessons I Learned From Doing 75 Hard ChallengeIn this episode I talked about three lessons I learned from doing the 75HARD challenge. I explained what the 75HARD challenge is for those who are not familiar and why it's so important to start focusing on mental toughness, how our character becomes stronger and evolves once we focus on becoming truly great.
2020-11-0629 min
Redefine Hospitality PodcastEpisode 84: Creating A Community With Nina TaylorIn this episode I had the pleasure to chat with Nina Taylor, the hospitality director at Layers. Nina shared with us the importance of creating partnerships, how to be community-focused and how she and her team managed to have 100% occupancy rate during a pandemic.
2020-11-0535 minRedefine Hospitality PodcastEpisode 83: A Lighthouse Hotel With Erik Nissen Johansen At Pater NosterIn this episode I had a very interesting conversation with Erik Nissen about his new lighthouse hotel. Erik shared with us his thoughts on how hoteliers should navigate throughout the pandemic, how hoteliers can find an interesting angle to differentiate and how they can even grow the hotel.
2020-11-0435 minThe Alex Novicov ShowEpisode 80: The Epidemic Of Busy-BraggingIn today's episode I talked about why we need to stop this epidemic of busy-bragging and wearing it like a badge of honor. I shared ideas and how we can overcome challenges and the mentality of 'I'm very busy' to become more effective and productive. In the end of the episode I shared a tool that I use to track my activities on a daily basis to know how effective I was during the day and compare what I did vs my results.
2020-10-3029 minThe Alex Novicov ShowEpisode 79: Falling In Love With Life Not A PersonIn this episode I discussed why I believe it's important to fall in love with life and not a human being. So many times when we say the word 'love' we immediately assume that we are in a relationship, or we got married or it's something that has to do with a person. How about we fall in love with life first, like we become crazy about life, we fall deeply in love with life and we truly live a passionate life. This is what I talk about in this episode, the aftermath of falling in love with life and...
2020-10-2430 minRedefine Hospitality PodcastEpisode 82: Strategies Hoteliers Can Implement Right Now With Sally BeckIn this episode we visited the Royal Lancaster Hotel in London and had a very interesting conversation with Sally Beck, General Manager at the property. Sally shared with us strategies that she and her team are using to drive revenue to the property. In this episode you will be able to learn new strategies you can implement for your own property, what new measures you need to take to reassure potential guests that your hotel is Covid Safe and much more.
2020-10-2227 minRedefine Hospitality PodcastEpisode 81: How Serviced Apartments Are Adopting With Peter HeuleIn today's episode, we had the pleasure to interview Peter Heule and speak about how serviced apartments are adopting during this period. Peter shared with us strategies hoteliers can use today to attract people to book. He also shared with us how Yays (Concierged Boutique Apartments) are doing and expanding this year.
2020-10-1535 min2020-10-1127 minRedefine Hospitality PodcastEpisode 80: How Hotels Can Build Strength Through Adversity With Nadia PendletonIn today's episode, Nadia Pendleton shared with us what are the most common mistakes hoteliers make, how we can improve our customer service and how hoteliers can navigate through today's challenges.
2020-10-0835 minRedefine Hospitality PodcastEpisode 79: How To Create The World's Highest Guest Satisfaction Hotel With Adele GutmanIn this episode, Adele Gutman shared with us how she and her team managed to create the world's highest guest satisfaction hotel in the world. She shared with us ideas, strategies and things we can do to improve our guest's experience, guest satisfaction and simultaneously increase our bottom line.
2020-09-2452 minRedefine Hospitality PodcastEpisode 78: Five Things People Want To Hear from Hotels Right NowIn this episode, I shared with you five things that guests expect to hear from a hotel right now. If you want to increase confidence and increase trust, these five things will definitely help you.
2020-09-1820 minRedefine Hospitality PodcastEpisode 77: How Hotels Should Market After The LockdownIn this episode I talked about what hoteliers should do right now and how they should market their property. I shared some data about recent research and how consumer behavior is changing.
2020-09-1028 minRedefine Hospitality PodcastEpisode 76: Moving Past Adversity With Stephane Vilar from nhow hotelIn this episode we talked with Stephane from nHow hotel group. Stephane shared with us how they are coping with a new hotel brand in London, what new measures they've implemented due to the COVID and what should do in the next three to six months.
2020-09-0329 minRedefine Hospitality PodcastEpisode 75: Redefining Your Wellness Strategy With Claire WayIn this episode, we talked with Claire Way about how hoteliers need to redefine their wellness and spa strategy. People are more aware and mindful about their habits and demand for wellbeing is on the rise, the question is how can hoteliers respond to this demand. Claire shared some brilliant ideas for hoteliers to look into and perhaps dominate.
2020-07-3034 minRedefine Hospitality PodcastEpisode 74: How To Improve Customer Experience With Monica OrIn this episode, we interviewed a customer (service) expert Monica Or. Monica shared with us why it's important to look at our customer experience in a different way, how we can improve it and how smaller hotels can surprise their guests by doing the unexpected.
2020-07-2334 minRedefine Hospitality PodcastEpisode 73: How A Business Redefined Itself During Covid-19In this episode, we have a very active businessman who redefined his business during the lockdown. Roy Castleman the Managing Director of Twinwoods Adventure shared with us how we created a new revenue stream to his business, how he changed the whole operations and how hoteliers can think outside 'the box' to help their business grow and flourish.
2020-07-1826 minRedefine Hospitality PodcastEpisode 72: Redefining PR With Amy OgdenIn this episode we had a very interesting chat with Amy Ogden about how we can redefine PR in the hospitality industry. Amy shared her strategies and ideas on what hotels can do right now to focus on the next six months, what sales strategies hoteliers can use and how we can grow our hotels.
2020-06-1824 minRedefine Hospitality PodcastEpisode 71: How To Move Forward With Rob PatersonIn today's episode I interviewed Rob Paterson, the CEO of Best Western Hotels in the United Kingdom. Rob shared with us his view about how we can move forward, what holds for the hospitality industry and he shared with us a story about how a pub remained opened during Covid-19.
2020-05-3029 minRedefine Hospitality PodcastEpisode 70: A New ChapterIn this episode I talked about why we changed the name of the podcast and how we are moving forward from here.
2020-05-2610 minRedefine Hospitality PodcastEpisode 69: How AI Can Help Boost Hotel Sales With Frank ReevesIn this episode, Frank Reeves shared with us a couple of ideas on how AI can boost hotel sales, how hotels can increase their bookings by not shouting at each user online and Frank shared with us what we can all do in this unprecedented time.
2020-04-2330 minRedefine Hospitality PodcastEpisode 68: Why Hotels Need To Go Niche With Richard ValtrIn this episode Richard Valtr, the CEO of Mews System shared with us very interesting insights and ideas about what hoteliers should do right now, how can they overcome the current crisis, why they should choose a niche, be an interesting hotel and much more. If you want to innovate and move forward, you will enjoy this interview with Richard Valtr.
2020-04-1641 minRedefine Hospitality PodcastEpisode 67: How To Create Creative Content During CoronavirusIn this episode I talked about the importance of being creative right now, why it's important to create content and how we can create interesting content. People are consuming content right now and it's an opportunity to create emotional connection and build brand equity with great content.
2020-04-1117 minRedefine Hospitality PodcastEpisode 66: Three Things Businesses Should Do During Coronavirus on Social MediaIn this episode I shared three things businesses should do during coronavirus crisis. Why it's important to take action and not be ignorant about the events that are happening and how we can thrive, not just survive the crisis.
2020-04-0220 minRedefine Hospitality PodcastEpisode 65: Is Marketing Really Important During CrisisIn this episode, I shared my thoughts about the importance of marketing during a crisis. I explained why it's important if you want to grow your company and how we can all win and thrive if we take the right actions.
2020-03-2619 minRedefine Hospitality PodcastEpisode 64: The Best Strategy for Small Businesses in CrisisIn this episode, I shared what small businesses can do in a crisis. Especially now, it's important not to pause, because a lot of people are pausing their activity. Now is the time to double down.
2020-03-2520 minRedefine Hospitality PodcastEpisode 63: What Hotels Can Do During Crisis (Coronavirus)In today's episode, I talked about what hoteliers can do during crises and especially during Coronavirus (CONVID_19) panic. I shared 9 strategies/ideas that hotels can do and implement today to improve their hotel performance.
2020-03-1324 minRedefine Hospitality PodcastEpisode 62: How To Increase Direct Bookings By Not Talking About The HotelIn today's episode I shared strategies on how we can increase direct bookings by not talking about the product. We don't need to talk about the product constantly, we can actually create a content strategy that adds value to the end consumer.
2020-03-0520 minRedefine Hospitality PodcastEpisode 61: Why Most Hotels Don't Have Loyal GuestsIn this episode I shared with you why most hotels don't have loyal guests, how can hotels create loyalty and win in the long run.
2020-02-2925 minRedefine Hospitality PodcastEpisode 60: How To Market & Sell A Lifestyle Hotel With Sam RichesIn today's episode, we had a very interesting chat with Sam Riches, Sales & Marketing Director at Nobu Hotel Portman Square. He shared with us his insights into how we can market and sell a lifestyle/luxury hotel, why it's important to leave our ego at the door and how he makes things happen.
2020-02-2031 minRedefine Hospitality PodcastEpisode 59: Hotel Predictions for 2020 with Russell KettIn this episode Rusell Kett, the chairman of HVS shared with us his thoughts on the hotel industry, things hoteliers need to avoid and things hoteliers need to invest. He talked about how the hospitality will be influenced this year and what we can all do.
2020-02-1332 minRedefine Hospitality PodcastEpisode 58: Why Luxury Is Not Expensive With Henrik MuehleIn this episode we had a great conversation with Henrik Muehle about why luxury is on the rise and why it's important to understand that luxury doesn't mean that you need to pay more. Henrik shared with us his strategies on how they maintain a very high standard at Flemings Hotel and how they keep their high net worth guests.
2020-02-0633 minRedefine Hospitality PodcastEpisode 57: How Interior Design Can Improve Your Hotel With Diana Darmina & Tim MuttonIn today's episode we had Diana Darmina and Tim Mutton from Blacksheep Agency talk about how hotels and restaurants can improve their space with creative interior design, what is the ROI of creative space and Tim shared an interesting story on how an unhappy man sold his Porche to start his own food truck venture.
2020-01-231h 06Redefine Hospitality PodcastEpisode 56: PR & Social Talk with Antonia Robinson from Preferred Hotels & ResortsIn todays' episode, we had a chat with Antonia Robinson on how she manages PR & Social at Preferred hotels. She shared with us a story on how she and nine influencers traveled to a destination to promote Preferred Hotels.
2020-01-1726 minRedefine Hospitality PodcastEpisode 55: Three things hoteliers need to focus to thrive in 2020If we want to thrive in 2020, I shared three things that we need to do, to win this year. I shared things that people are expecting brands to have, what are guests' expectations and how we can go above and beyond this.
2020-01-0925 minRedefine Hospitality PodcastEpisode 54: Why Building A Brand Is Very Important Right NowBuilding a sustainable brand is more important than ever right now. On this episode I shared my views on why it's important to build a brand in 2020 and examples of how some great small brands are developing themselves.
2019-12-1326 minRedefine Hospitality PodcastEpisode 53: Why Hotels Spam PeopleOn today's episode, I shared with you why hotels spam people with their content on social media, newsletters and blogs. I shared two stories about how people perceive hotels social media and why they don't follow hotels.
2019-11-1818 minRedefine Hospitality PodcastEpisode 52: How Creativity Can Help The Bottom Line with Eric Jafari from Locke LivingOn today's episode we had Eric Jafari share his thoughts and ideas on the importance of creativity, how we can increase our bottom line using creativity and how Locke Hotels differentiate themselves in the marketplace.
2019-10-2235 minRedefine Hospitality PodcastEpisode 51: A Hotel Without Front Office With Peter PaliczOn today's episode we had Peter Palicz sharing with us how he manages the first 360 hotel in Budapest. From check in to check out everything is done on an application.
2019-10-1723 minRedefine Hospitality PodcastEpisode 50: The Best Investment You Can Make with Tiago Venancio from Choice Hotels EuropeIn today's episode Tiago Venancio from Choice Hotels Europe shared with us how hoteliers can increase their ROI from their investments. We discussed how you can improve your customer service and what is the most important thing that every general manager needs to do in order to increase profitability.
2019-10-0135 minRedefine Hospitality PodcastEpisode 49: How To Surprise & Delight Your Guests with Andrew Coney At The HariOn today's episode I talked with Andrew Coney from The Hari about the importance of truly caring about your guests, how we can all make a difference in a guests life and why it's important to use our creativity in the hospitality industry.
2019-09-1231 minRedefine Hospitality PodcastEpisode 48: You Don't Need A New Logo, You Need A Brand IdentityOn today's episode I talked about why you don't need a new logo but a new identity. We think that we will solve our brand problems by focusing on the outside but the key is focusing on the inside.
2019-09-0722 minRedefine Hospitality PodcastEpisode 47: Why Storytelling Matters in Hospitality with Regitse RosenvingeOn today's episode we had a chat with Regitse Rosenvinge about why hospitality matters, why it's important to create content and a few insights on top trends for 2020.
2019-08-3026 minRedefine Hospitality PodcastEpisode 46: Why Everybody Matters with Robert RichardsonOn today's episode we had a conversation with Robert Richardson the GM at The Grant. He explained to us why it's important to care about your employees, how we can inspire and motivate our employees. We discussed the importance of giving back to the community by engaging in activities that will make a difference.
2019-08-2230 minRedefine Hospitality PodcastEpisode 45: Benefits Of A Spa With Paula PerkinsOn today's episode I spoke with Paula Perkins about the benefits of a spa and why it's important for hotels to consider adding a spa. You can find more about Paula on ppspaconsultancy.com
2019-08-1526 minRedefine Hospitality PodcastEpisode 44: Why Creativity Is Important For HotelsOn today's episode I shared with you how creativity can make an impact on your hotels' direct bookings, engagement and how we can all use more creativity to improve our lives.
2019-08-1026 minRedefine Hospitality PodcastEpisode 43: Why Micro Influencers Are Better To CollaborateOn today's episode I shared why micro-influencers are better to collaborate and how we can find micro-influencers to increase hotel sales and trust.
2019-07-2521 minRedefine Hospitality PodcastEpisode 42: How The Best Stories Are ToldOn today's' episode I shared how the best brand stories are told. How we can tell a story about who we are and who we want to attract.
2019-07-1817 minRedefine Hospitality PodcastEpisode 41: Three Reasons Why Email Marketing Is Important for HotelsOn today's episode I shared three reasons why it's important to focus on your email marketing strategy. You will learn how you can incorporate a new email marketing strategy, how to combine your email marketing activities with social media and how to use email marketing to increase your hotel sales.
2019-07-1427 minRedefine Hospitality PodcastEpisode 40: How To Optimise Your OTA Relationship with Krishan from ExpediaOn today's episode we had Krishan Kadodwala, Director of Market Management at Expedia discuss with us how we can optimise our relationship with OTAs. Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are important to every single hotel.
2019-07-0429 minRedefine Hospitality PodcastEpisode 39: Why Your Hotel Doesn't Have An Effective StoryOn this episode I talked about why your hotel doesn't have an effective story and why it's important to build a great and sharable story.
2019-06-2730 minRedefine Hospitality PodcastEpisode 38: Why Hotels Fail On Social MediaOn today's episode I discussed why hotels fail on social media and how we can improve our social media presence.
2019-06-2322 minRedefine Hospitality PodcastEpisode 37: First Vegan Hotel with Jack McLaren-StewartOn today's episode we had the head of lifestyle and co-founder Jack from Saorsa 1875 Hotel share with us why it's important to go niche in a crowded marketplace.
2019-06-1334 minRedefine Hospitality PodcastEpisode 36: How To Increase Direct Bookings With Jan SammeckOn today's episdoe we had a special guest, Jan Sammeck. He is the director of e-commerce and deals with hotels' direct bookings and online marketing. He is an author of the book called Online Marketing for Hotels and he speaks at various events. He shared with us how you can increase your direct bookings and how you can improve your hotels content marketing.
2019-06-0638 minRedefine Hospitality PodcastEpisode 35: How To Inspire Your Employees with Craig GoldblattOn today's episode we had the amazing Craig Goldblatt share his ideas on how we can inspire our team members, how we can live with less stress and how we can live on purpose.
2019-05-3041 minRedefine Hospitality PodcastEpisode 34: Why Content Can Make Or Break A HotelOn today's episode I shared why hotels' content can make a hotel or break it. The episode is backed by trivago research and shows how travellers choose their hotel and the impact it has.
2019-05-2510 minRedefine Hospitality PodcastEpisode 33: Five Habits of Effective Hotel MarketersOn this episode I shared five habits of effective hotel marketers. How they use them in their day to day life. If you want to become more effective then this episode is for you.
2019-05-1917 minRedefine Hospitality PodcastEpisode 32- Expensive Logos vs Building A Meaningful BrandOn today's episode I talked about building a meaningful brand vs having an expensive logo. The difference between an expensive logo and a meaningful story is that people are more loyal, you are more profitable and you can make an impact in people's lives.
2019-05-1120 minRedefine Hospitality PodcastEpisode 31: Why We Need To Attend Boutique Lifestyle Hotel SummitOn todays episode I shared my thoughts on why we need to attend the Boutique Lifestyle Hotel Summit in London. I don't have any involvement with the company.
2019-05-0615 minRedefine Hospitality PodcastEpisode 30: Interview with Ulrich Pillau from ApaleoOn today's episode I interviewed Ulrich Pillau about why it's important to make changes, why it's important to have a great property management system and how Apaleo adds value to hotels.
2019-04-2723 minRedefine Hospitality PodcastEpisode 29: A Hotel With Co-Working Space David KijlstraOn today's episode we discussed with David how he manages digital marketing, how they innovate and how they decided to be a hotel with co-working space. David is a very interesting guy and I believe you will gain so much.
2019-04-1844 minRedefine Hospitality PodcastEpisode 28: Why Caring About People Matters with Francisco MecedoOn this episode we had a chat with Francisco Mecedo about why it's important to care about your people and why it can help your hotel grow.
2019-04-1148 minRedefine Hospitality PodcastEpisode 27: Social Media with Santiago Garcia Solimei from Melia Hotels InternationalOn today's episode we had a conversation with Santiago Garcia Solimei, he is a global director of social media at Melia Hotels International. We talked about why it's important to be on social media, how he manages his team, how they work with influencers across all their properties and how Santiago influenced a CEO of one of the largest hotel chains create social media presence and be active. You can find Santiago on LinkedIn: https://www.linkedin.com/in/santiago-garcia-solimei-6026462/
2019-04-0439 minRedefine Hospitality PodcastEpisode 26: How Millennials Buy and Think About BrandsOn today's episode I shared how I made a conscious decision about buying a pair of shoes and a particular brand for my future bag. We choose certain brands because they make us feel a certain way, hopefully this episode will help you understand more how and why it's important to invest and build a brand.
2019-03-2827 minRedefine Hospitality PodcastEpisode 25: The Five Principles of TrustOn this episode I shared the five principles of trust. How we can build trust between the customer and the brand.
2019-03-2120 minRedefine Hospitality PodcastEpisode 24: Turn Negative Feedback into PositiveOn today's episode I talked about how to turn negative reviews and feedback into positive ones.
2019-03-1413 minRedefine Hospitality PodcastEpisode 23: Why It's All About People with Adam RowledgeOn today's episode I had the pleasure to speak with award-winning general manager Adam Rowledge. We spoke about why it's important to invest in people and how he promotes and goes above and beyond to create a positive culture. I personally got a lot of value from this interview and reminded myself how important it's to invest in people.
2019-03-0753 minRedefine Hospitality PodcastEpisode 22: Build A Brand Not A BusinessIn today's noisy world it's hard to stand out because everybody can start a business, but not everybody can build a brand. On today's episode I shared important lessons on why it's important to build a brand.
2019-02-2813 minRedefine Hospitality PodcastEpisode 21: Why PR is deadOn today's episode I talked about why PR is dead if you don't have the basics in place.
2019-02-2112 minRedefine Hospitality PodcastEpisode 20: How To Improve Your Hotels Content MarketingContent marketing is more than a buzz word, it's an essential part of business growth and hotel marketing. I share some amazing case studies on how some hotels are going beyond and creating phenomenal content and how you can improve dramatically your content to increase brand loyalty and direct bookings.
2019-02-1520 minRedefine Hospitality PodcastEpisode 19: How To Appeal To Millennials TravellersOn today's episode, I discussed how we can appeal to millennial travelers
2019-02-0711 minRedefine Hospitality PodcastEpisode 18: How To Make Your Hotel Stand Out on InstagramOn today's episode I shared strategies that you can implement and radically improve your Instagram content.
2019-02-0216 minRedefine Hospitality PodcastEpisode17: Why Brands Need A Positive Marketing StrategyOn today's episode we discuss why brands need a positive brand strategy. The impact this strategy can have long term and short term.
2019-01-2618 minRedefine Hospitality PodcastEpisode 16: Why Marketing Needs To Be HonestWhy marketing can be honest, authentic and powerful.
2019-01-1911 minRedefine Hospitality PodcastEpisode 15: Millennials Choose Hotels Based on Social MediaOn todays episode we have research done on how millennials choose hotels.
2019-01-1012 minRedefine Hospitality PodcastEpisode14: Why Great Design Is Fundamental In Your BusinessOn today's episode I talked about why great design is important in business.
2019-01-0931 minRedefine Hospitality PodcastEpisode13: Why Change Is ImportantWhy change is important and why everything starts with us.
2019-01-0304 minRedefine Hospitality PodcastEpisode 12: How To Increase Repeat Hotel CustomersRepeat guests are more valuable than new guests. On today's episode I shared with you strategies on how you can improve that.
2018-12-2713 min
Redefine Hospitality PodcastEpisode 11: Why Most Hotels Are IrrelevantOn today's epsidoe I share my thoughts on why most hotels are irrelevant and how we can fix it.
2018-12-2019 minRedefine Hospitality PodcastEpisode 10: Marketing Predictions for 2019This are my predictions for 2019
2018-12-1319 minRedefine Hospitality PodcastEpisode9: Three Steps To Build Hotel BrandThree steps on how to build a hotel brand.
2018-12-0614 minRedefine Hospitality PodcastEpisode 8: How To Increase Hotel SalesOn todays episode we shared with you six feasible ideas on how you can increase your hotel sales.
2018-11-2925 minRedefine Hospitality PodcastEpisode 7: How To Increase Customer EngagementHow we can increase customer engagement for hotel brands.
2018-11-2220 minRedefine Hospitality PodcastEpisode6: How To Build A Hotel BrandOn this episode we discuss how we can create a sustainable hotel brand. We added a segment from Seths Godin recent interview and analyzed how we can improve our brand.
2018-11-1017 min
Redefine Hospitality PodcastEpisode 5: Three Tips To Enhance Your Social Mediatips to enhance your social media
2018-11-0218 minRedefine Hospitality PodcastEpisode 4: Interview With Liutauras (LV) Vaitkevicius from Good Hotel GroupThe importance of having a purposeful brand.
2018-10-2546 minRedefine Hospitality PodcastEpisode 3: How To Get More Reviews For Your Hotelhotel reviews, hotel marketing
2018-10-1913 min2018-10-1723 min2018-10-1217 min